One of the most popular e-cigarette brands has been stripped from the shelves of several major UK supermarkets after they were found to contain “illegal” nicotine levels.
ELFBAR 600 – which is more commonly known as just ‘Elf Bars’ – is described by the company as being “the most popular disposable vape”, and it comes in countless eye-catching bright colours, an extensive range of 30 sweet and fruity flavours.
Given the uncharacteristic e-cigarette look, and the fact they come in flavours such as Blueberry, Guava, Cotton Candy Ice, Blue Razz Raspberry, Pink Lemonade, and so many more, this has lead experts to believing that Elf Bars are a contributing factor to the rise in popularity of e-cigarettes and vaping among younger people.
This is only proven by a recent survey carried out for Action on Smoking and Health (ASH) finding that the proportion of children aged 11 to 17 currently vaping has risen from 4% in 2020 to 7% in 2022.
Elf Bars are available in varying nicotine levels – but recently, a Daily Mail investigation has revealed that the Watermelon-flavoured ELFBAR 600s were found to have at least 50% more than the legal limit for nicotine e-liquid.
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This has lead Morrisons, Tesco, and Sainsbury’s stores across the UK to cease selling the product.
Elf Bars stripped from major UK supermarket shelves after ‘illegal’ nicotine levels found / Credit: ELFBAR
Not only that, but Morrisons has even taken things one step further by deciding to stop the sale of the whole ELFBAR 600 range following the investigation.
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Addressing the findings from the investigation and explaining its decision to strip all Elf Bars from its shelves, a Morrisons spokesperson told ITV News: “As part of our ongoing investigation into the legal compliance of ELFBAR 600 disposable electronic cigarettes with Trading Standards, we have made the decision to remove all flavoured variants from sale.
“The products will only be returned to sale once stock that fully complies with UK legislation becomes available”.
Tesco says the vapes have been temporarily removed from shelves as “a precautionary measure” while the manufacturer “urgently investigates these claims.”
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Sainsbury’s echos a similar statement to Tesco, and confirmed it’s in “close contact with our supplier”.
Action on Smoking and Health (ASH) found that the number of children aged 11 to 17 currently vaping has risen / Credit: Flickr
In light of the Daily Mail investigation – which was the result of buying multiple £5.99 vapes from a Tesco in Derbyshire, and sending them off for testing – an ELFBAR spokesman told the newspaper in response to the findings: “We found out that some batches of the Elf Bar product have been overfilled in the UK.
“It appears that e-liquid tank sizes, which are standard in other markets [such as the US], have been inadvertently fitted to some of our UK products [and] we wholeheartedly apologise for the inconvenience this has caused.”
The company added that it would alert retailers and review its production process, but insisted that the “highly regrettable situation” did not compromise the product’s safety.
Featured Image – ELFBAR
News
Deliveroo is set for a multi-billion dollar buyout from a takeaway rival
Danny Jones
UK takeaway service Deliveroo is set for a massive takeover by a fellow delivery business rival, said to be worth several billion.
The British multinational is known nationwide, occupying one of the biggest market shares alongside competitors Just Eat and Uber Eats, but now the takeaway delivery service is set to be swallowed up by an even bigger brand based in the US.
As reported on Tuesday, 6 May, American delivery firm DoorDash – the biggest of its kind in the States – looks set to complete an estimated £2.9 billion buyout, which will see Deliveroo folded into their growing global portfolio.
This massive deal will see the company’s presence in more than 40 countries further consolidated, already serving somewhere in the region of 50 million customers every month.
US meal delivery firm DoorDash will buy British rival Deliveroo for $3.85 billion. The acquisition will help DoorDash grow its market share in Europe and compete against Just Eat and Uber Eats. Read more: https://t.co/x4dSgRp8Flpic.twitter.com/oeE44CjMYN
According to the likes of Reuters, Bloomberg and BBC, DoorDash is offering 180p per share, which is a 44% increase on Deliveroo’s share price from the point when initial takeover talks were made public in April 2025.
Founded by chief executive Will Shu back in 2013, Deliveroo is now considered one of the big three in the food delivery industry’s UK scene, but is set to get much bigger under the DoorDash umbrella.
As for DoorDash, CEO and co-founder Tony Xu went on to add: “Coming together with teams that have similar visions and values accelerates our work to achieve that mission. Deliveroo is just such a team and one that I have long admired.
“Like DoorDash, Deliveroo is obsessively focused on their customers – consumers, merchants, and riders. They work day in and day out to improve their consumer value proposition, bring new services to local businesses, and offer flexibility and support to riders.”
Two ‘quick-thinking’ GMP officers praised for saving baby’s life after suffering epileptic seizure
Emily Sergeant
Two ‘quick-thinking’ police officers have been praised for saving baby’s life after they suffering epileptic seizure.
After PCs Harry Moore and Alexandra Higginson were called to reports of a concern for welfare at an address in the Gorton area of Manchester, they managed to save the life of an eight-month-old baby who had suffered a seizure.
“When we entered the street, the baby’s father was already running towards us with the baby in his arms,” explained PC Moore.
“The baby was unconscious at the time with a very irregular breathing pattern, so I immediately took the child from the father and started performing CPR. Whilst performing CPR, I had to give the recovery breaths into the baby’s nose because he had a locked jaw, which I now realise was because of the seizure.”
The ambulance came roughly five minutes after police arrived on the scene.
Quick-thinking officers saved a baby’s life after an eight-month-old suffered an epileptic seizure.
PCs Harry Moore and Alexandra Higginson recently saved the life of an eight-month-old baby who had suffered a seizure.
— Greater Manchester Police (@gmpolice) May 3, 2025
After paramedics arrived, they took the baby into the ambulance, where he then proceeded had another seizure, but not long after, he started crying loudly which meant he was back to breathing again.
“I told the father, who was just outside the ambulance at the time, and he was so relieved and gave me a hug,” PC Moore continued. “This is a moment I will never forget.”
PC Moore also praised his colleague PC Higginson, adding: “I can’t state enough how much of a team effort this job was. My colleague did an absolutely fantastic job of passing important information along as appropriate and we worked together as a team.
“Alex travelled to hospital in the ambulance with the mother and baby and I followed separately. Alex constantly relayed vital information and got the details of all parties involved, which was really helpful.
“We hope the baby and family they are all doing well and that the baby is happy and recovering.”
Emily Sergeant -
9th February 2023 
