A new study has revealed the weird and wonderful habits of Britain’s gravy lovers, and it’s lifted the lid on just how much we actually love the stuff.
With autumn apparently marking the start of what is unofficially known as ‘gravy season’ across the UK, a new study by Schwartz – the world’s largest producer of herbs, spices, and seasonings – has revealed that the average Brit makes their way through three gravy-doused meals each week, which apparently adds up to a whopping 156 meals with gravy over the course of the year.
Almost a third (30%) of Brits consume gravy the most between September and November, with this figure then rising to 58% in winter – which is probably where the ‘gravy season’ title comes from.
A staggering 73% of Brits would consider themselves a fan of the brown stuff, according to the new survey, and 39% even proclaim to ‘love’ it.
A new study has revealed the weird and wonderful habits of Britain’s gravy lovers / Credit: The Manc Group
But for many, gravy doesn’t solely need to be consumed at home or in front of the table, as shockingly, the survey has revealed that 13% of Brits love gravy so much that they’ve eaten it in the car, 11% claim to have carried it around with them in a flask, and a sixth (14%) have even taken it on holiday with them to make sure they get their fix.
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So strong is the nation’s love of the sauce that a third (32%) claim they’d rather have gravy than a pint of beer, while 29% would opt for it over a glass of wine, and one in five (20%) would even choose it over chocolate.
Thought those were some crazy stats? It only gets more bizarre, as the survey has revealed that one in ten (10%) Brits claim to put gravy on ‘everything”, with 11% claiming to prefer it poured on a pizza than a roast, and 10% preferring to pour it over pasta.
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Some Brits even like to kick-off their day with the brown stuff, and enjoy it poured over pancakes (6%), and even over cereal (5%).
73% of Brits would consider themselves a fan of the brown stuff / Credit: The Manc Group
It’s not all obscurities though, as when it comes to more traditional pairings, roast beef was named the dish most frequently paired with gravy (48%), closely followed by roast chicken (48%), and roast turkey (45%), with Yorkshire puddings (45%), and sausages and mash (44%) then rounding out the top five.
Unsurprisingly Sunday was revealed as the nation’s favourite ‘gravy day’ – with 47% of people citing it as the day they’re most likely to enjoy it.
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What is pretty surprising though, is that going against the long-standing assumption that northerners are the UK’s biggest gravy advocates, Oxford was actually revealed to be the UK’s so-called ‘gravy capital’ – with 41% of residents claiming to ‘love’ gravy.
In fact, people from Oxford apparently love gravy so much that a quarter (26%) of them tuck into meals with gravy more than 10 times a week.
The average Brit apparently makes their way through three gravy-doused meals each week / Credit: The Manc Group
The survey also revealed quite a lot of regional differences when it comes to gravy pairings, with us Mancs apparently opting for a classic portion of chips as our preferred way to soak up the gravy goodness.
ITV to be bought out by Sky in transformational British broadcasting deal worth £1.6 billion
Danny Jones
In a watershed moment for British broadcasting, Sky has reached a transformational agreement worth more than £1.6 billion to buy out ITV in a landmark takeover deal.
With Sky already owned by US telecommunications corporation Comcast, this is set to be one of the biggest shakeups in TV and streaming for some time.
Talks actually started last November, but the process to complete a buyout like this has obviously taken a significant amount of time and money already.
It’s also worth noting that the deal is still pending full approval from the relevant regulators; nevertheless, it’s fair to say that it could change the face of the British media giants – who are based here in Greater Manchester over at MediaCity – but might signal a significant overhaul of our media landscape.
The Sky Group have assured there will be no immediate change to popular shows and will not be put behind a paywall at present (for now, anyway), with ITV still under a free-to-air service until 2034 as part of its public licensing contract.
Aquisitons/mergers of this size like this don’t come around very often, at least not across this side of the pond, with the growing Disney’s growing multinational monopolisation being one of the biggest examples of conglomerates mopping up major networks and huge brands over the past decade.
