Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.
Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.
Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.
Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.
He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.
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The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.
Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.
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He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.
This is for the 3.8 million lives that were ignored.
The freelancers and the self employed.
The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area. pic.twitter.com/saFTL5Jolr
He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.
During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.
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“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’
“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.
“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”
Sacha Lord has plastered adverts of Rishi Sunak all over Manchester. Credit: TwitterOne of the Rishi Sunak advert trucks driving around Manchester. Credit: Sacha LordDigital trucks driving loops around the Tory Conference also show the adverts. Credit: Twitter, Sacha Lord
Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.
“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.
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“Wave if you see one…”
It’s the most perfectly passive-aggressive move of all time, this.
One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”
Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”
Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”
Tribute paid to man ‘loved by so many’ stabbed to death in Levenshulme
Daisy Jackson
The brother of a man stabbed to death in Levenshulme has paid a heartbreaking tribute to him.
Zherko Rasul Osman was just 24 years old when he was fatally wounded in an incident on Chapel Street on Saturday evening.
Despite the best efforts of emergency services personnel, Zherko sadly died at the scene.
Now, his brother has paid tribute to him, saying he was ‘someone who was loved by so many’.
The touching tribute reads: “My brother was a kind, friendly and loving person who never looked for trouble or wanted to harm anyone.
“He was loved and respected by his friends, his mates and the neighbours in the community where he lived. He had a good heart and would always be remembered for the warmth and happiness he brought to those around him.
“His life was taken so suddenly and for no reason, leaving a pain and emptiness that words cannot describe. We are heartbroken that someone who was loved by so many is no longer here. He deserved to live his life and make memories with the people he loved.
“He will never be forgotten. His smile, his kindness and the memories we shared with him will stay in our hearts forever. We love you, and we will miss you every single day.”
Zherko Rasul Osman suffered serious stab wounds on Chapel Street in Levenshulme at around 7.06pm on Saturday 15 August.
A 23-year-old man has been arrested on suspicion of murder, and he remains in custody for questioning. A 27-year-old man who had also been arrested on suspicion of murder remains on bail pending further enquiries.
Officers continue to make progress as the investigation continues. It is believed this was an isolated incident with no wider threat to the public.
Police are urging anyone who may have information to please report it through the dedicated online portal HERE.
Anyone in the Chapel Street area around the time of this incident, or who has mobile phone, CCTV, Ring doorbell or dashcam footage can contact police on 0161 856 9008 quoting the log number 2983 of 15/08/2026.
Alternatively contact independent charity Crimestoppers anonymously on 0800 555 111.
Government launches £442m drive to get rough sleepers off streets before Christmas
Emily Sergeant
Prime Minister Andy Burnham has launched a £442m drive to get rough sleepers off the streets before Christmas.
Learning from ‘innovative’ approaches put into place during the pandemic, the Government has announced that new accommodation will be rolled out across England this winter, as well as offering practical help with housing, health, and other needs to support people to build a more stable life for themselves in the future.
The new commitment to offer everyone a route off the streets this Christmas, along with boosted funding, reflect the Andy Burnham‘s national drive to make ‘real change’ and get everyone playing their part in ending rough sleeping.
Not only will these plans change the lives of rough sleepers, but it’s also said they will have huge benefits for the country as a whole.
Research from homelessness charity Crisis suggests that by preventing 40,000 people from becoming homeless for a year, taxpayers could save around £370 million.
The Government has launched a £442m drive to get rough sleepers off the streets before Christmas / Credit: Number 10 Press Office | Jon Tyson (via Unsplash)
As well provisions to get people off the streets, and the intensive ‘wraparound’ support, the newly allocated funding will also help local areas deliver more than 1,000 ‘settled’ homes over the next three years, it has been confirmed.
Areas facing the greatest pressures will receive the largest share of support.
Working alongside councils, Mayors will play a leading role in driving local action to end rough sleeping, and will be tasked with making decisions that are right for their communities to deliver help where it’s needed most.
The Prime Minister says he ‘won’t accept’ rough sleeping any longer. He commented: “No one should have to bed down in a doorway or outside a station, but we’ve seen it for so long that it feels like Westminster has started to accept it.
“That’s why my first instruction as Prime Minister was to end rough sleeping, and it’s why today we’re getting started with a national drive to get everyone in for Christmas. We did it in the pandemic, we can do it again. But it needs all of us.
Daisy Jackson -
1st October 2023 
