Local brewers Seven Bro7hers and gin distillery Four Sis4ers are set to merge to form one big Salfordian alcohol outfit. You love to see it.
With Seven Bros already being a household name, operating out of four locations in Manchester alone, not to mention more and more sites opening up across the country and their beloved beers stocked in ASDA, Morrisons, Co-op, Booths and soon Aldi too, the brand just keeps getting bigger.
Now, the next step in that development will see the McAvoy brothers link up with their real-life sisters and their aptly named company, FOUR SIS4ERS Distillery, to form one big happy family business.
While many aware of the two companies’ connection always wondered whether it would happen, this link-up will finally put all 11 McAvoy siblings under one commercial roof, allowing customers and consumers access to a ‘one stop’ shop for craft beer, gin, rum and who knows what in the future.
The takeover will see a rebrand of the craft gin distillery aimed at bringing the portfolio in line with the brother’s lucrative core beers, targeting grocery buyers and convenience stores.
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Inspired by their father’s home-brewing legacy, the company was founded in 2014 by the seven McAvoy brothers themselves: Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg.
Following their success, the McAvoy sisters Kerry Collins, Hayley Robinson, Kate Haslam, and Lucy White then decided they wanted in on the action and launched SIS4ERS Distillery back in 2018.
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With their own reputation growing exponentially, it seemed only natural to bring them on board. The merger will make SEVEN BRO7HERS BREWING CO the largest alcohol family in the industry. Try 55 direct relatives. Absolutely massive.
Keith McAvoy, CEO of Seven Bro7hers said: “Our sisters have built a brilliant portfolio of delicious, unique gins and rums unlike others in the marketplace. We believe with the right branding strategy and access to our fantastic network, we’ll be able to grow the business and get the products in front of new buyers.
“We are excited to be under one roof. Family is the foundation of our business, so it is fantastic to bring the sisters into our fold. Now you really can #jointhefamily, drink and serve the full family collection of amazing beers and spirits.”
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Lucy White of SIS4ERS DISTILLERY, said: “The merger feels like a natural progression for our business. The brothers have had great success taking the brewery from in-house webshop to store and we can’t wait to see where that wealth of experience takes the FOUR SIS4ERS brand.”
SEVEN BRO7HERS currently run successful beer houses in Middlewood Locks, MediaCityUK, Ancoats and, of course, their HQ, taproom and brewery in the heart of Salford.
Always looking to grow their portfolio — as exampled by the Four Sis4ers merger — they also opened their partnership bar at Manchester Airport‘s new T2 Departure Lounge in July 2020, before planting their first flag on the rest of the UK in May 2021 with their new Beerhouse in the heart of Liverpool.
Together with the help of their sisters, who have already seen their success not only in day-to-day sales but with hosting gin tours and tastings, as well as bookable event spaces, the sky is the limit for the McAvoy family.
Featured Image — SEVEN BRO7HERS/FOUR SIS4ERS DISTILLERY (via Instagram)
News
Police officer who sexually assaulted a child while on duty sacked
Daisy Jackson
A ‘morally reprehensible’ police officer who sexually assaulted a child while on duty has been sacked and barred from service.
GMP held an accelerated misconduct hearing with PC Dean Dempster, 35, and he has been dismissed without notice.
The disgraced officer admitted ‘sexually touching’ the six-year-old child in December 2023 and is set to be sentenced at a later date.
He was a response officer in Oldham at the time that the offence was reported, and was arrested by a supervisor when he returned to work the next day.
A senior officer has now said that Dempster ‘has no right to be in police uniform or in a position to serve the public’.
Another said it was ‘among the most distressing cases ever presented’ and a ‘despicable betrayal’ of police duties.
Dempster was convicted of sexually assaulting a young girl while responding to an incident on 29 December 2023.
He was convicted at Liverpool Crown Court in February and remained suspended since being charged at the end of last year.
