ShinDigger: The ‘Best Lockdown Delivery’ service that drops fresh beer to your door in average time of 81 minutes
With Greater Manchester recent shift up to Tier 3 and the subsequent closure of 1,800 local pubs, people are turning back to beer delivery services - and Shindigger have three new brews ready just in time.
Seven months ago, breweries in Britain were left staring down the barrel.
Every single pub had locked their doors and pulled down the shutters, leaving hundreds of litres’ worth of beer just stewing in warehouses all across the country.
The whole world was taking shelter – and there was no telling when it would be safe to come back out.
Local brewers, ShinDigger, suddenly had a tough decision to make.
Their main market had been temporarily wiped off the face of the planet, and whilst the obvious decision was to mothball, a number-crunching exercise revealed that going into hibernation would more likely harm than help their chances of survival.
Whilst the pandemic dictated that pubs didn’t need beer any more, residents definitely did.
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This prompted ShinDigger’s founders George Grant and Paul Delamere to flip their business model upside-down overnight.
They swapped kegs for cans and pubs for homes; taking their recipes out on the road in smaller containers as part of a brand new service they’ve called ShinDigger Live.
It’s been a revelation – and the bigwigs have recognised it as such.
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At the Manchester Food & Drink Awards 2020 – ShinDigger scooped the prize ‘Best Lockdown Delivery Service’ – and after temporary foray back into local bars, the brand is preparing to return the emphasis back to tins – with home delivery demand rising again after Manchester’s move to Tier 3.
ShinDigger have enough drivers on the road and crates at the ready to guarantee delivery to any address inside the M60 within just three hours – but the most recent data shows customers are waiting an average time of just 81 minutes for cans to be dropped on their doorsteps.
The demand for ShinDigger has even stretched beyond Greater Manchester – with drivers now whisking beer to thirsty customers all over the UK.
The region’s move to ‘very high’ risk has brought about the closure of around 1,800 local pubs, meaning more residents are turning back to beer delivery services instead.
ShinDigger have released three new brews just in time, including:
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Pio – a fruited sour with 100kg of each passion fruit and pineapple puree added to the fermentation tank, with founders comparing the tropical zing to a Haribo Tangfastic.
Different Gravy – Juicy hazy IPA that functions as an ‘homage to the greatest condiment the world has ever seen’
La Vida Coco – rich desert stout with 120kg coconut and 20kg cocoa nibs, plus milk sugar.
Co-founder George said that the team has been working hard behind the scenes to develop the service ahead of winter, with ShinDigger constantly collaborating with other brands to come up with new recipes – investing in the latest tech to keep delivery times truncated.
“The product range has been extended with the addition of guest breweries and premium canned cocktails from Vacay,” George explains.
“We’ve integrated a customer service AI chatbot on Facebook messenger and customers get alerted when their order is top of the queue and can GPS track their driver.”
The brewery has recruited dozens of drivers (and is advertising for more right now) – creating vital income for many freelancers / artists who previous work has been left high and dry by the pandemic.
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They’ve even sent out free crates to students forced to isolate in halls following coronavirus outbreaks.
To view the ShinDigger menu, try the new cans, and book a delivery slot – head on over to their website ShinDigger Live.
It’s going to be a tricky old winter, this. A good stock of beer is absolutely essential.
Eats
‘A very special day’ – Northern Quarter institution The Trof added to Michelin Guide
Daisy Jackson
Just months after relaunching as a classic pub and dining room, Northern Quarter icon The Trof has been added to the prestigious Michelin Guide.
The long-standing Manchester bar has always been a firm favourite locally for after-work drinks, brunches, and Sunday roasts, but underwent something of a transformation back in April.
Now rebranded from simply ‘Trof’ to ‘The Trof’, the pub has a new, refined menu of British pub classics showcasing top local produce, under the steer of Matt Nellany and Jamie Pickles, of Stow fame.
The pair’s efforts haven’t gone unnoticed – just months after its relaunch, The Trof has already landed a spot in the Michelin Guide.
The guide described it as a ‘welcoming’ and ‘no-nonsense’ spot that’s perfect for a lot of things, whether it’s a pint downstairs in the bar or a full meal upstairs in the dining room.
