We all know the joy of a good runny egg yolk spilling over your sausages and bacon, soaking into the bread on your breakfast butty.
But now someone’s gone and invented what is essentially runny egg yolk in a squeezy bottle and we really don’t know how to feel.
This is ‘eggchup’, an insane ketchup/egg hybrid, and it’s been created by everyone’s favourite sausage experts Heck, The Hoot reports.
The condiment, which is a two-ingredient blend of egg yolk and salt, has been dreamt up to ‘revolutionise the traditional English breakfast’.
Even Heck admit that the concept is ‘a bit marmite’.
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Eggchup and beanchup by Heck. Credit: Heck Food
And it’s not just the eggs on your Full English that have been given the sauce treatment by Heck – they’ve also gone and made squeezy bean juice.
Beanchup is the world’s first baked bean-flavoured ketchup, using haricot beans, tomato and spices. Okay fine this one actually sounds pretty good.
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Announcing the news on Facebook, Heck said: “We’ve just made sausage sarnies even better! Introducing Eggchup and Beanchup! If you love beans with your bangers or enjoy egg and sausage you’ll LOVE our newest creations.”
The comment section erupted, with one person saying: “Egg-chup. Oh no that’s a hard pass from me lol. I’d have loved to have been present in the meeting that idea came up lol.”
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Another wrote: “The eggchup is intriguing….might be wonderful. Might be rank.”
Someone else asked: “Is it April already?”
Calum Smith, the creator of the sauce, and Heck’s new product development manager, said: “The Secret Sausage Society are tough critics, but many have been telling us it feels like they are eating a full English breakfast, but all they’ve had to do is add the sauce, rather than rustle up more pots and pans.”
Featured image: Heck
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Antony labelled ‘classless’ and ’embarrassing’ for celebrations after Man United’s penalty shootout win against Coventry
Danny Jones
Manchester United star Antony has been labelled “classless”, “embarrassing” and plenty worse following his celebrations after the Red Devils’ slim FA Cup semi-final win on penalties against Coventry City.
The Brazilian winger has been a divisive figure ever since he arrived at Old Trafford, with most arguing that the club have seen nowhere enough for his hefty price tag, not to mention that moments like his trademark spinning has served as little more than a meme at Man United‘s expense.
However, it’s his behaviour both on and off the pitch that has also made him an unlikeable figure this season. Being embroiled in an ongoing domestic assault case certainly has only exacerbated his public image but it was his latest viral moment against Coventry that has now irked even more people.
United managed to blow a 3-0 lead against the Championship side on Sunday, allowing the Sky Blues to push them all the way to penalties following a catastrophic 19-minute collapse (by no means the first this year), but it was Antony’s reaction after surviving the shootout that has left people countless arguing.
These are the celebrations Antony is being criticised for as United secured their place in the FA Cup final for the second year in a row.
Several supporters, Reds included, have come out to criticise the celebrations from Antony, who decided to direct his taunts towards the opposition who shone at Wembley from start to finish even after the heartbreaking twist of fate in what was a truly epic comeback.
While there has been plenty of controversy surrounding the game – Coventry’s last-minute penalty to tie the game and what they thought was the winner only for it to be ruled in a ridiculously tight offside, just to name a couple – there can be no question as to it going down as an FA Cup classic.
All that being said, despite the game being a dramatic delight for the neutral, Antony’s ear-cupping after Rasmus Højlund scored the winning penalty has left many with a sour taste in their mouth and his reputation dented even further.
The backlash on social media has been pretty vocal, with the 24-year-old branded as everything from “shameless”, “embarrassing” and “a disgrace” to “everything wrong with modern football”; one person even went so far as to label him “the most hateable player” in the sport. Yep, not a very popular bloke.
This feels like the defining image of Ten Hag’s reign. Antony — a player United’s scouts rated at £25m but Ten Hag insisted the club paid £85m for, with only two goals and one assist all season — cupping his ears to the Coventry players/fans after a game like that. Pathetic. pic.twitter.com/odpG1hKgXU
There are too many tweets to count when it comes to the debate Antony has sparked.
Although the vast majority have come out to condemn it as needless showboating, perceiving it as unnecessary salt in the wound to those already hurting in the stands, there are some dismissing the celebrations as simply part of the game.
Fan account Stretford Post wrote: “I have no issue with what Antony did, so what, he loves the game and loves to win, it’s emotional and we all let ourselves go sometimes. Accept the man’s personality and stop the agenda.”
That being said, it’s fair to say the chaotic ending to the game gave the bulk of Man United fans in the stadium and watching home much to fully celebrate given the nature of their capitulation and even some of his teammates on the pitch looked reticent to run over to excitedly to Højlund after he scored.
ln fact, both captain Bruno Fernandes and Harry Maguire – who went straight to commiserate the Coventry players after the final penalty – were quick to acknowledge how fortunate they were to scrape through in the end, simply boiling it down a season-defining statement: “We have to do much better”.
🗣️ "Last-minute penalty… It's so harsh, his arm is down by his side."
Be it naivety or just getting swept in the spirit of a crucial FA Cup final-securing penalty shootout, the celebrations by Antony haven’t gone down well with many fans or pundits.
Former United and fellow winger Lee Sharpe told talkSPORT that while his age may have been a factor, he deemed the reaction “out of order” given how close his team came to bottling it. What did you make of the moment: perfectly acceptable given the circumstances or needless and ’embarrassing’?
It will now be a Manchester derby FA Cup final for the second year running and, one thing’s for sure, Erik ten Hag’s side can’t afford to make that many mistakes against Man City.
You can watch the highlights from the frantic semi-final down below but, the better question is, which half of Manchester is going to leave with their hands on the trophy on 25 May?
Featured Images — BBC Sport/@MatthewStanger (via X)
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‘Not just for mums’ – Iceland drops iconic slogan after more than 50 years
Emily Sergeant
Iceland has dropped its iconic slogan after more than 50 years, and has finally admitted that it’s “not just for mums”.
We all know that “that’s why mums go to Iceland” is one of the most famous slogans in British retail history… but, as of last week, more than 50 years since it was first uttered on TV, Iceland has decided to say farewell to the iconic phrase.
The headline-grabbing move is thought to be the supermarket‘s bid to become more inclusive, as it has cited the decades-old tagline as “outdated”.
Iceland’s first use of ‘mum’ in its’ marketing campaigns was all the way back in 1970 with the phrase “Mums love it”, before it was slightly changed to “Mum’s gone to Iceland” in 1988 ahead of its expansion into Europe in 1991.
Iceland has dropped its iconic slogan after more than 50 years / Credit: Iceland Foods
Then finally, in 2004, the frozen food retailer introduced its now most-iconic strapline, “So that’s why mums go to Iceland”, to coincide with introducing celebrity pop star Kerry Katona as the new face of its TV advertisements.
But now, as part of its latest advertising campaign, the world ‘mum’ has been dropped once and for all in favour of the altered tagline “That’s why we go to Iceland.
Explaining its decision to part way with its use of ‘mums’, Iceland’s Executive Chairman Richard Walker commented: “Iceland’s always been number one with mums, but the reality is, people from all walks of life, and life stage, choose to shop with us. That includes everyone from students and seniors, to single-parent families, mums, dads, and fitness enthusiasts.
“We’re a Great British institution, and open to all.”
Alongside the new slogan, Iceland is continuing its tradition of appointing celebrity mums as the face of the company.
TV presenter Josie Gibson has landed the role of the supermarket’s new ambassador.
“With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland,” Mr Walker continued, adding that the retailer is “delighted to have her onboard”.
Daisy Jackson -
21st October 2022 
