Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
ADVERTISEMENT
Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
ADVERTISEMENT
Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
ADVERTISEMENT
At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
ADVERTISEMENT
Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
Greater Manchester’s ‘Stroll for Salford’ walking event returns for its second year in 2026
Danny Jones
Following its successful debut last year, Greater Manchester’s now much-loved Stroll for Salford (SfS) event is back for 2026 this autumn.
We’d like to think everyone from around here is filled with hometown pride, but you ask anyone from Salford, and they’ll quickly remind you that this place is its own city, and that it quite rightly deserves celebrating all of its own.
And that’s exactly what the SfS is all about: not just toasting it as the region’s so-called ‘second city’, but as the culturally abundant place that it is and has been for more than 100 years.
Yes, with this sophomore edition following on from the borough celebrating its official Centenary, what better time to hail all things Salfordian.
Stroll for Salford is back🚶🧡
We are delighted to announce the return of the popular fundraising walk back for its second edition on Saturday 19th September as part of Salford's Centenary Year celebrations!
— Salford City FC Foundation (@SalfordCity_FDN) July 30, 2026
Set up by Salford City FC and the partnered charity arm, Foundation 92, the inaugural walk raised more than £3,000 for charity with its maiden event.
Thousands got behind the cause, be it through volunteering and/or donating, as well as talking on the walking route itself back in October.
It’s actually happening a little earlier this time, with the second Stroll for Salford scheduled for Saturday, 19 September.
Kicking off from 10am, those taking part will be setting out on foot for a six-mile journey across the city, starting at the likes of the Civic Centre in Swinton, before passing through other key towns and finishing, of course, at Salford’s AIG Stadium on Moor Lane in Kersal.
The local League Two side continues to do plenty of important work in and around the community – this is just one of many recent, well-received initiatives.
As mentioned earlier, those getting involved will not only receive a special Salford t-shirt following the event alongside a finisher’s medal, but even a complimentary ticket to go and see ‘The Ammies’ in action at their home ground this season.
Not a bad deal at all.
For anyone uninitiated interested in coming along the journey, the route will also pass several key landmarks and a real sense of local history – all while doing your bit for a good cause.
You can help raise important funds for the local area and sign up for the Stroll for Salford 2026 HERE.
Elsewhere in Greater Manchester, another wholesome all-ages event is fast-approaching this August, too; keep on reading to find out all about it…
Manchester City are offering North West kids the chance to win a team training session
Danny Jones
Manchester City are offering kids across the North West a chance to win a free team training session as part of their latest grassroots competition.
Teaming up with their official sleep partners and well-known British mattress brand, Silentnight, Man City are once again giving children throughout the region the opportunity to train at the Etihad Campus itself.
Better still, all the kids have to do is what they already live and breathe to do: play footy.
Alongside the competition, they’re dishing out free advice for parents to help ensure their children get the proper rest and recovery they need through a good night’s sleep.
Continuing to promote how a good sleep in a proper bed can do wonders when it comes not only to fitness and staying active but overall health, this is part of their wider ‘Dream Big’ campaign.
Put in the simplest terms, as part of this initiative, young football teams across the 10 boroughs of Greater Manchester and beyond are able to be nominated by coaches, parents, guardians or club representatives for this special scheme.
The exclusive coaching session, for whoever is fortunate enough to earn it, will be delivered directly by a professional MCFC coach at The City Football Academy.
Even better still, the winning team will also receive free Man City kits, not to mention Silentnight Healthy Growth Kids mattresses.
Speaking ahead of the event, Manchester City’s Vice President of Partnerships, Marketing and Operations, Mark Lambert, said in a statement: “Our partnership with Silentnight is built on a shared commitment to supporting healthier, more active lives, so it’s great to come together on Dream Big.
“Grassroots football plays a vital role in inspiring young players and bringing communities together, and we’re looking forward to welcoming the winning team to the City Football Academy for what we hope will be a memorable experience.”
It’s not the only big thing they’re doing to help promote grassroots football in the local area, either.
Kathryn Pinkham, sleep expert at Silentnight, went on to add: “When children are busy with school, training, matches and everything else that comes with family life, sleep can sometimes slip down the priority list.
“But for young footballers, getting enough good-quality rest can make such a difference – helping them recover after games, concentrate at school and enjoy their sport. The 10-Step Sleep Guide is designed to give families simple, practical tips they can actually use at home.”
Man City’s kids’ coaching sessions will take place on Wednesday, 19 August from 1-3pm, and applications are already live; the window closes at 11:59pm this coming Monday (3 Aug).
To find out more and put a team name forward – made up of players aged seven and over, with no more than a two-year age gap between the youngest and oldest player – you can do so HERE.
Danny Jones -
19th October 2022 
