In 2008, a pair of bright-eyed, bushy-tailed brewers entered the Dragons’ Den with an idea.
They had a refreshing brand that rebelled against the corporate approach of most breweries – and a product packed with flavour to match.
But what they didn’t have was funding.
James Watt and Martin Dickie applied to the BBC show and “pitched their hearts out” in an attempt to earn financial backing from some of the best-known businesspeople in Britain.
But it wasn’t to be. BrewDog’s owners didn’t make it past the screen test, and were “totally crushed” by the rejection.
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Fast-forward 12 years: BrewDog is worth more than £1bn.
According to Watt, the offer BrewDog planned to put on the Dragons table – 20% for £100,000 – would have pocketed the bidder a cool £360m today.
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But whilst the rebuff was a big blow at the time, it actually proved to be a blessing in disguise.
The producers’ snub forced BrewDog to build an entirely different funding community-style model – one that offered equity in exchange for investment.
Their most recent campaign saw 47,000 people pump more than £8.7m into the company.
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“Loads of you asked what happened after Dragon’s Den turned us down in ’08,” Watts wrote on Twitter.
“We went back to the drawing board & came up with a radically new business model based on community ownership.
“Instead of 1 Dragon, we got 130,000 Equity Punks [and] BrewDog is much better because of that.”
Wikimedia Commons
During a dizzying decade, BrewDog has branched out from brewing to build restaurants and bars across the world – with premises in the USA, Spain, Germany, Australia, Sweden, Italy, Brazil, South Korea, Belgium and France.
They’ve accrued a reputation for doing things differently, and even in the COVID climate – which according to Watts has been “incredibly tough” – BrewDog is still pushing boundaries.
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They were among the first to announce they’d be pouring their first pint at the stroke of 12.01 on 4 July to mark the historic reopening of English pubs after lockdown (tickets for the celebration in Manchester sold out in minutes).
But elsewhere, the brand is working with zero-emissions company Arrival to create a network of delivery trucks and become the “most sustainable brewery in the world.”
The BrewDog community – which might not have ever materialised if the brewers had met the Dragons – has also played a pivotal role in the Scottish brewery surviving the pandemic.
In an open letter on LinkedIn, Watt thanked his “brilliant teams” for delivering a “miracle against all odds.”
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He wrote: “We owe each other, and especially those leaving, a debt of gratitude.
“Their selfless act has allowed us to better safeguard the livelihoods of over 1,800 team members. Furthermore they all played a pivotal role in the development of a business that we, and millions of people all over the planet, know and love.
“Your contributions made a huge difference and you will forever be part of our story.”
Feature
Football fans are debating whether Manchester City made a mistake selling Cole Palmer
Danny Jones
Football clubs are always going to have to roll the dice on players as we all know promising players who went on to become stars: Kevin de Bruyne, Gerard Pique, Mo Salah and so on just to name a few from the Premier League – but is that what Manchester City have done with Cole Palmer?
The 21-year-old from Wythenshawe was sold to Chelsea back in September 2023, having only managed to make a few scattered but impressive appearances for Man City, scoring crucial goals in the Community Shield and the UEFA Super Cup, but was still ultimately deemed surplus to requirements.
Shown the exit through nothing other than the sheer quality of Pep Guardiola‘s starting XI, not to mention plenty of strength in depth and quality off the bench already, the West London club paid what looked to be a handsome £42.5 million for the still relatively unproven youngster at the time.
However, with another hattrick to his name – a perfect one scored all inside half an hour, no less – and a fourth for good measure thanks to a penalty against Everton, he’s quickly become by far and away Chelsea‘s star man.
In the same breath, many are now naturally wondering why he was sold in the first place. It’s no secret that City are spoilt for choice when it comes to talent amongst their ranks and certainly didn’t need the money from his sale; it was simply a case that Palmer wanted more minutes that Pep couldn’t promise.
Shouldering the responsibility for the decision at the time, Guardiola said he completely understood the Manchester-born and bred star’s drive and ambition, admitting that “[With] young players, we always want them to stay but this is normal.
“After one season it is nice, and the second season, but the third season it is, ‘Oh guys, I want to play, I don’t want to sit on the bench’. It’s normal. We understand as a club. We got an offer from an incredible top club like Chelsea and I’m really happy for him. In all clubs these types of things happen.”
