A life insurance company that controversially used a picture of Harold Shipman in a recent advertisement is to have all of its future marketing campaigns restricted.
Leicester-based firm DeadHappy – which is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts – grabbed headlines last week after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
The use of Shipman’s picture understandably received a barrage of backlash online, and was consistently branded “tasteless” and “disgusting” by critics.
The advert was even condemned by the families of some of Shipman’s victims.
A “popular” and “well-liked” local doctor, Shipman had been practising in Hyde for over 20 years, but went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm used picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
After the advert continued to draw backlash, and a number of formal complaints were made by industry professionals, the Financial Conduct Authority (FCA) – which is responsible for regulating the financial services industry – has now ruled that all of DeadHappy’s future adverts and marketing campaigns must be cleared by its risk carrier before being allowed to run, according to BBC News.
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The FCA now states that the company “must cease to communicate any further financial promotions that have not received prior approval”, which means future adverts will need to be cleared by DeadHappy’s insurance provider, Shepherds Friendly.
On top of being hit with these restrictions, the Advertising Standards Authority (ASA) has also said it is currently in the process of reviewing more than 50 complaints about the Harold Shipman advert.
DeadHappy has now apologised for the advert.
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Addressing the FCA’s ruling, Andy Knott – founder of DeadHappy – said: “In our attempt to be provocative and make people really stop and think about their need for life insurance, we have made a mistake and for this we apologise.
“We will now go away and immediately review all of our current and future marketing campaigns to ensure we learn from this mistake.”
Shepherds Friendly says it is “committed” to its values and the advert “does not align” with them.
“Following the FCA’s restriction on DeadHappy’s activities, we are ensuring those requirements are complied with,” a Shepherds Friendly spokesperson concluded.
Featured Image – BBC
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You’ll soon be able to get your own at-home Reformer Pilates machine from Aldi’s middle aisle
Emily Sergeant
The legendary Aldi middle aisle strikes again.
There’s no denying that Pilates is one of the most popular workouts of the moment, especially the Reformer discipline, which is even being hailed as the ultimate workout for 2025, with social media currently flooded with influencers taking up the practice and new Reformer Pilates studios popping up left, right, and centre across Greater Manchester and the UK.
If you’re unfamiliar with what Reformer Pilates is, it’s a low-impact form of Pilates exercise performed on a specialised Reformer machine – which adds resistance to exercises, making it suitable for various different fitness levels – and it focuses on strength, flexibility, core stability, and overall body awareness.
But while popular, there’s also no denying that it’s expensive.
Aldi is launching a collection of Pilates products in the middle aisle next weekend / Credit: Aldi
Though many people see their choice of workout as something they prioritise and budget for, for others, the price of regular Reformer Pilates classes are not financially feasible.
Which is why the news that you’ll soon be able to pop down to your local Aldi store, head to the middle aisle, and pick up your own Reformer Pilates machine to take home with you that very same day, is music to our ears.
In a UK supermarket first, Aldi is bringing Reformer Pilates to the middle aisle, and it’s perfect for those looking to elevate their fitness routines in a long-term affordable way, as it offers professional-grade workouts without leaving the house.
Featuring adaptable resistance levels with five resistance bands, adjustable height settings, smooth gliding functionality, transport wheels for easy movement, and foldable storage capabilities, Aldi says its versatile Reformer Pilates Machine ‘caters to all fitness levels’, making it a must-have addition to any home gym or exercise space.
Outside an Aldi store / Credit: Aldi Corporate
It even comes complete with an introductory exercise chart too, so whether you’re looking to strengthen your core, improve flexibility, or tone muscles, the machine is designed to help anyone achieve their fitness goals.
The viral Reformer Pilates Machine has already taken the internet by storm when it launched in Australia last year, with Brits begging the budget supermarket to bring it across the pond, and now it’s finally set to launch in UK Aldi stores nationwide on Sunday 25 May.
The Reformer Pilates Machine will set you back £149, which we know isn’t cheap, let’s say, but it’s certainly cheaper in the long run if you’re an avid Pilates practicer.
Shoppers better limber up though, as is the case with all Aldi Specialbuys, once they’re gone, they’re gone, so if you’re keen to get your hands on a machine, you’ll need to act fast.
Head down to your local Aldi on Sunday 25 May and get checking that middle aisle.
