Meta’s Mark Zuckerberg has claimed that Instagram’s new text-based app and Twitter competitor, Threads, gained over 10 million new users in the first seven hours after it went live.
The chairman and CEO behind Facebook and Instagram says that the new Twitter-like social media app which launched on Wednesday, 6 July, managed to accrue 5m new accounts in just four hours before doubling that amount in the following three. Wowzers.
However, given that it is essentially a text-based companion to Instagram and people on the photo-centric app can create the accompanying account with the press of a button, it could potentially rise to around 2 billion in the coming weeks.
Marketed as the chat-based version of Instagram, Threads ports over all your profile’s existing details and followers and allows users to carry out “real-time updates and public conversations”. After taking one glance, you can quite clearly see that it is quite literally just Twitter without the same logo:
Yes, we can confirm that The Manc is one of those 10m+ Threads users.
From controversies surrounding freedom of speech, purging bots along with verified accounts and the whole ‘Twitter blue’ subscription thing, not to mention most recently limiting how posts people can see in a day, the billionaire kind of just made what was a straightforward app into a bit of a mess.
The platform had never been perfect (far from it) and certainly needed improvements, especially when it came to things like racism, misinformation, online abuse and so on, but with this stripped-back alternative now on offer, it seems millions are likely to make the move away from it.
ADVERTISEMENT
Threads allows you to like, reply, repost; pretty much do everything else Twitter already did and more, only Zuckerberg didn’t have to pay £38.1bn to have his company’s name on it, admitting: “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
Kicking off the social media platform with the first ever thread, the 39-year-old simply tweete——sorry, posted, “Let’s do this. Welcome to Threads”, along with a fire emoji. He also went on to say that although it will obviously take time, he predicts there will be “over a billion people on it” before we know it.
Some of the advantages the new app definitely does have over its spiritual predecessor is that character limit, which taps out at 500, as well as the ability to not only share the usual links and pictures but also videos of up to five minutes.
ADVERTISEMENT
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union’s privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an “initial version” of the app and that the team at Meta will keep developing the platform and intend to “actively listen to feedback” from the community already growing on there. The question is, will Threads see Twitter go extinct or do you think it’s a bubble waiting to burst?
Featured Image — The Manc Group (via Threads)/Wikimedia Commons
News
Family pays tribute to ‘much-loved son’ who died after Wigan bus crash
Daisy Jackson
The family of a man who died in a tragic bus crash in Wigan have paid a moving tribute to him.
Luke Hill, 28, was involved in a collision between a bus and a motorbike earlier this month, and sadly passed away in hospital the following morning.
The incident occurred on the Wigan Road junction of Alexandra Road, at around 11.54pm on Thursday 6 August – and GMP are still appealing for members of the public to come forward with CCTV, dashcam, or information.
The driver of the bus remained at the scene following the crash, and continues to support police with their investigation.
Paying tribute to Luke, his family described him as a ‘rock and much-loved part of the family’.
His mother said that living without him feels like a ‘terrible nightmare’.
Paying tribute, Luke’s mum, Sharon, has said: “Luke was my son, my rock, and a much-loved part of our family. There are simply no words to describe the pain of losing a son, especially in such a tragic way.
“It still doesn’t feel real. I keep expecting this terrible nightmare to end and for you to be here with us again.
“Luke was a beloved son, brother, uncle, nephew and grandson. He meant so much to so many people, and he will be deeply missed by all his family and friends.
“We miss you more than words could ever say. The pain of losing you is something we will carry with us forever, but so will the love and memories you gave us.
“The whole family is deeply saddened by this heartbreaking loss. We kindly ask that everyone respects our privacy and allows us the time and space we need to grieve.
“You will never be forgotten, Luke.
“We love you and miss you so much.”
Officers are continuing to appeal for any witnesses who may have seen the moments leading up to this incident, or anyone who has mobile phone or dash cam footage, to come forward and assist the investigation.
Anyone with information can contact police via 0161 856 4741 or our Live Chat at gmp.police.uk, quoting the log number 4225 of 06/08/2026.
Alternatively, you can contact the independent charity Crimestoppers, anonymously, on 0800 555 111.
Government issues UK-wide temporary ban on sale of disposable barbecues due to wildfire risk
Emily Sergeant
A temporary ban on the sale of disposable barbecues has been issued nationwide.
Following the UK’s fourth heatwave of the summer, and as many regions declare drought conditions, the Government has made the decision to issue a temporary ban on the sale of disposable barbecues due to wildfire risk.
A disposable barbecue is defined as a fuel tray or grill grid that includes charcoal fuel ‘sufficient to provide cooking temperature for the duration of a single cooking episode’.
Earlier this week, Prime Minister Andy Burnham described the UK as a ‘tinderbox’ and urged ‘all retailers big and small’ to withdraw the sale of disposable barbecues to prevent further wildfires, but following the shocking scenes in Stourbridge which raged overnight, it appears this has been escalated to a formal temporary ban.
The ban applies to all producers and distributors of the product – including retailers that make disposable barbecues available on the British market – and includes online sales too.
A Government statement reads: “During the current drought and heatwave conditions, the Government considers that the supply and subsequent foreseeable use of disposable barbecues poses a significant risk to the public, and the environment, and therefore cannot be considered a safe product.
“They should not be made available for supply either in store or online at the current time.
“These guidelines will be kept under review, and will be withdrawn in consultation with relevant departments and agencies, as weather conditions change sufficiently to significantly reduce the risks.”