A life insurance company that controversially used a picture of Harold Shipman in a recent advertisement is to have all of its future marketing campaigns restricted.
Leicester-based firm DeadHappy – which is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts – grabbed headlines last week after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
The use of Shipman’s picture understandably received a barrage of backlash online, and was consistently branded “tasteless” and “disgusting” by critics.
The advert was even condemned by the families of some of Shipman’s victims.
A “popular” and “well-liked” local doctor, Shipman had been practising in Hyde for over 20 years, but went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm used picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
After the advert continued to draw backlash, and a number of formal complaints were made by industry professionals, the Financial Conduct Authority (FCA) – which is responsible for regulating the financial services industry – has now ruled that all of DeadHappy’s future adverts and marketing campaigns must be cleared by its risk carrier before being allowed to run, according to BBC News.
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The FCA now states that the company “must cease to communicate any further financial promotions that have not received prior approval”, which means future adverts will need to be cleared by DeadHappy’s insurance provider, Shepherds Friendly.
On top of being hit with these restrictions, the Advertising Standards Authority (ASA) has also said it is currently in the process of reviewing more than 50 complaints about the Harold Shipman advert.
DeadHappy has now apologised for the advert.
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Addressing the FCA’s ruling, Andy Knott – founder of DeadHappy – said: “In our attempt to be provocative and make people really stop and think about their need for life insurance, we have made a mistake and for this we apologise.
“We will now go away and immediately review all of our current and future marketing campaigns to ensure we learn from this mistake.”
Shepherds Friendly says it is “committed” to its values and the advert “does not align” with them.
“Following the FCA’s restriction on DeadHappy’s activities, we are ensuring those requirements are complied with,” a Shepherds Friendly spokesperson concluded.
Featured Image – BBC
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Eurovision 2023 grand final to be screened live in cinemas across the UK
Emily Sergeant
The grand final of the Eurovision Song Contest is to be screened live in cinemas across the UK for the first time ever.
With fans from across the globe set to descend on Liverpool in a couple of months time as the UK hosts the 2023 edition of the world’s biggest song competition on behalf of last year’s winners Ukraine, those who weren’t lucky enough to secure tickets will instead by able to head to their nearest cinema to experience the action on the big screen.
Distributor CinemaLive has announced it will be broadcasting the Eurovision grand final show live in cinemas nationwide for the first time ever.
It means that Eurovision fans up and down the country who missed out on grabbing tickets to the final – which sold out in under 40 minutes after going on sale earlier this month – will be able to come together to celebrate what is set to be the “biggest, brightest, boldest music party of the year”.
Eurovision 2023 grand final to be screened live in cinemas across the UK / Credit: Krists Luhaers (via Unsplash)
500 cinemas across the UK, including several here in Greater Manchester, will be screening the grand final on Saturday 13 May.
Vue, Odeon, Cineworld, and Everyman are just some of the cinema chains taking part.
Vue Manchester Printworks, Odeon Great Northern, and Everyman Manchester are the Manchester city centre venues lined-up to screen the event – with cinemas in the The Lowry Outlet Mall, Trafford Centre, Didsbury, Heaton Moor, Ashton-under-Lyne, Bolton, and more also set to welcome Eurovision fans through their doors.
Event organisers say the screenings will encourage singalongs and fancy dress.
“We’re delighted to be working with the BBC to bring Eurovision’s grand final live into cinemas across the UK for the first time ever,” said John Travers from CinemaLive.
“We want audiences to enjoy themselves, so get your fancy dress on, and come together to enjoy this historic occasion on the big screen.”
With an illustrious entertainment career spanning over four decades, O’Grady may have been most well-known and loved by British audiences as a comedian, presenter, broadcaster, actor, writer, and the former drag queen Lily Savage – but he was also one of the nation’s most-famous dog lovers and animal rights advocates.
O’Grady was a longtime supporter and Ambassador of Battersea Dogs & Cats Home, and helped raise the profile of the shelter to millions around the world through the hugely-popular ITV series Paul O’Grady: For The Love of Dogs.
Battersea says there’s “no doubting” that O’Grady’s influence has helped thousands of rescue animals find new homes over the years.
Over several series of the show, O’Grady would make an effort to spend quality time with these animals and show-off all of their quirks and loveable qualities, which went a long way to proving that rescue animals “really are the best pets”.
Paul O’Grady has died aged 67 / Credit: ITV | Battersea Dogs & Cats Home
Paying an emotional tribute to O’Grady following his passing today, Peter Laurie – Chief Executive of Battersea – said: “To many, Paul O’Grady was the immensely popular TV and radio presenter and comedian who lit up their screens with his razor-sharp humour and perpetual generosity and warmth [but] Battersea will forever remember Paul as a devoted animal lover with the biggest heart, who fell head over heels in love with every dog he met at our centres.
“Paul will always be associated with Battersea and we are truly saddened to have lost such a true friend and huge part of our charity.
“Paul had an extremely hands on approach as a Battersea Ambassador and has been fundamental in helping our charity to communicate important campaign messages.
“He was a champion for the underdog and would do anything to ensure all animals live a healthy and happy life.
“He will be dearly missed.”
We’re deeply saddened to learn that our wonderful, kind friend and beloved Ambassador Paul O’Grady MBE has passed away. He will be so dearly missed by all of us at Battersea. Our love and thoughts go out to all of Paul's family and friends at this difficult time. pic.twitter.com/hjfwBcu7sz
Since the news of O’Grady’s passing was announced, touching tributes have been pouring in in their hundreds from right across the world of entertainment and on social media.
Countless famous names have shared supportive messages and memories.
Emotional tributes to O’Grady have been flooding in all morning, both from those who knew and had worked with him in the past, and from those who admired his work and all that he achieved and had stood for throughout his respected career.
Emily Sergeant -
1st February 2023 
