Ryanair told to remove ‘misleading’ adverts following thousands of complaints
Britain's advertising watchdog has told Ryanair to remove their 'misleading' travel ads after the body received more than 2,000 complaints from viewers.
Britain’s advertising watchdog has told Ryanair to remove its ‘misleading’ travel campaign after the body received more than 2,000 complaints from viewers.
The airline’s recent TV ads were accompanied by the slogan ‘Jab & Go‘ – in reference to COVID-19 vaccines.
A voiceover on the adverts promised that “vaccines are coming – so book your Easter and summer holidays with Ryanair”, proposing holiday destinations such as Spain, Italy, Portugal and Greece.
But the Advertising Standards Authority (ASA) has denounced the campaign, claiming that “the ads misleadingly provided consumers with a reassurance that being vaccinated against COVID-19 was likely to allow them to go on holiday without restrictions.”
The ASA added: “It’s important that all travel companies take particular care, at a time of significant uncertainty about when lockdown restrictions will end, not to mislead or over exaggerate when it will be possible for people to go on holiday.”
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Ryanair said it disagreed with the “baseless” ruling, but has pulled the advertisements regardless.
A spokesperson for the airline commented: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”
Ryanair’s ‘Jab & Go’ campaign had been part of its mission to increase bookings following an extremely tough year – with the airline recording enormous losses since the beginning of the pandemic.
This week, the firm revealed that traffic was down 88% to ‘1.3 million guests’.
It also reported a Q3 loss of €306m – compared to a Q3 profit of €88m in the previous year.
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The company’s latest financial statement said that 2021 was set to be the “most challenging year in Ryanair’s 35 year history,” predicting the airline could face “a net loss of between €850m and €950m.”
Strict travel rules have kept hundreds of flights grounded in 2021 – with new rules requiring passengers entering the UK to show proof of a negative COVID test and isolate for 10 days upon arrival.
People visiting or returning from 30 ‘high-risk’ countries must stay in specific accommodation for 10 days.
Restrictions are expected to remain in place for some weeks, with the travel industry looking ahead to Prime Minister Boris Johnson’s roadmap for exiting lockdown – due to be announced on the week of February 22.
Manchester Airport’s grand opening of its multi-million revamp of Terminal 2 has also been delayed until at least April, but the first images of the transport hub appeared online earlier this week.
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Heartbreaking new figures show 35% of all children in the North West are living in poverty
35% of all children in the North West are currently living in poverty, some heartbreaking new figures have revealed.
Some new research carried out to understand regional levels of child poverty, conducted by Loughborough University for the End Child Poverty Coalition, has sadly revealed over a third (35%) of all children in the North West are living in what is called ‘relative poverty’, after the cost of housing is considered – which is higher than the national average standing at 31%.
Over in the Lancashire authority of Pendle, this figure reaches 45%, making it the second highest rate of all local authorities in the country.
In Greater Manchester, both Oldham and Manchester join Pendle in the list of the 10 council areas with the highest child poverty rates in the UK, as well as Blackburn with Darwen, and Hyndburn, and to make matters worse, the North West features on the list more times than any other region nationwide.
Rusholme was identified as the Manchester area with the highest percentage rating – with more than half (51.3%) of all children there living in poverty.
88% of constituencies across the North West have a quarter of children in poverty.
This could lead to things like families being forced to use food banks, children going without warm clothes in winter, or living in cold or unsafe housing.
As a result of these shocking statistics being revealed, the End Child Poverty Coalition – which represents more than 135 organisations across the UK – is calling on the Government to meet its manifesto commitment to address these high levels of child poverty, not just in the North West but also across the rest of country.
“These figures should demonstrate to Government just how important it is to quickly address this so to prevent another generation of children from growing up in low-income families,” commented Rachel Walters, who is the End Child Poverty Coalition Manager.
“The Government’s strategy to tackle child poverty must invest in children in areas with higher levels of poverty, like the North West.”
Graham Whitham, who is a End Child Poverty Coalition spokesperson and the Chief Executive of Resolve Poverty, added: “No child should go without the things they need to be healthy and happy.
“The Government’s forthcoming national Child Poverty Strategy must demonstrate a clear ambition to ending child poverty in this country, backed by specific targets and immediate investment in social security.”
Featured Image – RawPixel
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Manchester’s ‘busiest’ road to close for annual safety checks this weekend
Manchester’s ‘busiest’ road is set to close this weekend while annual safety checks are carried out, it has been confirmed.
As Manchester City Council looks to maintain and improve what is, by far, one of Manchester’s busiest and most-used roads, given the fact it is the main thoroughfare in and out of the city centre, it has been confirmed that Mancunian Way is set to close overnight this weekend for its annual inspection.
Carried out every year, the Council explains that these closures ensure that ‘vital’ safety inspections can be conducted to allow the major road to continue operating as normal.
The overnight closure will take place from 7-8 June.
From 5am on Saturday (7 June), Mancunian Way will be closed in both directions along its entire length, including all slip roads, between the Chester Road roundabout and Fairfield Street, and this will last until 7pm on Sunday (8 June), after which the road will be open to traffic again as normal.
In the meantime while the closures are underway, the Council assures that a signed diversion route will be in place via the north and eastern ring road sections – Trinity Way and Great Ancoats Street – and a local diversion route will be signed via Bridgewater Street, Whitworth Street West, Whitworth Street, and Fairfield Street.
Manchester’s ‘busiest’ road Mancunian Way is closing for annual safety checks this weekend / Credit: Pixabay
During this period there will also be a lane closure east/westbound at the Deansgate Interchange between 6:30-9:30am, and the inbound lane of Princess Road (heading towards Manchester) between 6:30am and 11:15am.
As is to be expected with these kinds of tasks, Councillors say they are preparing for a ‘level of disruption’ but are intending to keep it to a minimum.
“The annual inspection of the Mancunian Way is a vital job which ensures that the tens of thousands of daily users of this road can go about their journey in safety,” explained Councillor Tracey Rawlins, who is the Executive Member for Clean Air, Environment, and Transport.
“We do expect a level of disruption throughout this process so wherever possible we’d advise people to travel via public transport, or plan an alternate route ahead to avoid the work locations.
The Manc -
3rd February 2021 
