Krispy Kreme has launched a new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative, which is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
You can get a box of free Krispy Kreme doughnuts if you donate Easter eggs to those in need / Credit: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
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14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
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The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
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There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
Featured Image – Krispy Kreme
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Stockport actress Aimee Lou Wood set to star in new BBC adaptation of Jane Eyre
Emily Sergeant
Stockport-born actress Aimee Lou Wood is set to lead a new BBC adaptation of Jane Eyre, it has been reported.
It was announced earlier this year that Working Title are producing a new TV adaptation of Charlotte Brontë’s classic novel, Jane Eyre – which will be led by The White Lotus and Sex Education star in the titular role – and Deadline has now exclusively revealed that the BBC has joined the production as the broadcaster.
The new TV adaptation has been penned for the screen by Miriam Battye – an award-winning writer best known for her work on HBO’s Succession.
Published all the way back in 1847 and set across a number of fictional Northern England settings, the classic novel explores the moral and emotional development of orphan Jane Eyre as she searches for love, independence, and social equality in the 19th century.
EXCLUSIVE: Deadline hears that 'The White Lotus' and 'Sex Education' star Aimee Lou Wood is attached to star in a new TV adaptation of Charlotte Brontë’s classic novel Jane Eyre.
Emmy nominee Wood will play the indomitable heroine in the buzzy adaptation which we understand is… pic.twitter.com/ETBRaPJanN
Throughout the novel, Jane overcomes a harsh and unloving childhood and goes on to find work as a governess at Thornfield Hall, before falling in love with her moody master, Mr Rochester, and discovering a dark secret in his attic.
The novel is widely considered to be ahead of its time due to how it approaches topics of class, sexuality, religion, and feminism.
Jane Eyre has been the subject of a number of adaptations of the years – most notably the last major TV version being in 2006, also for the BBC, and a 2011 film starring Mia Wasikowska and Michael Fassbender – but there hasn’t been any in 15 years now, and 2027 marks the 180th anniversary for the iconic story.
Aimee Lou Wood is also riding high at the moment after her Emmy, SAG, and Golden Globe nominations for Season 3 of The White Lotus, and after having also been cast as George Harrison’s wife, Pattie Boyd, in Sam Mendes’ four Beatles biopic movies, all set to be released in 2028.
As of yet, further information on when and where the new adaptation will be being filmed is yet to be released, and there is no indication of air dates either.
The BBC is expected to reveal more details in due course, so stay tuned.
Featured Image – HBO
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Greggs renames one of its bestselling bakes after Andy Burnham says it’s his favourite
Emily Sergeant
Greggs has decided to rename one of its bestselling bakes in honour of Andy Burnham.
In case you didn’t know, the new Number 10 North offices in Manchester’s Heron House share a building with lots of other businesses, some independent, some chains – and one of those businesses is the ever-popular high street bakery Greggs.
And we wouldn’t put it past Andy Burnham, being the northerner he is, to have chosen those offices specifically for that reason.
Okay, we’re obviously kidding, but considering the Prime Minister really doesn’t have to venture that far for a Greggs when he’s at work in Manchester now, he’s been asked in a recent interview this week what his go-to order is from the bakery chain.
When asked to name his favourite Greggs bake, Andy replied: “That sausage, bean, and cheese thing,” which, of course, refers to the popular Sausage, Bean & Cheese Melt.
Greggs has renamed one of its bestselling bakes after Andy Burnham said it’s his favourite / Credit: Supplied | gov.uk
According to Greggs, sales of that bake have doubled following the interview, particularly at the Heron House store, as curious Mancs and Number 10 North staff queued to sample the PM’s preferred pasty – so naturally, Greggs has decided to rename the item the ‘Sausage, Bean and Cheese Thing’ in his honour.
Workers at the Heron House shop were photographed changing the signage of the bake yesterday morning, and digital screens in the shop were also updated following the interview.
Andy himself has approved the change, taking to Instagram to say: “Has a nice ring to it tbf. Thanks [Greggs], that’s my order baked in for life now.”
Warren McCarrick, shop manager at the Greggs outside Number 10 North, said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake. Sales have gone through the roof this morning – cheers, Andy.
“We thought we’d repay the favour and rename it to what the Prime Minister seems to fondly know it as, that Sausage, Bean and Cheese Thing.
Emily Sergeant -
5th April 2023 