Featured Image – Aldi
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The 81-year-old Red being forced to give up his seat after nearly half a cenutry
Danny Jones
We recently had a touching, albeit heartbreaking chat with one Michael Carney: the 81-year-old Manchester United fan who is being forced to give up his current seat after nearly half a century.
The lifelong Man United supporter has been going to Old Trafford since he was seven years old, meaning he’s spent nearly that same number in decades going to the iconic footballing arena, longer than most who currently attend the ground have been on thre planet.
Put simply, Michael has regularly attended matches for pretty much as long as he can remember and held a season ticket for the bulk of his adult life. His current seat in the old south end, now known as the Sir Bobby Charlton Stand, has been in his name for over 45 years – but not for much longer.
The die-hard Red was recently told that his particular part of the stand would be sacrificed to make way for new hospitality seats, a decision that supporters aren’t taking lightly. Some of you may have witnessed the protests in his section with your own eyes; even if not, millions have since seen this image:
This is Mike Carney. I know him well. He’s never felt entitled to anything. But he was at Benfica in 66 & Madrid in 68. Now #MUFC Directors think it’s a good idea to take his seat off him for ‘corporate’ fans next year. Support the protests Reds. It matters! @The__1958@TraMufchttps://t.co/fK5r2kl7bF
Holding up the modest but emphatic sign, the message was clear: the current administration is favouring tourists and casual visitors over the so-called ‘legacy’ fans who have devoted their time and money to the club for generations.
The reverse of Michael’s sign read: “I was sat here before you were born”. Having moved from the old Cantilever Stand, a.k.a. ‘United Road’ (now where the Sir Alex Ferguson Stand is situated) to this particular seat back in 1979, that’s true for the majority of the INEOS Group now at the helm of the club.
Met with cheers from those sitting around him, especially those facing the same eviction, as well as countless others around the stadium when he held the sign aloft during the most recent Manchester Derby, his vocal but peaceful protest saw just as much coverage as any organised fan march.
Looking up to co-owner Jim Ratcliffe (who still wouldn’t fit into the same ticket age category as Carney, even at 72) and other members of the administration in the moment, Michael told us that those sitting in the executive seats refused to even acknowledge him and his peers.
Revealing that failed to offer so much as a glance down, merely making their “glum faces” very plain to see, he said his immediate feeling was one which many have echoed since they arrived: “They’re just puppets for the Glazers.”
Long before the days of wealthy billionaires and entire nation states splurging their cash on football clubs, Michael still remembers the simpler times in football; a time when players like Charlton, Law, Best and, most poignantly for him, often overlooked legends like Duncan Edwards were the story.
He still has a newspaper clipping from the Munich Disaster.Been there, got the shirt…Back in those days, “you could smell the liniment and the red was so vivid” that you couldn’t help but pick United. (Credit: Supplied)
As most fans do, he still remembers his first game: it was a Saturday on 29 September 1951, when Matt Busby’s side took on Preston North End at Old Trafford and went on to lose 2-1.
Although he “cut [his] teeth” watching local non-league clubs around Cheshire back then, enjoying the likes of derbies between Northwich Victoria and Witton Albion, the joy of going to watch United for nine old pence as a junior with his uncle is a feeling that has stuck with him.
That being said, it’s fair to say he has little trouble recollecting even more recent history and big turning points, such as that first buyout back in 2005, pretty well.
Few could have predicted just quite how turbulent things would gradually become in the time since, but some certainly feared as much, and Carney isn’t the only one who now considers those same people as “visionaries” doing their best to warn their fellow supporters of a growing spectre.
Not only were they applauded by purists for splintering off and starting their own grassroots phoenix club, FC United of Manchester, but they also helped ward off the possibility of the leveraged buyout model as a threat to other teams in the future, as the attached controversy and debt only grew greater.
In short, as Michael summed it up, “I don’t think people realised just how bad it was going to get – they knew it was coming. Fergie hid it with results on the pitch, but with a lack of success even from last year, it’s increasingly evident how big a mess they’re in.”
The next generation of matchgoing Carneys and fans, full stop – quite literally awe-inspired. (Credit: Ben Carney)
One of the biggest concerns, as he and many others see it, is the crowd itself and how decisions such as these imminent hospitality seats continue to chip away at the spirit within the stands.
Fast forward some seven decades later, however, and when asked point blank if he felt the atmosphere had changed in the modern era, he couldn’t have answered quicker: “Oh yes, I think so – definitely.”
