It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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Mancs wanted to test their willpower in the wilderness for ‘life-changing’ cash prize in new TV show
Emily Sergeant
Mancs who are willing to put their willpower to the test in a bid to win a ‘life-changing’ cash prize are wanted for a new TV show.
Are you prepared to take on the ultimate test of willpower? Channel 4 is currently casting for the potential next series of the smash-hit show, Tempting Fortune, and is calling on brave people from across Greater Manchester to apply to take part.
Tempting Fortune is described as being a ‘groundbreaking social experiment’.
Filmed in a distant paradise, this epic series full of twists and turns – which ended its gripping second season last Sunday (6 April) – gives a group of regular people the chance to take part in an adventure ‘with a twist’ and earn a ‘substantial cash reward’ at the end of it.
Mancs willing to test their willpower in the wilderness are wanted for a new TV show / Credit: Channel 4
But what stands in the way of that cash prize is the wilderness, and contestants will be tasked with grappling with the elements, the terrain, and their own willpower along the way.
A casting call for the potential upcoming next series of the show on the Channel 4 website reads: “We are casting for fun, diverse individuals from all different backgrounds.
“We are looking for applicants who are excited by the challenge of embarking on a new adventure that will test them both physically and mentally.”
Find out more and apply on the Channel 4 website here.
Featured Image – Channel 4
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Tommy Fury announces return to boxing after his ‘hardest battle’ yet
Danny Jones
Manc boxer Tommy Fury has announced his return to the ring later this year, although he’s still keeping tight-lipped about some of the finer detailsabout his next fight.
Tommy Fury has been stuck on the sidelines for the best part of the last two years following his last boxing match against influencer and musician KSI, having reluctantly stepped away from boxing through injury and well-publicised personal issues outside of the sport.
He ultimately pulled out of his intended comeback against Darren Till ahead of what looked to be an already fraught face-off, and his been quiet on the competitive front ever since – until now.
Revealing a scheduled date for the next fight, the 25-year-old took to social media to confirm that he will be back very soon but is withholding some of the particulars for now.
Writing in the caption, the younger Fury brother said: “Two years out. One surgery. The hardest battle I’ve faced has been the mental battle of being away from boxing. But I’m back stronger, sharper, and more HUNGARY than ever.”
However, the most notable omission is who he will actually be taking on, i.e. one of the main reasons fight fans would be interested in the first place.
Although many have been left frustrated by the infrequency of his fights due to multiple cancellations, it’s clearly a concerted effort to build anticipation ahead of the event.
Sharing the date for his Budapest bout – which is coming much sooner than many would have expected (Friday, 9 May) – he signed off by adding: “It’s showtime. Let’s go!”
Besides the social media post, the local fighter published a lengthy announcement video/teaser trailer on the official Tommy Fury YouTube channel on Monday night, in which he states, “the contract has literally just been signed as we speak”.
You can watch the feature in full down below:
In truth, the majority of the video is about brand deals, but it does show getting some training done.
Hyping up his undefeated record, with 10 wins to his name thus far in his still fairly fledgling boxing career, he goes on to say he is “over the moon” and ready to get back in business.
Only time will tell whether this fight will actually go ahead as his followers have gotten more than used to seeing his matches postponed or cancelled. First and foremost, who do you think his comeback opponent is gong to be?
His name has mostly been in the headlines due to his high-profile relationship with fellow famous face Molly Mae-Hague.
The couple, who first met on Love Island back in 2019, welcomed their first child, Bambi, back in January 2023 but went on to split up last August. A docuseries covering their struggles dropped at the start of this year.
Emily Sergeant -
9th November 2023 
