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New vegan version of iconic Bury Black Pudding hitting shelves at ASDA
The plant-based product swaps out blood, pork fat, and rind for vegetable fat, and black beans.
Emily Sergeant -
15th September 2021 
Black pudding is the pride and joy of Bury.
The Greater Manchester borough is often regarded as the birthplace of the iconic delicacy, and it’s such beloved dish locally that there’s even a World Black Pudding Throwing Championship event that’s held in Ramsbottom annually and draws in crowds from far and wide.
The Bury Black Pudding Company has stuck to its award-winning recipe for more than 100 years – but four years ago, it decided to take the leap and introduce a new recipe to its books with the launch of its Vegetarian and Vegan Black Pudding.
And it paid off, with the business seeing “year-on-year growth” ever since.
The plant-based product swaps out blood, pork fat, and rind for vegetable fat, and black beans.
The company initially sold its Vegetarian and Vegan black puddings online and through independent outlets and butchers, but has now announced that it’s ‘plant-based’ puddings are heading to the shelves at one of the UK’s biggest supermarkets.
More than 300 Asda stores across England and Wales will now be stocking the vegan product.
Speaking on the launch of the vegan black puddings in Asda, Matthew McDermid – Brand & Marketing at the Bury Black Pudding Company – said: “We have seen the demand for our Vegetarian and Vegan Black Pudding increase significantly over the last 12-18 months.
“Given ASDA’s keen focus on plant-based options, it made sense for us to approach them with our meat-free alternative.
“We have a very good relationship with ASDA, who have supported us since 2002 when we first started supplying them, so we are pleased that ASDA have agreed to stock this product – as I’m sure the customer base is too.”
He added: “Sales of vegan, vegetarian and plant-based food options are increasing each month with all supermarkets, so we are delighted to see our Vegetarian and Vegan Black Pudding available with a national retailer like ASDA.”
Featured Image – The Bury Black Pudding Company
