A newly-launched beauty company founded by two young Manchester entrepreneurs is now being sold to a US retail giant.
Entering the $390 billion beauty industry is never easy, but for Jenna Meek and Jess Hunt – who founded independent label REFY in Ancoats last year with no external investment – their products spoke for themselves and within only six weeks of launching, they’d grabbed the attention of one of world’s leading beauty retailers, Sephora.
And now, the brand’s first product range – a three-stage brow collection – has launched online and in 320 Sephora stores across the US and Canada this month.
This makes REFY the first Manchester-based business to achieve this feat.
https://www.instagram.com/p/CP_YI_sqnrE/
Entrepreneur Jenna and beauty influencer Jess – who met on a photoshoot – saw a gap in the market for fool-proof makeup products that “enhance rather than hide natural beauty”, with no makeup artistry skills required, and it all started when Jenna noticed Jess’ extensive eyebrow routine.
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“It was something ridiculous, like five different eyebrow gels, multiple brushes, and then a pomade and a pencil to do my brows every single day,” Jess said.
Jess’ loyal Instagram followers constantly asked what products she used on her brows, and so creating a streamlined brow collection made sense for the pair. They decided to bring together their skills in business and marketing to join a new wave of independent beauty brands who owe their success largely to social media thanks to highly-engaged cult followings.
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REFY’s three-stage brow collection puts “simplicity at the forefront” and is designed to leave you feeling “confident and empowered” as it can be used to achieve a natural look or more exaggerated, fuller brows.
REFY is the first Manchester-based brand to be sold in Sephora / Credit: REFY
Within two months of the self-funded business’ launch at what was a turbulent time for many brands in November 2020, REFY was approached by senior buyers at Sephora.
The buyers had bought the products themselves, and were “seriously impressed”.
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Jennifer Cohen – VP Makeup Merchandising at Sephora – said: “Sephora is thrilled to partner with REFY and continue bringing our clients innovative products that meet all their beauty needs.
“REFY delivers bold, powerful formulas that help promote and celebrate confidence [and] we are so excited to introduce this brand to our clients and know that it will be a wonderful addition to our assortment.”
Jenna Meek commented: “Sephora is the biggest beauty destination in the world for premium cosmetics and was the number one retailer Jess and I wanted to partner with in the US when we launched the business [as] its unconventional approach to keeping pace with the latest brands and trends makes them the most loved beauty community in the world.
“We’re super excited to bring REFY to a new audience in the US, encouraging more people to embrace their natural beauty and feel confident enough to celebrate themselves with uncomplicated, versatile products.”
REFY’s three-stage brow collection puts “simplicity at the forefront” / Credit: REFY
When REFY first came onto the scene offering a simple way to achieve the ‘no makeup makeup’ look, consumers responded by buying over 100,000 units in the first six weeks – ensuring an entire stock sell-out on more than one occasion.
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The brand also quickly captured the attention of mega-influencers such as Molly-Mae Hague, and Little Mix’s Jesy Nelson and Leigh-Anne Pinnock – who are now all loyal fans of the brand.
It’s only looking up for this Manchester business success story.
Featured Image – REFY
Business
Manchester rent is now ‘41% more expensive than five years ago, according to a recent study
Danny Jones
Yes, that’s right, as per some of the latest data on leased housing in central Manchester, it’s now approximately 41% more expensive to rent here than it was half a decade ago.
If you’ve lived in and around the city centre for long enough, chances are that you’ve already been feeling that difference, especially of late.
The ongoing cost-of-living crisis roughly began in 2021, following the economy and the world essentially opening back up after multiple lockdowns, so it’s little surprise that new research has shown affordability when it comes to renting has been on a slump ever since, too.
As well as the price of seemingly most things in everyday life going up post-pandemic, the average rental rate for even just a one-bedroom flat/apartment has jumped up significantly between 2020 and 2025.
