Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
ADVERTISEMENT
The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
ADVERTISEMENT
Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
ADVERTISEMENT
The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
ADVERTISEMENT
“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
Trending
Wayne Rooney joins the cast of Gary Neville’s The Overlap
Danny Jones
Wayne Rooney has secured a new job just a few months on from departing as Birmingham City head coach, with the Manchester United and England legend being named as the latest member of The Overlap team.
Set to join the cast of the popular Stick to Football online series alongside the likes of former teammates Gary Neville and Roy Keane, as well as the rest of the recurring panel.
Rooney is also set to feature on various other shows across The Overlap channel, including the likes of their regular fan debates and other interviews with athletes and well-known figures.
They announced the signing in true transfer window fashion as well.
As transfer expert Fabrizio Romano quips in the video, Rooney “has signed an agreement with The Overlap” and is expected to make his debut very soon
‘Wazza’ has appeared as a pundit on Sky Sports in recent weeks and has even been spotted playing some FIFA with comedy YouTuber AngryGinge as part of his pro clubs series, but hasn’t been in a steady role since being sacked as the Birmingham manager at the start of the year.
Having already appeared as a guest in one of the most popular episodes of Stick to Football and clearly sharing a strong chemistry with his old friends – as well as the likes of fellow Scouser Jamie Carragher, Jill Scott and Ian Wright – it looks to be a natural fit for the sport-based channel.
The 38-year-old revealed some pretty interesting details about his playing and managerial career last time around, not to mention some of the other offers he’s had since…
Rooney reiterated during his own interview that his primary focus is still on coaching and finding his next managerial role, but for the time being, he’ll be bringing the insight of another ex-pro to the popular YouTube channel.
Speaking on his latest move, the former striker said, “I’m excited to announce that I will be joining my good mate Gary Neville and the team at The Overlap to appear on the channel across some of their brilliant shows on YouTube and the podcast. I can’t wait to get started”.
With an episode from at least one of their series going out most weeks, you can expect to see the footballing legend back on the channel soon.
Featured Images — The Overlap/Wayne Rooney (via Instagram)
Trending
Manchester City star Erling Haaland is now a playable character in Clash of Clans mobile game
Danny Jones
In yet more proof that footballers just live in an entirely different world from us, Manchester City star Erling Haaland has popped up in the popular mobile game, Clash of Clans – and it’s not just a little cameoeither.
Haaland‘s no stranger to the odd brand deal, so when we saw him cutting a promo for Clash of Clans we weren’t too surprised, but it’s safe to say we weren’t expecting to see footballers pop up in video games besides FIFA (sorry, EA FC) at any point this year.
The big number nine is not just a famous face to help push the already hugely popular mobile strategy and city-building game, they don’t need it; it turns out the lethal goalscorer is now going to be an actual playable character in the latest Clash of Clans update.
He even turned his hand to a bit of acting in the trailer:
As you can see, the 23-year-old stars in the new advert which sees troops appear in his home whilst he’s playing the game before being sucked into the game world.
Starring as the Barbarian King, he’s the first real person to ever feature in the game and will be available through a month-long football-themed seasonal event in-game.
When we stop and think about it, the Norwegian striker is pretty much a perfect fit given his Scandinavian heritage and the obvious Viking theme surrounding the franchise – not to mention the fact that he’s apparently been playing the game since he was 10.
He’s also been dropping a hint or two of late, in case you didn’t pick up on them.
Speaking on the collaboration, Haaland said: “I’ve been a huge fan of the game for a long time and know everything about it, so to appear as an in-game character is really cool”.
As for Finnish developer-publishers Supercell, CoC’s general manager Stuart McGaw said in an official announcement: “When we heard Erling Haaland was a fan of our game and that he wanted to partner with us, it was really a dream scenario.”
Haaland will be available to recruit in the game until 31 May, plus, if players raid his village and take down the Barbarian King himself, they can win additional rewards and a place on the leaderboards.
Emily Sergeant -
6th November 2023 
