A life insurance company that controversially used a picture of Harold Shipman in a recent advertisement is to have all of its future marketing campaigns restricted.
Leicester-based firm DeadHappy – which is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts – grabbed headlines last week after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
The use of Shipman’s picture understandably received a barrage of backlash online, and was consistently branded “tasteless” and “disgusting” by critics.
The advert was even condemned by the families of some of Shipman’s victims.
A “popular” and “well-liked” local doctor, Shipman had been practising in Hyde for over 20 years, but went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm used picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
After the advert continued to draw backlash, and a number of formal complaints were made by industry professionals, the Financial Conduct Authority (FCA) – which is responsible for regulating the financial services industry – has now ruled that all of DeadHappy’s future adverts and marketing campaigns must be cleared by its risk carrier before being allowed to run, according to BBC News.
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The FCA now states that the company “must cease to communicate any further financial promotions that have not received prior approval”, which means future adverts will need to be cleared by DeadHappy’s insurance provider, Shepherds Friendly.
On top of being hit with these restrictions, the Advertising Standards Authority (ASA) has also said it is currently in the process of reviewing more than 50 complaints about the Harold Shipman advert.
DeadHappy has now apologised for the advert.
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Addressing the FCA’s ruling, Andy Knott – founder of DeadHappy – said: “In our attempt to be provocative and make people really stop and think about their need for life insurance, we have made a mistake and for this we apologise.
“We will now go away and immediately review all of our current and future marketing campaigns to ensure we learn from this mistake.”
Shepherds Friendly says it is “committed” to its values and the advert “does not align” with them.
“Following the FCA’s restriction on DeadHappy’s activities, we are ensuring those requirements are complied with,” a Shepherds Friendly spokesperson concluded.
Featured Image – BBC
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Mancs wanted to take part in a new series of the ‘hardest quiz show on TV’
Emily Sergeant
Call yourself a clever clogs? The BBC is currently looking for contestants to take part in what is widely considered the hardest quiz show on TV.
That’s right – Only Connect is back for another series on BBC Two.
Presented by Victoria Coren Mitchell and first broadcast all the way back in 2008, Only Connect takes TV quizzing to the next level, as it sees two teams compete against each other by finding connections between seemingly unrelated clues.
In this quiz show – which viewers have dubbed one of the most challenging there is – knowledge only takes you so far, as the ability to think laterally is also deemed ‘vitally important’.
A casting call for the upcoming 2027 series has been shared on the BBC website, with people from Greater Manchester encouraged to apply.
Mancs wanted to take part in a new series of the ‘hardest quiz show on TV’ / Credit: BBC
The casting call reads: “The popular BBC Two quiz show presented by Victoria Coren Mitchell returns for a new series in 2027.
“Only Connect is seeking teams of three players OR single applicants or teams of two looking for like-minded teammates to pool their combined wits to solve fiendish conundrums and vexing puzzles.
“This is the quiz series where, as in life itself, knowledge will only take you so far: patience and lateral thinking are also vital. It’s all about making connections between things which may appear, at first glance, not to be connected at all.”
Reckon you’ve got what it takes then? Applications are now open, and all applicants must be aged 18 or over and a resident in the UK or Channel Islands.
Massive student night returns to Trafford Centre next month with up to 50% off on big brands
Emily Sergeant
Students can get themselves up to 50% off on food, activities, and loads of big-name brands at the Trafford Centre next month.
With thousands of new and returning students starting to arrive for the new academic year at Greater Manchester‘s universities, one of the region’s biggest student nights will be making a long-awaited comeback for one night only next month – and there’ll be loads of exclusive offers and free entertainment to make the most of across the evening.
Taking over the Trafford Centre in early October, the popular one-off student night is happening in partnership with Student Beans, and gives cash-strapped students the chance to shop a variety of incredible discounts all under one roof.
Just some of the big brands offering big discounts include 25% off at Levi’s and Boux Avenue, 20% off at Gymshark, Hollister and Abercrombie & Fitch, and 15% off at KIKO, Rituals, and Sephora.
It’s not just retail brands you’ll be able to save some pennies on either, as many of the Trafford Centre’s restaurants and cafes will also be offering discounts and freebies on the night too.
Alongside the offers, students can expect plenty of live entertainment and in-store experiences throughout the evening, including a DJ set and drinks at Calvin Klein, in-store fitness challenges and at Gymshark, an exclusive piercing event at Lovisa, and a Beauty Hub takeover at Sephora.
There’ll also be ‘spin-to-win’ opportunities at places like schuh, River Island, and YO! Sushi.
Massive student night returns to Trafford Centre next month with up to 50% off on big brands / Credit: Supplied
“Student Night is one of the highlights of our autumn calendar, and we’re excited to welcome students for an evening of brilliant offers and feel-good experiences,” explained Simon Layton, who is the Centre Director at the Trafford Centre.
“Whether they are updating their wardrobe, stocking up on beauty favourites, grabbing a bite to eat or enjoying the atmosphere with friends, there is plenty to discover across the centre.
“With simple transport links from Manchester city centre and across the region, Trafford Centre is the perfect place for a student night out.”
The Trafford Centre’s Student Night is happening on Thursday 1 October from 6-10pm, and students can now reserve themselves a spot by registering online HERE.
Emily Sergeant -
1st February 2023 
