A life insurance company that prides itself on “being provocative” has apologised after using a picture of Harold Shipman in a recent advert.
Leicester-based firm DeadHappy is known for its strapline ‘life insurance to die for’, and has a reputation for shocking adverts, but many believe the company has taken things one step too far after it used a picture of the infamous Manchester serial killer alongside the text “Life insurance: Because you never know who your doctor might be.”
Harold Shipman was a local doctor who had been practising in Hyde for over 20 years and was described by patients as being “popular” and “well-liked”, but he went on to become Britain’s most prolific serial killer after doubts were raised over the validity of the will left by one of his patients following her death in 1998.
Shipman had certified the patient’s cause of death as old age, but when the police exhumed her body, the post-mortem revealed that she had in fact been killed by a fatal dose of diamorphine – pure, medical-grade heroin.
That then turned the case into a murder inquiry, and Shipman was the prime suspect.
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Shipman was eventually found guilty of killing 15 of his patients back in 2000, with his total number of victims said to be around 250.
Life insurance firm uses picture of Manchester serial killer Harold Shipman in ‘disgusting’ advert / Credit: DeadHappy
The use of Shipman’s picture in the life insurance company’s commercial – which was run on social media – has understandably received a barrage of backlash online, and has consistently been branded “tasteless” and “disgusting” by critics.
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Kathryn Knowles, founder of insurance broker Cura, said on Twitter that she would report the “absolutely disgusting” advert to the Financial Conduct Authority (FCA) and the advertising watchdog ASA.
A family member of one of the victims said after seeing the advert: “As someone who’s relative was murdered by Harold Shipman, your latest advert utilising his image is despicable and unacceptable.
“I hope you enjoy yet another judgement from ASA and change your practices.”
Despite being a company known for shocking marketing techniques, after receiving strong criticism for its latest advert, DeadHappy has now issued an apology to those who found it offensive.
“We are called DeadHappy and our strapline is ‘Life insurance to die for’ so we are aware of the provocative and to some the very shocking nature of our brand,” said Andy Knott, founder of DeadHappy.
“But being provocative is different to being offensive and it is of course never our intention to offend or upset people. It is our intention to make people stop and think.
“If however you have been personally distressed by this advert we do sincerely apologise.”
Featured Image – DeadHappy
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No trams to run on major Metrolink line as ‘essential’ work to repair Victorian-era tunnel starts this weekend
Emily Sergeant
Travel disruption is expected across the next couple of weeks as ‘essential engineering’ work begins on a major Metrolink line.
Transport for Greater Manchester (TfGM) has confirmed that a reduced service will run on the Bury line this weekend, as work to replace ‘defective’ beams supporting the roof at Whitefield Tunnel means that no trams will run between Crumpsall and Bury on Saturday (10 May), or between Whitefield and Bury on Sunday (11 May).
Some weekend and overnight working is said to be ‘necessary’ to secure and protect the overhead line equipment, so that the beam replacement work can be completed as ‘safely and quickly as possible’, according to TfGM.
A crane is planned to be in use for the beam replacement work at times.
Closures on the line from this weekend come after the successful completion of preparatory work at the site, following the discovery of a defective beam.
No trams will run on a major Metrolink line as ‘essential’ work to repair Victorian-era tunnel starts this weekend / Credit: TfGM
As well as the suspension on services this weekend, as mentioned above, several other chances throughout this month and into the next on the Bury line are also to be expected.
No tram services will operate between Crumpsall and Bury on Sunday 25 May, and no again from Friday 30 May to Sunday 1 June, while no trams will run between Whitefield and Bury from Monday 26 to Thursday 29 May.
For the duration of all closures, replacement bus services will run between the affected stops on all the above dates.
Any so-called ‘noisier’ work is set to take place during daytime and evening working hours where possible, and several noise reduction measures – such as acoustic blankets and enclosures – also to be put in place during this.
Essential upgrade work to protect the historic Whitefield Tunnel means no trams will run between Crumpsall–Bury (Sat 10 May) and Whitefield–Bury (Sun 11 May).
We're replacing a defective beam to keep the line safe and reliable.
As always, the Greater Manchester public is being advised to ‘plan ahead’ if they are travelling.
“Whitefield Tunnel dates back to the 19th century,” explained Ian Davies, who is TfGM’s Network Director for Metrolink, “and this essential work will ensure tram services can continue to safely pass through it for decades to come.
“This is a complex job, but we will do everything we can to minimise disruption to passengers, residents and businesses.”
He added: “I would encourage people who use the Bury line to plan ahead and check the Bee Network website, app, and social media channels for the most up-to-date travel information.”
AO Arena to host huge Europa League Final fan zone after Manchester United victory
Daisy Jackson
Manchester’s legendary AO Arena will once again host an almighty football fan zone later this year, welcoming in fans for the Europa League Final.
The huge venue previously hosted a Road to Victory fan zone for the Euros, and is now ready to replicate all the atmosphere and excitement of the beautiful game once again.
This time it’s in honour of Manchester United, who romped their way into the Europa League Final this evening with a spectacular 4-1 victory (7-1 on aggregate) over Athletic Club.
The Red Devils will be heading to that same team’s home stadium of San Mamés in Bilbao in Spain on 21 May 2025, and you’ll be able to watch all the action right here at home in Manchester.
The AO Arena Europa League Final Screening & Fan Zone will be presented by Red Square.
If you think that name rings a bell, you’re right: they’re the same folks behind the regular events held over at Victoria Warehouse for any big United games, and 21 May will be no different – other than being arguably their biggest date ever.
There’ll be space for thousands upon thousands of football fans who’ll be able to watch Ruben Amorim’s side potentially take home their first piece of silverware since his arrival.
If you saw the scenes at Road to Victory in the AO during Euro 2024, you’ll know how unbelievable a venue this is to watch the footy.
As the promoters have billed it: “Get ready to immerse yourself in the electrifying atmosphere of the Europa League Final, presented by Red Square.
“Join us for an unforgettable event as we bring together passionate Manchester United fans for the largest indoor fan park extravaganza ever witnessed!
“MANCHESTER UNITED head to the UEL final on Wednesday, 21st May – Secure your tickets now!”
The Europa League Final Screening & Fan Zone will be at the AO Arena on 21 May.
Emily Sergeant -
26th January 2023 
