When Gary Usher’s new country pub The White Horse at Churton opened its booking system last Friday, fans of his Elite Bistro’s empire rushed to secure themselves a table at the soon-to-open village boozer.
It might not open its doors until 3 March but over the weekend the pub received over 500 booking requests for its first three days, showing that enthusiasm amongst fans is running high as ever.
Fully crowdfunded to the tune of £220,000 by Elite Bistro restaurant-goers in just 24 hours, it will be the eighth venture for Usher, whose group already lays claim to popular Manchester restaurants Kala and Hispi, as well as Chester’s Sticky Walnut and Wreckfish in Liverpool.
However, it’s not all been smooth sailing for the new pub so far. This weekend, Usher was forced to take to Twitter to defend his menu prices at the pub after he came under fire for listing a dry-aged burger with Comté cheese, mustard, relish and pickle with skinny fries for £19.50.
In a video posted to Twitter on Sunday, Usher said: “I wanted to address a few comments about the burger on the menu, the burger’s £19 [sic] and I just wanted to address that and explain a few bits about what we do and why we do it.
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“So I don’t even know where to start actually, well let’s start with a couple of comments…
“‘We should be comparing ourselves to the pub down the road and that’s how we should be finding out our prices?’ That’s just ridiculous,” he said.
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The newly-released menu for The White Horse at Churton pub has caused some controversy online thanks to a £19.50 burger. / image: The White Horse at Churton
image: The White Horse at Churton
“I’m not the most confident person, I’m painfully shy to be honest, but with the business I try not to be arrogant about it ever, I’m not, but we have to give ourselves a bit of credit for who we are and what we’ve achieved and how we’ve got to where we’ve got.
He continued: “This pub isn’t our first venture, this is number eight and were bl**** successful at what we do, so you have to give us some credit… give us the confidence to make the right decisions with this.
“I’ve been working my whole life in this industry. This is my sector. This is what I specialise in. I’m an expert at it, we all are in this business.
“And you know to be told things like you should be comparing it to the business down the road is just ridiculous. That’s not how you price up a menu.
“The burger is £19 [sic]. Now, we don’t look at other places to do that. Comparisons are great – be aware of what other people charge…
“You know to price up the menu, we source the ingredients, the very best ingredients. We get all our own raw ingredients, we add them up and then we take that into account and then work out the percentage that covers all of our costs. That’s how we came up with the cost of the menu item. That’s why the burger is £19 [sic].”
Homemade pork pie, picalilli and pickled chillies at The White Horse at Churton (£7.50). / Image: The White Horse at Churton
Beer-battered haddock and chips with minted pears and tartare at The White Horse at Churton (£15.50) / Image: The White Horse at Churton
Speaking to The Telegraph in an article on Sunday, Usher expressed concern about opening and confessed that he felt they were ‘really risking it’ by opening ‘in these times’.
“There was a lot of talk about pubs closing down, and I thought if I could be in a position to get hold of something it would probably be a good time to buy.”
It’s clearly a labour of love for the acclaimed chef, who has previously revealed that he is a huge fan of the area as his parents live nearby.
Located eight miles south of Chester, the historic pub has long been a local favourite. However, it was shuttered at the start of the Covid pandemic when its former licensees Dave and Jackie Biles found the business was becoming “unsustainable”.
The White Horse at Churton will also serve Sunday roasts. / Image: The White Horse at Churton
An old picture of The White Horse at Churton. / Image: The White Horse at Churton
On its newly-released menu, alongside the now-infamous £19.50 beef burger, diners will find traditional pub grub favourites like beer-battered haddock with chips (£15.50) and an 18oz dry aged sirloin of beef to share with chips and salad (£62) alongside the likes of homemade pork pie, stout rarebit, curried lamb pie and herby lamb faggots.
Travel warning issued as Manchester braces for busiest day of the year so far
Daisy Jackson
A ‘plan ahead’ travel warning has been issued for this weekend as the Manchester Marathon brings the busiest day of the year so far on the tram network.
Tens of thousands of people will hit the streets to take part in the race itself, with thousands more cheering them on from the sidelines.
This year’s Manchester Marathon route takes 36,000 runners through Sale, Stretford and Timperley before finishing up at a new finish line on Oxford Road – and there’ll be some big changes to your usual travel routes to accommodate this.
TfGM has said that Bee Network trams will be very busy before, during and after the 26.2 mile race, especially in Manchester and Trafford, with a number of road closures in place too.
Taking place on Sunday 27 April, the Manchester Marathon will coincide with Manchester’s popular St George’s Day parade which starts and ends across town around Oldham Road and Great Ancoats Street.
People are being encouraged to plan their journeys carefully this weekend, as it’s expected to be the busiest day of the year on the Bee Network trams.
The Manchester Marathon last year set a new personal best for the tram network, with 175,000 tram journeys racked up – the highest ever recorded on a single Sunday.
Trams will be the best choice to get around the Manchester Marathon course with key stops along the route including Sale, Timperley and Chorlton.
Many road closures will also be in place but at different times of day, so make sure you check HERE for the latest.
