Seven Bro7hers has released a limited-edition ‘Peanut Butter on a Jaffa Cake Stout’ as part of its upcoming birthday celebrations.
The Salford brewery is launching a new line of special craft beers – with each can exploring the interests, personalities, and quirks of the seven founding brothers.
The Peanut Butter and Jaffa Cake can will mark the first beer in the ‘7 Series’ – a nuttily sweet stout inspired by co-founder Kit McAvoy’s favourite childhood snack.
Whilst the beer is rich in peanut flavour it contains no nuts (meaning it’s still suitable for those with peanut allergies); with a combination of hops and malts bringing out the nutty, zesty flavours.
The stout is 7% ABV and available in a 440ml can from the Seven Bro7hers brewery web shop for a fiver.
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Speaking about his stout, Director and Export Manager, Kit said: “It has been really fun taking well-known beers and flavours back to the drawing board and getting inventive with the brewing team. We are enormously proud of the last seven years and we hope people join us in celebrating this landmark.
“Have you ever had peanut butter on a Jaffa Cake? All I can say is, thank me later!”
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Founded in 2014 by McAvoy brothers Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, Seven Bro7hers opened their first beer house in Cutting Room Square in Ancoats in 2016, with a second site in Middlewood Locks welcoming its first customers back in December 2019.
The brand has also unveiled plans for a pop-up bar & kitchen in the heart of MediaCityUK – along with more beer houses across the north in Leeds and Liverpool.
A Seven Bro7hers bar is also being installed in Manchester Airport’s £1 billion Terminal 2 as part of a lucrative 10-year deal – with the travel hub expected to open to the public in 2021.
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The brewery’s most recent creation is a special beer called ‘Roadrunner‘ – launched alongside rugby league legend Rob Burrow who was diagnosed with Motor Neurone Disease in 2019. 60% of the proceeds from the beer will go towards the Motor Neurone Disease Association (MNDA) – helping to fund essential research in a bid to find a cure.
Co-founder Nathan said: “To us, Rob is one in seven million – an amazing player and family man, doing a fantastic job to raise awareness in the fight against this awful disease [and] it has been an honour to collaborate with Rob to bring to life his sporting legacy on the can.”
All Seven Bro7her beers are available to buy online.
Food & Drink
Society is offering Mancs a chance to win free dinner and drinks if they share their best breakup texts
Danny Jones
Ever hoped that a crushing breakup text from a few years back would one day come in handy and bring you some joy?
Well, you’re in luck because that day is almost here.
Popular Manchester city centre food and drink venue, Society, is putting itself out there for all those who have been ghosted, left on read, or just plain dumped this Valentine’s Day with an exciting trade: some of your romantic moments for free scran and drinks.
That’s right, Society are inviting foodies from all over Greater Manchester to share their best (or worst) breakup texts to be in with a chance of winning dinner and drinks at the food hall along with a plus one of your choice – be a bit of a gamble if they picked them in some kind weird blind date situation.
Breakup texts finally making us feel good. (Credit: Society)
With reports finding that as many as 45% of breakups take place just before the 14 February – as partners look to avoid pricey dinners and gifts – and up to 88% of these happening over a mere text, Society is stepping in to provide solace for the those on the wrong side of the ‘it’s not you, it’s me’ text.
So how does it work? Well, it’s all rather simple: submit a memorable breakup text that you’ve received to be in with a chance of winning a free Valentine’s dinner and drinks at Society for you and your equally lucky plus one.
Texts can be submitted via Society’s Instagram, TikTok DMs, or by email; you can enter from Monday, 3 February until Tuesday 11 Feb 2025.
The team will then choose the most iconic/unbelievable/heartbreaking/downright hilarious entries to win prizes from the on-site food traders and bar team, and, with your consent, may even share some of the best to their social media channels.
The food and drinks selection and Society is top-notch, so that’s a good start. (Credit: The Manc Eats)
Now, before you get all panicked that you have to air your dirty laundry, don’t worry: all entries will remain anonymous unless you say otherwise.
Best of luck to all those submitting their breakup text entries and we sincerely hope we get to see a corker or two.
Love you, Society – you’re one of the most stable relationships in our lives x
New Manchester restaurant ‘couldn’t be happier’ after ALREADY receiving glowing national review
Daisy Jackson
Stow in Manchester is already making waves beyond the city, just weeks after it opened, receiving a glowing review in The Sunday Times.
The new restaurant on Bridge Street is a cosy space with a ‘supercool bar’ in front and a white-bricked dining room out back.
And what sets it apart from the others is that everything – desserts, breads, meat and more – is cooked over fire. No ovens, no hobs.
It’s this theatrical element that’s earned it its first (and surely not last) glowing review in a national title, impressing restaurant critic Charlotte Ivers in a dazzling review in The Sunday Times.
She raved about Stow’s potatoes, particularly, but also about the cosy restaurant’s service, theatre, decor, atmosphere, and basically everything they touched.
In the column, she said: “Particularly good restaurants make you feel as if you are at the centre of the world when you walk in… Stow is one of these restaurants.”
The Sunday Times piece continued to say that Matt Nellany and Jamie Pickles are creating food that is ‘far more exciting’ than their roots, down the road at much-loved Northern Quarter bar Trof.
She heaped praise on their milk bread, served with salty onion butter, the ricotta and beetroots which are roasted overnight on the embers of that huge grill, and the pork and fennel sausage with creme fraiche and tomato sauce.
The review then added that she will think of the ratte potatoes, topped with fat slices of garlic and shavings of Corra Linn cheese, ‘on my deathbed’.
Since the review went to print, Stow has said: “This day goes down as a big one for the Stow team – we couldn’t be any happier.”
Congratulations to the whole team. If you haven’t checked Stow out yet, make sure you do HERE.
The Manc -
7th April 2021 
