Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Salford RLFC finally confirm new head and assistant coaches
Danny Jones
Salford RLFC have finally announced their new head and assistant coach picks as the new rugby league season fast approaches.
The Salfordian phoenix club had already confirmed they’d reached provisional pre-contract agreements with a new boss and several players following the news of the consortium bid that kept the sporting institution alive, but now they officially have a new leadership team to get behind.
Following Salford Red Devils’ resurrection by the aforementioned investment group – though it still remains unclear whether this will eventually include a full rebranding – familiar face Mike Grady and his assistant Dave Hewitt are now in place.
They replace ex-boss Paul Rowley, now at St Helens, and his assistant, Kurt Haggerty, who both left in October and September of last year, respectively.
Sharing the news in an official statement on their new Instagram account amid a major overhaul of their online presence, the local side wrote: “We are proud to announce Mike as the new Head Coach of Salford RLFC, joined by Dave Hewitt as Assistant Coach.
“Mike brings over 12 years of coaching experience across club and international rugby, most recently leading the Salford Women’s team and previously coaching at Widnes.
“His appointment marks another big step forward in our rebuild, combining experience, passion and a deep understanding of what Salford rugby league stands for: hard work, resilience and exciting rugby.
“Joining him, Dave Hewitt, former St Helens and England Academy player, will focus on developing our attacking play and nurturing new talent.”
Hewitt also played for Oldham RLFC across three spells, as well as Rochdale Hornets.
As for the board, they sign off by adding: “Together, Mike and Dave represent the energy and belief driving this new era for Salford RLFC.”
With several ‘key announcements’ soon to be made, we can expect a better idea of what the new and hopefully improved Salford will look like in time for their opener against the Roughyeds in the Championship on Friday, 16 January.
It is worth noting that the club have yet to reveal any actual squad signings.
As for co-owner Caton-Brown, who knows all about the club and the community from his several years playing in the area, we have the pleasure of chatting with him first-hand about the vision for their future.
As a result, Pep Guardiola and co. have decided to cut the 20-year-old’s loan spell at Championship outfit Watford FC short to bolster their ranks along the backline.
The Italian journalist gave the reports the ‘Here We Go!’ seal of approval on Monday, 5 January, following confirmation of Gvardiol‘s ankle problem.
“Man City act fast as Josko Gvardiol will now be out for several weeks with injury”, he writes, “and so Max Alleyne returns.”
Himself a bit of a utility player, having also been deployed in defensive midfield on occasion, the Bristol-born youth academy product could prove a useful option in various positions across the pitch.
While Guardiola admitted that the versatile Croatian star’s issue “doesn’t look good” – this being the same ankle he had surgery on back in November 2025 – it remains to be seen how serious his Portuguese teammate’s muscle concern is.
Romano continues: “Alleyne has been doing great at Watford on loan… City informed the London club this morning, even if they’re very happy [with] how they managed Max over recent months. Club-to-club good relationship, City wanted Alleyne in their squad ASAP, and Watford let Max leave today.”
The England prospect has represented his country in every age group from the under-17s to Lee Carsley’s U21 side, and has certainly impressed on the national stage.
Danny Jones -
15th September 2023 