This will impact bus services, which will be on diversion from 8am until the end of service on Sunday, with traffic and congestion expected on surrounding roads.
Runners heading to the start line will only be able to access the athletes’ village from Old Trafford and Trafford Bar tram stops up until 9am. Participants arriving after 9am should get off at Wharfside or Exchange Quay instead.
Metrolink is promising to deploy as many double trams as possible across the network, with additional services between Piccadilly and Timperley.
As for other modes of transport, those who wish to drive should make us of Park and Ride facilities where possible; and those on the train should note that Salford Central remains closed with bus replacements in place.
Danny Vaughan, Chief Network Director at TfGM said: “The Manchester Marathon is a highlight of the Manchester city centre calendar and our job is to make sure everyone can get to and from the event as smoothly as possible.
“We want everyone to have a great day – whether they are taking on the run themselves or cheering on a friend or loved one – and would urge people to plan their journey in advance, leave plenty of time and check the Bee Network app or website for the most up-to-date information.
“The start and finish lines will be especially busy so if you are coming to watch you may be better off catching the tram to Sale, Timperley or Chorlton, grabbing a coffee and claiming afront row seat to cheer runners on.
“Using public transport is the best way to avoid congestion and delays – and with Tap and Go contactless payments it’s never been easier or more seamless to get around Greater Manchester by bus and tram.”
Passengers can now travel seamlessly between bus and tram and pay for their journey by tapping on when boarding a bus without the need for a ticket, making it the quickest and easiest way to pay for travel.
People travelling on Bee Network buses on Marathon Day can simply tap in and pay £5 for the day on as many buses as they need and just £4.90 on the tram. You can use all Bee Network buses as much as you want all day from just £5.40*.
Kirsty Wilde, Operations Director, from Manchester Marathon organisers A.S.O. UK, said: “The TfGM tram service is an invaluable part of our event, which allows thousands of participants and supporters to navigate around the city. With a record-breaking 36,000 participants set to take part on Sunday 27th April – and more exciting activities taking place over the weekend as a whole – we’re anticipating a rise in tram journeys, which will subsequently bring economic benefits to local vendors, the hospitality sector, and retail businesses.
“We’d like to thank Transport for Greater Manchester for its continued hard work helping to facilitate what will be the largest event yet, and would also like to say a big thank you to the residents and businesses across Greater Manchester for their understanding and support.”
The viral factory in Oldham that sells £2 Colin the Caterpillar cakes
Thomas Melia
A factory in Oldham has gone viral online after sweet fiends discover they sell ‘Colin the Caterpillar’ cakes for less than half price.
There are some things that just go hand in hand: a brew and a biscuit, peanut butter and jelly and Brits and their crazy obsession with a character chocolate cake from M&S called Colin the Caterpillar.
Since hitting the shelves in 1990, more than 15 million Colin the Caterpillars have made their way from supermarket shop floor to our sweet-treat-awaiting plates.
Who would’ve ever guessed that the home to this cheeky chappy, who M&S have made their unofficial mascot (after Percy Pig, of course), has been crafted and created right here in Oldham?
The utterly delicious Colin the Caterpillar cake which you can get for £2 at Park Cakes.The shelves at Park Cakes are stacked with Colins and Connies.Credit: The Manc Eats
Established in 1937, The Park Cake Bakeries – or just Park Cakes, colloquially – has been serving up this critter-inspired cake for over 30 years, and savvy shoppers have flocked to their factory shop to get their hands on some very sweet savings.
There’s a whole range of cakes on offer at this Oldham dessert factory shop, including slabs, sponges, loaves and even sweet pies too.
Whether you’re a firm believer that the birthday person deserves all of Colin’s white-choc face or you precisely cut it up so everyone gets some, Park Cakes has the solution, selling bags of the character’s chocolatey face so you can have one all to yourself.
The cake isn’t the only thing that leaves a sweet taste in your mouth, as the prices will too. Colin the Caterpillar, who normally retails for just under a tenner, is sold for around £2 at this Oldham factory shop.
It’s always the ones that look unassuming, isn’t it?
Alongside producing one of the most adored cakes in the UK, they’re also responsible for lots more of your favourite supermarket sweet treats, and we’re definitely not complaining.
You can let your sweet tooth go wild in this factory shop as they sell everything from rainbow birthday cakes to sticky toffee puddings.
There’s so much on offer too, how about a giant bag packed to the brim with misshapen golden flapjacks that’ll last you over a week and cost you less than a fiver? Sounds like a plan to me.
If you haven’t had enough of your Easter chocolate fix, why not trek over to Oldham and stock up on even more chocolate and sweet treats? Trust us, there’s plenty to choose from.
Park Cakes factory shop can be found on Ashton Road in Oldham and is open from 10am-4pm, so go and grab yourself a seriously sweet deal before everyone else beats you to it.
Mini Colins, small in size but still packed with all that chocolatey goodness.Flapjacks and cookie dough bites are just some of the wonderful treats you might be able to get hold of.Credit: The Manc
Georgina Pellant -
6th February 2023 
