When Gary Usher’s new country pub The White Horse at Churton opened its booking system last Friday, fans of his Elite Bistro’s empire rushed to secure themselves a table at the soon-to-open village boozer.
It might not open its doors until 3 March but over the weekend the pub received over 500 booking requests for its first three days, showing that enthusiasm amongst fans is running high as ever.
Fully crowdfunded to the tune of £220,000 by Elite Bistro restaurant-goers in just 24 hours, it will be the eighth venture for Usher, whose group already lays claim to popular Manchester restaurants Kala and Hispi, as well as Chester’s Sticky Walnut and Wreckfish in Liverpool.
However, it’s not all been smooth sailing for the new pub so far. This weekend, Usher was forced to take to Twitter to defend his menu prices at the pub after he came under fire for listing a dry-aged burger with Comté cheese, mustard, relish and pickle with skinny fries for £19.50.
In a video posted to Twitter on Sunday, Usher said: “I wanted to address a few comments about the burger on the menu, the burger’s £19 [sic] and I just wanted to address that and explain a few bits about what we do and why we do it.
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“So I don’t even know where to start actually, well let’s start with a couple of comments…
“‘We should be comparing ourselves to the pub down the road and that’s how we should be finding out our prices?’ That’s just ridiculous,” he said.
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The newly-released menu for The White Horse at Churton pub has caused some controversy online thanks to a £19.50 burger. / image: The White Horse at Churton
image: The White Horse at Churton
“I’m not the most confident person, I’m painfully shy to be honest, but with the business I try not to be arrogant about it ever, I’m not, but we have to give ourselves a bit of credit for who we are and what we’ve achieved and how we’ve got to where we’ve got.
He continued: “This pub isn’t our first venture, this is number eight and were bl**** successful at what we do, so you have to give us some credit… give us the confidence to make the right decisions with this.
“I’ve been working my whole life in this industry. This is my sector. This is what I specialise in. I’m an expert at it, we all are in this business.
“And you know to be told things like you should be comparing it to the business down the road is just ridiculous. That’s not how you price up a menu.
“The burger is £19 [sic]. Now, we don’t look at other places to do that. Comparisons are great – be aware of what other people charge…
“You know to price up the menu, we source the ingredients, the very best ingredients. We get all our own raw ingredients, we add them up and then we take that into account and then work out the percentage that covers all of our costs. That’s how we came up with the cost of the menu item. That’s why the burger is £19 [sic].”
Homemade pork pie, picalilli and pickled chillies at The White Horse at Churton (£7.50). / Image: The White Horse at Churton
Beer-battered haddock and chips with minted pears and tartare at The White Horse at Churton (£15.50) / Image: The White Horse at Churton
Speaking to The Telegraph in an article on Sunday, Usher expressed concern about opening and confessed that he felt they were ‘really risking it’ by opening ‘in these times’.
“There was a lot of talk about pubs closing down, and I thought if I could be in a position to get hold of something it would probably be a good time to buy.”
It’s clearly a labour of love for the acclaimed chef, who has previously revealed that he is a huge fan of the area as his parents live nearby.
Located eight miles south of Chester, the historic pub has long been a local favourite. However, it was shuttered at the start of the Covid pandemic when its former licensees Dave and Jackie Biles found the business was becoming “unsustainable”.
The White Horse at Churton will also serve Sunday roasts. / Image: The White Horse at Churton
An old picture of The White Horse at Churton. / Image: The White Horse at Churton
On its newly-released menu, alongside the now-infamous £19.50 beef burger, diners will find traditional pub grub favourites like beer-battered haddock with chips (£15.50) and an 18oz dry aged sirloin of beef to share with chips and salad (£62) alongside the likes of homemade pork pie, stout rarebit, curried lamb pie and herby lamb faggots.
‘Stunning’ Old Rectory pub in Stockport suffers permanent closure
Danny Jones
One of Stockport town centre’s most beautiful pub venues, The Old Rectory, has officially closed down permanently following notices about its “final stages”.
Built circa 1740, the historic space itself has been there since before the Regency period.
Stockport‘s Old Rectory pub on Churchgate has been a number of different things over the decades, and has changed hands multiple times in more recent years, but now the Greene King site has shut down, what seems like, for good.
