A pug cafe with a ball pit and themed cakes is opening in Salford today

You can hang out with the resident pugs.

Daisy Jackson Daisy Jackson - 1st March 2024

A cafe where you can hang out with pugs while you tuck into your coffee and cake is opening in Salford today – and this time it’s permanent.

There’ve been plenty of pop-up dog cafes in Greater Manchester over the years, but CuppaPug will be putting down roots on Chapel Street for good.

Inside the bright pink space – described as a pug playground – there’ll be a ball pit and a pug wall, as well as 10 resident pugs.

And on the menu there’ll be smoothies, milkshakes, coffees, teas and cakes all inspired by the adorable squashy-faced pooches.

This Salford cafe will be the second location for CuppaPug, which launched in London in 2022.


The business was launched by owners Aaron Carty and Matt Pieterse, with the aim to create a safe and nurturing pug community.

They’ve been working with charities and organisations that rescue and rehome the popular breed, while educating owners. Those charity partners include National Pug Protection Trust, Manchester Pug Thing and Pug Life Rescue, where £1 from each booking is donated towards the rescue and rehoming of pugs.


Aaron is an ex-police officer turned digital media producer, as well as a successful drag queen performer as part of the Beyonce Experience that was seen on Britain’s Got Talent and UK Black Pride.

Meanwhile Matt is a professional actor known for his roles on Channel 4’s Bleach, plus short film Mild Thing.

And completing the CuppaPug family are the pair’s resident pugs, Gaston, Bruce, Bowser, Beau, Gizmo, Bebe, and Baloo.


Speaking about where the idea of CuppaPug came from, Aaron said: “Our inspiration was to create an environment, a pug playground where the pugs can play and people can safely engage with the pugs.

“We want our customers to have an instant smile on their faces as they enter CuppaPug, we want them to feel the warmth and joy that pugs can bring and feel that spike in pleasure from hugging a pug.

“We are so excited to be opening in Manchester, it’s a fantastic city. We are so humbled by the families from the North travelling to London for a day trip just to spend an hour with our pugs. We thought we owed it to those pug lovers to open a second site up here.”

Matt said: “CuppaPug’s vision is to firstly amplify the education of owning a dog, the responsibility and commitment it takes, continuing to share our pugs with people to bring them joy, help with mind wellness and mental health and rescue pugs.

“Manchester has an amazing pug community as well as its own non-profit organisation ‘Manchester Pug Thing’ that we wanted to help, not only with regular donations but to amplify the organisation and the work they do.”


The 10 resident dogs for the new Salford pug cafe have been chosen through a six-week application and rehearsal process, with 60 dogs whittled down to the final 10.

CuppaPug opens on Chapel Street in Salford today (Friday 1 March). You can book one-hour slots to visit at £15 per person here.

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Featured image: Supplied