Seven Bro7hers has teamed up with a rugby league legend to launch a limited-edition lager for an extremely worthy cause.
The Salford-based brewery – which was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, after being inspired by their dad’s home-brewing – has joined forces with former Leeds Rhinos star, Rob Burrow, for the creation of this 5% ABV “classic and crisp” craft pilsner.
Rob Burrow’s illustrious career saw him win the Grand Final eight times from 2004 to 2017.
Fans will know that Burrow famously played in the number seven position during his career – which the brew pays homage to – and was always quick on his feet, despite being one of the smaller players on the field.
But in December 2019, he was sadly diagnosed with Motor Neurone Disease.
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Since then, Burrow has become a high-profile ambassador for the Motor Neurone Disease Association (MNDA) and was awarded an MBE in the latest new year honours.
He was also the inspiration behind his ex-teammate and close friend’s – Oldham-born former Leeds Rhinos captain, Kevin Sinfield – mammoth mission of running seven marathons in seven days, which raised over £2.7 million for research into Motor Neurone Disease.
Burrow requested that the vegan pilsner be called ‘Roadrunner’ after a playful nickname he was coined on the pitch.
“I’m so proud to have a beer named after me,” Rob said.
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“The name came from Rugby League commentator Michael Stephenson MBE, he would often refer to me as the ‘road runner’”.
Burrow admitted that while his condition is sadly “slowly deteriorating”, his head is in a good place, he is “feeling really good” about his future, and is most-importantly “thrilled that some of the people suffering from MND will be able to benefit from the proceeds of this beer.”
Nathan McAvoy – founder of Seven Bro7hers, who is also a former England rugby league star – added: “To us, Rob is one in seven million – an amazing player and family man, doing a fantastic job to raise awareness in the fight against this awful disease [and] it has been an honour to collaborate with Rob to bring to life his sporting legacy on the can.
“It is hard to not be incredibly moved by his story, and we hope everyone supports the beer as all proceeds will help to tackle MND and fund research for cures”.
Over the last decade-plus, Grind has expanded right across London with 14 cafes, coffee shops and coffee trucks, as well as its own coffee roastery, but hasn’t yet ventured up north.
It’s also known for its at-home sustainable coffee products, including pods, is a growing presence in retail spaces, and is served on board British Airway flights, stocking Soho House, and collaborating with the likes of Baileys and BrewDog.
They’ll bring their extensive menu of speciality-grade coffee, seasonal food and cocktails to town, for everything from takeaway coffees to bottomless brunches.
Grind was founded back in 2011 when David Abrahamovitch turned his father’s old mobile phone store in Shoreditch into the first Grind cafe.
David says he has family connections to Manchester and has long been looking for the right site for Grind to expand here – then along came St Michael’s.
David Abrahamovitch, Grind founder and CEO said: “We’ve always said that if we were to do a big site outside of London, the first place we would go would be Manchester.
“My wife is Mancunian and her whole family live in Manchester, so I’ve spent a lot of time there over the years and I’ve always thought that a Grind would work well.
Grind is heading to Manchester for the first time. Credit: SuppliedGrind is heading to Manchester for the first time. Credit: Supplied
“We’ve looked at various locations over the years, but thanks to Gary (Neville) and the team at Relentless we think we’ve finally found the perfect home for Grind in St Michaels, in the heart of Manchester. We cannot wait to get open in the summer!”
Gary Neville, Director at Relentless Developments said: “The ambition for St Michael’s was to create a landmark that will become an economic driver for Manchester and bring together major names in a world-class, sustainable development.
“Attracting brands like Grind who have yet to set foot outside the capital is a massive achievement and testament to how hard we’ve been working to deliver our vision for the scheme and city as a whole.”
Grind will open this summer at St Michael’s in Manchester.
Irish Festival Village returns to Manchester with live music, fry-up pizzas and loads of Guinness
Daisy Jackson
A huge Irish Festival Village has returned to Manchester city centre today to kick off the St Patrick’s Day celebrations.
Over the coming 10 days, there’ll be live Irish music, street food, retail stalls and – of course – plenty of Guinness flowing.
The main event is now open at St Ann’s Square, where a gigantic marquee festooned in green, white and orange has been installed.
Inside here, the bar is being run by the O’Shea’s team, and the stage will host loads of live music and great craic.
Outside you’ll find Birchwood Pizza, who have got a menu of pizzas inspired by the Emerald Isle.
Pizzas include the What’s the Craic (a fry-up pizza with white pudding and Dubliner sausage) to The Black Stuff (black pudding, rosemary potato and streaky pudding).
The Irish Festival Village has opened as part of the wider Manchester Irish Festival celebrations across Greater Manchester.
The Irish Festival Village is back in ManchesterIrish pizzas at the Festival Village on St Ann’s SquareYou can shop Irish treats outside
There’ll also be a Saint Patrick’s Day parade on Sunday 16 March, which will weave its way from the Irish World Heritage Centre all the way onto Deansgate.
The parade will showcase and champion local groups and organisations such as GAA clubs, Irish dance classes, marching bands, and pipe bands, along with a strong representation of the 32 counties in Ireland.
And it handily winds up around King Street, just beside the Irish Festival Village.
The gathering spot will be open from Friday 7 March all the way through to St Patrick’s Day itself – find out more HERE.
Emily Sergeant -
23rd March 2021 
