A newly-launched beauty company founded by two young Manchester entrepreneurs is now being sold to a US retail giant.
Entering the $390 billion beauty industry is never easy, but for Jenna Meek and Jess Hunt – who founded independent label REFY in Ancoats last year with no external investment – their products spoke for themselves and within only six weeks of launching, they’d grabbed the attention of one of world’s leading beauty retailers, Sephora.
And now, the brand’s first product range – a three-stage brow collection – has launched online and in 320 Sephora stores across the US and Canada this month.
This makes REFY the first Manchester-based business to achieve this feat.
https://www.instagram.com/p/CP_YI_sqnrE/
Entrepreneur Jenna and beauty influencer Jess – who met on a photoshoot – saw a gap in the market for fool-proof makeup products that “enhance rather than hide natural beauty”, with no makeup artistry skills required, and it all started when Jenna noticed Jess’ extensive eyebrow routine.
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“It was something ridiculous, like five different eyebrow gels, multiple brushes, and then a pomade and a pencil to do my brows every single day,” Jess said.
Jess’ loyal Instagram followers constantly asked what products she used on her brows, and so creating a streamlined brow collection made sense for the pair. They decided to bring together their skills in business and marketing to join a new wave of independent beauty brands who owe their success largely to social media thanks to highly-engaged cult followings.
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REFY’s three-stage brow collection puts “simplicity at the forefront” and is designed to leave you feeling “confident and empowered” as it can be used to achieve a natural look or more exaggerated, fuller brows.
REFY is the first Manchester-based brand to be sold in Sephora / Credit: REFY
Within two months of the self-funded business’ launch at what was a turbulent time for many brands in November 2020, REFY was approached by senior buyers at Sephora.
The buyers had bought the products themselves, and were “seriously impressed”.
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Jennifer Cohen – VP Makeup Merchandising at Sephora – said: “Sephora is thrilled to partner with REFY and continue bringing our clients innovative products that meet all their beauty needs.
“REFY delivers bold, powerful formulas that help promote and celebrate confidence [and] we are so excited to introduce this brand to our clients and know that it will be a wonderful addition to our assortment.”
Jenna Meek commented: “Sephora is the biggest beauty destination in the world for premium cosmetics and was the number one retailer Jess and I wanted to partner with in the US when we launched the business [as] its unconventional approach to keeping pace with the latest brands and trends makes them the most loved beauty community in the world.
“We’re super excited to bring REFY to a new audience in the US, encouraging more people to embrace their natural beauty and feel confident enough to celebrate themselves with uncomplicated, versatile products.”
REFY’s three-stage brow collection puts “simplicity at the forefront” / Credit: REFY
When REFY first came onto the scene offering a simple way to achieve the ‘no makeup makeup’ look, consumers responded by buying over 100,000 units in the first six weeks – ensuring an entire stock sell-out on more than one occasion.
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The brand also quickly captured the attention of mega-influencers such as Molly-Mae Hague, and Little Mix’s Jesy Nelson and Leigh-Anne Pinnock – who are now all loyal fans of the brand.
It’s only looking up for this Manchester business success story.
Featured Image – REFY
Business
Global sportswear brand PUMA to open new UK HQ in £87m Manchester development
Emily Sergeant
PUMA is set to open its new UK headquarters right here in Manchester.
It has been announced that the global sportswear brand has agreed a 20,000 sq ft lease of cutting-edge workspace in what is turning out to be one of the city’s most exciting destinations for technology, digital innovation, and creative businesses, Circle Square.
Set to take shape on the Oxford Road Corridor, PUMA’s new HQ will be in the £87 million development being brought forward by Bruntwood SciTech – which is a joint venture between property developers Bruntwood, L&G (Legal & General), and Greater Manchester Pension Fund.
No.3 Circle Square, which is where PUMA will be calling home, forms the latest phase of the neighbourhood’s ‘masterplan’, offering 15 floors of new workspace focused on innovation businesses.
According to developers, the building is currently finalising construction and will open this summer.
PUMA may already have an existing small presence in Manchester, but this move sees the brand relocate its UK HQ from London to Manchester.
The new Manchester HQ will be home to the company’s sales, marketing, merchandising, finance, people and operations, and direct to consumer departments.
PUMA says its new Manchester base will allow it to work side-by-side with existing forward-thinking and disruptive businesses and institutions that are already located at the Circle Square campus, and in the wider city centre, and provide it with new opportunities to collaborate and innovate as it continues to focus on innovation and advancing performance.
The location will also put PUMA on the doorstep of the city’s world-leading academic institutions too, giving it access to Manchester’s top STEM and creative talent in the city.
“The move to Circle Square and state-of-the-art facilities on offer forms a key part of our strategy for providing PUMA’s employees with a first class working environment with top facilities and amenities,” commented Lucynda Davies, who is PUMA’s UK Managing Director, as the new UK HQ was announced this week.
“Being surrounded by such a strong line up of industry was an important factor, and to find somewhere in the heart of Manchester’s thriving tech community is exactly what we hoped for.
“We’ve already experienced many of the gains that a thriving city like Manchester affords… and now, through our new UK HQ, we look forward to further integrating ourselves in the city’s innovative community.”
Featured Image – Bruntwood SciTech
Business
25,000 free footballs are being given away across the UK
Danny Jones
A total of 25,000 free footballs are up for grabs this month as part of a new scheme from Barclays, who are giving them away to mark a special anniversary.
The British multinational universal bank, which boasts over 850 branches and more than 48 million customers worldwide, has been supporting the beautiful game for a quarter of a century now and has been the primary Premier League sponsor since the 2001/02 season.
Approaching 25 years helping fund and promote English football, they’ve come up with a new initiative to celebrate, simply called the ‘Lost Ball Project‘.
We’ve all seen scenes like these before.
Credit: Barclays (supplied)
Tapping into the national and generational memory of losing a ball to a pond, up a tree, over a fence or on a roof and so on, Barclays are making up for those heartbreaking little losses – one ball at a time.
Lost Ball will see the bank give away 25k footballs across the UK, with Barclays customers able to claim a free ball for themselves or someone else who has lost theirs.
Already up and running, the scheme is off to a flyer and free footies will be available until Thursday, 22 May, so we wouldn’t wait around.
The bank has played an integral role throughout the British football pyramid for decades now, sponsoring to only the Premier League but also the WSL, Barclays Women’s Championship; the Northern Irish Women’s Football Association, Scottish Women’s Championship and the Scottish Women’s League One
They’ve even put together this emotive, albeit a bit tongue-in-cheek video:
As they put it, the mission of the Lost Ball Project is simple: “Let’s keep the nation playing the beautiful game. Because there’s no football without grassroots football.”
In addition to backing established leagues, they have continued to support the country’s footballing community at large, especially in terms of the women’s game.
For instance, the Barclays Girls’ Football School partnership with The FA has seen the number of participating schools rise from 3,000 in 2019 to 20,000 in 2024, helping more than 2.5 million schoolgirls access football.
Important work done from the ground up.
Credit: Supplied
Barclays’ Group Head of Sponsorship, Tom Corbett, said in a statement: “We are immensely proud of our pioneering work and funding to grassroots football over the past 25 years.
Giving away 25,000 balls to replace our customers’ ‘Lost Balls’ means they will never be without the one thing you need to be able to play the game we’ve supported at Barclays for all these years.”
If you bank with the group, you can find out how to claim your free football HERE.
Emily Sergeant -
17th June 2021 
