Sacha Lord fills Manchester with enormous adverts shaming Rishi Sunak as Tory Conference begins

Welcome to Manchester, Rishi...

Daisy Jackson Daisy Jackson - 1st October 2023

Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.

Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.

Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.

Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.

He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.


The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.

Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.


He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.

He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.

During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.


“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’

“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.

“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”

Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.

“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.


“Wave if you see one…”

It’s the most perfectly passive-aggressive move of all time, this.

One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”

Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”

Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”


Bravo, Sacha Lord.

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Featured image: X, @sacha_lord