Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Credit: SEVEN BRO7HERSCredit: FOUR SIS4ERS
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
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Manchester Christmas Markets visitors can now donate glass deposit to local charity instead of reclaiming it
Emily Sergeant
Visitors to this year’s Manchester Christmas Markets now have the option to donate their festive glass deposit to a local charity.
Following on from the return of the massively-impactful StreetSmart scheme – which sees dozens of local restaurants add an extra £1 onto every bill over the festive season to help fight street homelessness – anyone who purchases a drink at the Christmas Markets this year can also help out a local charity too.
This year, market goers can support the local charity Real Change MCR by choosing not to reclaim a small deposit on their festive drink glasses.
The Real Change MCR fund is accessed by more than 20 local homelessness organisations and charities that work to provide support for people who are, or have been, sleeping rough.
Grants are awarded to individuals to help them get off – and stay off – the streets.
According to Manchester City Council, the majority of the money funds a deposit on a flat or the first month’s rent, and the charities applying for the funding then provide long-term support to help people continue on their journey to independent living.
For the opportunity to turn a glass deposit into donations for Real Change MCR when you visit Manchester Christmas Markets this year, all you need to do is put your polypropylene glasses into our donation bins and the Council will then recycle them and donate the money to the charity on behalf of all customers.
There’s currently two deposit bins in Albert Square, one in Piccadilly Gardens, and one at Bar 3 on New Cathedral Street.
Manchester Christmas Markets visitors can now donate their glass deposit to a local homelessness charity / Credit: The Manc Group | Manchester City Council
“This is such a simple way for visitors to our fantastic Christmas markets to make a big difference,” commented Councillor Joanna Midgley, who is the Deputy Leader of Manchester City Council.
“All proceeds from the glass deposits scheme will go to Real Change MCR an umbrella fund used by a range of homelessness organisations in the city. They provide funding and practical support to help people experiencing homelessness get back on their feet.
James Charnock from Real Change MCR added: “I would like to say thank you in advance to the people who visit the Markets and deposit their glasses, as the funds raised will make a big difference to the lives of so many people who are experiencing homelessness.”
Featured Image – Manchester City Council
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Childish Gambino confirms shock stroke that caused him to cancel his world tour
Danny Jones
Donald Glover, a.k.a. Childish Gambino, has revealed that a stroke caused the cancellation of his Manchester gig and the rest of the shows on his world tour last year.
The multi-talented artist, actor, comedian, writer, filmmaker and jack-of-all-trades, who goes by the Gambino moniker in the music world, was scheduled to play a UK leg as part of his globetrotting series of live dates in 2024.
However, just over a month into the run, which kicked off in August, the 42-year-old musician didn’t just postpone the tour but had to cancel it altogether for the foreseeable future after falling ill on stage.
It has now been confirmed that the reason for this was a stroke, and also a serious problem with his heart, which required surgery.
At the time, he could only confirm an unknown ‘ailment’.
Detailing the incident to a crowd while playing at fellow rapper Tyler, the Creator‘s Camp Flog Gnaw festival this past weekend, ‘Gambino’ delivered the shocking news in a very matter-of-fact manner.
Confirming the stroke and a hole in his heart live to the LA audience on Saturday, 22 November, Glover began by stating that he was having a really good time on the tour, before adding: “I had a really bad pain in my head in Louisiana, and I did the show anyway.”
“I couldn’t really see well”, he continued, “so when we went to Houston, I went to the hospital and the doctor was like, ‘You had a stroke.'” Yep, as simple as that.
He even went on to joke that he was copying fellow actor and singer Jamie Foxx, who also suffered a stroke back in 2023, which presented as a bad headache – one of several sudden signs of a hemorrhagic (bleeding) stroke.
You can see the clip down below.
Childish Gambino reveals that he had a stroke and a hole was found in his heart and is why he had to stop his tour pic.twitter.com/YxeQYBWDBA
After visiting the hospital, it was then discovered that he had a hole in his heart, sometimes referred to as a septal defect.
The Stone Mountain-raised musician ended up needing two procedures to fix the problem and is now, thankfully, in good health and able to perform live once again.
Nevertheless, he’s not taking anything for granted after the severe health scare, telling fans on the night: “They say everybody has two lives and the second life starts when you realise you have one; you got one life, guys, and I gotta be honest, the life I’ve lived with you guys has been such a blessing,” he told fans.
His Manchester show at the AO Arena is still yet to be rescheduled, as are any of his UK dates, but we’re glad he’s not only back on the mend but back doing what he does best.
Danny Jones -
12th January 2023 
