Meta’s Mark Zuckerberg has claimed that Instagram’s new text-based app and Twitter competitor, Threads, gained over 10 million new users in the first seven hours after it went live.
The chairman and CEO behind Facebook and Instagram says that the new Twitter-like social media app which launched on Wednesday, 6 July, managed to accrue 5m new accounts in just four hours before doubling that amount in the following three. Wowzers.
However, given that it is essentially a text-based companion to Instagram and people on the photo-centric app can create the accompanying account with the press of a button, it could potentially rise to around 2 billion in the coming weeks.
Marketed as the chat-based version of Instagram, Threads ports over all your profile’s existing details and followers and allows users to carry out “real-time updates and public conversations”. After taking one glance, you can quite clearly see that it is quite literally just Twitter without the same logo:
Yes, we can confirm that The Manc is one of those 10m+ Threads users.
From controversies surrounding freedom of speech, purging bots along with verified accounts and the whole ‘Twitter blue’ subscription thing, not to mention most recently limiting how posts people can see in a day, the billionaire kind of just made what was a straightforward app into a bit of a mess.
The platform had never been perfect (far from it) and certainly needed improvements, especially when it came to things like racism, misinformation, online abuse and so on, but with this stripped-back alternative now on offer, it seems millions are likely to make the move away from it.
Threads allows you to like, reply, repost; pretty much do everything else Twitter already did and more, only Zuckerberg didn’t have to pay £38.1bn to have his company’s name on it, admitting: “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
Kicking off the social media platform with the first ever thread, the 39-year-old simply tweete——sorry, posted, “Let’s do this. Welcome to Threads”, along with a fire emoji. He also went on to say that although it will obviously take time, he predicts there will be “over a billion people on it” before we know it.
Some of the advantages the new app definitely does have over its spiritual predecessor is that character limit, which taps out at 500, as well as the ability to not only share the usual links and pictures but also videos of up to five minutes.
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union’s privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an “initial version” of the app and that the team at Meta will keep developing the platform and intend to “actively listen to feedback” from the community already growing on there. The question is, will Threads see Twitter go extinct or do you think it’s a bubble waiting to burst?
Featured Image — The Manc Group (via Threads)/Wikimedia Commons
News
Huge new premium indoor golf venue with ‘cutting-edge’ tech to open at Quayside MediaCity
Emily Sergeant
Time to get practicing your swing, as a huge new premium indoor golf venue is opening up over in Salford this autumn.
Founded by a local PGA Professional and spanning a whopping 4,500 sq ft of state-of-the-art space, TeeClub is set to be a revolutionary new venture where cutting-edge technology meets luxurious comfort at the unique waterside destination.
TeeClub will provide a first-of-its-kind premium environment with seven high-tech Trackman simulators, taking players to more than 450 world-famous courses including St. Andrews, Pebble Beach, and more.
The new venue is also launching a partnership with sports equipment brand TaylorMade, so golf fans can either bring their own clubs to use on the day, or make use of TaylorMade equipment available if needed.
Resident PGA professionals will offer personalised lessons with AI-driven video analysis when the venue opens later this year, while a dedicated club fitter will make sure every swing is matched with the right equipment.
There’ll also be a club shop stocking TaylorMade gear alongside apparel from Manchester-based brand, Concrete Links Co.
The new venue is designed for both individuals and businesses alike, and will offer exclusive memberships and corporate packages, as well as semi-private bays and interactive gaming modes, making it an ideal place for team-building events or relaxed evenings with friends.
A huge new premium indoor golf venue with ‘cutting-edge’ tech is opening at Quayside MediaCity / Credit: Supplied
There’ll also be bar on site serving coffee, pizzas, snacks, wine, and craft beers.
“Our vision for TeeClub is to create an indoor golf experience that combines the authenticity of the sport with modern luxury,” commented Nick Holmes, who is a PGA Professional and the Director of Golf at TeeClub, ahead of the venue opening this autumn.
“Whether you’re a beginner looking to learn, a corporate group hosting an event, or an experienced golfer, TeeClub will provide the tools, technology, and atmosphere.”
TeeClub is set to open at Quayside this autumn, but an official launch date is yet to be confirmed, so keep your eyes peeled.
Featured Image – Supplied
News
Florence + The Machine announce massive Manchester gig on new tour
Daisy Jackson
Florence + The Machine are heading back out on a huge arena tour, with a massive gig here in Manchester.
Florence Welch has announced the UK and European tour dates in support of her sixth studio album, Everybody Scream.
As well as a show at the Co-op Live in Manchester, Florence + The Machine will perform in Sheffield, London and Liverpool, along with several other UK cities.
She’ll be joined by Paris Paloma as support across all 18 dates.
Last week, Florence released the album’s title track, ahead of the album’s release on 31 October. She’s worked for two years on this new music, calling on collaborators including Mark Bowen of IDLES, Aaron Dessner and Mitski.
She has said that this new album explores womanhood, partnership, aging and dying, inspired by her recovery from lifesaving surgery on the Dance Fever Tour.
Big hits of Florence + The Machine’s discography include You’ve Got The Love, Shake It Out, and Spectrum (Say My Name), and she’s collaborated with the likes of Taylor Swift, The Rolling Stones, and Lady Gaga.
She’s famed for her high-energy, ethereal stage presence which has seen her sell out arenas for years.
Florence + The Machine will be back in Manchester in February 2026, performing at the Co-op Live on 20 February.
Tickets go on sale on Friday 5 September 2025 at 10am HERE.
There are also packages available with Seat Unique HERE.