It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
Trending
Manchester City plotting spending spree ‘before’ Club World Cup
Danny Jones
Manchester City are set to embark on somewhat of a spending spree this summer transfer window as the club’s higher-ups are looking to get business done before the 2025 Club World Cup.
With FIFA’s intercontinental club competition set to get underway in mid-June, the Blues don’t have too long to welcome in new players, but Man City chairman Khaldoon Al Mubarak has reiterated their urgency regarding recruitment.
Despite having brought in four new acquisitions in a very short space of time last season, the 50-year-old argued that he wasn’t completely happy with the extent and speed of their business.
Giving a lengthy interview this week, CFG‘s founding chairman has imposed an internal deadline ahead of the lucrative knockout competition.
Speaking with club media, Khaldoon recognised that while there were incomings in January of this year, he believes they “should have been more aggressive in some of the changes we needed to do, adding that he believes it “cost [them].”
“I can tell you today, we have clearly identified who exactly [the targets are], in what positions, and we have our clear number one option, our clear number two option”, he continues.
More importantly, he goes on to add: “We’ll go about our business, and it will be very clear, very swift. Our objective is to try to be ready with the new squad for the Club World Cup.”
He also suggested the flurry of activity this past January was not just atypical of the administration, but felt the squad fell into a crisis state with the number of injuries, insisting they “had to act.”
City have already been linked with a hugely talented and highly-rated European target in the wake of Kevin De Bruyne‘s departure and a lack of strength in depth in midfield.
An initial bid is said to have been received already and will likely be the first of many City summer signings.
He also insisted that the players who joined last season weren’t scattershot, emergency transfers (perhaps barring the resigning of İlkay Gündoğan) but were the start of the rebuild and “gives [fans] an idea of what’s coming this summer.”
Another player linked with a move to the Etihad Stadium is Lyon star Rayan Cherki, who scored in big moments during their Europa League run this year, registering 32 goal contributions across all competitions throughout the 24/25 campaign.
Who would you like to see added to Pep Guardiola’s side this summer, then, Man City fans?
You can watch Khaldoon Al Mubarak’s interview in full down below:
Featured Images — The Manc Group/Manchester City (press shots)
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Tesco are introducing ‘VAR-style’ self-checkouts in the UK
Danny Jones
Many people think VAR has already gone too far and want it gone from football full stop, and we’re here to tell you that you’re a fool; your hopes are in vain, and the technology is only going to become more common as time goes on. Sorry.
So much so, in fact, that Tesco look are bringing in their own virtual referee into self-checkout systems in shops. You could say the ‘game’s gone…’
Of course, we’re being a bit flippant here, but if you have seen ‘VAR’ and ‘Tesco‘, you’re not seeing things: this is genuinely a thing that is being rolled out here in the UK, with video footage of the supermarket chain’s next self-checkout technology going viral online.
Thought you’d got away with sneaking an extra little something in the bag without paying? Think again.
— UB1UB2 West London (Southall) (@UB1UB2) May 28, 2025
We’ll admit, this was the first time we’d come across the technology, but as it turns out, the updated self-checkout service has been in place for a while.
Similar VAR checkouts have already been installed at other retailers, Sainsbury’s and ASDA, although some reports claim that while stores capture footage of shoppers to check if they’ve scanned all of their items, it is thought that not all of these self-service tills show a playback when an error is detected.
Although this particular speculation has sparked some uproar and debate online, many have quite rightly pointed out that CCTV records your movement in any given shop.
Regardless, it’s fair to say that aside from the obvious memes and people poking fun at the new system, many on social media have shared some pretty strong opinions on the matter.
Not that it matters much – it’s likely this will soon become increasingly the norm, with the likes of Sainsbury’s having already introduced barriers which require customers to scan their receipt in order to leave at branches such as the site on Regent Road Retail Park over in Salford.
As yet, it’s unclear how many of these new self-service tills are in operation and whether they are limited to larger supermarket locations of their Express convenience stores, but don’t be surprised if you come across one.
Put simply, if a barcode isn’t registered before being put on the scale and/or set aside to be packed away, the Tesco till will read: “The last item wasn’t scanned properly. Remove from bagging area and try again.”
Addressing these new VAR-style checkouts in an official statement, a company spokesperson said: “We are always looking at technology to make life easier for our customers.
“We have recently installed a new system at some stores which helps customers using self-service checkouts identify if an item has not been scanned properly, making the checkout process quicker and easier.”
What do you make of the new Tesco and their new VAR self-checkout technology?
Emily Sergeant -
9th November 2023 
