A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
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Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
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Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
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The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
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Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
Viral chicken shop Wingstop is opening inside the Manchester Arndale
Daisy Jackson
Wingstop, the chicken shop famed for its vast range of wing flavours and sauces, is opening another spot in Manchester city centre.
The brand will be taking over the old Yo Sushi site in the Manchester Arndale, which shut down just last month.
It’ll mean there’ll be two Wingstop locations within a few minutes’ walk of each other, with another takeaway already well-established on Piccadilly Gardens.
Wingstop UKI has found viral fame with people taste-testing its wide range of hand-sauced chicken wing flavours, ranging from garlic parmesan all the way up to the eye-watering ‘Atomic’.
As well as chicken wings, it serves delicious tenders and burgers, all cooked to order.
There are also a range of sides, including loaded fries, sweet potato fries, and cajun fried corn, plus dips like ranch, honey mustard, and blue cheese.
Wingstop is also famed for its thick milkshakes – which are a necessity if you order your chicken down the spicier end of the scale.
Established in Texas in 1994, Wingstop rose rapidly to become one of the fastest-growing restaurant chains in the US.
The brand launched in the UK market in 2018, and into Ireland last year, and now operates more than 85 locations.
Wingstop is opening in Manchester Arndale
Wingstop will be moving into the 5,928 sq ft unit upstairs in Manchester Arndale, just opposite Next.
Scott Linard, Portfolio Manager for M&G Real Estate, said: “We are thrilled to welcome Wingstop to our vibrant F&B offer; an addition we’re sure will resonate with our younger visitors.
“With the additions of popular restaurant chains like Wingstop, coupled with the arrival of new retailers such as Arc’teryx, Alo Yoga, Pro:Direct and Sephora, we are strategically creating a destination where people across the North West and beyond want to spend their time.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, said: “Wingstop will join Manchester Arndale’s varied F&B mix, including Popeyes, Sides, Hotel Chocolat, Joe & The Juice and Café Nero.
“In-demand operators like this help create energy and momentum that allows the brands across the scheme to thrive, driving increased footfall, longer dwell times and a more compelling offer for visitors.”
The best cheese tasting party in the North is BACK at a new Manchester venue
Danny Jones
That’s right, one of the biggest and best cheese tasting nights in the entire land is returning to Greater Manchester at a brand new city centre venue.
Not to be over-the-top, but this isn’t just another experience sampling possibly the greatest foodstuff on Earth, it’s a fully-fledged cheese-lovers’ party.
Some of you may have come across Homage2Fromage before, but for anyone unaware of the Yorkshire-born event, it started out as a monthly cheese tasting club and went on to expand across the dairy-adoring North at large.
Relaunching here in Manchester for 2026, all you lactose-intolerant people better watch, because Home2Fromage is coming back with a vengeance and heading to the Northern Quarter. Here’s how it went down the last time we visited one in Leeds:
Leeds, Sheffield, Harrogate, Manchester and who knows where else next.
Posting up in a relatively recent addition to NQ‘s bar and restaurant scene, The Faraday – a pub on Lever St that replaces the old Seven Sins back in October – it looks set to be an ideal venue for the regular evening series.
Homage2Fromage will be making its Manc return this month, and better still, they’re holding a cheeky little giveaway to sweeten the pot.
As in the deal, we mean – not the inevitable bowls full of olives, chutney, oil and various other dips…
To welcome this celebration of all things cheese coming back to Manchester city centre, they’re giving away a bunch of free tickets: 20 pairs in total.
Worth over £50 a piece for each twin set of tickets, you’d be a fool not to at least throw your hat in the ring for this one.
As you can see, the competition closes this Thursday, 19 February, ahead of the full relaunch party next week (Wed, 25 Feb), and all you have to do to enter is fill out this super quick survey.
It really is as simple as that; a few quick words are all that stand between you and a potential mountain of cheese and more.
You can find all you need to know about the event right HERE, and in case you haven’t popped into The Faraday just yet, see more down below.
It’s still somewhat early days, but we can see ourselves spending a fair bit of time in this up-and-coming Manchester watering hole, especially when there’s cheese nights involved.
Georgina Pellant -
8th June 2023 
