Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Classic FM will be back playing calming music for anxious pets this Bonfire Night
Emily Sergeant
Classic FM will be back playing calming music for anxious pets during this year’s fireworks season.
Bonfire Night may be loved by us humans for the spectacular firework displays and all the festive-themed activities that come along with it… but sadly, the November holiday isn’t quite so fun for our four-legged friends.
Loud bangs, flashing lights, and unpleasant strong smell of spent explosives are just some of the reasons why fireworks are frightening to pets.
Not only that, but with multiple bangs occurring from numerous displays across this time of year, pets are rarely able to pinpoint when and where the booming explosions are coming from, therefore creating even more anxiety around this time of year.
Classic FM will play calming music for anxious pets during this year’s fireworks / Credit: DESIGNECOLOGIST (via Unsplash)
Which is why, for the ninth year running now, Classic FM is once again teaming up with the RSPCA for two Pet Classics programmes packed with ‘the most soothing and comforting classical music’.
The music has been handpicked to help calm and settle any anxious pets.
A survey by the RSPCA revealed that almost two-thirds (63%) of animal owners reported their pet was distressed during fireworks season, and that playing relaxing music was the most common way (36%) to help calm or prepare their animal.
Presenters Dan Walker, Aled Jones, and Dawn O’Porter will each host a night of the specially created programme to help keep the nation’s pets calm through the whizzes and bangs.
Dan will present the first programme on Bonfire Night itself (Thursday 5 November), and then as celebrations continue throughout the weekend, Aled will be on hand to bring some peace to Friday 6 November, and Dawn picks up the baton on Saturday 7 November.
All three Pet Classics programmes will be broadcast from 5pm to 10pm, and you can listen on Classic FM or Global Player available across the UK.
Featured Image – The Manc Group
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What is the UK’s national dish? New survey reveals Brits’ pick in landslide victory
Emily Sergeant
If you’ve ever thought to Google the question ‘what is Britain’s national dish?’, then you probably came away thinking it’s chicken tikka masala.
But is that actually the truth? A new survey has disproved the claim, massively.
There’s no denying that chicken tikka masala – an Indian curry that’s actually widely thought to have been created in Britain – is a popular dish that’s loved by many, but despite what many headlines have claimed over the years, a new YouGov survey has revealed it’s not what Brits consider to be the country’s ‘national dish’.
YouGov conducted two online surveys earlier this month, made up of 2,079 and 2,104 adults aged 18+ living in Great Britain.
And, in their own words, Brits chose fish and chips as the country’s national dish, making it the ‘resounding’ winner with 49% of the vote.
What is the UK’s national dish? A new survey has revealed Brits’ pick in a landslide victory / Credit: The Manc Group
With nearly half of the overall vote, this puts fish and chips far ahead of the roast dinner in second place, which only 24% of people picked – including the 6% who made sure to specify a beef roast.
In fact, only 3% of Brits actually name chicken tikka masala as the UK’s national dish, although 52% in the survey did confess that they eat some form of curry at least once a month, so it is still a popular pick regardless.
Fish and chips is by far the most common answer across all generations too, according to the survey (45-50%), with the biggest difference between age groups being that 18-24 year olds are less likely to have nominated roast dinner and more likely to have chosen chicken tikka masala instead.
What do Brits say is the UK’s national dish?
Fish and chips – 49%
Roast dinner – 24%
Chicken tikka masala – 3%
Curry (non-specific) – 2%
Full English breakfast – 2%
Bangers and mash – 1%
Cottage or shepherd’s pie – 1%
Other – 3%
Don’t know – 15%
The survey also showed that, of the three top contenders for the UK’s national dish, roast dinners are the most frequently eaten, as 52% of people said they eat them on a monthly basis – including 16% who do so every week.
Aside from the frequently mentioned dishes, some survey respondents also gave shoutouts to the full English breakfast (2%), bangers and mash (1%), and cottage or shepherd’s pie (1%).
Emily Sergeant -
6th November 2023 
