Manchester hosting MTV EMAs expected to bring in millions for city’s economy

The world-renowned music event will be staged at the city's new Co-op Live arena this November.

Emily Sergeant Emily Sergeant - 4th March 2024

Manchester’s hosting of the 2024 MTV EMAs is expected to bring a multi-million-pound “boost” to the local economy.

In case you missed it, it was announced last week the MTV had selected Manchester as the host city for this year’s European Music Awards (EMAs), which are taking place in November – and they’re set to take over the new Co-op Live arena.

Now in its 30th year, MTV’s annual European Music Awards is one of music’s biggest global celebrations, and the 2024 show being staged in our city mark its long-awaited return to the UK.

Broadcasting from Manchester’s brand-new, purpose-built live entertainment arena, Co-op Live, on MTV in over 150 countries on Sunday 10 November 2024, the show is set to honour and unite music’s brightest stars.

The prestigious show will additionally be available in multiple territories on Pluto TV, and on-demand on Paramount+.


But not only will it showcase Manchester on Europe’s – and arguably, the world’s – biggest stage, and shine a worthy spotlight on just how brilliant our city is, Councillors and local leaders are also anticipating that it’ll bring in millions to our local economy too – particularly the commercial, hospitality, retail, and transport sectors.

Cllr Bev Craig, who is the Leader of Manchester City Council, says MTV “could not have picked a better place” for this year’s EMAs.


Speaking on Manchester’s newest honour, and the wider impact she know’s it’ll bring, Cllr Craig commented: “With one of the fastest-growing city populations and economies in Europe, and recognised in every part of the globe for our rich music history and heritage, alongside an amazing and diverse music scene, MTV could not have picked a better place for this year’s EMAs.

“As well as providing an epic not-to-be-missed celebration of the very best of the best music and artists, the MTV EMAs will deliver a huge boost for our local economy.

“It’ll result in significant commercial and wider benefits for the city, and showcase Manchester to a global audience of millions, whilst also attracting thousands of visitors who will contribute massively to the local economy during their stay.”

Co-op Live has announced 2000 new jobs
The world-renowned event will be staged at the city’s new Co-op Live arena this November / Credit: Co-op Live

Cllr Craig says Manchester City Council will be working with MTV, Co-op Live, and other partner organisations closely over the coming months to make sure they generate “the maximum benefit” for the city, and create “a lasting legacy” for years to come once the event‘s been and gone.

“We’re confident that Manchester will provide a superb platform for the best MTV EMAs yet,” she added.

“We look forward to welcoming MTV and the global music community to the city this autumn.”

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The 2024 MTV EMAs are to be held at the Co-op Live in Manchester on Sunday 10 November 2024, and fans looking to secure tickets are advised to keep their eyes peeled.

Featured Image – MTV