Bolton Wanderers have backed a bid to end gambling sponsorship and advertising in sport, becoming the latest club to officially endorse the national campaign.
Spearheaded by the Against the Odds Charter, the initiative is aimed at not just helping improve gambling awareness but bringing an end to associated sponsorships in football and sport altogether.
The club expressed their support for the movement in a statement on Tuesday, 18 October, remarking: “In Greater Manchester, sport is central to the region’s culture, heritage and identity and plays a huge role in bringing communities together.
“Unfortunately, there has been a proliferation of gambling sponsorship and advertising in sport which is reinforcing a perception that betting is a normal part of watching sport.”
They go on to explain that the overarching goal is to “shine a light on the prevalence of gambling” throughout sporting pyramids across the UK, in the hope of ultimately “phasing out gambling sponsorship and advertising to protect children, young people, and vulnerable adults.”
ADVERTISEMENT
Footballing bodies, gambling awareness campaigners and concerned fans alike have been calling for such action for years now, with numerous petitions set up before the government finally put forward the bill to bring in tougher regulations.
Against the Odds campaign lead Michael Viggars criticised the copy and paste ‘gamble responsibly’ sentiment, arguing that it lacks sincerity when “every square inch of sports stadia [is] being sold to advertise dozens of different sports betting brands”.
However, as many in political, sporting and public spheres have pointed out, gambling addiction is a serious illness and profit should never come before health and wellbeing.
Like Viggars, James Grimes of The Big Step – a similar anti-gambling in sport organisation – says that moving to Manchester helped him break free from a “12-year gambling addiction” and hopes that Bolton’s backing will see other big clubs follow suit and place themselves “on the right side of history”.
ADVERTISEMENT
At present, these are the EFL and non-league clubs that have joined the campaign to end gambling sponsorships in English football:
Today Bolton have joined these English clubs campaigning to end gambling sponsorship in football 🙌 pic.twitter.com/6BgAn1Hcj2
To put into facts and figures, research by campaigners suggests that gambling logos can appear more than 700 times in a single football match – that’s about six logos every minute – on kits, training gear, on perimeter advertising hoardings, dugouts, press backdrops and more.
Moreover, they estimate that around 1 in 200 people in Greater Manchester (around 14,000 adults) are suffering from “severe gambling harms”, i.e. more people than the capacity of Oldham Athletic’s Boundary Park.
3.8% of the region’s population are considered to be low to moderate risk, which equates to over 96,000 adults in Greater Manchester alone – more than the capacity of the Etihad stadium (55,097), Old Trafford Cricket Ground (26,000) and Sale Sharks’ AJ Bell Stadium (12,000) combined.
Bolton Chairman Sharon Brittan said: “Gambling addiction can have a devastating effect on individuals and their families and communities, and that’s why Bolton Wanderers Football Club is pledging our formal support of the pioneering Against the Odds campaign by signing their charter.”
ADVERTISEMENT
Previously sponsored by the likes of Betfred, the club knows all about the dangers of betting on a local and national scale, making the decision to close their on-site betting facilities at the UniBol Stadium back in 2021 and promise to avoid any new commercial partnerships within the gambling industry.
Here’s hoping this is just the start.
If you or anyone you know is struggling with gambling addiction, you can use vital resources such as GamCare, the National Gambling Helpline (0808 8020 133) Gamblers Anonymous UK, or just get in touch with the NHS directly for more information.
Featured Image — Bolton Wanderers (via Twitter)
Sport
The player celebrations from Stockport County’s League Two trophy presentation are glorious
Danny Jones
If you’re a Stockport County fan, you’ve had a very good year as the Hatters have just been crowned League Two champions and will be back in the English third tier next season – safe to say they’ve been making most of the trophy celebrations.
Players and staff very much included.
Edgeley was filled with flares and even people climbing on rooftops when they officially secured promotion back to League One for the first time in 12 years – the second time they’ve managed to go up in three seasons – and there was a great attendance in Stockport town centre for the bus parade.
But it was last week’s trophy presentation back at the stadium that produced some of the most memorable scenes, with County topping off a season of impressive and often high-scoring performances on the pitch with plenty more pageantry. Cue the music.
— Stockport (C)ounty (@StockportCounty) May 3, 2024
No one ever takes those pitch invasion ‘warnings’ seriously – not even the players.
We still haven’t stopped laughing at Kyle Knoyle.
From bringing Isaac Olaofe’s ‘Tanto’s on fire!’ chant to life to hammering home puns on names like Fraser Horsfall, no matter how obvious, these are the kind of deeply unserious celebrations we expect from a trophy presentation.
