A newly-launched beauty company founded by two young Manchester entrepreneurs is now being sold to a US retail giant.
Entering the $390 billion beauty industry is never easy, but for Jenna Meek and Jess Hunt – who founded independent label REFY in Ancoats last year with no external investment – their products spoke for themselves and within only six weeks of launching, they’d grabbed the attention of one of world’s leading beauty retailers, Sephora.
And now, the brand’s first product range – a three-stage brow collection – has launched online and in 320 Sephora stores across the US and Canada this month.
This makes REFY the first Manchester-based business to achieve this feat.
https://www.instagram.com/p/CP_YI_sqnrE/
Entrepreneur Jenna and beauty influencer Jess – who met on a photoshoot – saw a gap in the market for fool-proof makeup products that “enhance rather than hide natural beauty”, with no makeup artistry skills required, and it all started when Jenna noticed Jess’ extensive eyebrow routine.
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“It was something ridiculous, like five different eyebrow gels, multiple brushes, and then a pomade and a pencil to do my brows every single day,” Jess said.
Jess’ loyal Instagram followers constantly asked what products she used on her brows, and so creating a streamlined brow collection made sense for the pair. They decided to bring together their skills in business and marketing to join a new wave of independent beauty brands who owe their success largely to social media thanks to highly-engaged cult followings.
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REFY’s three-stage brow collection puts “simplicity at the forefront” and is designed to leave you feeling “confident and empowered” as it can be used to achieve a natural look or more exaggerated, fuller brows.
REFY is the first Manchester-based brand to be sold in Sephora / Credit: REFY
Within two months of the self-funded business’ launch at what was a turbulent time for many brands in November 2020, REFY was approached by senior buyers at Sephora.
The buyers had bought the products themselves, and were “seriously impressed”.
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Jennifer Cohen – VP Makeup Merchandising at Sephora – said: “Sephora is thrilled to partner with REFY and continue bringing our clients innovative products that meet all their beauty needs.
“REFY delivers bold, powerful formulas that help promote and celebrate confidence [and] we are so excited to introduce this brand to our clients and know that it will be a wonderful addition to our assortment.”
Jenna Meek commented: “Sephora is the biggest beauty destination in the world for premium cosmetics and was the number one retailer Jess and I wanted to partner with in the US when we launched the business [as] its unconventional approach to keeping pace with the latest brands and trends makes them the most loved beauty community in the world.
“We’re super excited to bring REFY to a new audience in the US, encouraging more people to embrace their natural beauty and feel confident enough to celebrate themselves with uncomplicated, versatile products.”
REFY’s three-stage brow collection puts “simplicity at the forefront” / Credit: REFY
When REFY first came onto the scene offering a simple way to achieve the ‘no makeup makeup’ look, consumers responded by buying over 100,000 units in the first six weeks – ensuring an entire stock sell-out on more than one occasion.
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The brand also quickly captured the attention of mega-influencers such as Molly-Mae Hague, and Little Mix’s Jesy Nelson and Leigh-Anne Pinnock – who are now all loyal fans of the brand.
It’s only looking up for this Manchester business success story.
Featured Image – REFY
Business
Manchester Marathon found fresh community fund following milestone charitable efforts
Danny Jones
The Manchester Marathon has begun a new community fund following more than a decade of incredible charity efforts.
Known as the Trafford Active Fund for the last 10 years or so, the initiative covers not only the city and its wider boroughs’ annual 26.2-mile long race, but various other sports and activity-based schemes across the region.
Now, though, the fresh Manc Marathon Fund is evolving in partnership with the existing Trafford Moving Fund and MCRactive arm of Manchester City Council by expanding its vital charity work further afield than ever before.
Launching ahead of the 2026 event this spring, runners will once again be behind crucial funding across the Greater Manchester region and beyond.
The new Manchester Marathon Community Fund logo (Credit: Supplied)
For context, back in 2024, the MCR Marathon raised nearly £30 million for the local economy and roughly £3.7m for charities like the Alzheimer’s Society; last April, that figure surpassed more than £4m, and the fundraising numbers only continue to increase with every year.
With that in mind, more than £60k is distributed to various partner programmes that “inspire movement, improve wellbeing, and create meaningful change for local people”.
Moving forward, not only will £1 from every paid entry into the Manchester Marathon and Manchester Half continue to go directly into the Manchester Marathon Community Fund (MMCF).
Andrew Smith, Chief Executive of A.S.O. UK – organisers of the MCR Marathon and Half – said: “We’re incredibly proud of the positive impact the Trafford Active Fund has delivered locally over the years, and we’re excited to extend that impact across both Trafford and Manchester City [Centre].
“By broadening our reach, the MMCF will help even more people to get active and contribute to a legacy of movement and wellbeing. Our relationship with Trafford remains as strong as ever, and we look forward to continuing to support the brilliant community projects that make a real difference there.”
Community groups and projects in Trafford or the City of Manchester can apply for funding via the Trafford Moving Fund and MCR Active (dependent on their location).
A panel from each organisation reviews applications and selects projects that best demonstrate lasting impact.
We share stories from funded projects throughout the year, so you can see the difference your event entry makes.
We love how much the North West regularly dedicates its charitable efforts, both socially and physically, towards important causes throughout the year.
Featured Images — Press shots (supplied via Manchester Marathon/ASO UK)
Business
Deansgate bar Simmons closes just over a year after opening
Danny Jones
London-born bar brand Simmons has closed their Manchester site just over a year after opening their first Northern location.
They’ve lasted roughly 15 months on one of our busiest nightlife strips.
Opening on Deansgate back in October 2024, Simmons Manchester wasn’t just their first foray here up in this half of the country but their only other venue outside of the capital.
An otherwise well-established and popular chain down south, they have a total of 15 different bars in central London, but things clearly haven’t quite taken off as planned here in Manchester.
Placing a poster in the unit’s shopfront besides the likes of Be At One, Yours, The Moon Under The Water Spoons and the Deansgate branch of Slug and Lettuce, as you can see, the fellow franchise founded over a decade ago said: “After much consideration, we’ve made the difficult decision to close our doors.
“It’s never easy to say goodbye”, they add, “We’re incredibly proud of what the team built here and so grateful to them, as well as everyone who joined us over the past year.
“We’ve had some unforgettable nights. We love Manchester, and we hope to be back under the right conditions.”
They go on to thank everyone for being “part of the journey”, but for now, it looks like the room has closed effective immediately.
Simmons started back in 2012 when founder Nick Campbell opened the first bar below his flat in Kings Cross, and their presence has grown hugely since then. The closing sign was spotted and shared on social media earlier this week.
Offering everything from stylish cocktails to New York-style pizza, live music and even private karaoke booths, the place had plenty going on.
With rising business rates, energy bills and more dovetailing with the continuing cost of living crisis that is still hampering both hospitality and the nightime economy, they are just one of many to unfortunately close their doors of late.
For instance, it was only earlier this month that we saw multiple well-known names shut up shop here in the city centre or elsewhere in Greater Manchester, including another long-standing late-night favourite, Revolution.
It’s a shame for any business to close, and we certainly hope they’ll return someday with a model that can be sustained in the current climate.
Emily Sergeant -
17th June 2021 