In fact, if you look online, it is already listed as ‘permanently closed’ on Google, as does a temporary sign now stuck to the gates of their entrance, with the most recent service last week being their final one.
With the news having since been shared on the Stockport Tourism notice board on Facebook, a post from the ‘Old Rec’ team reads: “We are sad to announce that The Old Rectory will be closing its doors at the end of this month. Thank you to everyone who has visited and supported the venue over the years.”
An update has also now been shared on the official CAMRA (Campaign for Real Ale) website.
Issuing a statement directly to The Manc, a spokesperson for Greene King said: “Following a period of team member consultation, we can confirm that the Old Rectory has now closed.
“We are grateful to everyone who has supported the Old Rectory over the years, and we look forward to welcoming them into our other pubs in the local area soon.”
They also go on to assure that they have worked with the team members who have sadly been put out of work to try and find new positions at other locations, with the operators urging Stopfordians to try other nearby pubs such as Gardeners Arms in Offerton and the recently refurbished Carousel in Reddish.
Described by CAMRA as a “multi-roomed pub-restaurant that still maintains a country house feel with plenty of dark wood and plush décor”, not to mention praising the all-day food service and “top notch” beer selection, its heyday may have been long ago, but it’ll still be missed by regulars and natives.
It’s also worth noting that the former Hungry Horse public house also long-served as an accommodation spot, too, with Premier Inn’s ‘Stockport Central Hotel’ attached to the back of the building.
There are no updates on this front at present, and they could easily repurpose what natives have hailed as a “stunning” Georgian structure – not to mention the expansive garden grounds – but the company is also currently cutting more than 3,800 jobs as part of a wider savings strategy.
Elsewhere, as SK residents bid goodbye to one veteran pub, they’re also gearing up to welcome back another former favourite…
Sacha Lord set to back local hospitality again with money behind the bar of Manchester pub
Danny Jones
Local figure Sacha Lord is once again looking to help support Greater Manchester’s food and drink scene once again this spring by putting a total of £2.5k behind the bar of one lucky pub.
Well, let’s be honest, we’re about to be the real lucky ones.
It’s far from the first time that the Night Time Economy Advisor has done this, having previously put sizeable sums towards shared tabs on a few occasions over the last few years.
Lining up his next handout for this coming early May bank holiday (perfect timing), it’s going to be a super and potentially very sloppy Sunday…
Tell me your favourite pub in Greater Manchester.
Bank Holiday Sunday 3rd May, I’ll be turning up and putting £2500 behind the bar.
Sharing the video above online earlier this week, the 54-year-old simply wrote, “Tell me your favourite pub in Greater Manchester. Bank Holiday Sunday, 3rd May, I’ll be turning up and putting £2500 behind the bar.”
The message is as straightforward as ever: “Support your local pub.”
Now obviously, the fact that people can reply with their go-to boozers and help influence the decision is one thing – something that has certainly always created an attraction each time he’s done this – but it’s also just a good way of marketing these watering holes to begin with.
Whether or not someone’s favourite public house tucked away in one of the 10 boroughs, or their bar of choice here in Manchester city centre, ends up being selected or not, it’s obviously great publicity having their names plastered on a notable social media account.
This is especially so when you see how much the post itself ends up being reshared and the overall exposure Lord ultimately lends them via creating such a big crowd discussion.
Confirming the chosen pub in a subsequent post, he said: “I asked you to choose a pub you wanted me to support. This Sunday, 4pm, I’ll be turning up at The Ape and Apple on John Dalton St, Manchester, and putting £2500 behind the bar.”
Here’s hoping we get proper beer garden weather over that long weekend – especially with that lovely refurbished outdoor terrace space up on the first floor of the Joseph Holt watering hole.
It’s also worth noting that the further support stunts like this have helped garner support for other regional businesses – in particular, indies that are battling the cost of living crisis and so many other challenges within the sector – has proved crucial for some places to stay open to begin with.
A good example is the Thirsty Korean, who teamed up with the Altrincham-born entrepreneur to cover hundreds of bills back in 2023, and has now been able to expand into a larger venue down the road from their original Chorlton location.
The obstacles facing the hospitality industry remain varied and numerous, but gestures like this can go a long way to helping prop up those who need it.
Which ones are you calling your favourites these days?
Georgina Pellant -
6th February 2023 
