Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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A Greater Manchester neighbourhood has been named one of the ‘coolest’ in the UK
Clementine Hall
A neighbourhood in Great Manchester has been crowned one of the coolest in the country – and this time, it’s not Ancoats.
Every year, we wait with bated breath to see which UK neighbourhoods have made the cut in Time Out’s annual ranking of the coolest places in the world.
But, as it turns out, Britain is just so damn cool that we’ve earned a list of our own.
In its latest guide, ’11 Coolest Neighbourhoods in the UK’, Time Out has rounded up the places across the country that are really making a name for themselves.
Images: The Manc
And one neighbourhood here in Greater Manchester has made the cut, and although you’d immediately think of Ancoats that has made its way to similar lists before, this time there’s a newbie on the block.
Coming in at a very respectable fourth place, Stockport and the Underbanks received a glowing report in the coveted list.
Images: The Manc
Are we surprised? Not one bit.
We love Stockport for its flourishing food scene, cool community vibe and ever-growing roster of independent businesses – not to mention its brilliant mix of old-school charm and new-school cool.
It’s a place that feels like it’s constantly evolving, without losing the character that made people fall in love with it in the first place. And clearly, Time Out agrees.
Images: The Manc
Kyle MacNeill, contributing writer, said: “If you live anywhere near Manchester, you may have heard this one on the rumour mill: ‘Stockport is The New Berlin’. It’s a gag, alright: the humble market town hasn’t got a club, let alone the most hedonistic nightlife scene in the world. But it is true that SK is rapidly becoming the place-to-move-to for the Second City’s creatives, thanks to cheaper rent and some serious suburban tenacity.
“The Underbanks, a cobbled high street once home to hat-makers and hosiers, has been transformed into a bustling hub of forward-thinking vendors, while various local institutions have embraced Euro-style cafe culture, midcentury decor, sustainable fine-dining, small plates snacking and chic drinking dens. All of which, actually, come to think of it, is very Berlin… “
High praise indeed, you can read the full list of the UK’s coolest neighbourhoods here.
Liam Gallagher says he turned down an offer to be on The Celebrity Traitors… and the reason why is baffling
Emily Sergeant
Liam Gallagher says he turned down an offer to be on The Celebrity Traitors… but the reason why is not what you’d expect.
It’d be easy enough to imagine the Oasis frontman saying no to a trip to the castle due to work commitments, or maybe because he’s just wanting to rest up ahead the massive Oasis Live ’27 tour next year, but surprisingly (or maybe unsurprisingly… this is Liam Gallagher we’re talking about, after all) that isn’t the case.
If you’ve never seen The Celebrity Traitors before, it’s a spinoff of the wildly popular main series, The Traitors, and it sees famous faces take part in the ultimate test of deceit and betrayal.
Some of the celebrities taking part this series include Richard E Grant, Miranda Hart, James Blunt, Maya Jama, James Acaster, and more as part of a stacked lineup.
A stacked lineup that Liam Gallagher would undeniably have been a very entertaining part of, but despite this, the rockstar has revealed that not only did he receive an offer to appear on the show, he actually turned it down.
@starshapedcarab I’ve been asked it’s not my thing I’m not a celebrity
Answering a fan’s comment on Twitter this week, Liam confirmed that he had received an offer but it wasn’t really his ‘thing’.
The tweet in question declared: “They should put Liam [Gallagher] on Celebrity Traitors”, to which Gallagher replied: “I’ve been asked [but] it’s not my thing.”
After offering up reason of it not being his ‘thing’ as to why he turned the show down, he then followed up with a slightly more baffling explanation too: “I’m not a celebrity,” he concluded.
We can only assume the denial of celebrity status is due to the fact that Liam doesn’t like the word, and not because he doesn’t consider himself to be famous, as coming off the back of the globally successful Oasis Live ’25 tour and ahead of the upcoming Oasis Live ’27, the band arguably couldn’t be more of a household name.
Many of the comments in response to Liam’s declaration point out that he could be a contestant on the normal BBC series instead, if he doesn’t consider himself a ‘celebrity’. Others also made sure to note that he appeared on an episode of Channel 4’s Celebrity Gogglebox, so he didn’t appear to have an issue with the word then.
So, will LG ever change his mind then? Only time will tell.
Emily Sergeant -
6th November 2023 
