A newly-launched beauty company founded by two young Manchester entrepreneurs is now being sold to a US retail giant.
Entering the $390 billion beauty industry is never easy, but for Jenna Meek and Jess Hunt – who founded independent label REFY in Ancoats last year with no external investment – their products spoke for themselves and within only six weeks of launching, they’d grabbed the attention of one of world’s leading beauty retailers, Sephora.
And now, the brand’s first product range – a three-stage brow collection – has launched online and in 320 Sephora stores across the US and Canada this month.
This makes REFY the first Manchester-based business to achieve this feat.
https://www.instagram.com/p/CP_YI_sqnrE/
Entrepreneur Jenna and beauty influencer Jess – who met on a photoshoot – saw a gap in the market for fool-proof makeup products that “enhance rather than hide natural beauty”, with no makeup artistry skills required, and it all started when Jenna noticed Jess’ extensive eyebrow routine.
“It was something ridiculous, like five different eyebrow gels, multiple brushes, and then a pomade and a pencil to do my brows every single day,” Jess said.
Jess’ loyal Instagram followers constantly asked what products she used on her brows, and so creating a streamlined brow collection made sense for the pair. They decided to bring together their skills in business and marketing to join a new wave of independent beauty brands who owe their success largely to social media thanks to highly-engaged cult followings.
REFY’s three-stage brow collection puts “simplicity at the forefront” and is designed to leave you feeling “confident and empowered” as it can be used to achieve a natural look or more exaggerated, fuller brows.
REFY is the first Manchester-based brand to be sold in Sephora / Credit: REFY
Within two months of the self-funded business’ launch at what was a turbulent time for many brands in November 2020, REFY was approached by senior buyers at Sephora.
The buyers had bought the products themselves, and were “seriously impressed”.
Jennifer Cohen – VP Makeup Merchandising at Sephora – said: “Sephora is thrilled to partner with REFY and continue bringing our clients innovative products that meet all their beauty needs.
“REFY delivers bold, powerful formulas that help promote and celebrate confidence [and] we are so excited to introduce this brand to our clients and know that it will be a wonderful addition to our assortment.”
Jenna Meek commented: “Sephora is the biggest beauty destination in the world for premium cosmetics and was the number one retailer Jess and I wanted to partner with in the US when we launched the business [as] its unconventional approach to keeping pace with the latest brands and trends makes them the most loved beauty community in the world.
“We’re super excited to bring REFY to a new audience in the US, encouraging more people to embrace their natural beauty and feel confident enough to celebrate themselves with uncomplicated, versatile products.”
REFY’s three-stage brow collection puts “simplicity at the forefront” / Credit: REFY
When REFY first came onto the scene offering a simple way to achieve the ‘no makeup makeup’ look, consumers responded by buying over 100,000 units in the first six weeks – ensuring an entire stock sell-out on more than one occasion.
The brand also quickly captured the attention of mega-influencers such as Molly-Mae Hague, and Little Mix’s Jesy Nelson and Leigh-Anne Pinnock – who are now all loyal fans of the brand.
It’s only looking up for this Manchester business success story.
Featured Image – REFY
Business
The bizarre explanation behind Manchester’s new mini ‘green space’ – that’s completely closed off
Danny Jones
One thing you always hear people who live in central Manchester calling out for is green space, but when a new patch of grass does arrive, you don’t exactly expect it to be completely inaccessible.
Just a quick FYI to those of you passionate about supporting what little nature there is left in our city centre: brace yourselves, as this one is rather annoying…
For anyone who’s walked down Whitworth Street West past the once lively Locks, or even got off at Deansgate–Castlefield tram stop and come down the glass stairs closest to the Albion Bridge, you may have noticed a rogue patch of grass surrounded by black fencing next to the City Road Inn pub.
It could be considered a nice little lawn were it not completely fenced off, but the question is, why has it popped up there? Well, local lad Curtis Rothwell has recently debunked the whole frustrating mess for us in a helpful video.
