Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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‘The average cost of a pint’ in the UK by region, according to the latest data
Danny Jones
Does it feel like pints keep getting more and more expensive almost every week at this point? Yes. Yes, it does, and while you can’t expect a city as big as Manchester to be one of the cheapest places to get one in the UK, we do often wonder how it compares to other parts of the country.
Well, as it happens, someone has recently crunched the numbers for us across the nation, breaking down which regions pay the most and the least for their pints.
The data has been examined by business management consultancy firm, CGA Strategy, using artificial intelligence and information from the latest Retail Price Index figures to find out what the ‘average cost of a pint’ is down south, up North and everywhere in between.
While the latest statistics provided by the group aren’t granular enough to educate us on Greater Manchester’s pint game exactly, we can show you how our particular geographic region is looking on the leaderboard at the moment.
That’s right, we Mancunians and the rest of the North West are technically joint mid-table when it comes to the lowest average cost of a pint, sharing the places from 3rd to 8th – according to CGA, anyway.
Powered by consumer intelligence company, NIQ (NielsenIQ) – who also use AI and the latest technology to deliver their insights – we can accept it might seem like it’s been a while since you’ve paid that little for a pint, especially in the city centre, but these are the stats they have published.
Don’t shoot the messenger, as they say; unless, of course, they’re trying to rob you blind for a bev. Fortunately, we’ve turned bargain hunting at Manchester bars into a sport at this point.
We might not boast the lowest ‘average’ pint cost in the UK, but we still have some bloody good places to keep drinking affordable.
London tops the charts (pretends to be shocked)
While some of you may have scratched your eyes at the supposed average pint prices here in the North West, it won’t surprise any of you to see that London leads the way when it came to the most expensive pint when it came to average cost in the UK.
To be honest, £5.44 doesn’t just sound cheap but virtually unheard of these days.
CGA has it that the average cost of a beer in the British capital is actually down 15p from its price last September, but as we all know, paying upwards of £7 for a pint down that end of the country is pretty much par for the course the closer you get to London.
Yet more reason you can be glad you live around here, eh? And in case you thought you were leaving this article with very little, think again…
Benson Boone has announced a headline gig in Manchester – and it’s a big one
Danny Jones
American pop sensation and unrivalled king of unnecessary front flips, Benson Boone, has just announced his first-ever headline Manchester arena gig as part of a new arena tour.
The solo artist and acrobatic chart-topper has seen a meteoric rise in the US and, as is usually the case across the Atlantic, he’s become increasingly popular over here too.
Benson may have performed here in Manchester before as part of the 2024 MTV EMAs and for a small show at The Deaf Institute, but now big fans have the added Boone of getting to watch a standalone show at one of Europe’s leading indoor entertainment venues.
Announced on Friday, 30 May, the 22-year-old will be making his way across the pond from Washington for a limited run of UK concerts, with a date at Co-op Live arena being one of just five dates.
Extending his ‘American Heart Tour’ ahead of the release of his eponymous sophomore record, with this autumn leg, Co-op Live will mark his individual visit to 0161.
The Grammy-nominated artist has earned several nods of recognition already for his first album, Fireworks & Rollerblades, which was released just last spring.
He has been described as among the current trend of male singers who fit into the American Idol and ‘Voice audition pop’ genre (a term recently coined online), along with the likes of Teddy Swims, Shawn Mendes, Alex Warren and others.
Regardless of the slightly tongue-in-cheek term, he’s become a huge hit around the world and landing him is still a big coup for the venue that has already welcomed similarly massive pop contemporaries like Swims, Sabrina Carpenter, Olivia Rodrigo and more.
In case you’re wondering just how big a deal he is over in the States, even this early in his career, his domestic headline dates sold out in seconds, quite literally…
The last time he visited Co-op Live was to perform at the most recent MTV EMAs
Benson Boone is coming to Manchester on Monday, 27 October and will be playing just two other British venues: The O2 in London (two nights) and the Utilita Arena in Birmingham.
Safe to say you don’t want to miss this one if you like soaring vocals and lots of flipping.
General admission tickets go live at 10am on Thursday, 5 June, but Co-op Members can gain access via the arena’s official pre-sale window from the same time on Tuesday (3 Jun).
Emily Sergeant -
6th November 2023 
