Meta’s Mark Zuckerberg has claimed that Instagram’s new text-based app and Twitter competitor, Threads, gained over 10 million new users in the first seven hours after it went live.
The chairman and CEO behind Facebook and Instagram says that the new Twitter-like social media app which launched on Wednesday, 6 July, managed to accrue 5m new accounts in just four hours before doubling that amount in the following three. Wowzers.
However, given that it is essentially a text-based companion to Instagram and people on the photo-centric app can create the accompanying account with the press of a button, it could potentially rise to around 2 billion in the coming weeks.
Marketed as the chat-based version of Instagram, Threads ports over all your profile’s existing details and followers and allows users to carry out “real-time updates and public conversations”. After taking one glance, you can quite clearly see that it is quite literally just Twitter without the same logo:
Yes, we can confirm that The Manc is one of those 10m+ Threads users.
From controversies surrounding freedom of speech, purging bots along with verified accounts and the whole ‘Twitter blue’ subscription thing, not to mention most recently limiting how posts people can see in a day, the billionaire kind of just made what was a straightforward app into a bit of a mess.
The platform had never been perfect (far from it) and certainly needed improvements, especially when it came to things like racism, misinformation, online abuse and so on, but with this stripped-back alternative now on offer, it seems millions are likely to make the move away from it.
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Threads allows you to like, reply, repost; pretty much do everything else Twitter already did and more, only Zuckerberg didn’t have to pay £38.1bn to have his company’s name on it, admitting: “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
Kicking off the social media platform with the first ever thread, the 39-year-old simply tweete——sorry, posted, “Let’s do this. Welcome to Threads”, along with a fire emoji. He also went on to say that although it will obviously take time, he predicts there will be “over a billion people on it” before we know it.
Some of the advantages the new app definitely does have over its spiritual predecessor is that character limit, which taps out at 500, as well as the ability to not only share the usual links and pictures but also videos of up to five minutes.
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While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union’s privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an “initial version” of the app and that the team at Meta will keep developing the platform and intend to “actively listen to feedback” from the community already growing on there. The question is, will Threads see Twitter go extinct or do you think it’s a bubble waiting to burst?
Featured Image — The Manc Group (via Threads)/Wikimedia Commons
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Paul Merson slams ‘pathetic’ plans for Manchester United’s new stadium
Danny Jones
Ex-footballer and pundit Paul Merson has branded the recently revealed plans for Manchester United’s new stadium as “pathetic” in a recent interview.
The former Arsenal and Aston Villa turned manager, commentator and TV personality spoke to Sky Sports this week after the CGIs for what some supporters are already dubbing ‘New Trafford’ were shown to the world on Tuesday.
Now, while it’s fair to say the designs have been pretty divisive, for Merson it’s still a headscratcher as to why United supporters want to leave such a historic ground and one that is still the second-largest football stadium in the country for something new and so different.
The 56-year-old didn’t hold back when giving his opinion on the matter, insisting, “If I was a Man United fan I’d be fuming.”
"I think it's pathetic…if I'm a Man United fan, I'll be fuming"
Paul Merson shares his honest opinion on Manchester United's new stadium plans 😨 pic.twitter.com/A74xeKwkpG
— Sky Sports Premier League (@SkySportsPL) March 13, 2025
As you can see, ‘Merse’ begins by saying he has “no interest at all”, adding that he thinks “It’s pathetic […] they’ve got one of the biggest stadiums in the Premier League” and therefore aren’t necessarily crying out for more seats, nor an entirely new sporting arena.
It’s worth noting that Old Trafford’s capacity hasn’t necessarily been the issue or priority in recent years: dated facilities, lack of technology such as screens for VAR and the infamous leaking roof, which has been taken into account by architects Foster + Partners.
“Why would you need a new stadium?”, he asks, before going on to suggest that they “need new players” instead and should be more worried about the team and finishing in the top six, “let alone Champions League.”
It’s no secret that the Red Devils’ steady slump out of the premier European competition has cost them significantly in recent years, with co-owner Sir Jim Ratcliffe delivering some alarming revelations about the state of the club’s finances in an interview with Gary Neville prior to the stadium reveal.
Merson summarises his opinion by saying, “I can’t believe what I’ve been seeing over the last couple of days – I’m flabbergasted.” Meanwhile, many people are chiefly concerned with how the stadium is going to be paid for, despite Mayor Andy Burnham’s reassurance that “no public money” will be used.
‘New Trafford’ is set to cost £2 billion and could be completed within five years.
Merson might have very strong opinions on Man United building a new stadium, to begin with, but what we’ve really enjoyed is seeing people’s reactions to the admittedly striking design.
Two teen boys arrested in connection with South Manchester machete ‘incidents’
Emily Sergeant
Two teenage boys have been arrested in connection with a series of machete ‘incidents.
Greater Manchester Police (GMP) explained that, following early-morning warrants in South Manchester yesterday (Wednesday 12 March), officers successfully secured the arrests of two teenage boys in relation to incidents which involved machetes.
The two boys, who are aged 15 and 16, were arrested on suspicion of wounding, and they remain in police custody for questioning at this time.
Police conducted the warrants in the South Manchester area after investigating a number of incidents involving teenagers armed with machetes and zombie knives being involved in violent disorder across the wider borough.
Thankfully, no serious injuries have been reported in relation to these incidents, and police investigations remain ongoing.
“Our team has been investigating a series of machete incidents in South Manchester over the last four months,” Detective Inspector John Robb, of GMP’s City of Manchester South district, explained following the double arrest.
“These arrests are an excellent result, but our work does not stop there.
“We will continue our efforts to investigate these crimes and bring those responsible to justice. Extra patrols will be in place across South Manchester, so if you see any of our officers, please feel free to speak to them as they are there to help.”
Anyone with any suspicions of criminality in Greater Manchester can contact GMP on 101, or alternatively, call Crimestoppers anonymously on 0800 555 111.