Highly-regarded football podcaster and content creator, HLTCO, has finally revealed his face and full identity. Better still, the reaction online has warmed our hearts.
Unveiling himself for the first time on a brand new YouTube channel under the same name, the extremely popular football fanatic, commentator, journalist and Crystal Palace fan brought the mystery surrounding his 12-year-long alias to an end with his first video.
For more than a decade, football Twitter and social media, in general, have known him as HLTCO (‘Hopkin Looking To Curl One’ — inspired by a famous goal by Palace’s David Hopkin in the 1997 play-off final) and while his name has been out there for a while now, most are only familiar with the acronym.
That was until this Monday when the man himself, Dan Cook, showed his face to his 114,200+ strong following for the first time in over a decade and while he admitted it was “genuinely scary putting [himself] out there”, he was embraced with open arms by his fans and social media at large.
Took a lot of courage to do that, so much respect to you for doing so and putting this video out there. Keep going with all your amazing work 👏
As explained in his lengthy 15-minute piece to camera, the main reason that he waited so long to show himself on a public forum was that he suffers from cerebral palsy, stating: “there’s been a real push and pull and emotional turmoil that has gone alongside my perspective on myself”.
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Confessing that he hasn’t always been completely reconciled with how he feels about being disabled, speaking out in this way and going public with what is clearly a very personal struggle was no small feat, so can only applaud him for his bravery.
For the longest time, Dan has defined himself as someone “obsessed with football” and geared virtually all aspects of his personal and professional life towards immersing himself in sport, which is part of the reason why so many people who shared his interests have towards HLTCO to begin with.
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Credit: HLTCO (via YouTube)
Upon seeing his latest update, his social media channels have been awash with touching messages from well-wishers and plenty reassuring him that he had never had anything to worry about when it came to simply being himself.
One person said, “You’ll inspire many others to get involved in things they love”, another labelled him a “hero who deserves all the love [he] is receiving”; a third explained how his content has touched them on an even more direct level:
“I can relate to this and you. I felt the same with my disability affecting parts of speech and my left side. Took me a while to have the guts to do YouTube videos. Keep smashing it”.
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Even those who haven’t always been a fan of his content came out to show their support and recognise the courage it took to overcome the anxiety surrounding his disability.
After having spoken and seen each other on an earlier podcast he alludes to in the video, sports journalist Laura Woods said that she had no idea that Dan had any kind of disability and, like most others aware of the account, simply followed him for his footballing opinions.
She later went on to take up a section of her talkSPORT breakfast show to discuss the reveal video, share her thoughts on his wonderful and insightful content, as well as how she got to know him through the industry and, fundamentally, separate from any knowledge of his condition.
It is a truly lovely watch that clearly hit home with the well-known Twitter personality who had always been wary of sympathy or special treatment and has gone on to make a name for himself through nothing other than hard work and great content.
Honestly, having @laura_woodsy take the time to say this about me on national radio is mind-blowing.
As co-host Ally McCoist rightly points out during the segment, it seems unbelievable that people would abuse others diagnosed with cerebral palsy but as Woods points out, “it’s social media: everything happens on there, everything you can think of”.
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With that in mind, Dan often worried his condition might limit and/or prevent him from feeling confident enough to “go down the path of working for a formal publication”, so he spawned the HLTCO brand which allowed him to talk about his beloved Crystal Palace and develop his career organically instead.
Turns out, he’s gone on to develop one of the most avid followings on the platform, cultivating a huge number of fans who tune in to enjoy his tweets, podcast and, soon, YouTube videos. Moreover, the responses to both his video and Laura’s shows there are still plenty of nice people on the old ‘bird app’.
Your story is nothing short of inspirational. Keep doing what you do mate ❤️
Above all else, his success story serves as a shining example to anyone looking to overcome personal obstacles and do what they love.
Well in, Dan.
You can watch his full face reveal and hear more about what’s coming from him in the near future down below. Be sure to check out the HLTCO Podcast while you’re at it.
Featured Image — HLTCO (via YouTube)/talkSPORT (via Twitter)
Sport
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Iconic Manchester United pub reopens after major £400k refurb
Daisy Jackson
An Old Trafford pub that’s long been a favourite with Manchester United fans has reopened its doors after a major refurbishment.
The Tollgate has had a £400,000 investment to become a ‘Grandstand’ sports pub, with gigantic HD screens throughout, tiered seating so you always have a great view of the action, and a menu of classic pub bites to pair with your pint.
There’ll be a big event atmosphere with all key sporting fixtures shown throughout the week, including football, rugby, cricket, tennis, F1, darts, horse racing – you name it, The Tollgate will show it.
The enormous outdoor area has also been refurbished, with new outdoor TV screens and Marston’s ‘Order & Pay’ app letting you order a round from your seat without missing a goal.
You’ll even find screens outside the loos…
Soon, local artist Pic One will be painting a mural onto the side of the pub, making it even more of a landmark boozer for Old Trafford.
The huge new main HD screenInside The Tollgate after its refurbThe Tollgate’s installed a TV box outside
Back inside, you’ll find a regulation dart board and a pool table, with new competition leagues and ‘free to play’ recreational sessions taking place throughout the week.
As well as a smart new interior packed with local sporting memorabilia, The Tollgate has installed market-leading technology, including one particularly gigantic HD screen, along with multiple other HD screens in every area, and a state-of-the-art sound system.
As you pass by, you might spot a huge TV box outside the pub, which has been installed to reflect how big the screen inside is.
The Tollgate is offering fans and customers a chance to shape its future – they’re calling out for locals to provide more photographs and merchandise to decorate the space, including mementos to celebrate the achievements of local sports stars and teams.
United memorabilia on the wallsInside the new-look The TollgateA cosy corner of The Tollgate
On the menus, you’ll find a new menu of perfect pub bites, including sharing combo boxes, chicken wings, nachos, and burgers.
There’ll be bottomless fries on offer for local sports teams who manage to get their hands on a ‘Black Card’, with even more rewards if they win their game.
And all draught beer (and there’s a lot of it) is now available in two-pint cups.
To celebrate its launch, the pub invited a fellow Manchester United icon Ying-Hoi Soo (affectionately known to Reds as ‘Mr Miyagi’) to pull the first pint and officially mark the pub’s opening.
Ying is recognised for his selfless charity work, and The Tollgate plans to work closely with Ying in the future to support this.
The new Grandstand pub concept has been introduced after research revealed that 86% of sports fans prefer to watch games at sports pubs, thanks to their livelier atmosphere, better screens, and community feel.
A huge two-pint beerThere’s a pool tableAnd dart board insideThe food offering
Marston’s picked Tollgate as one of the pubs to receive the Grandstand makeover due to its involvement with local sports teams, community groups and charities.
Pub Partner, Michael McLoughlin, said: “We’ve loved welcoming the community back with open arms!
“The response has been fantastic to our food and drink offers, as well as the new technology to watch all kinds of sports – we’re thankful that our pub is always full of good vibes, and real community spirit.”
Danny Jones -
10th January 2023 
