Ryanair told to remove ‘misleading’ adverts following thousands of complaints
Britain's advertising watchdog has told Ryanair to remove their 'misleading' travel ads after the body received more than 2,000 complaints from viewers.
Britain’s advertising watchdog has told Ryanair to remove its ‘misleading’ travel campaign after the body received more than 2,000 complaints from viewers.
The airline’s recent TV ads were accompanied by the slogan ‘Jab & Go‘ – in reference to COVID-19 vaccines.
A voiceover on the adverts promised that “vaccines are coming – so book your Easter and summer holidays with Ryanair”, proposing holiday destinations such as Spain, Italy, Portugal and Greece.
But the Advertising Standards Authority (ASA) has denounced the campaign, claiming that “the ads misleadingly provided consumers with a reassurance that being vaccinated against COVID-19 was likely to allow them to go on holiday without restrictions.”
The ASA added: “It’s important that all travel companies take particular care, at a time of significant uncertainty about when lockdown restrictions will end, not to mislead or over exaggerate when it will be possible for people to go on holiday.”
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Ryanair said it disagreed with the “baseless” ruling, but has pulled the advertisements regardless.
A spokesperson for the airline commented: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”
Ryanair’s ‘Jab & Go’ campaign had been part of its mission to increase bookings following an extremely tough year – with the airline recording enormous losses since the beginning of the pandemic.
This week, the firm revealed that traffic was down 88% to ‘1.3 million guests’.
It also reported a Q3 loss of €306m – compared to a Q3 profit of €88m in the previous year.
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The company’s latest financial statement said that 2021 was set to be the “most challenging year in Ryanair’s 35 year history,” predicting the airline could face “a net loss of between €850m and €950m.”
Strict travel rules have kept hundreds of flights grounded in 2021 – with new rules requiring passengers entering the UK to show proof of a negative COVID test and isolate for 10 days upon arrival.
People visiting or returning from 30 ‘high-risk’ countries must stay in specific accommodation for 10 days.
Restrictions are expected to remain in place for some weeks, with the travel industry looking ahead to Prime Minister Boris Johnson’s roadmap for exiting lockdown – due to be announced on the week of February 22.
Manchester Airport’s grand opening of its multi-million revamp of Terminal 2 has also been delayed until at least April, but the first images of the transport hub appeared online earlier this week.
News
Exciting new CGIs released of £500m Therme Manchester wellness resort as construction continues
Emily Sergeant
As construction continues on Manchester’s massive wellness resort, some new CGIs have now been released.
In case you need bringing up to speed, construction of the £500 million Therme Manchester wellness resort officially began last September after several years of planning, and now developers have released some exciting new CGIs – with an update on how construction is going, as a new milestone has been reached this week.
Set to open to the public in 2029, Therme Manchester will become one of the largest urban wellbeing resorts in the world.
Visitors can expect to make the most of a 10 pools – both lagoon and wave pools included – thermal bathing, multi-sensory sauna rituals, steam rooms, 18 water slides, affordably-priced luxury spa therapies, and health and fitness experiences.
Exciting new CGIs released of Therme Manchester have been released / Credit: Supplied
At the heart of Therme Manchester will be three distinct zones, each offering a different way to spend time at the resort.
Play will bring together water-based fun and attractions for families and visitors of all ages, and Restore will focus on thermal bathing and restorative experiences designed to help visitors unwind, while Relax will offer spaces for relaxation and wellbeing.
The latest CGIs showcase the design as it develops – including the resort’s extensive indoor and outdoor spaces, and its 53,000sq ft wellbeing garden.
Construction is still underway on the £500m wellness resort / Credit: Supplied
The plans also feature a new public plaza designed to strengthen connections between the resort and the Bridgewater Canal.
Professor David Russell, CEO of Therme UK, said: “We have taken the opportunity to refine the design, improve how traffic and parking are managed and create a more welcoming environment for everyone arriving at the resort.
“We are creating an even better experience for visitors while supporting more efficient and sustainable operations.”
Therme Manchester was initially touted as a £250m project that would complete in 2025, but it’s now up to £500m and is scheduled to complete it 2029.
It marks one of the most significant building developments to ever take place in the North.
Featured Image – Supplied
News
All students in England to be offered the chance to do a new Ukrainian GCSE
Emily Sergeant
All students in England are soon to be offered the chance to do a new Ukrainian GCSE.
Said to be part of the UK’s ‘enduring support’ for the Ukrainian community and continued commitment to stand with Ukraine and its people, young people in England, Wales, and Northern Ireland will now have the opportunity to study for a new Ukrainian GCSE, the Government has announced.
While the qualification will be open to all students, it marks a ‘particularly significant’ milestone for Ukrainian children and young people living in the UK.
It’s hoped that the introduction of the new GCSE will help Ukrainians to preserve a vital connection to their language, culture, and identity.
It’s also hoped that it’ll open pathways to future education and employment for all pupils.
In line with the other modern foreign language GCSEs that are currently on offer, the qualification will assess listening, speaking, reading, and writing skills, while also recognising the cultural and historical contexts that shape the Ukrainian language.
Examination board AQA will now begin the next phase of development, bringing together language and subject experts to design what will be a ‘high-quality’ qualification reflecting the richness of Ukrainian language and culture.
Education Secretary, Lucy Powell, commented: “As they build their lives here in the UK, it is right that Ukrainians and their children should have every opportunity to maintain that connection to their heritage and to be proud of who they are.
“This new qualification is available to all pupils and will give them the chance to develop their language skills and celebrate Ukraine’s rich culture and history, while also opening pathways to future study and employment and strengthening our partnership with Ukraine.
“Through that enduring partnership, we are building the lasting ties between our countries that will see the young minds of the future move forward together, and foster connections that transcend borders.”
The Ukrainian GCSE is expected to be available for first teaching from September 2028 – with first assessments taking place in 2029.
The Manc -
3rd February 2021 
