Meta’s Mark Zuckerberg has claimed that Instagram’s new text-based app and Twitter competitor, Threads, gained over 10 million new users in the first seven hours after it went live.
The chairman and CEO behind Facebook and Instagram says that the new Twitter-like social media app which launched on Wednesday, 6 July, managed to accrue 5m new accounts in just four hours before doubling that amount in the following three. Wowzers.
However, given that it is essentially a text-based companion to Instagram and people on the photo-centric app can create the accompanying account with the press of a button, it could potentially rise to around 2 billion in the coming weeks.
Marketed as the chat-based version of Instagram, Threads ports over all your profile’s existing details and followers and allows users to carry out “real-time updates and public conversations”. After taking one glance, you can quite clearly see that it is quite literally just Twitter without the same logo:
Yes, we can confirm that The Manc is one of those 10m+ Threads users.
From controversies surrounding freedom of speech, purging bots along with verified accounts and the whole ‘Twitter blue’ subscription thing, not to mention most recently limiting how posts people can see in a day, the billionaire kind of just made what was a straightforward app into a bit of a mess.
The platform had never been perfect (far from it) and certainly needed improvements, especially when it came to things like racism, misinformation, online abuse and so on, but with this stripped-back alternative now on offer, it seems millions are likely to make the move away from it.
ADVERTISEMENT
Threads allows you to like, reply, repost; pretty much do everything else Twitter already did and more, only Zuckerberg didn’t have to pay £38.1bn to have his company’s name on it, admitting: “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
Kicking off the social media platform with the first ever thread, the 39-year-old simply tweete——sorry, posted, “Let’s do this. Welcome to Threads”, along with a fire emoji. He also went on to say that although it will obviously take time, he predicts there will be “over a billion people on it” before we know it.
Some of the advantages the new app definitely does have over its spiritual predecessor is that character limit, which taps out at 500, as well as the ability to not only share the usual links and pictures but also videos of up to five minutes.
ADVERTISEMENT
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union’s privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an “initial version” of the app and that the team at Meta will keep developing the platform and intend to “actively listen to feedback” from the community already growing on there. The question is, will Threads see Twitter go extinct or do you think it’s a bubble waiting to burst?
Featured Image — The Manc Group (via Threads)/Wikimedia Commons
News
Olivia Dean at Albert Hall – star stuns in every way in Manchester
Abbie Bartlett
24-year-old neo soul singer Olivia Dean was in Manchester last night performing her Mercury prize-nominated album effortlessly with a voice and style made for the stage.
Fans of the star have watched her go from strength to strength over the past year, from being nominated for three Brits, performing at Coachella and now preparing for this year’s Glastonbury festival.
As someone who frequents gigs like they’re going out of fashion, it’s a bold statement but I think this may be one of the best I’ve ever experienced, and Olivia Dean can only be described being a star.
Before we dive into the performance, it’s only fair to take a minute to shoutout what an incredible venue for music the Albert Hall is. The former Methodist hall projects and echos acoustics perfectly and the raised stage and balcony area mean everyone in the building has a good view.
It’s no surprise that given her recent success the show at the Albert Hall was a complete sell-out, appearing on stage in a stunning floor-length silk dress the sea of fans filled the venue with admiring applause.
Olivia looked stunning in a floor length dress.The crowd was mesmorised.
With a seven-piece band behind her, the star jumped straight into an atmospheric UFO before a cheery ‘How are we Manchester?’ and raising a can of Red Stripe. She quickly follows with Ok Love You Bye – a track that gets the whole crowd singing along and contemplating their past love decisions (maybe that last bit was just me).
The singer seamlessly glided through her set with ease, tambourine in hand, wowing fans with gorgeous melodies and relatable lyrics.
Gracefully sitting at the piano the room fell to silence as we heard Everybody’s Crazy and ICould Be a Florist, I’d predict I wasn’t the only person crying at this point.
As the evening rolled on and the songs kept coming the genuine talent Olivia has, not just as a singer but as a lyricist, had the crowd hooked on her every word. Of course she ends with Dive, the standout track from the album that perfectly depicts how it feels to fall in love.
Olivia Dean 2024 setlist
UFO
Ok Love You Bye
Echo
Danger
Cross My Mind
Be My Own Boyfriend
What Am I Gonna Do on Sundays?
No Man
Messy
Touching Toes
Everybody’s Crazy
I Could Be a Florist
Ladies Room
Reason to Stay
The Hardest Part
Carmen
Saying her goodbyes with a ‘I’ve had such a lovely evening’ and telling the crowd how happy she is to be back home in the UK after recent shows in America.
Experiencing Olivia Dean at Albert Hall felt genuinely special, the star is destined for a life time of deserved fame but her voice was made to be experiences in an intimate venue. The opportunity to enjoy her talent in such a perfect venue was nothing short of a divine evening.
News
2024 Manchester Marathon raises £29 million for local economy and over £3.7m for charity
Danny Jones
Just under a fortnight on from the 2024 Manchester Marathon and the numbers are finally, with the annual race generating nearly £30 million for the local economy and raising over £3.7m for charity.
This year’s Adidas Manchester Marathon saw record numbers of runners and spectators as over 30,000 took part in the popular race, up by roughly 6,000 from 2023, and more than 125k turned up to line the streets of Greater Manchester.
As a result, these huge crowds spent upwards of £29.2 million at business around the city centre and around the 10 boroughs last weekend, serving as one of the most significant contributions to the local economy on the annual calendar.
Not only was this an approximately £8m increase on last year’s tally but, most importantly, a sizeable chunk of that went straight into both regional and national charities.
The 2024 adidas Manchester Marathon was a spectacular day for the city and its economy.
Beyond the boost to local vendors, the hospitality sector and retail businesses, over £3.7 million were allocated to charities such as Alzheimer’s Charity, Cancer Research UK, British Heart Foundation and The Christie.
Over £32,000 was also raised for the Trafford Active Fund, with £1 from every paid entry to the Adidas Manchester Marathon and Manchester Half donated directly to the initiative that benefits local sports clubs and organisations through Trafford Council.
Better still, with City of Trees selected as the chosen ‘Green Runner’ charity, the eco-friendly drive saw roughly 7% of participants opt out of receiving either a finisher t-shirt, medal or both.
The money saved in production goes towards maintaining woodlands and wildlife across Greater Manchester.
Together you have raised over £3.7 million for charitable causes, adding even more meaning to those 26.2 miles 💕 Well done and thank you to all those who fundraised and donated! 🌟Tag us in those charity top pictures from last weekend 😍😍#ManchesterMarathonpic.twitter.com/5gsi6NtFzB
This year’s Manchester Marathon also helped produce some of the highest number of passengers on public transport in the city’s history, with a over 175,000 journeys made on Metrolink alone – the highest number of journeys ever recorded on a single day.
This was a 20% increaseon 2023’s race day (145k), spotlighting how the event continues to be more environmentally conscious as years go by.
With the 2025 adidas Manchester Marathon confirmed to be taking place on Sunday, 27 April next year – and over 12,000 places already sold – the city can already look forward to reaping the economic and social benefits of hosting one of Europe’s largest, flattest, friendliest and most-loved marathons.
Danny Jones -
6th July 2023 