Writing in a statement, Sky said: “The UK media market is undergoing a profound and rapid transformation, and as competition for audiences intensifies, scale matters more than ever in order to compete with global streaming giants and YouTube in the UK.
“Viewers will continue to enjoy the shows they know and love, such as Coronation Street, Emmerdale, Love Island, I’m a Celebrity… Get Me Out of Here!, This Morning, Loose Women, Lorraine and News at Ten – alongside major live sporting events.”
That lattermost example feels particularly poignant at the moment, as this also means that the likes of ITV’s impressive World Cup coverage will come under the Sky umbrella in the near future.
ITV agrees sale of media and entertainment business to Sky for up to £1.6bnhttps://t.co/UtgO9REejy
It’s being seen as an ambitious attempt to shake up traditional terrestrial telly and digital platforms, with the ‘old guard’, as it were, having to move forward and fast to keep up with the mercurial market becoming evermore dominated by streaming services.
Of course, there are plenty raising questions and concerns over yet another domestic institution becoming deeper and deeper entwined with big American business; on the other hand, former ITV chairman Sir Peter Bazalgette, who still owns shares, says the deal was “essential” for its survival.
ITV will also receive £1.2bn in cash and Sky’s Love Productions business in return for ownership of their media and entertainment arm, whose shows include the Great British Bake Off.
Moving forward, ITV will also get a further £200m in 2028 if they meet revenue targets when it comes to advertising, with Sky promising to spend over £2.1bn on content from ITV Studios over a five-year period. You can read the full update from ITV right HERE.
Featured Images — James West (via Flickr)/Publicity picture
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Wayne Rooney ‘agrees’ to bizarre bet ahead of 2026 FIFA World Cup quarter-finals
Danny Jones
England and Manchester United legend Wayne Rooney has seemingly roped himself into a bizarre bet of his own making after yet more teams booked their place in the quarter-final stages of the 2026 FIFA World Cup.
It’s not quite Gary Lineker doing Match of the Day in his underpants after Leicester won the league, level, but we’d still pay to see it.
However, after the bedlam following England booking their spot in the quarter-finals this morning (feels odd to say and we’re still not quite sure what day it is), you might be surprised to learn it has nothing to do with the Three Lions’ historic victory.
It does have to do with who they’ll be facing in their next game, though: Norway, as Rooney seemed confident enough in his prediction that the Scandinavian side wouldn’t make it into the final eight that he wagered he’d row down the River Mersey. Well, they did…
Yes, in case you missed it, the Norwegians did make it past Brazil with a 2-1 win – and, of course, more goals for Erling Haaland – before Thomas Tuchel’s side had barely even woken up for their very long day at the Azteca Stadium in Mexico.
While no one was quite sure why ‘Wazza’ was quite so confident that the ‘Seleção’ were going to go through, especially since Norway had shown just as much star power in spells in the opening four rounds, he still decided to throw down the gauntlet on himself.
As you can see in the clip above, he says he’s a “man of [his] word” and looks to have even roped in the likes of fellow former pros turned punditry colleagues on the night, Micah Richards and Joe Hart.
That being said, he did make the caveat that perhaps it would be better if the BBC could somehow sort them to sail down the Hudson River in New York instead, simply for the sake of ‘time’.
We’re not sure exactly how easy it is for the British broadcasters to simply secure permission to take a rowboat down one of the busiest and most famous waterways in the world, but you never know.
Here’s hoping they at least try to make something happen, anyway.
There’s been plenty of curious and comedic moments already this tournament, but for anyone who hasn’t yet watched Harry Kane’s post-match following the tense 3-2 thriller against Mexico, you really need to.
He was given the chance to chat to the media once again after his voice recovered, but let’s just say the memes that have already come from THAT interview are almost as memorable as the match itself.
Emily Sergeant -
25th November 2022 