The Trof now joins a list of Manchester’s finest restaurants, including Michelin-starred Skof and Mana, Bib Gourmand-rated spots like El Gato Negro and The Sparrows, plus a raft of other brilliant food spots.
Sharing the achievement, The Trof said: “To think that our little pub on the corner of the Northern Quarter has made it in to the Michelin Guide – makes today a very special day!
“This one’s for the whole team. Up The Trof.”
Downstairs in a refurbished The TrofThe Trof’s new dining room
And adding to that, co-owner Matt Nellany told us: “Trof has been a huge part of my life for almost a decade. I worked here as a manager and General Manager before Jamie and I took ownership, so while the venue has evolved, it has always felt incredibly personal to us.
“We’ve always tried to build on the strong foundations that made Trof such an institution, but earlier this year we made the bold decision to take it in a new direction as a heritage pub and dining room.
“It wasn’t a change we made lightly. Trof was already thriving, but we had a clear vision for what it could become and felt compelled to take that next step. While the transformation may have happened over the last few months, the work and ambition behind it have been building for the best part of five years.
“Seeing the response from our guests has been incredibly rewarding and has made the risk worthwhile.
Pie and steak at The Trof in ManchesterA cherry and pistachio Bakewell pudding
“Whether people have joined us for a pint and a scotch egg, dinner in the dining room, or a Sunday roast, the support we’ve received has meant the world to us. It’s a project we’re immensely proud of, and it’s really special to see both long-time regulars and new visitors embracing this next chapter of Trof.”
The Michelin Guide said: “From its name alone, you could guess that there’s a no-nonsense approach to this red-brick pub in the city’s bustling Northern Quarter.
“Run by the same team as Stow, it’s a welcoming spot where the ground-floor pub is ideal for a pint and a snack, while the upstairs dining room is the setting for mightily appealing British dishes that come with full-force flavour.
“Ox cheek pie with mash and an intense beef sauce is typical of the kind of hearty cooking to expect. As the chef-owner is from the Peak District, expect some version of a Bakewell tart on the menu too.”
A fancy new pizzeria has opened in Manchester serving posh pizzas and seasonal sharing plates
Clementine Hall
If you’ve ever wanted a pizza with smoked eel on, then you’re in luck.
Introducing Proloco, the brand spanking new restaurant from chef Richard Carver, founder of Honest Crust Sourdough Pizza, and Dan Hope, co-founder of Manchester club Rainy Heart.
Located in One Port Street over in Ancoats, this isn’t your bog standard pizzeria – this is lavish.
Here you’ll find a weekly rotating selection of 18-inch pizzas and sharing plates all made with the very best local produce imaginable.
Forget your bog standard pepperoni slice, on the menu here you’ll find a porchetta pizza with shishito peppers and Cornish kern, a charred greens pizza with sugar snap peas and anchovies, and our personal favourite – a smoked eel pie with lemon basil and pine nuts.
There’s also a tomato butter pie, which features slithers of butter in place of your usual mozzarella.
And if you just can’t decide, you can have your pizza as a half-and-half of flavours.
Sharing plates include tomatoes with lardo, roasted beetroot and a crispy egg with mortadella and fennel.
A half-and-half pizzaBeautiful interiors of ProlocoThe butter pie pizzaSmall plates, wine, and £7 negroniProloco opens on Great Ancoats Street in AugustScoops of homemade gelatoProloco’s open kitchenThe eel pizza at Proloco
A real selling point, though, is the £7 negroni alongside a selection of honest wine and carefully chosen beer from local suppliers as well as an aperitivo list.
The interior is simple, but beautiful – a colour palette of butter yellow, blue, and huge burgundy speakers to match the chairs that invite you to sit at long banquet-worthy tables or in front of the many windows.
Richard will be calling on his longstanding relationships with producers across the North West (and beyond) for his ingredients, from flour grown and milled in the Lake District, vegetables from Cinderwood Market Garden and Organic North, artisanal charcuterie and cheeses from Somerset, and the best tomatoes and oil from Italy.
He said: “Proloco is about cooking food I genuinely love with the best people and produce around me.
“I want it to feel effortless – warm, a little bit fun, and always worth coming back to.”
Proloco will officially open its doors on Great Ancoats Street on Wednesday 26 August.
The Manc -
24th October 2020 
