Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Kyle Walker announces retirement from international football with England at 35
Danny Jones
Former Manchester City star and England defender has announced his retirement from international football at 35 years old.
He calls it a day for his country with nearly a century of appearances.
Kyle Walker, who has won six Premier Leagues, four Carabao trophies, a pair of FA Cups and a Champions League title with Man City, made his national team debut back in 2011.
Now, nearly a full decade and a half later, he is hanging up his boots on the biggest stage, retiring as England’s most capped right back in history.
As you can see, he confirmed the news in a highlight video looking back on her best moments with the Three Lions.
Sharing a lengthy and emotional statement in the caption, the Yorkshireman wrote: “After more than a decade representing my country, I have decided to retire from international football. Playing for England has always been the biggest honour of my career and something I will always be proud of.
“Thank you to every teammate, coach, manager, the 12th man, and everyone behind the scenes who has been part of the journey. Every roar from the fans pushed the team along, and I’m looking forward to joining them to support the lads in the World Cup.”
His last appearance in an England shirt came in June against Senegal, since dropping out of manager Thomas Tuchel’s first-choice team and future plans, with both form and age no doubt being factored into that decision.
Walker added: “The memories in an England shirt will stay with me forever.”
96 caps 🧢 Five major tournaments 🏴 A #ThreeLions legend ⭐
He went on to sign off by saying, “I also want to thank my family for their support every step of the way. They have made this journey even more special, and I will always be grateful to have shared it with them.”
The Sheffield-born fullback left Manchester last year following a loan spell at AC Milan, before joining fellow Premier League side Burnley FC permanently this past July.
Meanwhile, the Clarets are staring down relegation back to the Championship; however, this step will no doubt help Walker prolong his club career, whether or not he stays in Lancashire.
Where does Walker rank among the all-time England defenders in your mind?
Featured Images — Oleg Bkhambri (via Wikimedia Commons)/England (screenshot via YouTube)
Sport
Wigan Warriors’ Bevan French out for around four months with major muscle injury
Danny Jones
Wigan Warriors player Bevan French has unfortunately been ruled out for roughly four months following a fairly serious muscle injury.
An important playmaker and cog in the wider team, his absence will surely be felt.
French, 30, is said to have suffered a hamstring tear during the win over Toulouse Olympique this past weekend, and while not as severe as a full rupture, Bevan has now been told by the club he will be sidelined for approximately 16 weeks, according to head coach Matt Peet.
Speaking to BBC Radio Manchester after learning the news, he provided a number of updates from the physio room, including the latest on Jai Field, who French had been filling in for at fullback.
While Wigan are currently leading the Super League once again, they will be without one of their key Warriors with just under a dozen games left in the season.
The Greater Manchester club’s quadruple-winning boss and former Coach of the Year admitted that, despite some obvious disappointments in the immediate aftermath, his “positive” and “philosophical” attitude has already kicked in.
He’s quite philosophical, Bevan. He quickly flips a switch.
“Now he knows the timeframe and the schedule for his recovery, like most professionals, he can get his head down now and focus on the present”, said the 41-year-old.
The Australian stand-off/fly-half has regularly run the show in red and white, and even amid periods out of the squad, he remains an understandable fan favourite and integral part of the team when fit.
You only need to hear pundits and peers alike describing him as a “special” talent to know how much of a big miss he’ll be.
As mentioned, Peet also shed more light on Field, who dropped out with appendicitis last week and is himself set for around four to five weeks away.
For now, youngster Noah Hodkinson is being given the chance to fill the void and work his way into the first team after regularly impressing in the reserves.
Nevertheless, they could have really done with him ahead of their upcoming games.
Domestically, all three of Leeds Rhinos, Warrington Wolves and St Helens aren’t far behind them in the table, so it could prove to be a tasty remainder of the 2026 campaign.
You can watch the highlights from the result against Toulouse on Saturday, 7 March, here.
Danny Jones -
15th September 2023 
