When Gary Usher’s new country pub The White Horse at Churton opened its booking system last Friday, fans of his Elite Bistro’s empire rushed to secure themselves a table at the soon-to-open village boozer.
It might not open its doors until 3 March but over the weekend the pub received over 500 booking requests for its first three days, showing that enthusiasm amongst fans is running high as ever.
Fully crowdfunded to the tune of £220,000 by Elite Bistro restaurant-goers in just 24 hours, it will be the eighth venture for Usher, whose group already lays claim to popular Manchester restaurants Kala and Hispi, as well as Chester’s Sticky Walnut and Wreckfish in Liverpool.
However, it’s not all been smooth sailing for the new pub so far. This weekend, Usher was forced to take to Twitter to defend his menu prices at the pub after he came under fire for listing a dry-aged burger with Comté cheese, mustard, relish and pickle with skinny fries for £19.50.
In a video posted to Twitter on Sunday, Usher said: “I wanted to address a few comments about the burger on the menu, the burger’s £19 [sic] and I just wanted to address that and explain a few bits about what we do and why we do it.
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“So I don’t even know where to start actually, well let’s start with a couple of comments…
“‘We should be comparing ourselves to the pub down the road and that’s how we should be finding out our prices?’ That’s just ridiculous,” he said.
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The newly-released menu for The White Horse at Churton pub has caused some controversy online thanks to a £19.50 burger. / image: The White Horse at Churton
image: The White Horse at Churton
“I’m not the most confident person, I’m painfully shy to be honest, but with the business I try not to be arrogant about it ever, I’m not, but we have to give ourselves a bit of credit for who we are and what we’ve achieved and how we’ve got to where we’ve got.
He continued: “This pub isn’t our first venture, this is number eight and were bl**** successful at what we do, so you have to give us some credit… give us the confidence to make the right decisions with this.
“I’ve been working my whole life in this industry. This is my sector. This is what I specialise in. I’m an expert at it, we all are in this business.
“And you know to be told things like you should be comparing it to the business down the road is just ridiculous. That’s not how you price up a menu.
“The burger is £19 [sic]. Now, we don’t look at other places to do that. Comparisons are great – be aware of what other people charge…
“You know to price up the menu, we source the ingredients, the very best ingredients. We get all our own raw ingredients, we add them up and then we take that into account and then work out the percentage that covers all of our costs. That’s how we came up with the cost of the menu item. That’s why the burger is £19 [sic].”
Homemade pork pie, picalilli and pickled chillies at The White Horse at Churton (£7.50). / Image: The White Horse at Churton
Beer-battered haddock and chips with minted pears and tartare at The White Horse at Churton (£15.50) / Image: The White Horse at Churton
Speaking to The Telegraph in an article on Sunday, Usher expressed concern about opening and confessed that he felt they were ‘really risking it’ by opening ‘in these times’.
“There was a lot of talk about pubs closing down, and I thought if I could be in a position to get hold of something it would probably be a good time to buy.”
It’s clearly a labour of love for the acclaimed chef, who has previously revealed that he is a huge fan of the area as his parents live nearby.
Located eight miles south of Chester, the historic pub has long been a local favourite. However, it was shuttered at the start of the Covid pandemic when its former licensees Dave and Jackie Biles found the business was becoming “unsustainable”.
The White Horse at Churton will also serve Sunday roasts. / Image: The White Horse at Churton
An old picture of The White Horse at Churton. / Image: The White Horse at Churton
On its newly-released menu, alongside the now-infamous £19.50 beef burger, diners will find traditional pub grub favourites like beer-battered haddock with chips (£15.50) and an 18oz dry aged sirloin of beef to share with chips and salad (£62) alongside the likes of homemade pork pie, stout rarebit, curried lamb pie and herby lamb faggots.
Beloved plant-based independent street food business Herbivorous is set to close imminently
Danny Jones
We hate writing this, but we have news of yet another local hospitality closure as beloved Manchester-born and pioneering plant-based brand Herbivorous has confirmed they’ll soon be calling it a day.
If you can hear us sighing through the screen, apologies – we’re just getting really fed up of saying farewell to our favourites, so god knows how rubbish those involved feel.
