Krispy Kreme has launched a new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative, which is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
You can get a box of free Krispy Kreme doughnuts if you donate Easter eggs to those in need / Credit: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
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14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
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The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
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There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
Featured Image – Krispy Kreme
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Home Bargains has announced a special two-day closure of all UK stores
Emily Sergeant
Home Bargains has, once again, announced it’ll be closing all its UK stores on both Boxing Day and New Year’s Day this year.
And it’s to make sure staff get a ‘well deserved break’.
After what has been yet another busy year for the retail industry, many workers have been left feeling like they could do with a little extra time off, which is why Home Bargains is following on with what has become a now-annual tradition by shutting up shop on two bank holidays.
All of our stores will be closing for Boxing Day & New Years Day.
Announcing the move in a post on social media, the discount retailer confirmed: “All of our stores will be closing for Boxing Day and New Years Day. We would like to thank all our colleagues for how hard you have worked this past year, and want you to relax and enjoy the Christmas break with your loved ones.”
Of course, this isn’t the first time the retailer has kept its doors shut on bank holidays.
Many shoppers will recall it has made the same decision to give hardworking staff a break every year since 2019.
Explaining a little more about the decision taken to close all its stores, Home Bargains said: “As a family-run business, we know the importance of being together at Christmas with those we care about most, now more than ever.
“This is our way of saying thank you to our colleagues for their continued hard work and dedication.”
Featured Image – Geograph
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Two Greggs in Manchester will be serving their breakfast menu in the evening next week
Emily Sergeant
Who says breakfast has to end at 11am?
In news that’s set to be music to the ears of breakfast lovers in Manchester, Greggs is giving them exactly what they want.
We all know that brunch is a ‘thing’ by now, so now it’s time for brinner to make a name for itself instead, as Greggs has teamed up with Heinz to bring its much-loved breakfast menu back for tea time, kicking off from 4pm onwards.
The move comes as a new survey has found that the majority of Mancs (69%) admit to enjoying eating breakfast food in the evening, saying it’s ‘convenient and comforting’ – even ranking breakfast as a ‘more important’ meal than tea, as well (38% vs 36%).
Two Greggs in Manchester will be serving their breakfast menu in the evening next week / Credit: Greggs (Supplied)
Greggs says it has ‘lost count’ of the amount of customers that have tried to order breakfast items after the usual cut-off time, especially in Greater Manchester.
But luckily for those breakfast-loving Mancs, they can finally get their favourite breakfast and sauce pairing long after the morning rush is over next… but only at two Greggs branches, and only for a very limited time.
On Wednesday 14 and Thursday 15 October, the Heinz x Greggs Brinner collab will be available at Greggs St Mary’s Gate and Greggs Oxford Road, from 4-7pm only.
“We’ve lost count of the number of customers who have tried their luck ordering breakfast after 11am, so when Heinz came to us with the idea of making Brinner a reality, it felt like the perfect excuse to give the people what they want,” explained Zoe Harris, who is the Customer Director at Greggs.
“And let’s be honest, a Greggs Bacon Roll just wouldn’t be the same without a squeeze of Heinz Tomato Ketchup.”
Emily Sergeant -
5th April 2023 
