A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
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Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
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Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
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The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
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Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
First look inside Social Osteria, Stockport’s buzzy new Italian restaurant
Lydia Mastrolonardo
That’s right Stopfordians – we’re gaining yet another brand new addition to our town’s blooming food and drink scene, as Social Osteria opens its doors at Weir Mill.
It’s safe to say we’re in good hands, with the geniuses behind The Social Trattoria, named best Trattoria at the Italian Awards UK 2025, being the ones to bring this new taste of Italy to South Manchester.
Just because we are no longer experiencing the weather to match an Italian summer, doesn’t mean we can’t continue eating like we’re there.
Social Osteria can now be found overlooking the River Mersey, as a beautiful 2,000 sq ft space within the buzzing new canalside development, fully equipped with the classic exposed red brickwork, vaulted ceilings and even the restored original kiln.
As you approach the restaurant, you are greeted by a sunken courtyard and riverside seating, making for the perfect alfresco dining spot, when the warmer weather finally rolls back around.
With the meaning of Osteria being an Italian tavern, for locals to gather and enjoy each other’s company, good wine and honest, flavourful food – the team have stayed true to the name. You can expect dim, ambient lighting, an open kitchen, fresh small plates, flavourful 48-hour pizzas, and traditional pasta.
Vibrant dishes at Social Osteria in Stockport. Credit: The Manc Group
This glamorous new restaurant is promising a spectacular menu, from cacio e pepe butter beans to guanciale topped pizzas and their very own slow-cooked beef shin and pork shoulder paccheri ragu, you know we’re in the right place.
With Italian food running in the family, the team’s cooking practices are rooted in traditional methods, passed down through the generations and then presented to us, with the freshest of ingredients.
It suits Capital&Centric, who’ve taken the same approach to Weir Mill itself – embracing the character of the historic mill whilst transforming it into a vibrant community, for generations to come.
Inside Social Osteria at Weir Mill. Credit: The Manc Group
Set below Stockport’s iconic viaduct, the £60m neighbourhood is now home to 253 apartments alongside bustling cafés, wine bars and stunning restaurants akin to Social Osteria, accompanied by plenty of outdoor seating, green spaces, and riverside viewpoints.
Where Osteria Social now calls home is part of Stockport’s £1 billion Town Centre West masterplan, adding to the town’s growing reputation as one of the best locations to live in the UK.
Social Osteria will officially open Thursday 22 October, at Weir Mill. Be sure to book your tables early as we fear this one might get a little booked up.
Traitors star and comedian Joe Lycett is putting cash behind the bar at two Manchester pubs
Daisy Jackson
Comedian Joe Lycett is putting money behind the bar at two Manchester pubs this week, as he continues to encourage people to get out and support their local boozers.
The TV favourite – who is also currently one of the stars on The Traitors – announced the news as he bid farewell to his fictional TV pub The Lycett Arms.
On the show, he said: “There are 45,000 pubs in the UK – go and give them some love.”
Joe Lycett then proceeded to list 30 brilliant pubs up and down the country, including two in Manchester, and announced that the drinks are on him this week.
He told audiences: “[This] Friday I’ll be putting a little bit of money behind the bar in all the pubs you’ve just seen. I hope you can have a drink on me.”
The pubs he picked out in Manchester are the iconic old boozer The Peveril of the Peak, and the excellent pub and comedy venue The Old Monkey.
The Peveril of the Peak on Great Bridgewater Street is a real icon in the city centre, with its green tiled exterior and its cosy interiors.
Until recently, it was run by legendary local landlady Nancy Swanick, who died in July at the age of 96.
The Peveril of the Peak pub in ManchesterInside The Pev
Commenting on Joe Lycett’s post about his pub offer, they wrote: “You are all more than welcome at The Pev. Give me a shout and I will sort you out with a pie, Joe.”
The Old Monkey, meanwhile, is famed for its comedy nights run by Trapdoor Comedy Club, and for its open mic sessions, as well as award-winning beers.
The Portland Street pub has also very kindly agreed to match Joe Lycett’s donation, which means double the budget for pints for Mancs.
Georgina Pellant -
8th June 2023 
