It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
ADVERTISEMENT
But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
ADVERTISEMENT
So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
ADVERTISEMENT
John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
Trending
Jadon Sancho looks set to leave Manchester United for good – and he could be heading back ‘home’
Danny Jones
Manchester United loanee Jadon Sancho looks all set to leave the club permanently this summer, and as per the latest reports, his next destination could be back at one of his previous ones: Borussia Dortmund.
Having become somewhat of a forgotten man after being loaned out to three different places since being effectively exiled from the first team under Erik ten Hag’s tenure, Jadon Sancho’s career hasn’t exactly progressed as many thought it would.
Enjoying loan spells not only back at Dortmund for the latter half of the 2023/24 season and even playing in a Champions League final, before then being loaned to Chelsea – winning the UEFA Conference League trophy – and then spending this campaign with Aston Villa, he’s been all over, even at 25.
Given his Southern roots prior to eventually coming through Man City’s youth academy, it was thought that he might stay down in London at one point; however, it now seems increasingly possible that he could return to Germany, where his breakthrough began.
Borussia Dortmund are interested in re-signing Jadon Sancho.
Sancho, who is currently on-loan at Aston Villa from Manchester United, will be out of contract in June, having moved to Old Trafford from Dortmund for €85million (£73m; $97.9m at current rates) in July 2021.… pic.twitter.com/TKjirKUW2W
— The Athletic | Football (@TheAthleticFC) March 19, 2026
While Man United do technically have the option to extend his stay, and the England international hasn’t experienced life under Michael Carrick, the feeling is that it is unlikely this will be the outcome.
It seems especially improbable given that it still remains to be seen who the permanent manager at the Theatre of Dream will be, as there is no guarantee he would form part of their plans moving forward.
Transfer insider Fabrizio Romano has since corroborated the already ‘tier one’ outlet, clarifying that the decision for Sancho to leave United was made “months ago” and adding that the Bundesliga side is “keen” if all the personal terms can be ironed out.
Despite not having played for the red half of Manchester since 16 August 2023, there are some among the fan base who would like to see a universe where he gets a second chance at Old Trafford – then again, there are also plenty in the Midlands who would like to see him stay in Birmingham, too.
Steadily regaining some form, he also grabbed a key assist in the Villains’ recent 2-0 win over West Ham.
As always with marquee signings, even if things haven’t quite worked out, part of the obstacle will obviously be finding a suitor willing to pay his wages and/or the talent’s willingness to maybe take a pay cut, with Sancho said to be on one of the highest salaries not just at MUFC but in the English top flight.
Either way, he is currently due to leave as a free agent this coming summer transfer window, and the chances are he won’t staying on their books much longer.
Meanwhile, in transfer news in and around Greater Manchester, one fellow Premier League star has not only been heavily linked with a move to swap one United for another, but apparently he’s been ‘personally recommended’ as a potential successor by one current player.
Enter Shikari announce SUPER intimate show in Manchester
Danny Jones
Much-loved British alternative band Enter Shikari have just announced a very, VERY intimate gig in Manchester city centre, and it’s happening rather soon.
It doesn’t matter how die-hard or casual a fan you are, you are simply not ready for this one…
Almost a full 20 years from what they still covet as a watershed breakout gig here in Greater Manchester, Enter Shikari are set to play none other than grassroots rock bar and nightclub, Satan’s Hollow, right in the heart of the city centre.
Pretty much the life and soul of the heavier music scene here in 0161 for decades now, it remains not only a treasured small-cap venue but arguably still among thego-to post-gig spots after any hard gig; you could say Enter Shikari are simply cutting out the middle man.
It’s fair to say that a group of their size very rarely get to play rooms as tiny as this one these days, so it’s sure to be quite a rowdy one for the electronically influenced post-hardcore outfit.
Formed way back in 1999 (if you can believe that), they’re more used to selling out arena tours all over the world, including their upcoming Co-op Live gig this winter.
It’s also worth mentioning that this will be their single biggest domestic headline show to date.
But not before they go back to where it all started for them in this city, booking a certain-to-sell-out Shikari show at Satan’s Hollow – a Manchester venue they first played in 2006.
In fact, they’ve actually shared footage from that fateful night, and yes, the quality is as bad as you’d expect, but it gives you an idea of what the atmosphere was like then, let alone now their fan base has grown so much over the years.
Here’s us, almost 20 years ago, playing ‘OK Time For Plan B’ at our first ever Manchester show in @satanshollow on April 10th 2006.
Funny to think that in November, Manchester will host our biggest ever UK headline show at the @TheCoopLive. Both shows with the same promoter. ❤️ pic.twitter.com/uHKVOwZbM2
Speaking on this milestone moment, the band wrote in a statement: “Manchester’s a city that means a lot to us. The Satan’s Hollow show back in April ’06 was the first sense we got that ‘something’ was ‘happening’. A queue around the block and total chaos inside.
We’ve had a lot of memorable shows in Manchester since then (and in November we’ll play our biggest ever UK headline show there!), but for some reason that night at Satan’s Hollow kept coming up in conversation, so the anniversary show was just too tempting.”
Tickets for this unmissable show will be available on a first-come, first-served basis for those who register HERE up until 9:30am tomorrow, Wednesday, 25 March.
The gig itself is happening on 9 April, with support from Liverpool’s very own East Exchange as support. Best of luck to all those trying to cop tickets, and hopefully we’ll see you at Satan’s.
Emily Sergeant -
9th November 2023 
