Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.
Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.
Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.
Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.
He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.
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The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.
Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.
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He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.
He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.
During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.
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“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’
“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.
“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”
Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.
“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.
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“Wave if you see one…”
It’s the most perfectly passive-aggressive move of all time, this.
One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”
Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”
Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”
A young cancer survivor is taking on the Great Manchester Run for the hospital that saved her life
Danny Jones
A former cancer patient from Manchester who was diagnosed at the age of just 17 is taking on this year’s Great Manchester Run on behalf of The Christie, the hospital she credits with helping save her life.
24-year-old Lea Abell from Failsworth is set to run the event for the first time on Sunday, 26 May to raise funds for The Christie Charity where she now works after completing her treatment.
Lea was sadly diagnosed with stage 3 Hodgkin lymphoma cancer back in March 2017 and had to undergo intense chemotherapy and radiotherapy treatment at The Christie’s TYA (Teenage and Young Adult) unit.
Thankfully, she showed plenty of Manc spirit even at such a young age and in September 2018, Lea was told her treatment had been successful and is now looking to dedicate her efforts this May to the local life-saving institution.
Lea (Credit: The Christie)Credit: The Manc Group)Thousands took on the Great Manchester Run in honour of the Christie in 2023 (Credit: The Christie/The Manc Group)
After so much support and care from The Christie during her time there, the youngster decided that she wanted to give back and be a part of it all herself, going on to become part of the foundation’s mass participation events team – hence where the Great Manchester Run comes in.
Speaking on the hospital and the ward she spent her time in, specifically, Lea said: “The TYA, where do start? They are absolutely amazing! Every single member of staff from Julie the receptionist to Hanna Simpson, the head nurse and all of the other doctors and nurses were incredible.
“They make you feel so at home, and they support you mentally and physically throughout your treatment – they are all so positive, so you don’t feel like you’re going there for cancer treatment. I really wouldn’t have got through it if it wasn’t for the people there, so I owe them everything!
“Hanna and Julie always went out of their way to check up on me and tried to make my days better in any way they could, and I’ll never forget that.” Having turned up with the events team to the Great Manchester Run last year and seeing what a “brilliant day” it was, she decided 2024 was her year.
She’s becoming the latest among the hordes who run on behalf of The Christie at events across the globe every year.
Having only recently started her running journey this year and with the popular running event just around the corner, it’ll be a massive achievement for the young survivor and her team at the charity, with plenty of people backing her and a simple aim in mind: raise as much money as possible.
Lea has only recently started her running journey this year, so to take on the Great Manchester Run will be a big achievement for her, but she has plenty of people in her corner.
She went on to add: “My immediate family includes my mum Nicola, my dad Gary, and my brother and sister Jake and Sophia who were all there for me during treatment, and they will be there on the day of the Great Manchester Run to cheer me on alongside my other family members and friends.”
You’re going to absolutely smash it, Lea, we know it.
As for the charity themselves, The Christie’s mass participation events development manager, Lindsey Farthing, added: “Lea is a valuable member of our team and we’re all really touched that she has chosen to run the Manchester 10K for our charity.
To have a member of staff in our team who has been treated at The Christie and wants to give something back to the organisation that saved her life is really special for us all. We couldn’t be prouder of her and we wish her all the very best.”
If you want to help do your bit, you can donate to Lea’s fundraiser HERE and be sure to turn up in your droves come race day to cheer her on along with the thousands of runners raising money for charity.
UK’s first music therapy project for dementia patients to roll out across Greater Manchester
Emily Sergeant
A UK-first £1 million music therapy project is being rolled out to provide a “lifeline” for people with dementia in our region.
Thanks to generous funding from a number of regional and national sources, Greater Manchester is to become the first ‘Centre of Excellence for Music and Dementia’ in the UK, and it’ll be hosted by Manchester Camerata with support from the University of Manchester (UoM) and the Alzheimer’s Society.
More than £1 million of funding has been committed by Mayor of Greater Manchester, Andy Burnham, Sir Richard Lees, who is now the Chair of the NHS Greater Manchester, and the National Academy for Social Prescribing’s ‘Power of Music Fund’.
Due to be rolled-out from October 2024, the funding will support three years of direct musical support activities across all of the region’s 10 boroughs.
For the three-year project, Manchester Camerata will work in partnership with the Alzheimer’s Society and UoM to offer “research-backed” music cafes, for both its ‘Music in Mind’ programme and the Alzheimer’s Society’s ‘Singing for the Brain’ scheme.
It’s hoped this will “help take pressure off frontline health and care staff” in the NHS.
Manchester Camerata’s internationally-renowned ‘Music in Mind’ programme – created in collaboration with UoM – uses the principles of music therapy to improve the wellbeing of people living with dementia, and was devised from the foundations of some of the world’s leading dementia experts and their research.
The Alzheimer’s Society’s ‘Singing for the Brain’ programme is based on key music therapy principles, and has already been massively successful in bringing people living with dementia together to sing a variety of songs they know and love in a fun and friendly environment – with sessions also including vocal exercises that help improve brain activity and wellbeing.
The UK’s first music therapy project for dementia patients is being rolled out across Greater Manchester / Credit: Manchester Camerata
The sessions also create an opportunity for people living with dementia and their carers to socialise with others, and experience peer support too.
Manchester Camerata and the Alzheimer’s Society will recruit a workforce of 300 volunteers over the next three years and train them to deliver the ‘Music Cafes’, which will help support thousands of people living with dementia in Greater Manchester.
In addition to the Centre of Excellence in Greater Manchester, the National Academy for Social Prescribing’s ‘Power of Music Fund’ is also awarding small grants to 70 grassroots music and dementia projects across the UK, and this will support more than 5,500 people in total.
We are genuinely delighted by this news.👇🏻
We are proud of all our partners, particularly @MancCamerata, who helped bring it about.
We are a music city-region and will now work to unlock its full power for the benefit of our residents with dementia. 🙏🏻 https://t.co/1Xoeyf4ykN
Mayor Andy Burnham called said the project is “fantastic news for Greater Manchester”, and called it a “reminder of the power of music to shape our lives and our communities”.
He continued: “Manchester Camerata have played a key role in our Music Commission, and I’ve seen first-hand the transformational impact of what they do in our city region, so they are the ideal partner to pioneer the UK’s first Centre of Excellence for Music and Dementia and work with the Alzheimer’s Society to unlock the potential of music as therapy.
“This project will provide life-changing support to people with dementia and their carers in our 10 boroughs.
“It will also generate groundbreaking research that will influence health and care policy across the country while directly improving lives across Greater Manchester”.