County fan or not, you’ve got to admit it looks like a good party.
It’s moments like these that players, fans and staff work hard all season for; to prat around like muppets in front of their adoring supporters. They even got assistant coach, Clint Hill, in the mix and, as it turns out, he proved to be one of the biggest ring-leaders.
We sincerely hope the Hatters keep trickling out more of these party scenes as we know there’s plenty more that fans would love to watch back.
We’re still yet to see captain Paddy Madden, who won Player of the Month for April, and the gaffer himself, Dave Challinor, who has comfortably secured his legacy as one of the club’s all-time greats.
Challinor and the club have made no secret of seriously eyeing up the Championship and who knows what else at County’s momentum continues to build, especially with a huge stadium redevelopment kicking off soon.
What do you reckon, Hatters – do you reckon a third promotion could be on the cards?
Erik ten Hag opens up on Man United’s failed Harry Kane and Frenkie de Jong transfers
Danny Jones
Manchester United manager Erik ten Hag has shed more light on his club’s failure to sign two key transfer targets in previous transfer windows, Harry Kane and Frenkie de Jong.
With Man United‘s interest in the proven Premier League star and England captain along with the former Ajax star turned Barcelona midfielder having been widely publicised last year, it was no secret that they were top of the wish list at Old Trafford but nothing concrete ever came of it.
Now, addressing the Kane and de Jong transfers directly for the first time, ten Hag not only admitted that he wanted to sign them but that he wasn’t given the full backing of the board to do so, suggesting that his squad therefore missed out two key talents that he hoped to build the playing style around.
Speaking to club legend Gary Neville in a Sky Sports exclusive, the 54-year-old was careful not to outwardly criticise the previous executives – the majority of whom have now departed – but confessed that they weren’t able to get either deal across the line.
"I can see a striker who already proved it, who we wanted to sign" 🗣
Man Utd boss Erik ten Hag speaks to Gary Neville about wanting to sign Harry Kane 👀 pic.twitter.com/oPSqQAxXNM
— Sky Sports Premier League (@SkySportsPL) May 3, 2024
As you can see, ten Hag revealed that he quickly identified Kane as the ‘proven’ striker who could have brought “30 goals” to the team but that they simply couldn’t get him, presumably down to the potential transfer fee and wage expectations.
The 30-year-old striker obviously went on to sign for German giants Bayern Munich and has now broken the record for the most goals in a debut Bundesliga season, not mention being on the verge of surpassing the highest-ever tally in a single campaign, held by Robert Lewandowski (41).
He went on to express that he has every faith in the striker they did manage to sign, insisting that 21-year-old Rasmus Højlund “will get there [to that level] but needs time” and was offered some of “the biggest potential” on the market when they snapped him up.
As for his fellow Dutchman, de Jong – who he previously coached as part of the hugely talented Ajax which impressed so many in 2018/19 – ten Hag hinted at the failure to sign him as being a key factor in why he couldn’t implement his tactics at United, telling Neville: “you have to bring in [the right] players”.
The three-time Eredivisie winner went on to explain, “You need the player with those typical assets and you can’t bring a player, say, here who has a [certain] style of play I don’t want to change his nature.”
With Neville naming de Jong specifically, ten Hag confirmed the name by adding that he envisioned a partnership between him and Casemiro or, indeed, Kobbie Mainoo eventually, adding: “They would have been really complimentary with each other, absolutely. That is the [type of player you need] if you want to play the Ajax style.
However, despite having reportedly agreed on a sizeable fee with Barcelona (the number of which has been much disputed), it came to be that de Jong seemingly didn’t want the move and preferred to stay with the Catalan club.
As a result, this meant that United had to continue experimenting with different midfield combinations and signing alternatives like Christian Eriksen and Mason Mount, who perhaps weren’t as high up on the list of transfer targets or as well suited to ten Hag’s desired approach on the pitch.
ten Hag ultimately went on to add that a laundry list of injury problems this season has also derailed the progress of his squad as a unit, with the Red Devils having been forced to utilise 31 different back-four combinations so far.
There have been some rumblings that de Jong could be open to another potential move elsewhere again this summer, but it’s fair to say that even if they were in the running it will take more than one player to get his side back on track.
You can watch the interview with Gary Neville in full HERE.
It remains to be seen how well ten Hag will be backed by the new footballing administration this summer but it is said United are willing to consider serious offers for several members of their first-team squad as they look to raise funds for any prospective incomings.