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Touching on the ‘forwarding membership’ debacle brought in for the 23/24 season, he carried on: “They’re trying to force people to refund their ticket so they can resell it [at an inflated price]; they’re just making it so difficult. They want the end-of-season ticket holders over 65, full stop, I believe.”
Perhaps the hardest thing for us to hear was when Michael told us: “I don’t feel part of the club at all, and I haven’t for a long time. It’s that feeling of not belonging and loss of feeling like part of a family – they’ve got to get that back.
“How they’re going to do that, I have no idea. I think they’re rotten from top to bottom.”
This becomes an even more bitter pill to swallow when you consider how football can play a part in local communities and families like the Carneys; for instance, without Michael, his grandson Ben may never have enjoyed truly unforgettable moments like these:
Conveying a genuine feeling of heartbreak behind his treatment, in one exasperated moment, he could only utter, “It used to be so simple…”, before going on to joke that if things keep going as poorly as they are on the pitch, they won’t have as many tourists to attract and “they’ll want people like me back.”
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We had the pleasure of speaking to Ben himself too, a fellow lifelong Red and now aspiring sports writer studying at UA92 (the further education facility set up by United legends) and he had no reservations in admitting that he owes his love the club, the sport and the magic of watching it live to Michael.
“To me, supporting United is a religion — a way of life”, he says. “It’s in my blood, and that’s all thanks to my grandad. This season, the troubling trends of the past decade have continued, both on and off the pitch, but never underestimate the stoic spirit that runs through Manchester United.
“Even in the bad times, we do it differently, and the chaotic win against Lyon was proof of that. As the chant goes: ‘Ruben Amorim, he’ll bring the glory days again.'”
Unfortunately, many well-meaning Reds, who also expressed their frustration with the club during that frankly bonkers game, have seen their memories of the night somewhat sullied.
Michael might be the oldest fan having to advocate for his own seat but he’s from the only United supporter holding up homemade signs.
Neverthless, without him, treasured memories in Ben’s life like Lyon, that PSG game in 2018/19, derbies both here in Manchester and when the Irwell flows into Merseyside – not to mention core, life-affirming experiences like ones seen above – may never have happened.
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He’s been here through the ups and downs and brought the next line of his kin, friends and numerous others along with him; he’s also stuck with the club through the big periods of transition in the past too.
Each time a new chapter has been turned, he’s refused to be left behind and still has all the passion to witness whatever comes on the next page, but its the club that seems to be trying to obfuscate that as they prepare to ultimately leave the Theatre of Dreams after more than 115 years.
The Northwich-born fan says that he understands the need for a new stadium, even though he believes “renovating would’ve been alright” – admittedly quipping that it’s already a bit like Trigger’s brush from Only Fools given how many different iterations of Old Trafford he’s already lived through.
He pointed out that “people probably said the same” back when the club then known as Newton Heath left Clayton’s Bank Street back in 1910, but did admit he wasn’t the biggest fan of the bold and controversial vision for it, which has been said to resemble a circus top by more than a few.
Being perceived as a somewhat fitting metaphor for modern-day Man United by fans, rivals and neutrals alike, “it was ready-made for the p***-takes”, says Michael, but you can gurantee that he’d be going their in full faith and getting behind his team – only the problem is it isn’t exactly up to him anymore.
Michael text me not long after the full-time whistle following the incredible comeback against Lyon last month to joke, “Forget everything I said about them not being entertaining!”, even going on to rather sincerely apologise for what he feared was “too much ‘fings aren’t what they used to be’ chat.”
Like any truly loyal fan of a club, it doesn’t take much for him to be sucked back in and football cannot, under any circumstances, afford to take undying levels of support like this for granted. Without veterans like this, nights like the one now being set up against Spurs for the Europa League final just don’t exist.
When you factor in how much time, money and energy he’s sunk into travelling for games both home and away – getting trains from Northwich to Alty, then buses to the ground, coaches all over the country and even abroad to see his team play – circumstances like his imminent ousting feel all the more unjust.
He admitted himself that while he might not be around much longer to see the likes of the new stadium and maybe see finally win another league; to cheer on that next generation of youngsters onto the pitch and see a United reborn, he’s more than earned the right to spend every second he can at that ground.
Ruben’s reds might be going to Bilbao and, who knows, maybe they’ll even be back on track from next season, but one things for sure, they won’t get anywhere without true fans like Michael.
Emily Sergeant -
1st February 2023 
