Eats

‘I’m proud of the joy we spread’ – Much-loved Manchester cake shop announces closure

"I'm proud of myself for knowing when to stop and look after mine and my team's health"

Daisy Jackson Daisy Jackson - 8th April 2025

A gorgeous little cake shop in Manchester city centre has announced its sad closure, five years after launching as a lockdown project to raise money for the NHS.

Loaf, the hot pink cafe on Oxford Road and just across the river in New Bailey in Salford, will shut its doors for good later this month.

Its founder Aiden Ryan has poured his heart out with a heartbreaking statement, describing Loaf’s closure as ‘incredibly tough’.

In his message to followers, which you can read in full below, Aiden detailed everything from rising costs, cashflow issues, and a personal mental breakdown.

“I’m not sharing this for sympathy,” he wrote. “I just think honesty matters.”

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In the five years Loaf has operated in Manchester, there have been plenty of highlights, from those days fundraising for the NHS, to opening its doors on Christmas day to those who struggle with loneliness.

And there’ve been commercial successes too, with these pretty miniature loaf cakes making their way onto the shelves in Selfridges.

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But now Aiden has said that Loaf will shut for good on 30 April, urging people to pop in for ‘one more mini loaf or just a goodbye hug’.

Loaf’s farewell statement in full

I’ve made the incredibly tough decision to close Loaf MCR.

Loaf began in 2020 as a small lockdown idea to raise money for the NHS—and somehow grew into a bold, pink cake business that lived in a shipping container, then cafés on Oxford St and New Bailey St, and even Selfridges! It was more than I ever dreamed of.

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But behind the scenes, it’s been a really hard year. We lost essential funding, faced delayed payments and invoices, battled rising costs, and unexpected hits – including a supplier taking thousands from our account without permission. It led to cashflow issues we couldn’t recover from.

There were delays in paying important bills—things I never imagined would happen (even tips and pension contributions for staff). It was a living nightmare and it weighed heavily on me. At the same time, I was facing big personal challenges, which led to a mental breakdown the middle of last year. I couldn’t function. And when your business needs you 24/7, everything starts falling fast.

I’m not sharing this for sympathy, I just think honesty matters. Running a business isn’t always big wins and instagram moments—it’s often stress, silence, and sacrifice.

Still, I’m proud. Of the joy we spread. Of the community we built. And of myself—for knowing when to stop and look after mine and my team’s health.

To my loafly team: you were the heart of this. Thank you for everything. To our suppliers, landlords, partners, and customers—thank you for believing in Loaf.

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Our final day is April 30th. If you want one more mini loaf or just a goodbye hug, we’d loaf to see you.

As for what’s next… who knows? For now, we rest. Thank you for being part of our story. I’ll carry it with me, always.

Lots of loaf,
Aiden & Team Loaf

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Featured image: The Manc Group