It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
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But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
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So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
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John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
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Rúben Amorim outlines the three key things Manchester United need to work on
Danny Jones
Rúben Amorim has conducted his first full press conference as Manchester United manager and has outlined the three key things he wants to address when it comes to his new team.
Amorim officially joined Man United on Monday, 11 November after being given a ‘now or never’ which meant he had to leave his former club Sporting CP in the middle of the season.
Replacing Erik ten Hag, who was sacked less than 24 hours after a 2-1 defeat to West Ham and had overseen a run of bad results, the contract extension he was given in the summer ultimately proved obsolete and now the Portuguese head coach must lift his new side from a measly 13th in the table.
That being said, speaking to the media in his first full pre-match presser ahead of his maiden Premier League outing against Ipswich Town this weekend, Amorim has already highlighted three key areas in which he wants United to improve as a matter of priority.
"I truly believe that I'm the right guy in the right moment" 👊
Ruben Amorim says he does not think managing Manchester United is the impossible job.#MUFC#bbcfootball 🇵🇹
What did Amorim say in his first full Man United press conference?
Although the 39-year-old coach – who is only three years older than resurgent centre-back Johnny Evans – started off by assuring that his main focus at its core is to win the next match (and the one after that, as the football cliché goes), he boiled the current squad issues down to a troublesome trio.
In his eyes, a lot of it just comes down to pure physical effort.
Improve possession
First and foremost, Amorim was quick to point out that United “lose the ball too often” and simply have to retain it more throughout the 90 minutes.
Although they have enjoyed spells of greater control in games, their average possessions stats in the Premier League not only under ten Hag but Ole Gunnar Solskjær and even short-lived interim boss Ralf Rangnick never flirted too far above 50-53%.
While that might sound like the signs of nothing more than a well-contested game, the club need to be looking at much higher numbers if they want to start being a dominant force again.
Track back more
The second area he said that the team desperately needs to improve in is the distances covered per match, especially when it comes to running back towards their own goal and tracking back during defensive phases.
Addressing it in a rather matter-of-fact manner, he told reporters: “We have to be better at running back, I think that is clear for everybody [to see].” He told Gary Neville something very similar in his other recent interview with Sky Sports.
"This is my place" ❤️
The smile on both Gary Neville and Ruben Amorim's face when the Manchester United head coach said this ☺ pic.twitter.com/dpKnnE69Nm
He said it with a smile on his face but it’s clear that he knows there is a narrative surrounding United in recent years that they just don’t work hard enough, both on and off the ball. Having played mainly in the middle of the park for Belenenses, Benfica and SC Braga, running is a non-negotiable.
Focus on the ‘details’ first
Lastly, Amorim said he believes one of the big things he can do for these players is to help them fine-tune the small things. He added that although there is a feeling that fans want there to be “a lot of change” and pressure to make “big” decisions, he reiterated that “it’s the small things.”
The former utility player knows a thing or two about playing in lots of positions and going back to the opening point of his press conference in which he discussed getting the team to believe in “one thing”, he believes that the minute differences can contribute to changing how they approach the game.
There is understandably lots of talk surrounding his trademark 3-4-3 formation and whether these details refer to tactical tweaks, we will see, but he insists that so long as they put in the effort and pay attention to the little stuff, those on the pitch will start to play in the same way that he wants them to.
You can watch his press conference ahead of the Ipswich away this Sunday in full down below:
Amorim was also happy to casually call out those who ‘don’t believe in’ his new players in his first press conference as Man United coach.
Featured Images — BeanymanSports (via YouTube screenshot)
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Posters around Manchester city centre spark serious rumours Charli XCX is set to headline Parklife 2025
Danny Jones
Some pretty big, green posters are popping up around town and, not to get ahead of ourselves, but it looks like they’re hinting at Charli XCX headlining Parklife 2025…
Feel free to lose your bratting minds.
A number of tall, let’s call it ‘apple’ green posters have been sighted in various places across Manchester city centre this Friday, 22 November and the last time we saw this slightly low-resolution, plain black Arial font and colour combo we got a reworked version of Charli XCX’s brat album.
Listen, all we can tell you is that this is almost exactly the same marketing and the letters on the poster simply read, “PL25”. Come on… you do the math(s).
Spotting at least two of the posters for ourselves around both Newton and Thomas Street in and around the Northern Quarter, plenty of people have been double-taking at the simple but bold and undeniably eye-catching portrait posters.
Trust us, we weren’t the only ones stopping to take a picture and frantically send them to half of our phonebook either.
Charli herself hasn’t given us any other clues on social media thus far – to be fair, this one feels fairly obvious to us – but it’s well worth keeping your eyes peeled on her stories as she did plenty of teasing before dropping Brat and it’s completely different but also still brat.
Still can’t get over that actually being the title, by the way.
It’s also worth noting that Parklife themselves recently confirmed that festival fans can expect to find out their headliners and the full 2025 lineup very soon. Check out that colour…
Oh, who are we kidding? That’s not apple green it’s straight-up BRAT green, b*tch. We’re fully getting carried away and you’ll just have to deal with it.
Even if it somehow turns out she’s not headlining it’s certainly looking like she’s going to be there and it wouldn’t be the first time.
Better yet, fans of the pop sensation won’t have to wait too long to see her right here in Greater Manchester because Charli is bringing her already smash-hit tour to Co-op Live next Wednesday, 27 November and in case you couldn’t tell by all the shouting in capitals, we’re very excited.
Roll on ‘PL25’. Other than Charli XCX, who else would you like to see as your Parklife headliners next summer?
Emily Sergeant -
9th November 2023 
