Molly-Mae Hague has this morning announced that she has been appointed Creative Director of PrettyLittleThing for the UK/EU.
She has described it as “the biggest move in [her] career so far”.
The ex-Love Island star and influencer – who has millions of followers on social media – has been working with Manchester-based fashion brand PrettyLittleThing as a UK ambassador since her first clothing collection was released back in 2019.
PLT was also one of the first fashion labels Molly-Mae worked with as an influencer before she found fame on the ITV reality show.
In a statement announcing her appointment as Creative Director on Instagram this morning, Molly-Mae said: “I’m beyond ecstatic to announce that I am the new Creative Director of PrettyLittleThing for UK/EU.
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“This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role. PLT have had faith in me from the very start and to now be a Director within the business feels like a complete dream come true.
“I hope you’re all ready for my visions to come to life within this incredible brand.”
Molly-Mae has been teasing her new role to fans throughout the week.
The announcement comes after she shared with her followers on TikTok that she had treated herself to an 18-carat £37,000 Cartier bracelet, which features 204 diamonds, to celebrate “signing the biggest deal of my career”.
The purchases generated widespread conversation on social media yesterday, with the topic trending on Twitter and many keen to find out the nature of “the biggest deal”.
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Alongside confirmation of her appointment as Creative Director, Molly-Mae also unveiled her first exclusively-designed collection since stepping into her new role, adding on Instagram: “To celebrate this huge news, I’m bringing you without a doubt my best collection to date.
“I’ve worked on this collection now for so long and I’m beyond proud of it – I can’t wait to see you all in it.”
✨PrettyLittleThing By Molly-Mae✨ Our girl is BACK with her newest collection of the ULTIMATE ‘fits designed by @mollymaehague 💛 We’re also super excited to announce that Molly is officially our brand new Creative Director for UK & Europe 🤩👏
“This felt like a natural fit for us as Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand,” said Umar Kamani, CEO at PrettyLittleThing.
“We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”
Delays on M60 continue after man dies falling from bridge near Trafford Centre
Daisy Jackson
A man has tragically died after falling from a bridge on the M60, near the Trafford Centre.
Police closed the motorway in both directions at around 10am this morning as they responded to the concern for welfare.
The man was on Barton Bridge on the M60, but tragically fell and passed away at the scene.
The motorway was shut anti-clockwise between junction 12 for the M602 and junction 10, and on the clockwise carriageway between junction 9 and 11, with a huge diversion in place.
Although the motorway has reopened as the afternoon has worn on, disruption is ‘likely’ to continue for several hours yet.
National Highways is reporting up to two miles of congestion on the M60 around Barton Bridge.
In a statement released earlier today, a GMP spokesperson said: “Officers are currently responding to a concern for welfare on Barton Bridge on the M60, reported at around 9:40am today (Tuesday 31 March).
“The M60 remains closed in both directions while emergency services are in attendance. Significant delays are expected and drivers are advised to avoid the area where possible.”
GMP later added: “Earlier today, officers responded to a concern for welfare on Barton Bridge on the M60. The man sadly fell from the bridge and passed away at the scene.
“The road remains closed while enquiries continue. Please avoid the area and plan alternative routes where possible as disruption is likely to continue for the rest of the day.”
Molly-Mae Hague and adidas drop new collection inspired by matcha and iced lattes
Daisy Jackson
Today, adidas has finally released its hotly-anticipated parnership with Manchester-based influencer Molly-Mae Hague.
The social media superstar has collaborated with the sportswear giant for a limited-edition footwear collection inspired by matchas and iced lattes.
Molly-Mae and adidas Originals have just given fans a look at the shoes for the first time.
The star has curated a limited-edition collection of iconic Originals silhouettes – a Samba and a Superstar.
The first is the Samba Matcha shoes, a premium leather and suede shoe in a soft green colour, with double pink and white laces.
The other is a Superstar II Latte, which again features double laces in coffee-coloured hues, but in the iconic leather Superstar silhouette.
In behind-the-scenes footage of the design process on Molly-Mae’s Amazon Prime documentary series, Behind It All, she described them as ‘matcha cool girl in London’ shoes – and the vision has definitely come to life.
Molly-Mae said: “Seeing my creative vision come to life on two iconic adidas Originals silhouettes that have long been staples in my wardrobe is a true dream.
“Being so closely involved in the design process and creating products that feel fun, timeless, and an authentic extension of my own personal style has been the best experience.
“I am so excited to see how others style them in their own way.”
Steve Marks, VP Brand adidas UK commented: “At adidas, we partner with individuals who define style through authenticity and a deep-rooted connection to our brand.
“Molly-Mae’s relationship with adidas Originals has developed organically over time as a key advocate of the brand and this partnership represents a natural evolution – bringing her signature aesthetic to two of our most iconic silhouettes.”
The limited-edition adidas Originals x Molly-Mae collection drops in stores and online on 9 April, priced at £100 per pair.
Emily Sergeant -
26th August 2021 
