Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
ADVERTISEMENT
The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
ADVERTISEMENT
Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
ADVERTISEMENT
The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
ADVERTISEMENT
“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
Trending
Greater Manchester shoppers can take part in a real-life supermarket sweep competition
Emily Sergeant
Aldi is giving Greater Manchester shoppers the chance to take part in a real-life supermarket sweep for charity.
Building on the success of Aldi Scotland’s long-running initiative – which has raised more than £60,000 for charity over the past decade – Aldi is bringing its successful ‘Supermarket Sweep’ fundraiser to England and Wales for the first time, and shoppers from across Greater Manchester will have the chance to take part for a brilliant cause.
10 winners will be selected to take part in the challenge at their local Aldi store, racing against the clock to fill their trolley with Aldi products in just five minutes.
Once the dash is complete, Aldi will donate the full value of each winning trolley to Teenage Cancer Trust, helping to support young people with cancer across the UK.
Unfamiliar with Supermarket Sweep the TV show? This is how it works.
Shoppers can take part in a real-life supermarket sweep competition / Credit: Aldi
The game consists of three teams of two, each with a clock that starts with 60 seconds on it. The teams then attempt to add as much time as possible to their clock by answering questions and riddles posed by the host. The time they accumulate determines how long they have in the ‘Big Sweep’ round to run around a studio mock-up of a supermarket, collecting shopping items.
The team with the shopping trolley filled with items of the most value wins the chance to enter the final ‘Super Sweep’ prize round.
Speaking as entries to the unique competition open this week, Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, said: “Our customers are always incredibly supportive of the causes we champion, and we’re pleased to be bringing this much-loved fundraising initiative to England and Wales for the first time.
“We can’t wait to give shoppers the opportunity to put their trolley-dashing skills to the test, while helping to raise vital funds for Teenage Cancer Trust. Every pound raised will help the charity continue providing specialist care and support to young people with cancer when they need it most.”
The competition is now open, with entries closing at 23:59 on Tuesday 4 August.
To enter, you’ll simply need to email [email protected] with your details for the chance to win, and you can find all the terms and conditions here.
Featured Image – Aldi
Trending
England given potential advantage against Norway after reports of illness in World Cup camp
Danny Jones
England may have just been given a potential advantage ahead of the 2026 World Cup quarter-final against Norway, as it’s said that multiple players have been feeling sick of late.
Now, we’d never wish illness upon anyone… BUT, you certainly won’t hear us complaining about this one.
Yes, according to head coach Ståle Solbakken, some of his teammates haven’t been at their best over the last few days, but he has assured supporters that everyone is recovering well.
Speaking to the media before the upcoming clash, the manager said: “We’ve really only had Jorgen [Strand Larsen of Crystal Palace] who has had a fever, but then there’s been a bit of coughing and rasping scattered throughout [the national squad].”
He’s also admitted the Three Lions will be a tough challenge.
However, the initially reported ‘sickness bug’ is now being played down, with Solbakken noting that with his wider travelling camp having to contend with temperatures, altitude, air conditioning, flights, “changing rooms and all that […] it would be strange if something or other didn’t crop up.”
So, while it may have been exaggerated to a degree, they’ve certainly not been 100%.
The Scandinavian outfit are based at a training complex in Greensboro, North Carolina for this year’s World Cup – their first in nearly three decades – and have had to fly all across the United States for their matches in Boston, New York and Dallas thus far.
Once again, though, even the team doctor has told Norwegian press that the claims have been blown out of proportion, citing “very little fuss considering that we have been close together for almost six weeks”, and insisting that “all players are healthy now”.
Even James Corden was quizzing the opposition on the claims ahead of the fixture:
When asked about the truth in the headlines by domestic news outlet Nettavisen, he even went on to add: “So great that they believe this. We are in control.”
So perhaps there is a bit of sensationalism and/or gamesmanship at work, but that won’t stop us from hoping for a second that there’s even a shred of weakness to be capitalised on.
It remains to be seen just what condition both teams are in after the respective round of 16 thrillers – especially Thomas Tuchel’s side, who had to do it the hard way with 10 men against Mexico in that exhausting first knockout tie – but we’ll take whatever glimmer of hope we can that luck is on our side.
And regardless, it’s given England fans online plenty of material to have some fun with ahead of what is no doubt set to be another very long and stressful night this weekend.
Emily Sergeant -
6th November 2023 