As you can see, the team behind the multi-location vegan street food specialists began by writing: “It’s a long one so stay with me… It seems you can’t open social media at the moment without reading about another hospitality business closing down.
“Throughout 8 years of Herbivorous years we’ve come up against many challenges from Covid 5 years ago to watching all the big vegan brands from London and beyond come to Manchester and largely disappear again to the closure of Hatch our busiest site, but with continually increasing costs its becoming really difficult to maintain a thriving business.”
Herbivorous started out life back in 2016 as a cult hit at the old outdoor food, drink and entertainment hub centring around a ‘container village’, the first of its kind in the city and soon to reopen under new owners and a new name.
Since then, co-founders Robyn and Damian have gone on to expand not just to one permanent site over in Withington but with outposts in Sheffield and York, having gained a strong reputation with stalls and pop-ups all over.
Their hospitality story might not have the ending we personally would hope for, but it’s been a brilliant one for so many foodie fans – us lot included.
Nevertheless, they go on to add in the emotional statement that external pressures such as a recent bereavement and their own ever-growing family have also contributed to the decision which, despite being an understandably hard one, “feel like the right time.”
“We are so incredibly proud of how far we’ve come from spending long days slinging duck wraps from our green vintage horse box at festivals to three Herbi locations across the North of England”, they continue, “and with that we’ve also met so many fantastic people!”
“Whether you worked for us at a few festivals over [the] summer or for years at our restaurant, we just wanted to say and massive thank you! The memories will stay with us forever and, of course, how can we not mention our fabulous customers!
“Thank you all so much for choosing Herbivorous over the years. Those of you who had our food at Festivals and then found us at one of our permanent locations, those of you who came back week after week to Hatch, Spark, Withington and beyond.”
They signed off by detailing their final business days, with their Sheffield Kommune spot having already shut for refurbishment; meanwhile, their spot in SPARK York will be wrapping up on Saturday, 19 April.
As for their flagship brick-and-mortar venue here in Greater Manchester, Herbivorous Withington will be shutting on Friday, 25 April.
Once again, there’s nothing we can say other than thank you for years of delicious food, that we’re guttted to see you go, and that everyone at The Manc Group wishes you the best whatever comes next.
AJ Tracey is playing a VERY intimate gig in Manchester next month
Thomas Melia
London rapper and respected grime artist AJ Tracey is ‘live and direct’ once again, announcing a whole host of UK dates, one of which is a rather intimate gig right here in Manchester.
It’s official: one of UK rap’s leading gents is getting back on the road and he’s showing a ‘Little More Love’ to lots of cities, including Manchester.
In a post on the UK star’s socials, AJ Tracey trades his music persona for that of a sports pundit as he announces the dates for his upcoming tour while impersonating an F1 commentator.
Anyone looking to attend Tracey’s ‘Not Even A Tour’ can catch the star up and down the country on his over 20-date tour with a stop in Manchester as soon as this month.
The rapper has reached phenomenal heights since dropping the unforgettable ‘Ladbroke Grove’ in 2019 and is heading out across the nation to make sure everyone knows about it.
Get ready to spit bars left and right as this rapper’s discography is stacked with serious tunes like ‘Dinner Guest’, ‘West Ten’, ‘Thiago Silva’ and more.
More recently, he collaborated with Walsall’s finest Jorja Smith for a flirty garage beat also known as ‘Crush’ with the video being the two artists talking it out in a good old fashioned caff.
The latest collaboration with Smith marks the start of a new era for Mr. Live and direct as it fell in line with the announcement of his third studio album.
Titled Don’t Die Before You’re Dead, we’re sure he’ll be “building a vibe” wherever he goes and probably previewing a few exclusive tracks from his upcoming project too.
This gig may come as quite a surprise for any hardcore fans of the ‘Ladbroke Grove’ star as the venue in which he’s performing is definitely intimate only, holding just over 250 guests.
This rap giant is bringing his unbelievable beats to none other than the legendary small-cap city centre live music venue, The Deaf Institute, at the end of this month.
It’s safe to say you won’t get many more chances, if any, to see him in such a tight-knit space again.
AJ Tracey is bringing ‘Not Even A Tour’ to Deaf Institute in Manchester on 30 April, with tickets on sale Friday 4 April from 12 noon.
Georgina Pellant -
6th February 2023 
