It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2023 Manchester Christmas Markets officially start tomorrow, and now, after teasing it on social media for the past few days and leaving the nation waiting with baited breath, the department store retailer has finally unveiled its 2023 Christmas advert.
And this year, the company has taken things in quite a different direction to usual.
After John Lewis toned things down and took it back to basics with its annual festive commercial in 2022, choosing to “shine a light on the overlooked issue” of children in the UK foster care system amid the rising cost of living crisis, the meaning behind this year’s ad isn’t quite so poignant… or at least, we think?
With a Venus flytrap being the star of the show, and an Italian opera song by one of the genre’s most-famous names providing the soundtrack, the retailer definitely seems to have switched things up for 2023.
Titled Snapper: The Perfect Tree, and with the promotional strapline ‘Let Your Traditions Grow’, John Lewis’ refreshed approach to its festive marketing this year is one that focuses on fostering and nurturing family seasonal traditions… but not it the most obvious way.
The advert follows a young boy who begs his Grandma to let him buy a seed in a box from their local market, before showing him lovingly-nurturing the seed into a plant with the belief he’s growing a spectacular Christmas tree.
ADVERTISEMENT
But to his surprise, it’s not a Christmas tree at all, and actually turns out to be a Venus flytrap with a playful personality – which the boy names ‘Snapper’.
Despite not being traditional, Snapper wants to join in all the fun of Christmas anyway, but he sadly grows too big for the living room and is then cast out into the cold garden outside.
The 2023 John Lewis Christmas ad is out and it features a Venus flytrap and Italian opera / Credit: John Lewis
As the two-minute ad continues, we see Snapper eventually welcomed back into the home, after he dishes out presents with such joy and enthusiasm that the family finds new joy in gathering around their unconventional Christmas tree.
ADVERTISEMENT
So as you can see, it’s not what many were expecting.
The soundtrack of John Lewis’ Christmas ads are always another talking point, and are usually covers of well-known or under-appreciated songs and often performed by upcoming artists, but this year, the music is provided by the legendary tenor, Andrea Bocelli performing a song called ‘Festa’.
The Italian opera song was written and produced by Le Feste Antonacci specifically for the John Lewis advert.
The retailer has adopted the strapline ‘Let Your Traditions Grow’ for 2023 / Credit: John Lewis
“Many of us have our own unique festive traditions and that makes them even more special,” explained Charlotte Lock, who is the Customer Director at John Lewis, “and this film celebrates themes of family and evolving traditions.
“It shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”
ADVERTISEMENT
John Lewis’ Marketing Director, Rosie Hanley, says the retailer hopes the nation “falls in love” with the wannabe Christmas tree Snapper “as much as we have”.
“He embodies what’s magical about Christmas – bringing loved ones together, holding on to what we all love about Christmas traditions and embracing new ones.”
You can watch the 2023 John Lewis Christmas advert in full here.
Featured Image – John Lewis
Trending
The 2025 Manchester Marathon is set to create the UK’s biggest-ever day of running
Danny Jones
The 2025 Manchester Marathon is just a month away now and as this year’s race is once again set to coincide with another major event (quite literally), it’s about to become the biggest day of runningin UK history.
Like, ever…
Greater Manchester is no stranger to making sporting history, be it athletics, football, tennis or otherwise – you name it, we can lay our claim to plenty.
However, stuff like this always makes us feel part of something truly ‘greater’ and genuinely special as the tens of thousands preparing to run through the city centre and surrounding areas are about to put us in the record books in the running world.
Credit: Manchester Marathon
As more than 36,000 racers, joggers, fundraisers and downright legends are scheduled to take on the Manchester Marathon this year – with the annual event on course to break its attendance record – even more will be taking on the equivalent down south, given it is one of the official World Majors.
Recently, the Manchester and London Marathons have been colliding, and with the 2025 editions of both due to take place on the same day for the second year in a row, it means there’ll be an unprecedented number of participants taking on the 26.2-mile challenge.
