A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
A long-standing Italian restaurant in Trafford has sadly announced its imminent closure
Danny Jones
Another day, another bit of unfortunate hospitality news, as long-standing Greater Manchester restaurant, Little Italy in Timperley, has announced it is closing permanently very soon.
The Trafford favourite, which has been serving locals for nearly 20 years, has informed regular diners that it will sadly be closing its doors for good, with Little Italy’s final service set for later this month.
Having earned plenty of praise in its time, including being one of the few spots in and around the Altrincham area to have won a TripAdvisor Certificate of Excellence in 2015, before the borough saw its foodie boom begin.
But fast forward a decade, and the Timperley institution is yet another culinary casualty to be confirmed of late, with Little Italy sharing a tear-jerking statement online.
Sharing the tragic news on social media this Friday (5 Sep), the restaurant wrote: “To all our lovely customers, it is with a heavy heart that we share some news with you all. After over 18 years of serving you all in Timperley, we will be closing our doors later this month.
“This has not been an easy decision. Unfortunately, rising costs and a significant increase in rental [costs] have made it impossible to continue in a sustainable way. As much as we love what we do, the reality is that it has become too difficult to maintain under these circumstances.
“Over the coming weeks, we will continue to cook with love and serve with the same passion as always. We would love to see you all and share one more meal, and raise a glass together.”
Safe to say that the post has been met with an outpouring of condolences and support from natives nearby and those who have travelled to enjoy their food.
Little Italy went on to add that they will detail more about their final week of business as soon as possible.
They can’t be accused of not keeping up with times and not trying to promote via social media either, as they small family-run team – headed up by Sam Cauchi, who bought the site back in 2008 – have always given things a go besides the day-to-day operation of the restaurant.
Being one of many saddened customers to respond underneath the announcement, we couldn’t possibly sum up things better than local Vanessa Nice, who said: “Look at all these amazing comments – you certainly made your mark as a home from home for the residents of Timperley.
“The end of an era will always be sad, but sometimes life and families have to move on.”
As for Cauchi and co., they signed off by simply adding: “From the bottom of our hearts, thank you for your support, kindness and friendship over the years. Timperley has been our home, and you have all been our family.
“Love from all the team at Little Italy.”
It goes without saying that we’re gutted for the gang and our thoughts are with everyone involved at this difficult time. For now, we can only say thank you to the countless Greater Manchester locations that continue to fall foul in the face of the rising pressures industry-wide. Case and point…
Award-winning chippy in Prestwich announces heartbreaking restaurant closure
Daisy Jackson
Chips @ No. 8, a chippy in Prestwich that’s lauded as one of the best in the UK, has announced the sad closure of its restaurant.
The award-winning takeaway made some big moves last year, expanding into the unit next door so that they could comfortable double their space downstairs and add a restaurant upstairs.
The restaurant was a brand-new concept for the much-loved Prestwich chippy, serving a seafood-focused menu that wasn’t necessarily all about the fryer.
But sadly, Chips @ No. 8 has announced that the restaurant element of its business, Loft @ No. 8, has closed for good.
They wrote that the economic climate and the huge amount of choice in Prestwich has left them struggling to fill seats in the chippy restaurant.
The good news is that the fish and chip shop itself remains open for business and thriving, and customers will be able to use the former restaurant space to eat their takeaway in.
The bar downstairs also remains open for business for a cheeky pint or glass of wine while you wait for your order.
The Loft @ No. 8 is closing. Credit: The Manc GroupCurry sauce on a Chips @ No 8 chippy tea. Credit: The Manc Group
In a statement, Chips @ No. 8 said: “It is with great sadness that we announce the closure of Loft.
“With so many great places to eat in Prestwich, and the economic climate being what it is, we have struggled recently to fill enough seats to continue to make it a financially viable side to our business.
“I would like to take this opportunity to thank you all for your support whilst we were open, the team for their efforts, in particular, Craig, the creator of the delicious food that we had on offer up there.
“Chips @ No.8 remains open as normal and going forward, we are opening up the space upstairs for additional casual seating for the takeaway.
“The bar will remain open so you can still enjoy a pint or a glass of wine with your fish & chips, even if it is out of a box! We hope to see you soon!”
Georgina Pellant -
8th June 2023 
