If you’re a fan of things in bread (and honestly, who isn’t) then there’s a new Italian sandwich dealer in town that you absolutely need to get down your neck.
Serving up some of the best butties we’ve had in a long time, it’s called Ad Maiora and is being run by a couple who are making absolutely everything out of a kitchen in their little Manchester flat.
Collected from a nondescript door on a Norther Quarter back street, we’re talking giant focaccia-style loaves generously stuffed with premium ingredients like ‘nduja, spicy Tuscan sausage, smoked scamorza, mortadella, burrata and red pesto.
The brainchild of Sardinian couple Daniela Steri and Enrico Pinna, all of their sandwiches are made using only top quality Italian ingredients with a total of nine different options to choose from.
From the vegan-friendly La Nonna (Italian hummus, roasted aubergine, olives, sundried tomatoes and rocket) to a huge array of different cheesy and meaty delights, fillings include parma ham, gorgonzola DOP, truffled brie, Milano salami and crumbled pistachios.
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Image: The Manc Eats
Image: The Manc Eats
Their bread is baked freshly by hand each morning using a tiny domestic oven, and they’re already baking up to 60 loaves of schiacciata (a traditional Tuscan flatbread) a day to keep up with the demand – putting just four in the oven at a time, over and over again.
On our visit, the pair tell us that they moved over from Sardinia to the UK six years ago and first tried living in London for a year (they say they hated it) before making the move up to Manchester.
In that time, they say they’ve fallen in love with the city of Manchester and with the Northern Quarter in particular.
Inspired by the brilliant food scene in their area, two months ago they both decided to pack in their jobs and pursue their own business instead – and haven’t looked back since.
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Image: The Manc Eats
Image: The Manc Eats
Previously, Daniela tells us she’d worked at hotel Dakota in housekeeping for three years whilst her partner, Enrico, had been employed at Ezra and Gil. Despite their hospitality experience, though, neither of them had made bread before.
That doesn’t seem to be holding them back, though, and demand for their sandwiches is rocketing as word spreads about the new homemade Italian butties for sale on a Manchester backstreet.
Available to order via Deliveroo for collection or delivery, use the code ADMAIORA5 to get a cheeky five pounds off your order courtesy of The Manc.
Feature image – The Manc Eats
News
Arrest made after 14-year-old boy found in critical condition on Market Street
Daisy Jackson
An arrest has been made after a teenage boy was found unresponsive on Market Street in Manchester city centre.
Detectives believe that the boy, 14, was approached by seven males who stole a designer jacket from him.
Following the altercation, he went into cardiac arrest and was rushed to hospital in a critical condition.
Thankfully, the teenager is continuing to recover well.
Detectives from Manchester City Centre Criminal Investigation Department confirmed that an 18-year-old male was arrested yesterday, Thursday 20 February.
He has been arrested on suspicion of robbery and remains in police custody.
Detective Inspector Mark Astbury of GMP’s City Centre Criminal Investigation Department, said: “We hope the victim can continue his recovery following what must have been a terrifying ordeal for him.
“Officers are fully investigating all aspects of this shocking incident that has left a man with serious injuries in hospital.
“Our work doesn’t stop here, we are continuing to investigate this incident and information from the public plays an incredibly important role in our investigations and I ask that the community keep talking to us and keep sharing their concerns with us so our teams can act.”
If you have any information, contact GMP 101 or 0161 856 4305 quoting log 2854 of 16/2/25.
Comedy is being prescribed instead of antidepressants as part of UK trials
Emily Sergeant
Trials are currently underway to see if comedy could be an alternative to antidepressants as a way to reduce NHS costs.
UK tech company Craic Health has secured important funding for its ‘comedy on prescription’ project that’s aimed at helping the Government work with the comedy industry, communities, and organisations on comedy-based social prescriptions in the hope that they can solve financial struggles within the NHS.
The groundbreaking scheme uses stand-up shows and workshops to help people who are isolated, lonely, and vulnerable.
Craic believes comedy is an ‘untapped opportunity’ to improve health and wellbeing, and has a goal to make comedy easier to access, so that it can help communities experience its mental health and social benefits.
To achieve this, the company has started trialling Comedy-on-Prescription experiences in the UK – starting in London, with the potential for expansion – which includes things like curated comedy panel game show events and workshops, and general stand-up comedy shows at some of the capital’s world-famous venues.
Comedy is being prescribed instead of antidepressants as part of UK trials / Credit: Wikimedia Commons
“Mental health issues like loneliness, isolation, and stress are more common than ever,” the company explains.
“So much so that it’s projected that by 2030, mental health problems, particularly depression, will be the leading cause of mortality and morbidity globally, [but] in this challenging world, comedy stands out as a universal language that breaks barriers.
“Research shows that comedy and laughter have powerful effects – they bring people together, create positive connections, and make life more enjoyable.”
Craic Health says that social prescribing, of which Comedy-on-Prescription is a part of, is all about inclusivity, which makes it making it suitable for people of all ages, backgrounds, and abilities.
Its focus is on personalised support, tailored to individual needs and preferences.
Georgina Pellant -
27th January 2023 
