It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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Carl Froch slams ‘pathetic’ John Fury after bust-up at Darren Till press conference
Danny Jones
Former fighter Carl Froch has branded boxing patriarch John Fury “pathetic” following the chaotic scenes at the recent Darren Till press conference.
‘Big’ John was at the centre of some pre-bout bedlam earlier this week after tempers flared during the presser between his son Tommy Fury and his next opponent, Darren Till.
For anyone who didn’t see it, a reaction from the Fury father following a lengthy foul-mouthed exchange sparked a massive on-stage brawl, requiring both parties to be separated and the face-off cut short.
Offering his thoughts on the incident, the ex-middleweight and multi-time champion called out the 59-year-old for what he now says is just the “usual pathetic childish behaviour from a grown man.”
Carl Froch back in 2010, four years before his retirement.‘Big’ John seeing red at the Fury vs Till press conference.Credit: Pasi (via Wikimedia Commons)/Fight Hub TV (via YouTube screenshot)
Speaking to sports media and betting company, Action Network, Froch said: “Darren Till did have a lot to say and he was very vocal but at the end of the day it’s not about him, it’s about Darren Till and Tommy Fury so why is Big John Fury, the fighting man, getting involved?…
“Has he been sacked by Tyson Fury? Did Tyson tell him to f*****g do one and now he’s with Tommy Fury trying to get some of the limelight? I don’t know but same old s***. Darren Till totally wrote him off.
Froch went on to say of Fury junior – who has flirted with the idea of an exhibition match with the retired British, Super Middleweight, Commonwealth and WBC champ in the past – “For me, I don’t give it any credibility but when he mentions my name and puts my name in the mix, I’m obligated to respond.
“It’s like Jake Paul. He doesn’t like the way I give Jake Paul stick because I’m honest. He’s not a fighter or a pro boxer, he’s a YouTuber, TikTok dancer and content creator […] All of these guys like Jake Paul and ‘Big’ John Fury – when they start talking bull***t, I just tell it how it is, give my honest opinion and sit back to watch the parade go by because they all get upset.”
The 47-year-old also speculated that there is a serious possibility that older brother Tyson has dismissed his dad from his current entourage, at least during media events, noting that he isn’t helping promote fights by “headbutting children at press conferences” as we saw before the Fury vs Usyk fight.
“That kid he headbutted didn’t even look like he could have a shave”, added Froch. “He might’ve been a young man, but he picked on the smallest person there and dropped the headbutt on him. It’s not the kind of behaviour you want to see, it’s bad for boxing.
Offering his final thoughts on the ever-controversial John Fury, Froch signed off by saying: “At the end of the day, he is a guy who wants some attention. He’s a man who has never achieved anything. His son Tyson Fury is obviously very good, he’s a top fighter and we know what he’s all about.”
As for 25-year-old Tommy, he takes on fellow North West fighter Darren Till at the Co-op Live arena early next year. You can find out more HERE.
Tommy Fury vs Darren Till press conference descends into foul-mouthed chaos
Danny Jones
The first press conference ahead of Tommy Fury vs Darren Till was held on Tuesday evening and it didn’t take long for the whole thing to descend into absolute bedlam.
Having only been confirmed on Sunday, Fury vs Till will be a homecoming bout for the Wythenshawe-born fighter who is set to headline the first-ever boxing match at Manchester’s Co-op Live arena.
With the date set for 18 January, the pre-fight build-up and media frenzy are growing fast and things have already come to ahead in just the first meeting between the two fighters in London this week.
Clearly sharing plenty of bad blood already, while Tommy and Till were engaging in the usual fighting talk, the family patriarch, John Fury, decided to interject and it was at this point that things boiled over.
‼️ Tommy Fury vs Darren Till press conference descends into chaos as Till tells John Fury: "Shut up, you haven't been seen since Oleksandr Usyk battered Tyson."
As you can see, amidst the various insults being thrown around regarding intelligence, boxing ability, Tommy’s older brother Tyson being “battered by [Oleksandr] Usyk”, ‘Big John’ then launches a bottle of water across the table at Till, sparking a hot-tempered on-stage skirmish.
The lengthy exchange features as many expletives as you could imagine, with 31-year-old Darren Till also threatening that he will “bladder” both Tommy and his more established heavyweight sibling Tyson, labelling the entire Fury family “shithouses” as they walk out of the London press conference.
A mixed martial artist by trade who has competed at both welterweight and middleweight in the UFC, Till assured that even if the boxing match isn’t going his way on the night, he will kick [him] square in [the] face”, adding that he’s a “proper fighter” and that Tommy, on the other hand, has no power.
YouTube turned musician and occasional boxer, KSI – the founder of the Misfits promotion who is putting on the event and who Fury beat back in October last year – can also be heard whooping from centre stage and shouting, “Get your tickets!”
Even after the mini-brawl is separated, the foul-mouthed back and forth continues for some time. You can see another angle here:
Press conference aftermath 🤯@darrentill2 was going IN on the Fury’s 😳
This isn’t the first time things have boiled over at a Fury press conference; in fact, it’s not even the first time John Fury, 59, has found himself in the very eye of the storm.
Meanwhile, the youngest Fury son is preparing first his first fight in over a year, having nearly joined this year’s I’m a Celeb lineup instead.
Tickets for the now highly-anticipated boxing match at Co-op Live, just the second combat sports event to have been held at the arena, are on sale now – you can grab yours HERE. It’s going to be a feisty one.
Emily Sergeant -
9th November 2023 