However, we dare say that if you were to tell the Catalan coach that same hungry prospect would end up being joint top-scorer with his Erling Haaland the following season and being, we think it’s fair to say he might at least hesitate before green-lighting his departure – and there are plenty more stats to boot.
Now, it’s impossible to know whether or not having the knowledge he has now would have made Pep second-guess his decision and take a chance on integrating Cole Palmer into City’s first team more regularly but put it this way, 25 goals and 13 assists in all competitions is hard to ignore.
Cole Palmer's 20th Premier League goal brings him level with Erling Haaland in the race for the Golden Boot 🤝 pic.twitter.com/8Nq2Bn5bLH
That’s all inside what is for all intents and purposes his full debut season as a first-team starter (which isn’t even over yet), let’s not forget, and while they’ve had similar situations play out with the likes of Jadon Sancho in the past, it must be a little frustrating to see him playing this well in the same only league only in a darker shade of blue.
On the other hand, it’s still early days Palmer could also follow that same narrative even further and see that huge momentum trickle out depending on how his sophomore season goes. He’s also a boyhood Man United fan and not that we’re saying we can see him make that move down the line, but we all know how that switch sadly ended up for Sancho.
For many fans, City or otherwise, the logic seems to be that letting him go was the right decision for everyone, as it’s allowed him to get that crucial playing time and shine like he has this season, which may not have happened while waiting to grab his opportunity off the bench at the Etihad.
Moreover, it’s not like the treble-winners aren’t still looking like they could defend all three of their trophies this year – although it would be interesting to see what impact Palmer has when he comes up against his former club in the FA Cup semi-final this weekend.
What do you think, were City right to sell Cole Palmer or should they have held on to him and given him the minutes he was clearly more than ready for?
Remember when the Manchester Marathon used to be too short?
Danny Jones
One of the most popular runs in the UK returns this weekend as the 2024 Adidas Manchester Marathon gets underway on Sunday morning, but did you know the famous race was once too short to count as the full shebang?
Yes, it may very be one of the flattest and most accessible races anywhere in Europe but once upon a time the Manchester Marathon was technically a marathon, as those in charge of measuring the thing up didn’t quite nail it.
One job, guys. You had one job…
Here’s the story of for three whole years, tens of thousands of runners sadly didn’t technically complete the Manchester Marathon.
The 2024 Manchester Marathon boasts a record 32k racers.A 2013 finisher. We’ve got some bad news for you, mate…Manchester Marathon now and then (Credit: Supplied/Wikimedia Commons)
Manchester Marathon: The ‘ish’ years
As was widely publicised at the time, in 2016 it was found that roughly the three previous years of the race course that runs throughout Manchester city centre, into the likes of Trafford, Chorlton, Altrincham and beyond didn’t actually fulfil the complete distance needed to qualify as a marathon.
While the race route has to stretch for 26.2 miles, or approximately 42.195 kilometres if you prefer metric (always one that splits the crowd) to count as an official marathon, it turned out that in 2013, ’14 and ’15, Manchester’s biggest running event fell just short of that mark.
Due to a measuring error – for which blame was placed on the Association of UK Course Measurers (AUKCM), who said an accredited measurer had ridden the course in 2013 but fell foul to an error in the calibration of the bicycle wheel – those three years ended up being 380m too short.
As a result, roughly 24,000 runners who ran the Manchester Marathon during this three-year period essentially had their races voided, including plenty of elite athletes, as the official UK Athletics governing body simply could not recognise their times. How fuming would you be?
Speaking in an official statement at the time, AUKCM said they regretted the mistake, confessing: “Significant errors in measurement are rare – our procedures are designed to find them at the reporting or checking stages”.
Xtra Mile Events, who were still the organisers of the event at the time, went on to add: “We all understand the anguish and huge disappointment this creates and want to assure our runners that we share the upset and emotion from the AUKCM news regarding the race distance.”
Thankfully, such mistakes haven’t been suffered since and now under the umbrella of sporting giants Adidas, you won’t catch them making the same slips-ups.
Best of luck to all of you racing this Sunday and rest easy in the knowledge that while you might be absolutely dying by those last few miles, at least you can be sure those every one of those final yards is going to count. Now go and smash it!
The Manc -
30th June 2020 
