Krispy Kreme has launched a new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative, which is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
You can get a box of free Krispy Kreme doughnuts if you donate Easter eggs to those in need / Credit: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
ADVERTISEMENT
14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
ADVERTISEMENT
The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
ADVERTISEMENT
There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
Featured Image – Krispy Kreme
Trending
Channel 4 is looking for Mancs who think they can survive the apocalypse for a new TV series
Lydia Mastrolonardo
Have you always wanted to see how long you’d last in an apocalypse?
Well now’s your chance, as Apocalypse is potentially coming back to Channel 4 for a second series, with producers having put out a nationwide casting call for contestants willing to take part.
The casting call simply reads: “Do you think you have what it takes to survive the end of the world?”
Described as a dystopian series designed to test the creativity, resourcefulness, and resilience of our nation, Apocalypse sees players are pushed out of their comfort zones and put to the ultimate test.
In the series, ordinary people are tasked with surviving for 28 days in an abandoned city – used previously only for the military to practice urban warfare – with no food, running water, electricity or heat.
Produced by The Garden – which is part of ITV Studios – for Channel 4, the show’s creators are now calling on Mancs and people up and down the country with the ‘courage and ingenuity’ to compete, to get in touch and apply for the potential second series.
Does your mate always bang on after watching a post-apocalyptic film that they would’ve done things differently? Or is the news at the moment freaking you out and you want to give the end of the world a bit of a practice run? Either way, sign up, test that plan you’ve built in your head, and see if you’ve really got what it takes.
Applications are now open, and all you need to do is fill in a short application form and one of the production team will get back to you if they would like to proceed. Come on, let’s prove what Mancs are made of.
Hundreds of katsu curries are being given out for FREE in Manchester this week
Emily Sergeant
Hundreds of katsu curries are being dished up and given out for free in Manchester this week, but only for certain people.
And those lucky people will be students.
That’s right… a new semester is upon us, and thousands of freshers and returning students are descending on the city and Manchester‘s many universities for another year. But the life of a student isn’t exactly the cheapest sometimes, especially for those who haven’t had to live on a budget before moving out or into halls.
But to make things a little easier, Tampopo has announced it’ll be serving hundreds of one of its most popular dishes for free this week.
Tampopo is celebrating National Katsu Curry Day in the most delicious way possible, by giving away 700 Katsu Curries with rice for free, exclusively to freshers and students this Sunday (27 September).
Whether you’re brand new to the city, settling back into uni life, or you’re simply in need of a katsu fix, students can head to their nearest participating Tampopo and tuck into a hearty meal without needing to spend a penny.
100 katsu curries will be available each from 12-2pm at both Tampopo restaurants in Manchester city centre – which are on Albert Square, and in the Corn Exchange – or if you head over to the Trafford Centre, both the Tampopo there and the East Street sites are taking part.
“[Our] Katsu Curry has long been one of our most-loved dishes, so National Katsu Curry Day felt like the perfect excuse to give students a proper welcome to the new academic year,” Tampopo said in a statement.
So, are you feeling hungry then? The offer is exclusively available for takeaway only to freshers and students with a valid student ID, which they must present on collection.
100 portions are available at each participating location, and just one free katsu curry with rice will be available per person.