It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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Luke Littler is challenging amateurs to beat him at darts as part of a live Netflix event
Danny Jones
In an unprecedented new sports event in the world of streaming, North West sports star Luke Little is offering people the chance to try and win a game of darts against him live on Netflix.
Best of all, he and the entertainment platform have put up a huge grand prize for anyone who can beat the Warrington wonder.
So, for any of you who fancy yourselves as Phil ‘The Power’ Taylor reincarnated when stepping up to the oche down at the local, or if you’re simply bold enough to throw your name in the hat, you’ll want to pay attention for this one…
Announcing the special one-off sporting event on Netflix later this year, Luke Littler has issued the call-out to see if anyone can best him in a game of 501 in front of millions watching at home.
Quite literally the opportunity of a lifetime for fans of the arrows, this exclusive livestream is like nothing that the media giants have done before.
Having dipped their toes into the likes of live boxing fights over the past few years, they’ve definitely got a few live events under their belt, but this exciting and crucially interactive series of matches feels like something genuinely new for Netflix.
Most notably of all, using the name of the popular darts game played not only live on telly at competitions throughout the year but also at countless pubs across the country to set the prize fee, a prospective winner could potentially win £501k this autumn.
Imagine: half a million pounds for one (admittedly very tough) game of darts.
The only major caveat aside from, you know, him being an absolute phenom and already a serial winner is he also happens to be in the form of his life – his words and virtually everyone else’s.
"This is the best version of myself… I'm playing SO WELL!"
Luke Littler listens to some of the records he's broken in his ridiculous World Matchplay campaign 🤯 pic.twitter.com/EVQSrHxSHf
Having smashed Gerwyn Price to defend his World Matchplay Darts title on Sunday evening, cruising to an 18-9 victory with so many 100+ visits and finishes that he broke the tournament’s record average, which has stood since 2010, anyone who does come up against him is currently praying for a miracle.
Price himself told Sky Sports that the youngster’s performance looked ‘effortless’, quipping, “I hope there’s nobody else like him coming through!”
Still only 19, the local lad is the toughest of tasks for even the best on the pro circuit, but if you still somehow fancy your chances, heats will be taking place in Manchester and London, where the top 20 players will get their shot at the man himself on Friday, 30 October.
You can find out all the important information and sign up right HERE.
For now, why not see just how good Littler is playing at the minute and watch back his highlights from a record-breaking final this weekend?
Not that he’s ever truly cooled off, but he really is on fire at the minute.
Andy Burnham responds to Manchester bride-to-be who begs him not to ‘ruin’ her wedding next month
Emily Sergeant
A woman who is getting married in Manchester next month has taken to social media to beg Andy Burnham not to ‘ruin’ her wedding.
And after the video has gone viral, Andy Burnham has responded.
First off, you’re probably wondering how the new Prime Minister could even ‘ruin’ a wedding to begin with, so let’s bring you up to speed a little bit. In case you hadn’t heard, Number 10 North – the Government’s new northern answer to Westminster – has now opened for business here in Manchester city centre inside Heron House, just off Albert Square.
Heron House isn’t just the home of Number 10 North, though. Before Andy and his ministers arrived last Friday, it was also the home of GCHQ, and popular retailers like Greggs, Slug & Lettuce, Vibean, Matcha Kyoto, and more.
Andy Burnham has responded to a Manchester bride-to-be who has begged him not to ‘ruin’ her wedding next month / Credit: Saz Burwin (via TikTok) | Wikimedia Commons
Oh, and crucially, while Manchester Town Hall has been going through its multi-million-pound restoration these past eight years, Heron House is also where the City Registrar’s Office is based… are you starting to piece things together now?
After seeing the launch of Number 10 North on the news last week, bride-to-be Saz Burwin became a bit concerned about her big day and took to TikTok to speak directly to Andy Burnham himself.
In a video titled ‘Andy Burnham please don’t ruin my wedding’, Saz said: “I saw you set up your new gaff, Number 10 North, at Heron House. I saw it on the news, gorgeous, love what you’ve done with the place. But I’m actually getting married there on 21 August, and on the news today, the place was surrounded with police, bollards, all sorts. A lot of stuff that wasn’t there before.
“My trouble is, I was planning to get nice photos after, like at the registry office, outside, and I’m just a bit worried that all of this is kind of ruining the vibe.
“So I would really appreciate it if you were maybe not there that day. I mean, you’re welcome, you’re invited, but maybe without the police escorts, and the guys with the rifles and s**t, because I’ve got a content creator coming.”
Saz’s plea quickly went viral on TikTok not long after posting, with the video having now amassed a million views and more than 500 comments.
One of those 500+ comments was from Andy Burnham himself.
Emily Sergeant -
9th November 2023 
