Seven Bro7hers has released a limited-edition ‘Peanut Butter on a Jaffa Cake Stout’ as part of its upcoming birthday celebrations.
The Salford brewery is launching a new line of special craft beers – with each can exploring the interests, personalities, and quirks of the seven founding brothers.
The Peanut Butter and Jaffa Cake can will mark the first beer in the ‘7 Series’ – a nuttily sweet stout inspired by co-founder Kit McAvoy’s favourite childhood snack.
Whilst the beer is rich in peanut flavour it contains no nuts (meaning it’s still suitable for those with peanut allergies); with a combination of hops and malts bringing out the nutty, zesty flavours.
The stout is 7% ABV and available in a 440ml can from the Seven Bro7hers brewery web shop for a fiver.
ADVERTISEMENT
Speaking about his stout, Director and Export Manager, Kit said: “It has been really fun taking well-known beers and flavours back to the drawing board and getting inventive with the brewing team. We are enormously proud of the last seven years and we hope people join us in celebrating this landmark.
“Have you ever had peanut butter on a Jaffa Cake? All I can say is, thank me later!”
ADVERTISEMENT
Founded in 2014 by McAvoy brothers Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, Seven Bro7hers opened their first beer house in Cutting Room Square in Ancoats in 2016, with a second site in Middlewood Locks welcoming its first customers back in December 2019.
The brand has also unveiled plans for a pop-up bar & kitchen in the heart of MediaCityUK – along with more beer houses across the north in Leeds and Liverpool.
A Seven Bro7hers bar is also being installed in Manchester Airport’s £1 billion Terminal 2 as part of a lucrative 10-year deal – with the travel hub expected to open to the public in 2021.
ADVERTISEMENT
The brewery’s most recent creation is a special beer called ‘Roadrunner‘ – launched alongside rugby league legend Rob Burrow who was diagnosed with Motor Neurone Disease in 2019. 60% of the proceeds from the beer will go towards the Motor Neurone Disease Association (MNDA) – helping to fund essential research in a bid to find a cure.
Co-founder Nathan said: “To us, Rob is one in seven million – an amazing player and family man, doing a fantastic job to raise awareness in the fight against this awful disease [and] it has been an honour to collaborate with Rob to bring to life his sporting legacy on the can.”
All Seven Bro7her beers are available to buy online.
Food & Drink
40-year-old Chinatown restaurant warns ‘we won’t last another decade’ in defiant statement
Daisy Jackson
There are some businesses that feel so much a part of the fabric of Manchester, it’s hard to imagine the city without them.
But a defiant statement from Happy Seasons, a decades-old family-run restaurant in Chinatown, has said that it’s ‘not sure how businesses like ours will survive in this new world’.
They wrote that is ‘feels like everything is stacked against small businesses’ and said ‘we won’t last another 5-10 years’.
Happy Seasons has been a cornerstone of Chinatown for more than 40 years, famed for its roast meats (proudly hung in the windows) and traditional Cantonese dishes.
Everyone who works in the restaurant has been in the trade for more than 20 years, they wrote, adding ‘it’s all they’ve ever known’.
Happy Seasons has said that their type of business – where everything is made fresh, from scratch, daily – is ‘slowly fading’.
They wrote: “Younger generations are slowly stepping away from hospitality. The government continues to increase costs on our industry, while bills, rent, and even basic stock keep rising. Sometimes it feels like everything is stacked against small businesses.”
Roast meats in the windows of Happy SeasonsHappy Seasons has been in Chinatown for more than 40 years
The restaurant added: “We don’t think places like ours will last another decade if things continue the way they are.”
But in their defiant video shared to customers, the Chinese restaurant said: “We’re not going to let that stop us.
“We’re still going to put the hours in. We’re still going to make everything fresh. We’re still not going to cut corners.
“From our sauces and roasted meats to our soy sauce and sweet and sour sauce, so much of what we serve is made from scratch. The time, effort, and cost that go into these everyday dishes are much higher than they used to be.
“Even though it’s costing us more and more to operate, we’re going to do our best to stick around for as long as we can. Because there may come a day when traditional Chinese food, made the old fashioned way, becomes much harder to find here in the UK.
“So let’s make this one hell of a decade. Thank you for all the support over the years. It truly means the world to us.”
It’s since expanded, launching in Sheffield earlier this year – and now Forbici has set its sights on the Trafford Centre.
The Neapolitan pizzeria will be taking over the former Franco Manca site in The Orient, bringing its biga dough and biga crusts with it to its third location.
Pizza dough here is slow-fermented to create a light, risen crust, before being topped with quality ingredients like San Marzano tomatoes and Italian produce.
Forbici will be bringing their Manchester special, the Lancashire Hotpot, to the Trafford Centre – a pizza topped with crisps.
Other signatures include the Provola e Pepe (topped with San Marzano tomato, smoked provola, black pepper and fresh basil), as well as indulgent white-base pizzas such as the Porcini e Tartufo, loaded with Fior di latte, porcini mushrooms, Italian truffle sauce and chives.
Forbici translates as ‘scissors’ in Italian, and pizzas here are always served with scissors rather than a knife and fork – diners are encouraged to snip their dinner into quarters for the ultimate pizza experience.
Toni Dennan at Forbici said: “We don’t believe pizza should ever be ordinary. Forbici is rooted in the traditions of Naples, made with real craft and precision, but it’s also built with the energy, creativity and ambition of the cities and locations we call home.
“Every detail matters to us, from the dough and ingredients to the atmosphere in the pizzeria. Opening at Trafford Centre gives us the opportunity to bring that experience to even more people and show that pizza, when it’s done properly, can still surprise, delight and create a real sense of occasion.”
Simon Layton, Centre Director at Trafford Centre, said: “We’re delighted to announce that Forbici will be joining us at Trafford Centre, adding to our ever-evolving range of fantastic restaurants.
“As a local success story, we’re thrilled to be championing another Manchester success story, and look forward to sampling some of their delicious pizzas when they open this summer.”
Forbici will open at The Orient at the Trafford Centre this summer.
The Manc -
7th April 2021 
