Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
"Erling Haaland could be the first £1bn player!" 🤯
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
How long do you see Erling Haaland staying at City for?
Manchester City set to re-sign former youth keeper James Trafford
Danny Jones
Manchester City look set to re-sign their former academy goalkeeper, James Trafford, just over two years after he left the club.
The Burnley shot-stopper was signed by the Lancashire side back in June 2023 after he impressed in two consecutive seasons on loan at Bolton Wanderers.
Now, just a few transfer windows later, it looks like Man City are set to fend off interest from other Premier League outfits for the chance to bring him back to the Etihad Stadium.
As per transfer expert Fabrizio Romano, an agreement is already in place for him to return to Manchester in the next few days.
🚨🔵 EXCLUSIVE: Manchester City agree deal to sign James Trafford as new goalkeeper, here we go!
Deal in place with Burnley under value of £40m buy back clause. Trafford said yes to Man City as Pep Guardiola wanted him.
According to Romano, the Cockermouth-born and Carlisle-blooded keeper, who joined the City youth setup at the age of 12, will be signed once again for a fee below the previously reported £40m price tag.
Although the details of the contract are yet to be fully confirmed, it is said that City maintained the option to match the bid of any other team that came in within three days as part of the stipulation.
Backed up by The Athletic‘s David Ornstein, it seems the club have done just that, entering a matched price of £27m (before add-ons) after an offer was made by Newcastle United.
Once again, the wages he will earn upon returning to the Etihad remain undisclosed, but you can assume they have promised a more attractive package than Newcastle; you would expect some assurances surrounding playing time, too.
Although Ederson is the first-choice goalkeeper on paper, he and backup keeper Stefan Ortega have been increasingly rotated across multiple competitions, and the 22-year-old said in an interview back in 2021 that he believes he has the potential and talent to become “Manchester City’s number one.”
Here are some of the highlights from the previous term.
Having impressed at youth level for England and most notably keeping 29 clean sheets – conceding just 16 goals in all 45 league fixtures in 24/25 – with Burnley securing automatic promotion as one of the best defences in the EFL, he’s not just a young prospect any more: he’s a sought-after shot-stopper.
It seems only a matter of time before his comeback is officially announced by the clubs, with Trafford preparing to sign a five-year contract with his old employers and where the bulk of his youth development took place.
The question is, Man City fans: can you see him pushing Ederson and Ortega, who have both been linked with moves away themselves, for the starting gloves?
Meanwhile, although Pep might be looking to phase in a new go-to between the sticks, another member of his senior squad who has struggled to nail down a consistent spot in the first XI could, conversely, be on his way out the exit door.
Jack Grealish linked with Serie A switch as Manchester City star reportedly wants a move away
Danny Jones
Manchester City star and England international, Jack Grealish, has been linked with leaving for a possible Serie A switch as the midfielder is reportedly eyeing an exit from the Etihad Stadium.
The 29-year-old is already being monitored by a number of clubs here in England and in mainland Europe, but it appears that Italian champions Napoli have emerged as the latest and seemingly strongest suitors looking to add Jack Grealish to their growing roster.
A number of outlets are reporting interest from the ‘Gli Azzurri’, who have already signed former Man City talisman Kevin De Bruyne this summer, and look to be continuing with a productive period of recruitment ahead of defending their fourth league title – the second in the space of three seasons.
It wouldn’t be a change in colour or even in position, apparently, as they have identified him as a number of left-sided targets this summer, according to the likes of Corriere dello Sport.
🚨 Jack Grealish remains on a list of wingers still being considered by Napoli, @CorSport claim 👀🩵
The former Aston Villa favourite was left out of the FIFA Club World Cup after Pep Guardiola revealed the pair had shared “honest” discussions regarding his future in Manchester, but did reassure that it was the “best” decision for him and is not ruling out a resolution before the start of the 2025/26 campaign.
The Telegraph‘s Matt Law states that Grealish has returned to City but only to train alone and will remain apart from the rest of the team until an outcome has been decided.
Other clubs that are said to be keen on tapping up the dynamic winger and attacking midfielder include Spurs, West Ham, Newcastle and even Everton are thought to be exploring a potential approach.
Guardiola‘s squad are expected to resume training on 28 July following a much-needed break post-tournament, which they crashed out of in the round of 16 following a shock defeat to Saudi side Al-Hilal.
Meanwhile, it is claimed that the England star has already flown to Naples.
As per Manchester Evening News (MEN), Grealish’s driver, Salvatore, told the ‘Radio Goal’ show on native station Kiss Kiss Napoli that the footballer is already training privately on the Amalfi Coast.
The outlet also recently wrote that the 29-year-old would be available if the right offer came in, with Man City supposedly wanting around £40 million for his prospective sale.
Jack Grealish is now considered well within his traditional ‘prime years’, and arguably soon to exit this crucial period for any athlete, so he will no doubt be pushing hard for a move this summer if his place with the sky blues is still undecided.
Despite being a well-regarded talent and regularly picked for his national team, the Brummy-born footballer has struggled to cement a spot in the starting XI under Pep, so perhaps leaving City might be the best for both Grealish and City, who are continuing to rebuild with new personnel.
He’s not the only Manchester-based star looking to the continent for a new lease on life.
Danny Jones -
2nd February 2023 
