Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.
Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.
Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.
Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.
He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.
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The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.
Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.
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He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.
This is for the 3.8 million lives that were ignored.
The freelancers and the self employed.
The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area. pic.twitter.com/saFTL5Jolr
He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.
During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.
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“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’
“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.
“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”
Sacha Lord has plastered adverts of Rishi Sunak all over Manchester. Credit: TwitterOne of the Rishi Sunak advert trucks driving around Manchester. Credit: Sacha LordDigital trucks driving loops around the Tory Conference also show the adverts. Credit: Twitter, Sacha Lord
Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.
“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.
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“Wave if you see one…”
It’s the most perfectly passive-aggressive move of all time, this.
One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”
Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”
Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”
Entertainment union Equity makes £1 bid for Manchester Pride to protect workers from ‘further exploitation’
Emily Sergeant
Performing arts and entertainment trade union Equity has made a £1 bid for Manchester Pride.
You may remember that, back in October last year, Manchester Pride – the charity / organisation that ran the Manchester Pride Festival – entered into voluntary liquidation, and news emerged last week that the assets were being sold off to the highest bidder by liquidators.
By offering a ‘symbolic’ £1 for the assets – which include the Manchester Pride brand name and associated domain names – Equity says its bid has been made to give workers the opportunity to ‘decide the future’ of the event.
The bid is also said to have been made to prevent a repeat of 2025 – which apparently left Equity union members more than £70,000 out-of-pocket in unpaid fees.
Equity’s variety organiser, Nick Keegan, warned that selling the Manchester Pride brand to a commercial buyer risks ‘undermining the values’ of the event and the community that built it.
He worried it could also leave performers and workers ‘vulnerable to further exploitation’.
“Manchester Pride is not just a city-wide party,” Mr Keegan explained. “Its roots in protest are as important today as then.”
He added: “Manchester Pride was built by the LGBTQ+ workers of Canal St and beyond who provide a space and a community for LGBTQ+ people all year round. The event should not be treated as a commodity to be bought and sold off to the highest bidder.
“The cultural workforce are at the heart of Pride, without them, there is no festival.
“After what happened in 2025, with members left tens of thousands of pounds out of pocket, we don’t want to see history repeat itself.”
Equity says that if its bid is successful, the workers will have control over who the ‘asset’ goes to.
“Our bid is about protecting Pride as a community asset, not a commercial one,” the union’s statement continued.
“Allowing the people whose labour was used to build this ‘asset’ to decide how the trademark of Manchester Pride is used in the future will help protect them from further exploitation, as well as preserve the values and the longevity of the event itself.”
Featured Image – Manchester Pride (Supplied)
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New police hub to be set up in Piccadilly Gardens to help reduce anti-social behaviour
Emily Sergeant
A new police hub is set to be established in Piccadilly Gardens.
In case you missed it, it was announced last week that council tax in Greater Manchester could be increased to help fund improvements to policing, and that a consultation on it has been launched – with local residents urged to have their say.
The police precept helps Greater Manchester Police (GMP) to build on a range of improvements, including the speed of answering 999 and 101 calls, road and transport safety across Manchester city centre, and bringing more sex offenders to justice, among many other things.
Greater Manchester council tax is set to be increased again to help fund improvements to policing, and a consultation is now live. 🏘️🚔📝
But on top of this, Mayor Andy Burnham has also pledged to deliver a new police hub in Piccadilly Gardens as part of a wider drive to improve policing.
GMCA says its ‘top priority’ is to build strong communities where people feel safe, and it is Mayor Andy Burnham and his Deputy Mayors’ responsibility to enable GMP to be an ‘effective and efficient’ police force.
Local leaders say their ambition for 2026 is to maintain a ‘high-performing’ police service by tackling crime and anti-social behaviour, and protecting residents and businesses along the way – and part of this ambition is to increase police visibility in Piccadilly Gardens, which is a much-maligned part of the city centre, by launching a new ‘prominent’ police hub.
The increase in the police precept is also being touted to help increase ‘hot spot policing tactics’ in town centres and other key locations to help drive down theft and other violent retail crimes.
A new police hub is to be set up in Piccadilly Gardens to help reduce anti-social behaviour / Credit: Gerald England (via Geograph) | Rawpixel
“We need GMP to be properly funded if it is to continue to deliver an effective and responsive service for people in Greater Manchester,” commented Mayor Andy Burnham. “The cost of running a modern police force is going up and this is at a time when our city region has become the fastest-growing economy in the UK, with visitor numbers increasing year after year.
“So much is happening here and that includes a number of major and complex incidents over the past year, including a terrorist attack. These incidents added significant pressure to police resources.
“We recognise the ongoing impact of the rising cost of living and do not take the decision to increase the precept lightly. But right now, this increase is our only option to ensure GMP can continue delivering an effective police service that ensures that people feel safe in their own communities.”
Daisy Jackson -
1st October 2023 
