A life insurance company that controversially used a picture of Harold Shipman in a recent advertisement is to have all of its future marketing campaigns restricted.
Leicester-based firm DeadHappy – which is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts – grabbed headlines last week after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
The use of Shipman’s picture understandably received a barrage of backlash online, and was consistently branded “tasteless” and “disgusting” by critics.
The advert was even condemned by the families of some of Shipman’s victims.
A “popular” and “well-liked” local doctor, Shipman had been practising in Hyde for over 20 years, but went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm used picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
After the advert continued to draw backlash, and a number of formal complaints were made by industry professionals, the Financial Conduct Authority (FCA) – which is responsible for regulating the financial services industry – has now ruled that all of DeadHappy’s future adverts and marketing campaigns must be cleared by its risk carrier before being allowed to run, according to BBC News.
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The FCA now states that the company “must cease to communicate any further financial promotions that have not received prior approval”, which means future adverts will need to be cleared by DeadHappy’s insurance provider, Shepherds Friendly.
On top of being hit with these restrictions, the Advertising Standards Authority (ASA) has also said it is currently in the process of reviewing more than 50 complaints about the Harold Shipman advert.
DeadHappy has now apologised for the advert.
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Addressing the FCA’s ruling, Andy Knott – founder of DeadHappy – said: “In our attempt to be provocative and make people really stop and think about their need for life insurance, we have made a mistake and for this we apologise.
“We will now go away and immediately review all of our current and future marketing campaigns to ensure we learn from this mistake.”
Shepherds Friendly says it is “committed” to its values and the advert “does not align” with them.
“Following the FCA’s restriction on DeadHappy’s activities, we are ensuring those requirements are complied with,” a Shepherds Friendly spokesperson concluded.
Featured Image – BBC
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Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester
Emily Sergeant
Today is National Doughnut Day, and to celebrate, Morrisons is on the look-out for one sweet treat fan to take on a new role.
That’s right – today (5 June) is National Doughnut Day, and Morrisons is officially on the hunt for the nation’s ultimate doughnut devotee with the launch of its brand-new (and delicious) role, The Chief Doughnut Tester – with all glaze enthusiasts, sprinkle connoisseurs, and jam-filled aficionados urged to get applying.
The search is on to crown one lucky fan who’ll take on the dream job of taste-testing their way through the supermarket‘s range of doughnuts.
The Chief Doughnut Tester is more than just a title, Morrisons says it’s ‘serious business’.
Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester / Credit: Morrisons
The new hire will be tasked with taste-testing doughnuts before they hit the shelves, giving verdicts on new flavours and textures, all in the name of research.
The role will also involve teaming up with Morrisons’ internal doughnut-expert team to develop new and limited-edition treats that’ll be in stores next year.
Crowned as the nation’s definitive doughnut authority, the selected winner won’t just earn the title of Chief Doughnut Tester, they’ll also receive the ultimate of sweet perks – a year’s free supply of Morrisons fresh doughnuts, which the retailer sells more than 1.1 million of weekly.
Aspiring Chief Doughnut Testers can apply on the Morrisons website here, by filling in a short 200-words about why’re the ideal candidate.
Applications close at midnight tonight (Friday 5 June), so you’ll need to be quick.
Featured Image – Annie Spratt (via Unsplash)
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First-ever JD Wetherspoon pub to open at Manchester Airport
Danny Jones
In news that we feel many Mancs and travellers all-round have been waiting on for a long time, the well-known British chain, JD Wetherspoon, will be opening its first-ever pub at Manchester Airport.
That’s right: soon that first airport pint of the holiday could actually be a relatively cheap one.
While Wetherspoons are no strangers to popping up in terminals across the UK and Ireland, they’ve never done so here in Manchester despite having three, yes THREE, in Gatwick alone.
Not for much longer, though, as soon T2 will be lending more than 3,000 square feet of its prime leisure and retail real estate to a new Greater Manchester ‘Spoons’.
Posting on social media, the airport wrote: “Wetherspoon comes to Manchester Airport this September! The pub will be located in the Terminal 2 Departures lounge and will have more than 300 seats.
“This will become the final major food and drink venue to open its doors as part of our decade-long £1.3bn transformation of Terminal 2. It will be named ‘The Belle Vue’, in a nod to Manchester’s historic showground [now a sports complex and leisure hub].
“It was a focal point for social life in the city from the Victorian period up until 2020, when the final event was held at Belle Vue stadium. The design of the pub is inspired by the history of Belle Vue and the sporting culture of the North West of England. We look forward to welcoming you all in September!”
While a lot of money has been pumped into T2’s refurb as a whole over the past few years, it remains unclear just how much this particular new addition will cost; we do know that great sums were set aside for the launch of the Great Northern Market last year.
The inaugural Manchester Airport Spoons is just the latest in a series of major renovations.
As mentioned, the company already operate several up and down the country – 10 airport pubs, to be specific – but this will be the first in the North West.
Speaking on the news, JD Wetherspoon chief executive John Hutson said in a statement: “We are looking forward to opening at Manchester Airport. We believe our new pub will prove popular with travellers of all ages and be an asset to the new terminal.”
With Manchester Airport adding a dozen new routes to its roster this summer, you can expect to see even more people flying in and out than ever – no doubt having already polished off a cut-price pint or two beforehand.
Emily Sergeant -
1st February 2023 