Presiding over today’s hearing, CC Watson found PC Dempster’s conduct amounted to gross misconduct, saying: “This sexual assault occurred whilst the officer was on duty and where the victim was totally trusting and reliant on him performing his duties professionally, compassionately and with her welfare uppermost in his thoughts.
“It is this most egregious breach of trust of an innocent young child that is most upsetting aspect of this case and something that clearly amounts to an aggravating factor.
“I consider this case to be among the most distressing ever presented to me such is the despicable betrayal of all that is inherent in being a decent police officer.
“I have no hesitation whatsoever in dismissing PC Dempster from the service with immediate effect.”
Detective Chief Superintendent Mike Allen, head of GMP’s Professional Standards Directorate, said: “Dean Dempster is not a police officer, he’s a child sex offender who has no right to be in police uniform or in a position to serve the public.
“We have no time for people like Dempster who should not be in GMP and does not represent us.
“This is why we’re increasingly using accelerated misconduct hearings to root out and boot out officers who are unfit to serve in our uniform, and this work will continue while ever they remain.”
Dempster has been added to the College of Policing Barred List by Chief Constable Stephen Watson, who described Dempster’s actions as ‘morally reprehensible’.
GMP used accelerated proceedings as part of its pledge to ‘root and boot’ officers unfit to serve the public.
The force is now writing to the Deputy Mayor of GM to appeal for Dempster to lose his right to a police pension.
Manchester City reveals details around the first Andy’s Man Club sessions at the Etihad Stadium
Danny Jones
Manchester City have released the first details surrounding their inaugural Andy’s Man Club sessions at the Etihad Campus.
One of the most important charities in the UK when it comes to male mental health and suicide prevention, Andy’s Man Club and even its logo alone have become a recognisable force for good over the past few years, and the significance of bringing it to such a big scale as City cannot be overstated.
The football club first announced the partnership back in February and has already been working closely with the non-profit organisation to promote better wellbeing amongst men, getting first-team stars such as defender John Stones to open up about his own experiences with mental health just last month.
With that in mind, the word is now out that Man City will be providing yet another location for groups to meet and crucially talk through Andy’s Man Club sessions, confirming details around their first meeting from next week onwards.
It's less than two weeks before @andysmanclubuk launches at the Etihad Stadium! 🩵👌
Before we open doors on the 13th May, our fans sat down to share their experiences 💭
Set to kick off in the East Stand of the Etihad Stadium from 7-9pm on Monday, 13 May, Man City will not only help deliver a vital outlet for men in the East Manchester area but become just the latest in a long line of teams to back the regular support group.
Joining over 180 clubs nationwide – including the likes of Altrincham FC, Ashton United and Bolton Wanderers, just to name a few in the Greater Manchester area – Andy’s Mans Club is currently helping well over 4,000 men open up and combat their struggles through peer-to-peer sessions.
Founded by a group of nine blokes from Halifax back in 2016 to create positive change in men’s mental health, Andy’s Man Club now helps gather men aged 18 and over across the country every week throughout the year.
In alignment with other partnered clubs Andy’s Man Clubs across the country, attendees will be asked to arrive from 18:30 (UK) ahead of the 19:00 start time.
We’re excited to be launching an Andy's Man Club at the Etihad Stadium next month 🩵
Ahead of the first session, John Stones sat down to find out what it is all about 🙌
The sessions are free with registration or ID required and, more importantly, there’s no pressure to talk if you don’t want to. The first step is easy: just listen.
Just because it’s being held at City’s ground doesn’t mean you have to be a season ticket holder, have an official Cityzens membership to attend or anything like that, you can simply arrive via the East Stand reception (Door F) and join the session.
Attendees will be greeted on arrival by trained volunteers from Andy’s Man Club who will guide them through the stadium. With the club now on board, group sessions will be running at the same time every week (except bank holiday Mondays) with the first dates scheduled for the following nights this month:
Monday 13 May
Monday 20 May
Monday 3 June
Monday 10 June
Well done to all those involved in bringing Andy’s Man Club to Manchester City and the East Manchester community. We hope the sessions will help those going along as they have done for thousands of others.