Yes, as explained by the Pre-Construction Manager who works for local utilities contractor Zenit Infrastructure Solutions Limited, the somewhat laughable but disheartening gated green space on Whitworth Street is essentially a feeble attempt at adhering to permission laws.
As detailed by Rothwell, the plot bought for a sizeable sum last year (only the original developers didn’t have the funding to actually pull off their initial plans) is now set to become student accommodation.
Currently, real estate firm Tri7 – which has now been fully folded into the parent group known as Fusion, as previous part-owners already – still has a hold on the land for now.
However, after being ordered by Manchester City Council to tidy up the area in the meantime, as they await planning permission to be fully approved, they decided to lay these new rolls of turf there.
Ok, so while the notion of the Council ordering a property company to make urban spaces look pretty and the idea of introducing more grassy zones into the city sound good on paper, as you can see, the real-life result doesn’t quite match up.
Not only does this feel like a bare minimum effort to appease the local authorities ahead of erecting yet another skyscraper, but more importantly, it feels like sheer nonchalant neglect and/or plain dismissal of those Manc residents crying out for more grass, nature and a break from the concrete jungle.
The fact that the rare green space is totally blocked by tall, almost authoritarian-feeling fences and sealed off by a big, black gate comes across like a casual two fingers to both the Council and those living in the city centre.
Speaking to The Manc, Curt commented: “It’s positive the council can take charge of how our empty spaces look after demolitions. In this case, maybe the demolition was carried out too early, which happens, but when it does, greenery is the best look they can give to local people.”
You can see the latest update on the planning permission HERE, and for now, if you’re looking for green spaces in Manchester, you’ll find them more frequently beyond the outskirts and heading into the boroughs; this one is strictly off limits. Find a whole bunch of ones that aren’t down below:
Featured Images — The Manc Group/Curtis Rothwell (via LinkedIn)
Business
A sneak peek at the first pour: Greater Manchester celebrates the return of Boddingtons
Danny Jones
Greater Manchester has every reason to drink and jubilate this Friday and toast the perfect excuse for an early dart as the first fresh pours in a new chapter for Boddingtons beer have been sunk.
And by’eck if ain’t still bloody gorgeous.
That’s right, in case you didn’t hear the latest news about ‘Cream of Manchester’, we can now officially and ever-so gladly confirm that Boddingtons Bitter is properly back on draught in the region.
With the iconic cask ale making a glorious return decades on from its glory days in the 1990s, the new and improved Boddies beer is flowing from the taps – just in time for the weekend, no less.
Yes, with local brewery and pub chain J.W. Lees taking over the manufacturing and distribution, leaving the Budweiser Group to take over the licensing, the updated recipe Boddingtons – which clocks in at a 4.0% ABV – is about to be rolled out across the 10 boroughs.
Better yet, with five native pubs having already reinstalled honey yellow and black pumps, and with Lees looking to deliver it to the ale-loving masses across the North West, this could be the biggest Manc comeback since, well, those two lads from Burnage…
Speaking of: we were invited along to Founder’s Hall on Albert Square (formerly Duttons and now home to every one of the brand’s beers, not to mention serving as a tribute to John Lees himself), for a special ceremony to celebrate the inaugural public pints of Boddies being poured.
Let’s just say we were honoured to be part of the grand resurrection.
Obviously, there have been some holdouts hanging onto the classic Mancunian brew, and we certainly had fun trying to track them down over the past couple of years, but we’re just glad we don’t have to do as much work to find one now.
Managing Director of JW Lees, William Lees-Jones, said on the relaunch: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We’re proud to bring it back home, starting with Founder’s Hall, and we’re planning to restore Boddington’s as one of the UK’s leading premium cask beers, particularly here in the North West.” Well said, sir.
Available from Founder’s Hall, The Black Friar in Salford, Stables Tavern; Sams Chop House, The Circus Tavern, Oxford Road Tap, Piccadilly Tap and Victoria Tap from today, as well as Corbières and Stockport pubs like The Crown and The White Lion, we can’t wait to see Boddingtons take over the nation.
In the meantime, why not look back at the storied history behind one of our finest exports?
Emily Sergeant -
17th June 2021 
