Meta’s Mark Zuckerberg has claimed that Instagram’s new text-based app and Twitter competitor, Threads, gained over 10 million new users in the first seven hours after it went live.
The chairman and CEO behind Facebook and Instagram says that the new Twitter-like social media app which launched on Wednesday, 6 July, managed to accrue 5m new accounts in just four hours before doubling that amount in the following three. Wowzers.
However, given that it is essentially a text-based companion to Instagram and people on the photo-centric app can create the accompanying account with the press of a button, it could potentially rise to around 2 billion in the coming weeks.
Marketed as the chat-based version of Instagram, Threads ports over all your profile’s existing details and followers and allows users to carry out “real-time updates and public conversations”. After taking one glance, you can quite clearly see that it is quite literally just Twitter without the same logo:
Yes, we can confirm that The Manc is one of those 10m+ Threads users.
From controversies surrounding freedom of speech, purging bots along with verified accounts and the whole ‘Twitter blue’ subscription thing, not to mention most recently limiting how posts people can see in a day, the billionaire kind of just made what was a straightforward app into a bit of a mess.
The platform had never been perfect (far from it) and certainly needed improvements, especially when it came to things like racism, misinformation, online abuse and so on, but with this stripped-back alternative now on offer, it seems millions are likely to make the move away from it.
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Threads allows you to like, reply, repost; pretty much do everything else Twitter already did and more, only Zuckerberg didn’t have to pay £38.1bn to have his company’s name on it, admitting: “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
Kicking off the social media platform with the first ever thread, the 39-year-old simply tweete——sorry, posted, “Let’s do this. Welcome to Threads”, along with a fire emoji. He also went on to say that although it will obviously take time, he predicts there will be “over a billion people on it” before we know it.
Some of the advantages the new app definitely does have over its spiritual predecessor is that character limit, which taps out at 500, as well as the ability to not only share the usual links and pictures but also videos of up to five minutes.
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While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union’s privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an “initial version” of the app and that the team at Meta will keep developing the platform and intend to “actively listen to feedback” from the community already growing on there. The question is, will Threads see Twitter go extinct or do you think it’s a bubble waiting to burst?
Featured Image — The Manc Group (via Threads)/Wikimedia Commons
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Salford RLFC issue statement as head coach Mike Grady departs after less than three months
Danny Jones
Salford Rugby League Football Club have issued an official statement following the departure of head coach Mike Grady, who has left the role after less than three months in the job.
It has been insisted that this is not a sacking, but rather a joint decision to terminate his contract.
Grady, who took up the mantle at the start of this project following the end of the Salford Red Devils era, was only appointed on 5 January.
He had previously been in charge of the Red Devils’ women’s side over the past couple of years, but moved over to hopefully lead this new era forward.
As you can see, the club confirmed in a statement that they and Grady have “mutually agreed to part ways due to changes in his personal circumstances.”
They go on to write: “We are forever indebted to Mike for his unwavering commitment to the club. We want to thank him for all his hard work since taking on the role as Head Coach in very challenging circumstances in December.”
Also sharing a comment from former player turned CEO, Ryan Brierley, he said: “Mike came in as Coach at a time when the club had just come through one of its toughest times with the double impact of relegation and liquidation.
“He was willing to roll up his sleeves and bring stability to the club on the pitch. The fact we were able to field a team against Oldham in January, after only three weeks, speaks volumes about his commitment and determination. To beat Hunslet at home only four weeks later was a fantastic achievement.
“Mike will always be remembered as the person [who] strived and achieved the objective of sending out the first Salford team of this new era. A team running onto the pitch, after so much hard work, gave us all something to cheer about. We also remember how well he successfully guided our women’s team to third and fourth place finishes in the Championship.”
Sharing his own farewell message, he went on to add: “I want to thank Ryan for the opportunity to represent this great club and fan base. What we created at the start of the year was pretty special, and I’m proud to have built that.
“I’m happy to leave the club in a better place than I found it and wish the club all the best for the future.” Salford RLFC have already assured that they are now recruiting for his replacement.
Price caps and standardisations to be introduced for vet care in UK following major investigation
Emily Sergeant
Reforms to the veterinary industry to help pet owners better navigate the vet services market are set to be introduced this year.
After an independent inquiry group recently found that the current system is leaving pet owners ‘in the dark’, with a lack of information to help make informed decisions leading to weak competition and high prices, the Competition and Markets Authority (CMA) has this week concluded its investigation into veterinary services for household pets in the UK.
The final report green-lights a package of measures to make the market more competitive, easier to navigate, and more responsive to pet owners’ needs.
It outlines the final remedies and recommendations, which together, will transform the market.
Remedies and recommendations in the report range from price caps and standardisations, through to upfront cost transparency.
We’ve set out major reforms to the UK’s veterinary sector now our market investigation is complete.
Our reforms will help pet owners better navigate the vet services market and will start coming into force later this year.
— Competition & Markets Authority (@CMAgovUK) March 24, 2026
Practices will soon be required to publish a comprehensive price list for standard services – including consultations, common procedures, diagnostics, written prescriptions and cremation options – so pet owners know up-front how much certain services are expected to cost.
They’ll also have to make it clear whether they are part of a group or an independent business, and provide a written estimate in advance for any treatment expected to cost £500 or more (including aftercare costs), plus an itemised bill.
Written prescription fees are set to be capped at £21 for the first medicine, and then £12.50 for any additional medicines.
Price caps and standardisations are set to be introduced for vet care in UK / Credit: Pxhere
There’s also set to be changes to the complaints process, as practices will now be required to follow a transparent, accessible, in-house complaints process, and engage in mediation where disputes cannot be resolved.
The CMA says an ‘unprecedented’ response from both the public and the sector has helped to shape the final report.
The next step is for the Government to respond to the report formally – with Secretary of State for Environment, Food and Rural Affairs, Emma Reynolds, commenting: “We are grateful for all the work of the Competition and Markets Authority, and we will respond to the report and set out next steps for our proposed reforms in due course.
“This Government is focused on helping families save money on vet services by improving transparency and choice around pricing, so the public can make informed decisions about their pets’ care.”
Danny Jones -
6th July 2023 
