The price of more than a million train tickets are to be cut by up to 50% in April and May in efforts to ease the cost of living crisis.
But the move has drawn plenty of criticism from transport campaigners and commuters.
In what the UK government and the rail industry has dubbed the ‘Great British Rail Sale’ – which is a first-of-its-kind offer, and has been described as “unprecedented” – Transport Secretary Grant Shapps announced that from today, selected train tickets will now become half price and many others having “very substantial reductions”.
With this being the first time that multiple rail operators have come together to offer nationwide savings, the government says it hopes the move will help connect friends and families, boost UK tourism, and encourage green travel across the country.
Cutting the cost of rail travel will help “ease some of the pressure” on finances at a time when inflation is rising, the Department for Transport said.
ADVERTISEMENT
The discounted tickets have now gone on sale, with passengers eligible to travel for cut prices on certain off-peak and advanced fares between 25 April and 27 May.
They are being sold on a first come, first serve basis.
ADVERTISEMENT
To help with the cost of living, we're selling over 1 million rail tickets at up to ½ price for trips from 25 Apr to 27 May 🎫
After 2 yrs of living life virtually, the Great British Rail Sale🚆 starts today.
Some of the selected journeys where travellers can now make savings across the North include Manchester to Newcastle, which was £20.60 and is now £10.30, and York to Leeds, which was £5.60 and is now £2.80.
It will now only cost £22 to get from London to Edinburgh, £25 to get from London to Cardiff, and £5.25 to get from Wolverhampton to Liverpool.
Speaking ahead of the launch of the ticket sale, Transport Secretary Grant Shapps said: “For the first time ever, operators across the rail industry are coming together to help passengers facing rising costs of living by offering up to 50% off more than a million tickets on journeys across Britain.
ADVERTISEMENT
“There’s no better time to visit friends, family, or just explore our great country.”
Tickets can be purchased online from participating retailers.
The Great British Rail Sale is offering over a million train tickets for up to half price / Credit: Network Rail
While government officials said that the offering of half-price rail tickets was just “one of the ways” it was helping to support those affected by the growing cost of living crisis, after having said to be “listening to people’s concerns” and already previously announcing measures to defer energy costs and offer Council Tax discounts for some households – but the move has still drawn a fair bit of criticism this morning.
The Great British Rail Sale has been critiqued on a number of factors, but primarily, for not helping commuters who are facing increasing travel costs.
ADVERTISEMENT
Labour’s shadow transport secretary Louise Haigh was among those critiquing the scheme, taking to Twitter this morning to say that while the discounts this spring will be “small comfort to passengers” after years of “soaring fares”, it’s not enough.
“A decade of brutal Tory fare hikes have priced people off our railways,” she continued.
“This temporary respite will be small comfort to passengers who had thousands taken out of their pockets from soaring fares since 2010, and the decision to end the sale just before half-term will mean many families face the same punishing costs over the holidays.”
“The Tories can’t solve the cost of living crisis, because they created it,” she concluded.
Cutting the cost of rail travel will help “ease some of the pressure” on finances at a time when inflation is rising, the DfT said / Credit: Flickr
The Campaign for Better Transport has also expressed criticism, adding that it had been pushing for action to improve passenger levels for months.
ADVERTISEMENT
Although the group welcomed the move by the government, Norman Baker, its chief executive’s adviser and former transport minister, said to the BBC: “It can show the Treasury that the way to increase income is to cut fares, not keep ratcheting them up and driving people off the railway.”
“This initiative, though very welcome, is but a first step,” he added.
He then called for an end to annual fare rises, and a review of tickets and travel patterns following the rise of hybrid working during the COVID-19 pandemic.
Acknowledging that the sale does not include peak fares and will therefore not be of much use to those commuting, Mr Shapps told Sky News that “it does cover quite a large number of tickets”.
ADVERTISEMENT
He said he believes the scheme will be “widely welcomed by a large number of people”.
Manchester City announce freeze on season ticket prices and change ticket transfer policy
Danny Jones
In a welcome bit of news for Manchester City supporters, the club have announced another freeze on season card prices, as well as a change to a controversial policy surrounding ticket transfers.
A big bonus ahead of next term and what could still prove to be a blockbuster end to the 2025/26.
Confirming the news in a statement released on Friday, 24 April, Man City announced that they will be maintaining the current cost of season tickets for at least another campaign.
Sharing the information on social media, the update by and large has been met with a warm reception, with fan groups such as City Matters, various branches of the official Man City Supporters Clubs, and the likes of the 1894 Group welcoming the decisions.
Following extensive consultations with its fan engagement network, City Matters, Manchester City can confirm its approach to pricing for the 2026/27 season.
The post reads as follows: “Following extensive consultations with its fan engagement network, City Matters, Manchester City can confirm its approach to pricing for the 2026/27 season.
“Prices for renewing general admission season tickets and Premier League match-by-match tickets for junior and adult Matchday Members will be retained at the same rate for a third consecutive season.
“The Club has taken the approach in recognition of the extraordinary accumulated impact of the current cost of living pressures on fans and their families.”
City have also now informed Etihad Stadium matchgoers of the latest info regarding several other ‘significant’ choices and changes.
Besides paying the same price for their seat upon renewal, the cost of ‘match-by-match’ tickets will also stay at the same rate for juniors and adults, and they will also be introducing a new category for selected mid-week Premier League home games, starting from £25 for 18+ visitors.
Although annual adult matchday membership has increased by £3, juniors haven’t changed, and another 4,000 new ‘Flexi-Season Tickets’ – with 50% ringfenced for juniors – are set to be introduced as part of the home ground’s expansion and their “commitment to future generations of Cityzens”.
The 1894, who have been vocal against the club and mobilised as part of multiple peaceful protests in recent times, shared a lengthy response of their own:
Perhaps just as crucially, though, following extensive consultation with City Matters, the previously unpopular ticket transfer policy has been simplified. Ahead of next season, matchgoers will be able to list up to a total of 18 family members and friends, regardless of their membership status.
City fans will also be able to do this at any point throughout the year if they are unable to attend a match. You won’t hear any complaints when it comes to this one.
Reflecting on the productive discussions, fan representatives said: “City Matters is delighted with the Club’s ticketing announcement and the decisions that have been made, both in relation to Season Ticket and Match-by-Match prices as well as the simplified ticket transfer policy.
“Over several months, we have worked closely and constructively with the Club, taking part in positive dialogue with them, sharing a wide range of views from within our fan base on ticketing-related topics.
“The outcome that the Club and City Matters have delivered together demonstrates the real and positive impact that City Matters has as the Club’s official fan network.
“We would like to thank the Club for delivering on our priorities, showing once again that there is a clear understanding of the needs of fans and a commitment to acting in their best interests.”
There might still be somewhat of a bittersweet end coming very soon, but at least there’s stuff coming that can still be celebrated.