Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.
Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.
Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.
Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.
He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.
ADVERTISEMENT
The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.
Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.
ADVERTISEMENT
He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.
This is for the 3.8 million lives that were ignored.
The freelancers and the self employed.
The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area. pic.twitter.com/saFTL5Jolr
He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.
During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.
ADVERTISEMENT
“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’
“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.
“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”
Sacha Lord has plastered adverts of Rishi Sunak all over Manchester. Credit: TwitterOne of the Rishi Sunak advert trucks driving around Manchester. Credit: Sacha LordDigital trucks driving loops around the Tory Conference also show the adverts. Credit: Twitter, Sacha Lord
Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.
“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.
ADVERTISEMENT
“Wave if you see one…”
It’s the most perfectly passive-aggressive move of all time, this.
One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”
Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”
Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”
Parklife pumps more than £155,000 back into Greater Manchester community projects
Danny Jones
Parklife is once again proving why it’s such an important event for Greater Manchester, not just in terms of music and culture, but through the money it pumps back into the community through grassroots projects.
The annual music festival at Heaton Park raises significant funds for local initiatives with each edition via the official Parklife Community Fund.
Partnered with the Manchester, Bury, and Rochdale councils, the finances generated through those who attend not only Parklife but also other concerts held at the outdoor venue, such as the recent Oasis shows, help local groups that make a positive, tangible difference in their neighbourhoods.
This year alone, the total includes £55,000 raised from guest list donations by festival attendees, as well as a further £100k generated from other events held in Heaton Park, making 2025 one of, if not the biggest, years for donations to date.
Distributed by the City Council and the local authorities in Bury and Rochdale throughout the respective boroughs, the aim is not only to give back but to enhance local life, through everything from important youth programmes to community wellbeing and improvement schemes.
Launched back in 2017, the festival fund is approaching nearly half a million pounds raised on behalf of local causes, strengthening its connection with the nearby communities surrounding its host site.
The region’s vast and stunning green space is a huge tourist attraction in itself, meaning literal grassroots causes like the woodland management group are vital to maintaining that beauty and status.
Other projects include an astronomy group, as well as fitness drives like ‘RockFit’ (seen above), which now meets at Heaton Park regularly to promote exercise for both physical and mental health.
It’s also worth noting that the fund covers surrounding areas like Higher Blackley and Crumpsall; Sedgley, Holyrood, St Mary’s and even South Middleton.
You can see more examples of the charitable community work in action down below.
Credit: Supplied
Sam Kandel, founder of Parklife Festival, said of the fund: “Parklife is proud to call Heaton Park home, and it’s really important to us that the festival has a lasting, positive impact on the local community.
“The Community Fund is our way of saying thank you to residents and supporting the brilliant grassroots projects that make Manchester, Bury, and Rochdale such special places to live.”
Councillor Lee-Ann Igbon (Exec Member for Vibrant Neighbourhoods) added: “Parklife brings people from Manchester and beyond to our wonderful Heaton Park, and it is right that the communities living close by benefit from the event through reinvestment in local initiatives that will leave a legacy for all.
“The Parklife community fund means that local communities choose what’s important to them and they have the opportunity to bid for funds to invest in projects that enhance local amenities, strengthen community connections and wellbeing for the benefit of everyone.”
Those looking to benefit from the fund can apply online now and you can find out more information by contacting the relevant councils’ neighbourhood pages.
Work finally begins on Greater Manchester’s new ‘innovation hub’ in Atom Valley creating 20,000 jobs
Emily Sergeant
It’s official… work has finally begun on the first major development in Atom Valley.
If you’re not familiar with Atom Valley, this new project is set to be a unique innovation ‘cluster’ – plans of which were approved by local leaders all the way back in summer 2022 – with the potential to create up to 20,000 new jobs in Greater Manchester once it’s complete.
Greater Manchester wants Atom Valley to become a ‘springboard’ for new and emerging companies and researchers, giving them the support and the opportunities they need to trial and commercialise their innovations right here in our region.
The new development which ground has now been broken on is a Sustainable Materials and Manufacturing Centre (SMMC) – which is set to become a thriving hub of innovation.
Today is a big day for GM.
We break ground on a new research centre at Atom Valley – our emerging world-class cluster in advanced materials and manufacturing.
Here, start-ups and emerging companies will be able to pioneer new technologies and scale up their ambitions, all while creating jobs and driving growth across the region in the process.
Located next to the Kingsway Business Park in Rochdale, it will offer 30,000 sq ft of new laboratory space, workshops, and design studios, as well as a lecture theatre, meeting rooms, office space, and flexible workspace for start-ups.
With the ‘right’ support, local leaders say the SMMC will also be a vital link between Atom Valley and the Oxford Road Corridor, ultimately forging a pathway for new companies and projects to expand from the city centre out into the wider city region.
Work has finally begun on Greater Manchester’s new ‘innovation hub’ in Atom Valley / Credit: DLA Architecture
Mayor Andy Burnham says this is the ‘most ambitious development’ in Atom Valley so far
“It will help unleash the untapped potential of the world-leading research taking place across our city region, bridging that crucial gap from invention to bringing those new innovations to the market,” he explained. “And it will create a new hi-tech corridor from the out to the north of Greater Manchester, creating jobs and new opportunities for start-ups to scale up their ambitions.
“This is integrated, well-connected development in action, and a clear sign of our mission to spread the benefits of growth right across our city region.”
Daisy Jackson -
1st October 2023 
