A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
Inside the Hotel Chocolat Velvetiser Cafe in Manchester
Daisy Jackson
Hotel Chocolat has today opened the doors to its first Velvetiser Cafe in Manchester, serving up shakes, hot chocolates, sundaes, and loads more.
Part cafe, part retail space, inside you’ll find everything from molten chocolate fountains to a full range of chocolate boxes, bars and hot chocolate powders.
The popular chocolatier has stores up and down the UK selling its ethically-sourced sweet treats, hitting a new level of fame with its Velvetiser, an invention that creates velvety smooth hot drinks at the touch of a button.
They’ve been so popular, Hotel Chocolat is now opening Velvetiser Cafes across the UK – and Manchester is next.
There are exclusive-to-Manchester-sundaes in store, each one inspired by their most popular chocolates, like a Billionaire’s Shortbread and an Eton Mess.
You can also grab yourself a hot choc shake, with loads of flavours, milks and toppings to choose from.
Hotel Chocolat’s new Velvetiser Cafe in ManchesterThe chocolate boxes at Hotel ChocolatInside the Hotel Chocolat Velvetiser Cafe in ManchesterMix-and-match hot chocolate selection boxesInside the Hotel Chocolat Velvetiser Cafe in ManchesterExclusive-to-Manchester ice cream sundaesCroissant with a molten chocolate potInside the Velvetiser Cafe in ManchesterInside the Hotel Chocolat Velvetiser Cafe in Manchester
The Hotel Chocolat Velvetiser Cafe also has pastries, which you can order with a side of melted chocolate for dipping and drizzling.
As part of the experience inside, there’s a wall of hot chocolate sachets, which you can mix and match to build your own selection box.
And all along the way there’ll be samples, and loads to learn about the chocolate industry.
The Hotel Chocolat Velvetiser Cafe has officially opened its doors today on Cross Street in Manchester city centre, just next to the new Joe & The Juice.
The old fire station in Salford that’s now home to a bakery, brewery and bar
Daisy Jackson
A former fire station in Salford has been turned into a bustling base for some of the North West’s finest baking and brewing talents.
The Old Fire Station, right beside the University of Salford, is now operating as a bakery, brewery, bar, cafe and restaurant.
That means pastries, bread, pizzas and even beers are made within a few feet of where you’ll be eating and drinking them.
The space is beautiful, still boasting those gigantic red fire station doors and the traditional ceramic tiles that would have been here when the space was still home to fire engines instead of bread mixers.
Around half of the pastries coming out of the bakery, headed up by Erick Molero Delgado (his CV includes top bakeries across the USA and Europe), are completely vegan – not that you can tell from looking at their glossy, laminated layers and extravagant fillings.
We’re talking perfectly cubed laminated brioche with sweet maple flavours, mini pizzettes with olives and tomatoes dotted inside a pastry wall, and striped pain suisse stuffed with nuts and chocolate.
Then there are the not-very-vegan-at-all pastries, like a spandaeur, which is like a croissant and pastel de nata hybrid, and thick slices of Basque cheesecake.
There are new signature ‘Salford bagels’ too developed by assistant head baker Scott Shannon, which are a fusion of North American, German and Jewish styles, fermented for up to 48 hours with a crisp outer shell and a chewy centre.
A spandaeur pastry and a pain suisseHeirloom tomato bruschetta on sourdoughThe bakery line-upThe ‘Salford Bagel’ with smoked salmon
We had ours stuffed with smoked salmon, cream cheese and capers and raved about it all the way home.
Erick says: “Our new menu is a true labour of love by the whole team – from early ideas and experiments right through to the final bake.
“If someone has an idea, we run with it. That creative freedom is priceless. It keeps the work exciting, and it means our customers have the opportunity to get something fresh every time they visit.”
As for the beers, they’re all made on site too – on the opposite side of The Old Fire Station is Lark Hill Brewery, headed up by Jack Dixon, who’s able to experiment and explore new flavours in this top-spec microbrewery.
Jack Dixon in the Lark Hill BreweryLaminated briocheThe Old Fire Station bakers at work
There are experimental beers, sometimes made in collaboration with researchers at the University, as well as true-to-style classics like a New England Pale Ale and the Lark Helles, a fresh take on a classic German lager.
Jack said: “Having the autonomy to design and brew what I want, without limits, is rare and exciting,.
“It means every beer we pour here has a story and a personality. We’re proud to bring something new to Salford’s craft scene.”
This summer, they’re launching New York-style pizzas, made on slow-fermented, hand-stretched pizza dough.
And very little goes to waste here – the trimmed-off croissant pastry is now being turned into their own croissant loaf, which they’re whipping into French toast for the brunch menu.
Everything at The Old Fire Station is crafted with talent and love, and you can really taste it.
Georgina Pellant -
8th June 2023 