Even some ‘available’ housing in town is being hampered by claddin (Credit: Valienne via WikiCommons)
That’s according to the numbers crunched by credit card experts, Zable, anyway.
Not only did their recent report cite the rent prices going up even before the cost of living crisis – essentially following the outset of the Covid-19 outbreak – but if their figures, the rate of inflation and the unwaveringly high demand for housing are anything to go by, this trajectory is likely to continue in 2026.
As of February this year, around one in three UK households is now a single-person occupancy, which already comes with its challenges (the Manchester City Council tax discount being a thin lifeline for countless), not to mention energy bills and the cost of groceries continuing on an upwards trend.
Put in the simplest and most reductive terms, it’s now almost £300 dearer for most people to live on their own than it was back in 2020, and besides Liverpool clocking in as second on the list of increasingly expensive cities to live (a 42.12% increase), Manchester came in third.
You can see the full table down below:
Rank
City
% increase – 2020-2025
Difference from 2020 to 2025 in £
Average rental cost for a 1 bed 2025
1
Newport
47.39%
£2,611
£8,121
2
Liverpool
42.12%
£2,290
£7,727
3
Manchester
41.00%
£3,364
£11,569
4
Edinburgh
40.28%
£4,620
£16,090
5
Leicester
39.93%
£2,391
£8,379
6
Wolverhampton
39.22%
£2,049
£7,273
7
Nottingham
39.07%
£2,400
£8,543
8
Glasgow
38.02%
£2,679
£9,725
9
Colchester
37.63%
£2,617
£9,572
10
Cardiff
37.06%
£2,828
Average rental cost for a 1-bed 2025
Another fear is that with lots of people finding it hard to manage living in other major cities like London, even those moving to Manchester are also having an impact on how available affordable housing is here.
That’s why schemes such as the new ‘social rent’ development over in Wythenshawe are so important to the current generations of renters, with the possibility of owning your own property in the future becoming increasingly difficult for so many.
It’s also worth noting that Manchester ranked fourth among the British locations where the cost of living is said to have increased the most over the past five years, with the average difference in annual spend growing by an estimated 22.84%.
Millions of UK workers to get pay rises from today as National Living and Minimum Wage increases
Emily Sergeant
Millions of workers across the UK are set to begin receiving substantial pay rises from today.
After the Government announced back in November that it would take the recommendations made by the Low Pay Commission, and increase both the National Minimum Wage and National Living Wage, those changes have now come into force in a bid to ensure people on lower incomes are ‘properly rewarded’ for their work.
If you’re unfamiliar with the Low Pay Commission, it’s an independent body made up of employers, trade unions, and experts whose role is to advise the Government on the minimum wage.
As mentioned, the rate recommendations introduced today were agreed unanimously by the Commission.
This means that the living wage, for eligible workers who are aged 21 and over, has now risen by 4.1% from today to £12.71 an hour.
For a full-time worker, that means a pay increase of £900 a year.
Millions of workers in the UK are getting pay rises from today / Credit: John Kakuk (via Unsplash) | Pexels
The National Minimum Wage rate for workers aged 18 to 20-year-olds has also increased today by 8.5% to £10.85 an hour, and then for 16 to 17-year-olds, and those on apprenticeships, the rate has increased by 6% to £8 an hour.
“The recommendations we made last autumn sought to balance the need to protect the economy and labour market, whilst providing a real-terms increase for the lowest-paid members of society,” commented Baroness Philippa Stroud, who is Chair of the Low Pay Commission.
“A lot has changed since we gave our advice to the Government last autumn, and we are now beginning to gather evidence for recommendations later this year.
“The current economic uncertainty makes it essential that the Commission hears from those affected by the minimum wage and builds consensus for evidence-based recommendations.
Workers aged 21 and over are now legally entitled to the National Living Wage after the age threshold for the highest rate was lowered from 23 in 2024.
National Minimum Wage rates are available to workers aged 16 upwards.
Emily Sergeant -
17th June 2021 
