Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Kate Scott praised for impassioned speech following more racism in Champions League
Danny Jones
Football pundit and sports presenter Kate Scott has been met with plenty of praise for her ‘expert’ handling of the fallout following more racism in the Champions League this week, delivering an emotional and impassioned speech about discrimination live on TV.
The Manchester-born broadcaster, formerly Kate Abdo, was serving as the host on her usual CBS Sports panel on Tuesday, 17 February, when the story of the playoff game between Benfica and Real Madrid – which included a worldie from Vinicius Jr. – was overshadowed by more allegations of racial abuse.
In case you missed it, Argentine player Gianluca Prestianni was accused of making racist remarks by both Vini Jr and Kylian Mbappe, but supposedly covered his mouth so as not to be caught on camera; the match was then stopped for more than 11 minutes.
Speaking in the aftermath amid the following European fixtures the next day, the Withington-schooled journalist and University of Salford graduate delivered an eloquent reaction to the controversy with peak professionalism.
Absolutely pitch perfect, and all those involved in preparing the statement should be applauded.
While Scott herself recognised that it’s a shame we even have to keep talking about issues like these rather than the sheer simplistic beauty of, well, ‘the beautiful game’, her response is an example of the job being done at arguably its very best: factual, ethical, moving and inspiring.
As you can see, Scott goes on to say, “This isn’t Real Madrid versus Benfica – it is right versus wrong. Vini Junior and Kylian Mbappe said that there was repeated racial abuse.
“Gianluca Prestiani said they misheard, but he covered his mouth to hide what he said from the cameras, and hopefully, we can all agree that if what you are saying on a football pitch is shameful enough to have to hide it from the public, then you’re wrong.”
The Portuguese club, which ultimately lost 1-0 in their first leg at home on the night, have released a statement reaffirming their commitment to “equality, respect, and inclusion” but reiterates that they believe Prestiani and feel he is now the subject of a “defamation campaign”.
Conversely, in a definitive and emphatic closing message, she signs off by adding the following: “The racial diversity on a football pitch in the Champions League is the representation of the global love for this game and the global belonging in this game. This is the very spirit of football.
“And if you don’t agree, then respectfully, you are the one who doesn’t belong.”
This is what the Athletic is supposed to be. Telling important stories & giving in depth analysis. I hope this signals that it will be its focus moving forward.
From CBS ‘Golazo’ show being applauded for tackling the subject head-on, to Cross herself being labelled as everything from “a role model” and “a benchmark” to “the best on the planet” in the outpouring of reactions on social media, it’s fair to say they absolutely nailed it.
Sadly, this is one of many recent examples of prejudice being shared publicly across various UEFA tournaments and beyond in recent years, but the only way we can truly help anti-hate initiatives is by continuing to call them out.
Manchester United to offer fans FREE coach travel for upcoming away game
Danny Jones
Manchester United have offered free coaches to away fans hoping to travel to their game against AFC Bournemouth.
The fixture against The Cherries isn’t here just yet, with four other matches before then – two home and two away – but many supporters have already been fretting about how they’re going to get there.
With a 252-mile trek and what could be upwards of a 10-hour round trip, there and back, the club has informed the travelling ‘Stretford Enders‘ that they will be arranging at least some of the nearly 1,300 members of the fan base to travel down south to the Vitality Stadium.
Although not entirely unheard of, it’s nevertheless been praised as a classy touch and way of recognising some of their most dedicated support year-round, especially after a turbulent few weeks.
🚌 We are offering free coach travel for fans who are travelling to our match at Bournemouth on Friday 20 March ❤️
Set to be free of charge for anyone with a valid away ticket next month, the gesture will at least make life a little bit easier for Reds heading to the coastal town at the end of an already long working week.
Scheduled to take place at 8pm on 20 March, Bournemouth vs Man United is the late kick-off, but the first of that Premier League round (gameweek 31).
With limited transport options via both public and supporters group networks, they’ve decided to step in and aid those willing to make the journey.
They also seemed to make what some have perceived as a dig at the division, noting that “this fixture follows an unusually high number of games that have been played midweek this season.”
Writing a lengthy statement, they said: “The club, listening to the views raised by supporters in both the Fan Advisory Board and Fans’ Forum, has raised concerns in meetings with senior counterparts at both the Premier League and broadcasters in recent months…
Acknowledging the “impact scheduling decisions have on match-goers and urging them to make earlier decisions”, they are one of many teams that have urged the footballing body to adjust their plans where possible and afford fans extra time to plan.
With both recognised supporters’ trusts and other fan groups alike having played a crucial role in a number of key observances of late, it only feels fitting that they be rewarded for their commitment.
That being said, director of fan engagement Rick McGagh went on to add: “We believe we have the best and loudest away following in the country, and we wanted to do something for our fans to show we appreciate their dedication and support.
“When games are moved from a weekend to a Friday or Monday night, we know it impacts fans, meaning they often have to take time off work and face more expensive and greatly restricted travel options.
“We continue to work with our FAB and Fans’ Forum reps and share their concerns to broadcasters and the Premier League. We hope this gesture helps our fans travelling down to Bournemouth for the game, and, on behalf of the players and everyone at the club, we thank them for their continued support.”
As an added bonus, they also detailed that besides free coach travel to the far-flung game, those attending the Bournemouth game will also be entered into a raffle to win a United shirt signed by one of the men’s first-team.
While fans must organise their transport to arrive at Old Trafford, with no alternative pick-up or drop-off points, all the details on how to book the free coach travel will be shared with successful applicants, along with confirmation of their place in the away ballot.
Georgina Pellant -
19th May 2022 
