Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
🗞️ Bolton Wanderers and @OfficialBWITC have pledged our support to a brand-new campaign – Against the Odds – calling for an end to gambling sponsorship and advertising in sport.
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
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Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
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Credit: Twitter (various) – They’re not just on shirts, they’re everywhere you look
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
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At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
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Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
A Manchester-based runner has broken an ultramarathon record by running across the desert
Danny Jones
Greater Manchester has a growing obsession with running and endurance events, in particular, did you hear about a locally based runner who’s set the record for legging it across a literal desert?
That’s some ‘Hardest Geezer’ stuff right there.
Yes, whether it’s the likes of the Great MCR Run and October Half, the fully fledged Manchester Marathon, or dare we say it, an extra hard ultra, the region seems to be absolutely chock-full of runners and events these days.
That being said, despite being inspired by countless individuals over the past few years, the feat that has impressed us most this year is the incredible achievement by one man: Alex Welch from Wilmslow.
We’re pretty sure this is the bloke The Pretenders must have been talking about.
Based right here in 0161, by day Alex Welch is employed as a senior cyber security sales specialist at a major European IT services company, SCC, over in Stretford.
However, by both day and night for a full working week late last month, the 29-year-old swapped his computers for a very sturdy pair of running trainers; trail shoes, to be specific, as he trekked across the Namib Desert in Africa.
Stretching more than 2,000 kilometres in total, spanning the reaches of Angola, Namibia and parts of South Africa, the talented distance runner ran approximately 12.5% of that entire landmass over the course of five days.
Broken up into five stages – 50km, 50k, 42k and 22k, as well as a truly brutal 92k day to finish – not only did the indefinable Cheshire-born bloke reach the finish line, but he did so in record time.
Let’s be honest, anyone challenging themselves with the course is clearly an absolute machine, but as seen above and now fully verified, Alex here did so in 24 hours and 27 minutes.
Taking just over a day to complete the entire thing, Alex led every beating everyone else in every single stage and ended up surpassing legendary American ultra runner and now race director Adam Kimble’s time from 2018 by almost 40 whole minutes. Utterly staggering stuff.
Signing up as an official OOSH-sponsored athlete for the event, having only just podiumed at the Ice Ultra round the Arctic Circle back in February, AND the Mountain Ultra across Kyrgyzstan this past June, he’s quite literally ‘endured blistering cold and scorching desert’ (one for Shrek 2 fans, there).
Commenting on the unbelievable achievement, the local lad said: “Namibia was unlike anything I’d ever experienced. The heat was on another level, and every stage demanded absolute focus. To come away with the win – and a course record – is overwhelming.
“After the Arctic and Kyrgyzstan, this was the challenge I had been building towards all season. I’m grateful for everyone who has supported me, particularly my colleagues at SCC who have backed me every step of the way.”
Well done, Alex – we’re off to have a lie down because we’re tired just thinking about what you’ve just done, so hope you’ve at least got a few weeks of relaxation and victory pints lined up. That’s how we toasted our taste of an ultra, anyway…
Manchester City are hosting special Christmas-themed tours of the Etihad Stadium
Danny Jones
Manchester City FC’s critically acclaimed stadium tour is about to get super festive, as the Etihad Stadium are now hosting special Christmas-themed walks around the ground.
You’ve watched the tales of the ‘Centurions’, ‘Treble winners, the ‘Fourmidables’, and plenty of other ‘Cityzen’ stories play out in front of you, but have you visited the hallowed halls while their decked doughs of holly for yourself?
Well, now’s your chance.
Hosting a series of exclusive festive tours around the Etihad this month, Man City fans, club-obsessed kids, and football fanatic tourists in general can take a walk around the impressive sporting arena for the perfect early Christmas present.
In addition to being able to walk around the famous home of the Blues, sit in the home team dressing room and see the trophy cabinet, fans of all ages can now field questions with virtual Pep and Haaland in their very own press conference, before walking down the tunnel, into the dugout and sitting pitchside.
Once you’ve finished warming up the gaffer’s very own seat (they’re actually already heated), supporters can look forward to a brand-new dancing light display, plus more heartwarming entertainment in the form of Christmas carol audio recorded by Manchester’s very own Hallé Youth Choir.
As if that wasn’t enough, ‘Beyond the Blue Moon’ VR experiences and special ‘Etihad After Dark’ tours will be available, too, giving people from all over and of all ages an extra opportunity to turn up and make the most of this truly global club.
You can even grab a warming mulled wine or hot Vimto during the evening slots to keep your hands nice and toasty as you go around – be rude not to.
Rumour has it Santa may have left a gift lying around each day, too. Safe to say that puts our Advent calendar this year to shame…
Credit: Man City (supplied)
Here’s hoping he doesn’t get a telling off for wearing red…
Evening tours at the Eithad will be held from 5:30 and 6pm on 7, 12, 14, 18, 22 and December, and the main slot will be running all the way up until Christmas Eve (24 Dec).
You can even grab a warming mulled wine or hot Vimto to keep your hands nice and toasty as you go around – be rude not to.
Tickets start from only £26 per person and family passes are priced at just £60.
Better still, you can even spring for the VIP package if you fancy: a two-hour experience that is one of the most interactive and immersive you’ll find anywhere.
The Etihad Stadium is currently in the middle of a huge redevelopment, both in terms of size and things to do around the wider Campus, with the expanded North Stand not only seeing matchday fan capacity increased to over 60k, but a new club shop, sky bar, hotel, and a rooftop walk being added.
With that in mind, it’s no wonder that the already award-winning City stadium tours are simultaneously seeing an upgrade over the holiday period.
Being given the Tripadvisor seal of approval once again last year, as the club were once again recognised in the Travellers’ Choice ‘Best of the Best’ – putting them not just in the top three stadium tours in the UK but in the top 1% of the most highly rated in the world – things are only getting bigger.
You can find out full availability, timings and where to get tickets right HERE.
Danny Jones -
19th October 2022 
