Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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You can get FREE carrots for Santa’s reindeers from Morrisons this weekend
Emily Sergeant
Morrisons is back giving away carrots to feed Santa’s hungry reindeers for free this Christmas weekend.
Isn’t this just the cutest thing ever?
With the most wonderful time of the year officially here, and the big day itself just a few days away now, the supermarket retailer has decided it’s time to spread some festive cheer and help families prepare for Father Christmas’ visit by giving away more than 185,000 wonky carrots at all its stores across the UK – including those in Greater Manchester.
British wonky carrots are oversized or misshapen, but Morrisons insists they “still taste delicious” – and we don’t think Rudolph and his pals would disagree.
Morrisons is giving away free carrots for Santa’s reindeers this weekend / Credit: Morrisons | Wikimedia Commons
During the festive season, carrot sales at Morrisons more than double in the week before Christmas compared to the previous week, which just proves that the tradition of leaving food and drink out for the big man in red is still as popular as ever.
By giving the carrots away for free, Morrisons says it hopes to encourage shoppers to choose wonky vegetables more often.
Wonky veg is great for reducing food waste, as this produce would’ve otherwise been discarded.
The free carrots are available for anyone to collect at the front of all Morrisons stores across the UK from this Saturday and Sunday (21 and 22 December).
Featured Image – Morrisons
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Manchester ranked among the worst UK cities for throwing away food at Christmas
Emily Sergeant
A new survey has ranked Manchester among the worst cities in the UK when it comes to throwing away leftover food at Christmas.
If there’s one thing we know for certain, it’s that a lot of food gets consumed during Christmas time, but unfortunately, what then comes along with that, is a lot of food getting thrown away too – with a new study revealing that British families are expected to bin nearly £300 million worth of festive food this year alone.
And sadly, Manchester has been named one of the top festive food waste hotspots.
Ahead of the festive season, leading electricals retailer, AO.com, is on a mission to help Brits cut back on their food waste, as 54% of Mancs have admitted to chucking out leftovers.
The survey found that, on average, a British family spends £136 on their Christmas food shopping, but 11% of that goes to waste.
This equates to a whopping £292,822,360 in Christmas food waste in total this year.
With almost 78% of survey respondents saying they would prefer to have their meals at home during the Christmas period, rather than dining out, the research uncovered that a quarter of Brits often throw away their Brussels sprouts, while one in 10 even admitted to binning everyone’s festive favourite, pigs in blankets.
Manchester has ranked among the worst UK cities for throwing away food at Christmas / Credit: Freepik | Flickr
Other northern cities ranking alongside Manchester in the not-so-coveted list of highest festive food waste offenders include Newcastle and Sheffield.
The capitals of London, Edinburgh, and Belfast also feature.
The news that Manchester has been named a festive food waste capital comes after a shocking study, also by AO, revealed back in August that Mancs throw away more than £1,000 of ‘freezable’ food every year too.
Emily Sergeant -
6th November 2023 
