Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Latest wave of ‘Evening 4’ Ricky Hatton lineup in memory of the legendary Manc boxer announced
Danny Jones
Manchester is set to host a night of remembrance and celebration in honour of the late, great, local boxer, Ricky Hatton, and now a superb second wave of names has been added to AO Arena’s lineup.
Coming this summer, the legendary Manchester arena – where Hatton enjoyed so many of his iconic moments – will be holding the first-ever ‘Evening4Ricky’ later this year.
Held at the legendary sports and live entertainment venue just in time for summer, we still only know bits and pieces about what’s in store, but a whole host of familiar Manc faces, famous British names, and figures from the world of sport have now been announced.
Sharing the news on social media, AO Arena said: “Join us for an unforgettable night of entertainment as Manchester comes together for Evening4Ricky.
“This will be a spectacular, unique celebration of the life, spirit and legacy of one of the city’s most beloved icons – Ricky ‘The Hitman’ Hatton.”
With seats priced at £25, fans are being encouraged to join the early bird sign-up to secure access to discounted tickets.
As you can see, now confirmed for the evening are the likes of Man United legend, Paul Scholes, darts icon Phil ‘The Power’ Taylor, as well as fellow former boxers like Frank Bruno, Tony Bellew and more.
Local band, The K’s, were already confirmed as part of the in-person performances, but now the likes of Manc grime artists Bugzy Malone, fellow UK rapper Tinie Tempah, and The Lottery Winners are joining in, too, alongside loads more live music and entertainment set to be revealed in the coming weeks.
They go on to add: “Hosted at the legendary AO Arena, home to so many of Ricky’s big fights, featuring a superstar cast of legends from the worlds of boxing, music, comedy and entertainment.”
So, we do at least know there’ll be some famous faces coming along to help make it a memorable Manc moment, just a few months on from the city and beyond uniting for his public funeral procession.
Ricky was beloved not only by the Greater Manchester community but was a popular figure and friend to many in the sporting and showbiz industries.
The homegrown ‘Pride of Hyde‘ tragically left us on 14 September 2025 at the age of just 46, but his passing has once again helped reassert the importance of having more conversations around wellbeing, suicide prevention, and most specifically, men’s mental health.
You can find more information and see how to grab tickets right HERE.
This isn’t the only charitable in memoriam event happening across the region in the coming weeks, either, as Mancs will be gathering to pay tribute to another fellow inspiring sportsman.
Rare picture of David Bowie’s legendary one-off gig in Stockport unearthed
Danny Jones
A rare picture taken from the night of the late, great David Bowie’s legendary one-off gig in Stockport has been unearthed by a local whilst digging through his loft.
Imagine having that kind of history just squirrelled away in an attic…
As revealed by Stockport Music Story, after being supplied with the image by David Maynard, the snap was shared more than half a century on from the much-mythologised moment in Greater Manchester music history.
In fact, it was put on display and posted on social media quite literally 56 years to the day since Bowie played his only Stopfordian set on 27 April, 1970.
Maynard himself is featured in the newly discovered photograph (second from the left) and was one of the select and lucky few who were in the room for that very special show.
Organised by a group of teens on behalf of the Stockport Schools’ Students’ Union, the performance took place at the long-gone Poco a Poco music venue and club over in Heaton Chapel.
The storied space hosted many big names over the years – Gerry Marsden, Freddie Starr, Hank Marvin and more – but sadly closed in May of 1987 following a fire.
It went on to become the popular Hinds Head pub, which still serves punters to this day, but once had the honour of hosting a true artistic great and British icon.
For anyone wondering, this is indeed the same night on which David Robert Jones (yes, that’s Bowie‘s full birth name) missed his train home and had to sleep on the railway platform.
Here’s a BBC segment covering the tale back on its 55th anniversary in April 2025.
It may be a small and somewhat curious claim to fame, but native love the legend of it all nonetheless.
As for the other individuals pictured alongside him, Stockport Music Story (SMS) said: “The names of the people we know are David Maynard (2nd left), Roz Wood (3rd left), David Bowie, Bill Frost (2nd right), Stewart Rigby (right).”
They go on to add: “It would be amazing to find out who the other people in the photograph are and what they remember from that night.” We sincerely hope they do.
You can now see the plaque up close and personal at Stockport Station for yourselves and as for SMS’s growing archive of the region’s creative culture, you can find out tonnes more about other pieces of SK heritage right HERE.
Emily Sergeant -
6th November 2023 
