A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
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Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
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Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
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The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
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Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
Manchester pub brilliantly exposes ‘dumb dumb’ criminal after attempted break-in
Daisy Jackson
A pub in Manchester city centre has shared hilarious footage of a bungled break-in, and made a rather sarcastic swipe at the criminal in question too.
North Westward Ho is the stunning boozer launched back in 2023 by the team behind Pomona Island brewery.
It’s in a prime city centre location, just off Market Street and Cross Street, and has been decorated in the style of a historic boozer, with dark wooden details, ornate tiling, wall sconces, and oil paintings.
But North Westward Ho has recently caught the eye of an unwanted patron, who attempted to break the door down in quite a ridiculous way.
CCTV footage shared by the bar shows a man running full-pelt into the locked, reinforced door, bouncing back some distance into the road.
He tries four times before giving up, hopping back on his bicycle, and disappearing.
The pub said it’s not normally bothered by criminals these days, with no cash on site to make it worth their while, adding that it’s usually only ‘the real dumb dumbs’ who attempt to break in.
Then they dialled the sarcasm up to 100 and laid into the man caught on CCTV.
They wrote: “Once in a lifetime you get this kind of Machiavellian genius, a man so smart that he’s always three steps ahead.
“It doesn’t feel great at first because you know you and your pane of toughened glass are no match for his mental dexterity, but then… You start to respect it. You realise you have to up your game. You have to think like him, live like him, become him.
“If you see me banging my head against a brick wall with no trousers on, dribbling on myself with a glazed expression, I’ve either been on the Factotum or I’m trying to get inside the mind of my Moriarty here.
“Well played sir, you didn’t get in this time and if you had, it really wouldn’t have achieved anything, but you made us all have a good laugh. And maybe that’s the real point.”
Pomona Island then added: “Ram raid on a bicycle.”
Northern Quarter cafe to reopen after TWO mysterious closures
Daisy Jackson
Morning Glory, a Manchester cafe that has mysteriously closed twice since its launch, is set to reopen again this week.
The sunny yellow cafe, which makes a playful nod to the Oasis hit with its name, opened in the Northern Quarter last summer.
It was created and launched by much-loved local influencer Zack Hipps, and was known for its coffees, matchas, and Manchester tarts.
Then in May this year, Morning Glory quietly closed temporarily, with forfeiture notices appearing in its windows while Zack assured fans things would be sorted out soon.
In late July, the cafe teased its grand reopening, with a post captioned: “Did you miss us? Cos we missed you.”
But then just days later, the doors were closed again.
This time, it seems like Morning Glory is back for good – music to our ears – with Zack sharing a statement addressing a ‘harsh reality check and very public lesson to learn’.
Manchester Tarts at Morning GloryInside Morning Glory, which will reopen this week
In his statement, the local business-owner has promised that the cafe will be back ‘stronger than before’, with ‘a lot of cool things planned’.
Morning Glory will also be handing out freebies, including speciality drinks, coffees, and house-made Manchester tarts to the first people to visit on its grand reopening day this weekend.
Zack’s statement reads: “Entering the Manchester coffee scene was incredible, but as a first-time business owner, it was also a massive learning curve.
“I’ll be honest: I got caught up in all the things I wanted Morning Glory to be – great coffee, a great space, art, events and somewhere that felt part of the community. I didn’t spend enough time focusing on the business side of making all of that work, leading to our closure. It was a harsh reality check and a very public lesson to learn.
“But I’ve been putting the work in behind the scenes, and we are moving forward stronger than before.
“If the Gallagher brothers can come back, so can we! We’re excited to share that we are officially reopening on 3rd October from 10am. To say thank you for all your support so far, we’ll be giving out 15 of our NEW special drinks, 85 regular coffees, and 100 house-made Manchester tarts to the first people through the doors. Come say hi!
“We will also be hiding a few of our yellow sloths around Manchester for a free coffee every day for the rest of the year – keep an eye out for clues on the 10th October.
“I want to say a massive thank you to everyone involved in phase one of Morning Glory. From the team behind the bar, to the people who helped make our art, events, and collabs happen, to the suppliers, and to every single one of you who came and tried us out.
“As we enter Season 2, we’ve got a lot of cool things planned. We are building on our favourites, expanding the range, bringing back fun events, and showing you more behind the scenes.
“See you on the 3rd Oct! Zack and team. Morning Glory x”
Georgina Pellant -
8th June 2023 
