Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.
Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.
Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.
Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.
He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.
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The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.
Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.
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He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.
This is for the 3.8 million lives that were ignored.
The freelancers and the self employed.
The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area. pic.twitter.com/saFTL5Jolr
He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.
During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.
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“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’
“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.
“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”
Sacha Lord has plastered adverts of Rishi Sunak all over Manchester. Credit: TwitterOne of the Rishi Sunak advert trucks driving around Manchester. Credit: Sacha LordDigital trucks driving loops around the Tory Conference also show the adverts. Credit: Twitter, Sacha Lord
Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.
“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.
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“Wave if you see one…”
It’s the most perfectly passive-aggressive move of all time, this.
One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”
Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”
Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”
UK Government announces £100 fines for ‘antisocial behaviour’ on public transport
Emily Sergeant
The Government has today announced plans to tackle antisocial behaviour on public transport.
In a bid to crackdown on loud music, littering, vaping, and other threatening behaviour on buses and trains, guidance was issued by the Government today for local authorities to prosecute and even issue fines of up to £100.
For many, playing audio out loud on public transport – also known as ‘loudcasting’ – has become one of modern life’s most irritating parts of the daily commute, but now, a new national campaign is aiming to encourage rail passengers, in particular, to ‘share the carriage, not the noise’ to improve the journey experience for all.
This will include reminders of the rules in place on the rail network and, if a passenger refuses to stop when asked by authorised rail staff, they can be removed from the train at the next station or face fines up to £1,000.
On buses, however, the powers for authorities were already made possible by the Bus Services Act 2025, meaning all local transport authorities in England are able to set and enforce their own rules.
Authorised officers – including transport safety officers and the police – will be responsible for enforcement, rather than bus drivers themselves, and they will be tasked with a three-step approach to deal with incidents. They will need to:
Engage with the person
Explain the rules and their impact on other passengers
Take enforcement action if they refuse to comply
“We’ve all been on the train when someone starts blasting music or videos from their phone,” commented Prime Minister Andy Burnham.
“It gets on your nerves and can quickly spoil the journey, so we’re launching a nationwide campaign reminding passengers to use headphones on trains. On top of that, we’re giving local leaders new powers to tackle loud music, vaping and littering on buses.
“It’s a simple thing, but one that will make journeys that little bit better for all of us.”
Ben Plowden, Chief Executive at the Campaign for Better Transport, added: “Antisocial behaviour is not just irritating, it can be a real deterrent to people using public transport – especially people with different accessibility requirements.
“If these new powers are properly and visibly enforced, they should help everyone feel safe and comfortable on public transport and enjoy the ride.”
Featured Image – Northern
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Police provide update after stabbing of 14-year-old boy at Manchester Arndale carpark
Emily Sergeant
Police have provided an update following the stabbing of a young boy in Manchester city centre over the weekend.
At around 3:15pm this past Saturday afternoon (17 October 2026), officers from Greater Manchester Police (GMP) were called out to reports of a stabbing on the ninth floor of the Arndale carpark in Manchester city centre.
Emergency services attended the scene, and a 14-year-old boy was taken to hospital with injuries consistent with a stab wound.
Thankfully, the victim’s injuries are not believed to be life-threatening or life changing, but an investigation and enquiries are ongoing.
Detective Inspector Sam Jones, of GMP’s City of Manchester District CID, said this will ‘understandably’ cause concern, but has assured the public that police believe this to be an ‘isolated incident.
“Detectives at the scene are working extremely hard to process the scene with Crime Scene Investigators,” explained DI Jones in an update statement issued.
“The car park is expected to be closed for several hours, so we ask for your understanding and patience whilst we gather evidence to bring these offenders to justice.
“Detectives and Officers will be in the area today to speak with local businesses and members of the public to provide reassurance. This is believed to be an isolated incident with no risk to the wider public.
“Greater Manchester Police are committed to diligently investigating all knife crime and bringing offenders to justice, and we are asking for anyone with information about this incident to come forward to assist with our enquiries.”
Anyone with information is asked to contact police on 101, quoting log 2050 of 17/10/2026, or via the LiveChat function. Alternatively, contact Crimestoppers anonymously on 0800 555 111.
Daisy Jackson -
1st October 2023 
