Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
ADVERTISEMENT
Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
ADVERTISEMENT
In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
ADVERTISEMENT
With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Paul Scholes blasts Ruben Amorim for ‘bull****’ response to Kobbie Mainoo question
Danny Jones
Club legend Paul Scholes has called out Manchester United boss Ruben Amorim for what he dubbed a “bull****” reaction to a question from a journalist regarding Kobbie Mainoo on Thursday.
The Portuguese coach saw his Premier League win rate clock in at just under 44% (the lowest of any Man United manager for, let’s just say, some time) after the 1-1 home draw against West Ham.
Conceding a late goal against the Irons, who are currently sat in the relegation zone, the Red Devils ultimately dropped another two points against a side that they should be beating, both based on present form and if they have any hopes of competing for the top spots.
Unsurprisingly, Amorim was pressed on why he didn’t make a more offensive substitution to try and claw back the victory, to which he then asked what looked to be a somewhat loaded question and gave this reaction after the response:
The laughter, in particular, hasn’t gone down well with everyone, especially the Class of ’92 graduate and retired midfielder.
Jumping on social media after the quotes from the Amorim press conference were out, Scholes posted on his Instagram story: Bull****. This kid is being ruined, not being played in a team that can’t control a game of football.”
He went on to add: “Hate seeing homegrown players leave, but it’s probably best for him now – enough is enough.”
First off, Reds – do you agree?
It isn’t the first time Scholes has levelled criticism at Amorim, his tactics, management and overall coaching style, having said this of their previous appointment at Old Trafford.
Paul Scholes on Ruben Amorim's tactics against 10-man Everton which frustrated him 😬 pic.twitter.com/AgsESuH83h
Safe to say he isn’t his biggest supporter at the moment.
Fellow former teammate and England international turned pundit, Gary Neville, was also left not just confused but frustrated by the performance, telling Sky Sports in his post-match interview that he noted the camera picking up “real dejection” on the faces of the fans after the full-time whistle.
With an away trip against Wolves, a home match against Bournemouth, as well as travelling to face high-flying European place competitors, Aston Villa, before hosting Newcastle on Boxing Day, it’s anyone’s guess as to how the results will pan out.
You can see the highlights from Man United vs West Ham down below.
How many points do you see them picking up over the next four fixtures?
BBC releases first look of new drama series based on inspirational journey of England men’s football team
Emily Sergeant
First look images of a new BBC drama series based on award-winning play Dear England have been released.
The four-part series based on James Graham’s Olivier-award winning play of the same name tells the story of Gareth Southgate and the England men’s football team journey to renewed success, and it’s set to air on BBC One and iPlayer next year.
Dear England is a fictionalised account of the struggles and successes of England’s football teams, based on extensive research and interviews.
The stage play premiered at the National Theatre to five-star reviews, winning an Olivier award for ‘Best New Play’, and enjoying a sell-out run in 2023 before it returned to the National Theatre earlier this year and then embarked on a national tour.
The first look images of new BBC series Dear England have been released / Credit: BBC
With the worst team track record for penalties in the world when he takes over as manager, Gareth knows he needs to open his mind and face up to the years of hurt to take England back to the promised land.
The country that gave the world football has delivered a painful pattern of loss. Why can’t the England team win at their own game?
Joseph Fiennes will reprise his Olivier award-nominated role as Gareth Southgate in the new series.
Joseph Fiennes will star as former manager Gareth Southgate / Credit: BBC
The first look pictures see Fiennes in his role for the first time in scenes depicting England’s triumphant Euro 2024 Semi-Final celebrations, where the men’s team reached their first final of a major tournament on foreign soil.
Fiennes is joined by Jodie Whittaker as England men’s team psychologist Pippa Grange, and Daniel Ryan as Steve Holland the former assistant manager, whilst Will Antenbring stars as Harry Kane, joined by an ensemble cast of upcoming actors as the rest of the team.
Among the squad cast is Adam Hugill, Josh Barrow, and screen newcomer Lewis Shepherd, who are all reprising their respective stage roles as Harry Maguire, Jordan Pickford, and Dele Alli.
Danny Jones -
15th September 2023 
