A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
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Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
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Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
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The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
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Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
‘Craic Den?’ – New Irish bar to open on Albert Square this week
Daisy Jackson
A new Irish bar is set to open in Manchester this week (yessir, another one), and its owners have been on the hunt for its new name.
Tokyo Industries has announced plans to reopen the Red’s True BBQ site, right off Albert Square, as a new Irish bar.
They’re promising it will have an ‘Irish American feel’ and will be serving food like all-day Ulster breakfasts as well as roast dinners with Guinness gravy.
Aaron Mellor, CEO of Tokyo Industries, has shared a call-out for name suggestions for the new bar, with the shortlist so far including names like ‘The Craic Den’ and ‘House of Guinness’.
Red’s True BBQ was famed for its slow-cooked meat, and outrageous specials like its doughnut burger, but shut down in Manchester in 2023.
It had previously been rescued by Tokyo Industries, which also operates other venues in town like Gorilla and Deaf Institute, Impossible, and Factory 251.
The site itself is in a magnificent Grade II-listed building on the corner of Albert Square, facing out onto the Town Hall (and soon, the Manchester Christmas Markets).
A new Instagram account shows the space slowly being transformed into an Irish bar, with green leather and Guinness logos slowly taking over the space.
It also suggests that, sadly, The Craic Den hasn’t made the cut as the new name – instead it’s set to open as Dirty O’Sullivan MCR.
Aaron Mellor shared last week: “Deciding on names for venues is always so hard – we’ve come up with about 300 names & suffering choice fatigue…
“It’s a new Irish bar with an Irish American feel set in the Reds True Barbecue site on Albert Square, Manchester.
“Amazing food – Great live entertainment – The finest Guinness – The coolest cocktails – All day Ulster Breakfasts – Guinness Gravey Sunday Roasts Mmm.
“Favorites So: Dirty O’Sullivans, Reds True Irish, Luck of the Irish, The Dublin Docker, The Hare & Harp, The Craic Den, The Perfect Pint, The StoreHouse, House Of Guinness, Murphy’s Law, Oscar Wildes.”
Dirty O’Sullivan is set to open on Lloyd Street at Albert Square this week.
Mulligans are making butties with the team behind some of the best sandwiches in Manchester
Danny Jones
We feel like we say this almost every time they set up one of these crossovers, but Bada Bing might have just hit it out of the park with their latest collaboration, as they’re teaming up with beloved Irish bar Mulligans to create what could be the sandwich of the century.
In case you’re wondering where we’ll be when this butty becomes available, we’ll be in the legendary Manchester pub, clutching at least three of these while asking the live band to play The Sopranos theme tune in full Celtic reel fashion.
Yes, two of our very favourite places in the city centre are teaming up not just for a one-off special, the Deansgate boozer – widely considered one of the best Irish bars (if not THE best) in Manchester – is actually going to be supplying the crucial ingredient in their limited-time menu item.
Teasing the collab earlier this week, the Bada Bing boys roped in Mulligans owner, Pádraig Brady, to play his role in the announcement that quickly went viral.
Now, in case you weren’t already salivating at the mere thought of it, wait until you hear what concoction they have come up with.
Simply titled ‘Split the B’ (nice), the Bada Bing x Mulligans special edition sandwich features Mulligans’ Guinness-braised short rib, crispy spuds, greens, pickled cabbage and crispy onions. Oh. My. Word…
With punters’ favourite ‘Mullies’ pouring in more than 13,000 pints of the black stuff every single week, it won’t surprise you to learn that those lines have to be cleaned and maintained almost constantly.
It also goes without saying that wasting even a single drop of that liquid gold is a tragedy, so they had the ingenious of using that surplus stout to create a limited supply of slow-roasted, Guinness-flavoured beef fit to grace any authentic Irish stew.
Slap that meat between bread, and what do you get? Perhaps one of the greatest culinary creations we Manchester foodies have ever seen.
Speaking on the collab, Pádraig said: “At Mulligans, we take pride in every pint of Guinness we pour, so when the chance came up to team up with Bada Bing and create something special for Mancs to enjoy beyond the pub, it just made sense. Quality recognises quality.”
“We’ve always admired Mulligans for how they do things – with no shortcuts”, says Sam Gormally, co-founder of Bada Bing.”
He went on to add: “This collab celebrates everything we both love about Manchester hospitality – craft, quality and a bit of heart. It’s a proper Manc sandwich, made with a proper pint.”
In case it wasn’t already blatantly obvious, we cannot wait to try this thing, and since it’s only being served for a few days, we intend to eat as many as possible.
The ‘Split the B’ Mulligans x Bada Bing Guinness Sandwich will be available exclusively at Bada Bing, 125 Oldham St in the Northern Quarter from Thursday, 6 November – and once they’re gone, they’re GONE.
Georgina Pellant -
8th June 2023 
