A blush pink billboard dispensing free wine has appeared in Manchester’s St Ann’s Square today, and it is causing quite a stir amongst shoppers.
Set up by budget supermarket chain Aldi to celebrate the start of the rosé drinking season, according to the team the jazzy wine-dispensing billboard is something of a ‘world’s first’ – designed to dispense rosé only when the weather hits the perfect temperature (19.2C, apparently).
According to research from Aldi sales, the north west is the biggest rosé-loving region in the UK. In response, the team decided to celebrate the arrival of the perfect rosé weather by launching the billboard – which will dispense the summer tipple when the weather hits the perfect temperature.
With the North West identified by Aldi sales data as the UK’s biggest rosé-loving region, the supermarket set up the billboard in the centre of Manchester ahead of National Rosé Day (10 June).
After researching over 1,000 rosé drinkers, the taps poured out free glasses as temperatures hit the ideal 19.2C at around 1pm in St Ann’s Square.
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Two-thirds of those surveyed describe rosé as the ‘perfect summer drink’, while almost half think it’s best enjoyed in shorts and t-shirts – and a quarter start drinking it as soon as the winter coat comes off.
Image: The Manc Eats
Image: The Manc Eats
But ice is a divisive topic, with the country split in half when it comes to cooling their rosé; 55% think it’s acceptable when the weather is hot, while 45% claim they would ‘never’ dilute their drink.
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Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Everyone’s heard the saying ‘it’s wine o’clock’ but we wanted to find out when it’s ‘rosé degrees’ – and according to the nation of rosé lovers, the ideal temperature is 19.2C.
“Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain.
“But as the centre of the region which loves rosé more than any other in the UK, fortunately, everything came up rosé.”
Research by the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 a bottle, with the preference being a glass of Provence at 5.18pm.
Image: The Manc Eats
Image: Supplied
But despite a liking for Southern French vino, shoppers are decidedly more British when it comes to pairings, with over a third (34%) claiming crisps are the ultimate accompaniment to rosé.
Unexpected answers also include a roast dinner (16%), cake (13%), curry (10%), ice cream (6%) and doughnuts (6%) – rising to 11% of 25–34-year-old rosé drinkers.
And one in three rosé drinking Brits claim to have tried last year’s ‘spicy rosé’ TikTok trend in which sliced jalapeños are added to a glass of pink – rising to over half of millennials, with 15% claiming to add one to every glass.
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The activity comes as Aldi is fast becoming a destination for rosé wine. Last year, the supermarket saw a 134% uplift in spring/summer sales year on year – with the most successful day coinciding with the August heatwave.
Sam Caporn, Mistress of Wine, added: “Rosé is the ideal summer drink; it really does add a sense of summer fun and al fresco vibes to any occasion with friends and family.
“When it comes to ‘whether’ to put ice in the glass or not, I’d advise rosé fans to be led by personal preference – which as ever – is all that really matters. Don’t worry too much about dilution as with rosé it’s all about refreshment and I love it being served super chilled.
“So let’s raise a glass to the nation’s favourite vino for summer sipping, a drop of pink!”
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Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C (approx. 1pm) until 7pm in St Ann’s Square, Manchester on Thursday 8th and Friday 9th June.
Featured image – The Manc Eats
Eats
Beloved Manc butty shop Bada Bing set for a sensational return to the city centre
Danny Jones
Sandwich lovers rejoice because one of the finest butty shops to ever grace Manchester is returning: that’s right, Bada Bing is bada-back!
The Sopranos-inspired deli and sandwich shop that took its name from one of the central locations featured in the iconic US drama (yes, the strip club), was a huge success when it first opened in Manchester a few short years ago, so it was a huge blow when it closed in February 2022.
Starting out by serving sandwiches out of a window at The B Lounge pub on Paton Street near Piccadilly, before moving to a small kitchen on Radium Street and eventually setting up their stall inside Ancoats General Store, they would regularly have lines around the block every lunchtime.
These Italian-American sarnies were so popular you’d often struggle to get your claws on one – and believe us, they really are a two-handed task – as they’d sell out on what felt like most days. But now, whether you were a regular or someone who missed out, there is hope once again:
Announcing their sensational return to a new site over in the Northern Quarter, which will now mark the fourth premises they’ve popped up at, Bada Bing is back with a bang and, as you can, they dropped the news with one of the best reveal videos we’ve ever seen.
If you know, you know…
Set to take over 125 Oldham Street, owners Sam Gormally and Meg Lingenfelter haven’t yet graced us with an opening date but the new unit should hopefully be open sooner rather than later.
The duo, who previously worked at fellow NQ favourite Another Heart to Feed, came up with the concept during lockdown and it didn’t take long for the idea to take off, nor for them to earn their spot amongst the very best sandwich places in Manchester.
Seriously, these things were so big and unwieldy (in the best way possible) that they even used to come with eating instructions: both hands and the trademark Tony Soprano hunch recommended, though the slightly stained wife-beater, boxer shorts and open dressing gown look is optional.
From slices of provolone cheese, all the thinly sliced Italian meats you could think of and the closest thing to actual ‘gabagool‘ as you’ll find in Greater Manchester, the menu was fitting of being served up to the iconic characters that once sat outside Satriale’s and a big approving grin from the man himself.
Simply put, we cannot wait and we will certainly keep you posted when we find out exactly when Bada Bing confirms their official reopening date.
Burger King is giving away free burgers to new drivers today
Emily Sergeant
Burger King will be giving away burgers to drivers who have recently passed their tests for free of charge today.
In case it wasn’t on your radar, tomorrow (Thursday 24 July) is actually National Drive-Thru Day, and in a bid to properly celebrate this unofficial holiday, Burger King has decided to hand out a bunch of freebies to newbies today.
The fast food chain is asking all new drivers to “buckle up”, head on down to their nearest Burger King drive-thru, and help themselves to a free burger.
All newly-qualified drivers will be able to take their pick from either the Whopper or Chicken Royale without parting ways with a penny, and all they’ll need to do the claim their freebie is simply show off their learner’s ‘L Plates’ to the staff at their local Burger King restaurant.
/ Credit: Burger King UK (via Instagram) | Supplied
Hundreds of Burger King drive-thrus across the UK are taking part in the one-day promotion – including several across in Greater Manchester.
Although it might seem a little too good to be true, there’s a reason Burger King has chosen to dish out the freebies, and that’s because the company says it knows that one of the first activities newly-qualified drivers like do once they’ve passed their test is make a pit stop at a drive-thru with their mates to show off their new wheels and skills.
Sometimes though, navigating a drive-thru for the first time can be tricky, and this leaves new drivers feeling a bit like a rabbit in the headlights.
Luckily with this one-day Burger King offer, new drivers’ first drive-thru trip couldn’t be any easier.
The offer is available nationwide today (Wednesday 24 July) at Burger King drive-thru lanes only, while stock lasts, and newly qualified drivers must verbally mention “BK Plates” at the drive-thru lane to unlock their free burger.