Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.
Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.
Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.
Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.
He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.
ADVERTISEMENT
The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.
Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.
ADVERTISEMENT
He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.
This is for the 3.8 million lives that were ignored.
The freelancers and the self employed.
The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area. pic.twitter.com/saFTL5Jolr
He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.
During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.
ADVERTISEMENT
“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’
“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.
“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”
Sacha Lord has plastered adverts of Rishi Sunak all over Manchester. Credit: TwitterOne of the Rishi Sunak advert trucks driving around Manchester. Credit: Sacha LordDigital trucks driving loops around the Tory Conference also show the adverts. Credit: Twitter, Sacha Lord
Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.
“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.
ADVERTISEMENT
“Wave if you see one…”
It’s the most perfectly passive-aggressive move of all time, this.
One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”
Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”
Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”
Premier League Darts is returning to Manchester’s AO Arena in 2027
Lydia Mastrolonardo
Premier League Darts is confirmed to be returning to Manchester next year.
Now’s your chance to see the youngest world champion in darts history, AKA Warrington’s very-own Luke ‘The Nuke’ Littler, show us how it’s done, as next year’s BetMGM Premier League Darts lineup has just been announced this week – with various dates confirmed across 17 different cities in the UK and Europe.
And Manchester is one of those cities, as the AO Arena has shared that they are set to host an evening next April, and we couldn’t be more excited about it.
This means that we will be lucky enough to witness the biggest names in world darts all under one roof, including headliners Gian van Veen and Luke Humphries, as well as Littler.
Manchester is the only northern city to get the pleasure of hosting the event next year, as Liverpool is also on the lineup, as is Leeds, Sheffield, and Newcastle, while elsewhere in the UK, the stars will travel to Glasgow, Birmingham, London, and several other major locations.
BetMGM Premier League Darts is to be held on Thursday 8 April at the AO Arena in Manchester, and to avoid being disappointed, fans are advised to register for presale ticket access.
Following a successful season of events in 2026, tickets are expected to be like gold-dust, so don’t say you haven’t been warned.
To access the first wave of tickets, fans must become an active PDCTV Annual Member before 23:59pm on Friday 9 October. Alternatively, general sale is on Thursday 22 October 2026, but make sure not to hang about.
Featured Image – Sandro Halank (via Wikimedia Commons)
News
Andy Burnham wants to scrap the ‘unfair’ ban on drinking alcohol in football stands
Emily Sergeant
Andy Burnham has claimed he wants to scrap the ‘unfair’ ban on fans getting to drink alcohol in football stands.
It’s a ban that’s been in place in the top five tiers of men’s football since 1985, when fears over violence and hooliganism were at their height, but now the Prime Minister has raised the question of whether drinking in football stands – or ‘drinking in sight / view of the pitch’, as it’s known formally – is actually unjust, due to the fact that same rules don’t apply to fans of other sports.
“I don’t think it’s fair for football fans to be singled out in that way,” Andy Burnham has declared this week, grabbing headlines in the process.
He continued: “I think that legislation dates to an era where football was very different, and I do believe there is a case to remove that discrimination.
“I’m not going to back away from what’s been a long-held view of mine. I don’t see how it can be fair that some supporters of one sport can be treated differently.”
The Prime Minister’s comments have been met with mixed response.
Andy Burnham wants to scrap the ‘unfair’ ban on drinking alcohol in football stands / Credit: James Kirkup | Julia Nastogadka (via Unsplash)
The Football Supporters’ Association (FSA), for example, has very much welcomed the idea, saying that it ‘totally agrees’ the legislation is ‘outdated’ and ‘deserves to be reviewed’.
Tom Greatrex, chair of the FSA, said in a statement: “The FSA has always argued that it’s unfair to criminalise football fans for having a pint while watching the match – especially since you can sit in the same seat drinking alcohol whilst watching an Oasis gig or rugby league.”
However, on the flip side, the UK Football Policing Unit said it would be ‘incredibly rash’ to change the rules without proper consultation.
“Other sports simply don’t see the violence and criminal behaviour from their supporters that football does, albeit a minority, with alcohol often playing a significant part in violent and disorderly behaviour,” it said in a statement on the matter.
The Prime Minister did state in his initial proposition though that ‘there are different ways it could be done’, hinting that it could be done ‘on a trial basis’ perhaps.
The English Football League (EFL) added that it would be ‘receptive to discussions around reviewing current legislation and permitting alcoholic drinks within view of the pitch’.
No formal details on a review have been confirmed as of yet, so fans are encouraged to stay tuned for updates in due course.
Daisy Jackson -
1st October 2023 