More accurately, it’s predicted that over 90,000 runners will be out on the roads of the nation’s capital and its second city (yeah, you heard us, Birmingham), which will be the greatest concurrent number in British history – at least on record when it comes to marathons.
The potential milestones don’t stop with just those taking part, either; as per an official press release from the event time, it’s predicted to be a record-breaking day for charity too.
An estimated £80m is set to be raised for charitable causes, including the adidas Manchester Marathon charity partners: the British Heart Foundation, Alzheimer’s Society, The Christie and Cancer Research UK. Incredible stuff.
In one month you’ll be making your way to the 2025 adidas Manchester Marathon start line!📢
We are buzzing – are you? Comment the GIF that best describes how you are feeling one month out ⬇️ pic.twitter.com/1ioROLfejW
Commenting on what will be a historic day for UK Marathons, Andrew Smith, CEO of A.S.O. UK, said: “Having the adidas Manchester Marathon and the London Marathon take place on the same day — Sunday 27th April — marks a landmark moment for British running.
“We’re incredibly proud to be part of this historic occasion, inspiring 90,000 people to take on 26.2 miles, supported by nearly a million spectators across the country.
As if all this wasn’t already momentous enough, nearly a million spectators are expected to line the streets to cheer on all the PB hopefuls and fundraisers – we can only hope for similarly groundbreaking crowds and levels of support to mark the occasion.
Featured Images — adidas Manchester Marathon (supplied)
Trending
ITV’s Dancing on Ice is being taken off the air after nearly two decades
Danny Jones
A UK TV staple looks to have come to an end after nearly 20 years as ITV appears to have axed, or at the very least shelved, their long-standing annual show, Dancing on Ice.
The celebrity ice-skating competition and reality programme started all the way back in 2006 and was a British favourite for a long time, especially during the heyday of X-Factor, Britain’s Got Talent, I’m A Celeb and the like.
However, following a slump over recent years, ITV has announced that Dancing on Ice will not be returning next year and could be seemingly be sidelined indefinitely.
Confirmed on Thursday, 27 March, just over a fortnight after Coronation Street star Sam Aston (Chesney Brown) won the 2025 final, it looks like you won’t be seeing celebs skating on ice again for some time.
Speaking to the Metro, a spokesperson for the broadcaster said in an official statement: “Following another successful series earlier this year, Dancing On Ice will be rested in 2026 with no current plans for another series.”
The 2025 Dancing on Ice lineup (Credit: ITVX)
“We would like to take this opportunity to thank all of the cast and crew who have worked on the show since 2006, and over the previous 17 series, for all of their hard work both on and off the ice.”
An average of just under three million viewers tuned into ITV1 live for the launch of the most recent show back in January, while approximately 3.6 million tuned in to watch the first episode last year.
Presented by familiar famous faces, Holly Willoughby and Stephen Mulhern, judged by ice skating legends Jayne Torvill and Christopher Dean, as well as dancing duo Ashley Banjo and Oti Mabuse – with previous hosts including Christine Lampard and Phillip Schofield – it’s been a mainstay for 19 years.
ITV has actually halted Dancing on Ice once before just over a decade ago, when the show was rested after its ninth season; the ‘first’ run ended with an all-star series, only for it to ultimately return to our screens just four years later in 2018.
Having now been cut short just 12 months short of its 20th anniversary, fans as well as former cast and crew members alike have been bidding it bittersweet goodbye:
So #DancingOnIce has been shelved for the 2nd time. Sadly I saw this coming right from the moment I knew Jane & Chris were performing for the last time. The format had become tired and the ratings were atrocious. The correct decision. pic.twitter.com/bo7FZXozAP
— All Things Dancing On Ice (@AllThingsDOI) March 26, 2025
Radio and TV enthusiast Ryan Glendenning went on to add: “Also take a moment to acknowledge the hard work that went into Dancing on Ice from the pros, behind the scenes people, choreographers, judges and the celebs.
“Back in the Ray Quinn/Hayley Tamadon days, the show thrived – sadly, that’s not the case anymore. ITV killed this show!”