Sacha Lord has publicly shamed Rishi Sunak by plastering enormous digital adverts all over Manchester, right as the Conservative Party Conference takes place.
Lord has even paid to take over the largest screen in the city centre, which happens to be directly above where the Tory Conference is being held.
Roving digital advertising trucks are also circling the area as a stark reminder to the PM of his actions during his time as Chancellor in the pandemic.
Sacha Lord, Parklife and WHP boss as well as Greater Manchester’s Nighttime Economy Adviser, has said that the adverts are for ‘3.8 million lives that were ignored’ when Covid halted the events industry.
He has once again called out Sunak for providing no financial support to all the freelancers whose work vanished practically overnight.
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The adverts themselves show a grinning Sunak, his eyes edited red, with the words ‘I ignored 3.8 million self-employed because they didn’t vote Tory’.
Sacha has then released a video where he reminded people of an interview where Sunak said those who were left without financial support ‘probably were not Conservatives in the first place’.
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He again outlined the heartbreaking reality that so many people in hospitality and events faced in 2020 and 2021 when the industry collapsed.
This is for the 3.8 million lives that were ignored.
The freelancers and the self employed.
The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area. pic.twitter.com/saFTL5Jolr
He said in his video: “I’ve taken out the largest digital screen in the city centre, which is directly above the Tory conference, for the entire duration of the conference.
During the pandemic, we witness the complete and utter decimation of the events industry. Freelancers left with no financial support whatsoever. I witnessed families break up, marriages dissolve, houses repossessed. I also know two people who took their own lives. They simply could not live riddled with so much debt.
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“There were in total 3.8 million self-employed people who were left to fend for themselves. And at the time none of us could work out ‘why is the Chancellor doing this?’
“And we now know the reason why he left 3.8 million people out to dry. The reason being, he didn’t believe they would vote Conservative. He put politics before lives. So if you were one of those people who were excluded and had your life ruined, this is for you.
“This must never, ever happen again. It’s a disgrace, and we should never forget the injustice that these people suffered.”
Sacha Lord has plastered adverts of Rishi Sunak all over Manchester. Credit: TwitterOne of the Rishi Sunak advert trucks driving around Manchester. Credit: Sacha LordDigital trucks driving loops around the Tory Conference also show the adverts. Credit: Twitter, Sacha Lord
Sacha Lord then wrote: “This is for the 3.8 million lives that were ignored. The freelancers and the self employed.
“The Conference are trying every trick to have this taken down…so I’ve just deployed large digital vans as well, to keep circling the area.
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“Wave if you see one…”
It’s the most perfectly passive-aggressive move of all time, this.
One person replied to Sacha: “THANK YOU! This directly affected my partner and I know the stress and strain it put on him and many people in his industry. Too many people just want to ignore that this happened. The light you continue to shine on this is absolutely phenomenonal. Again, THANK YOU.”
Another said: “Excellent work yet again. Keep it up, @Sacha_Lord! While a few got very rich during that horrible year of Covid, freelancers, self-employed and hospitality were largely hung out to dry by the govt, who now absolutely must bring VAT down to 10% for hospitality, @CampaignforPubs.”
Someone else shared: “I was one of the Excluded. Too long out of employment and not long enough self-employed. I fell between the cracks of the financial support and had to fend for myself.”
Chester Zoo named one of England’s most popular tourist attractions with 1.9m visitors
Emily Sergeant
Congratulations are in order, yet again, for Chester Zoo… as this time its been one of England’s most popular attractions.
Merely months after being named the UK’s best zoo for the second year running, thanks to receiving more than 11,000 ‘excellent’ reviews from TripAdvisor, Chester Zoo has now got itself another prestigious title, as a major VisitEngland (VE) report has ranked it the third most-visited ‘paid for’ attraction in England – and the most visited outside of London.
The national tourist board for England gathered information from a total of 1,373 attractions across the country, and ranked the UK’s biggest charity zoo as the third overall in terms of popularity, with a whopping 1.9 million visitors in 2024 alone.
The Tower of London took top spot with 2.9 million visitors, while the Royal Botanic Gardens at Kew was second place with 2.3 million visitors.
When it comes to free attractions, on the other hand, it wad the British Museum that claimed the top spot with 6.5 million visitors, while the Natural History Museum (5.9 million visitors) took second place, and the Tate Modern (4.6 million visitors) got third.
So as you can see, the south and London in particular is a pretty dominating force in England’s tourism industry – which is why it’s even more impressive to see Chester Zoo ranked so highly.
The new VE title also comes after the zoo was recently given £4 million of lottery funding to help ‘transform’ the local environment and restore wildlife habitats across the Cheshire and wider North West region.
Not only that, but if course follows Chester Zoo’s unveiling of its new immersive experience named Heart of Africa, which is the the largest zoo habitat ever created in the UK and is home to 57 iconic African species.
Chester Zoo has been named one of England’s most popular tourist attractions with 1.9m visitors / Credit: Chester Zoo
“As a major international wildlife charity, everything we do is focused on supporting global conservation,” commented Chester Zoo’s Commercial Director, Dom Strange.
“Whether it’s caring for highly-threatened animals and plants, making scientific discoveries, influencing Government environmental policies, impacting the National Curriculum to better connect young people with nature, or our conservation efforts in around 20 countries, we’re fully committed to protecting endangered species for the future.
“But none of this would be possible without our visitors.
“Every person who comes to the zoo for a fun and inspiring day out is helping to fund our vital work, so we want to say a heartfelt thank you to everyone who has supported us and helped us to rank so highly in VisitEngland’s latest report.”
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Manchester Museum saves a ‘national treasure’ to ensure it stays in the UK
Emily Sergeant
Manchester Museum has made a stunning new addition to its natural history collections, and in the process has ensured a ‘national treasure’ stays in the UK.
Not long after claiming the coveted title of European Museum of the Year for 2025, Manchester Museum has done it again – this time working together with John Rylands Library to acquire Henry Dresser’s unique personal copy of his anthology A History of the Birds of Europe so that this ‘invaluable resource’ can remain in the UK for future generations.
The beautifully-illustrated collection of books provide an important historical record to help understand how and why bird populations have changed over time.
Dresser’s personal copy is heavily-annotated with personal notes and observations.
These books are deemed to be of ‘outstanding significance’, not only for scientific purposes but also for their aesthetic value, as they have also been illustrated by some of the leading wildlife artists of the day.
The volumes were recognised as a national treasure by the Reviewing Committee on the Export of Works of Art and Objects of Cultural Interest, which is supported by the Arts Council, and this meant that the Government placed a temporary export deferral on them to allow time for UK buyers to raise the funds to keep them in the country.
Brilliantly, the acquisition of these books reunites them with Dresser’s own bird specimens that are already cared for by Manchester Museum, including species such as the Slender-billed curlew, which is now believed to be extinct.
The now-extinct species’ presence in both Dresser’s beautifully-annotated volumes and the ornithological collections at Manchester Museum highlights the vital role that historical records play in tracking biodiversity loss over time to uncover the long-term impact of environmental change.
Manchester Museum has saved a ‘national treasure’ to ensure it stays in the UK / Credit: Manchester Museum
“Threats to the natural world and biodiversity have never been greater and while this anthology has historical value, it also speaks to the urgent issues of the present,” commented Esme Ward, who is the Director of Manchester Museum.
“These books are breathtakingly beautiful, and by bringing them together with natural history collections, we believe they will not only provide scientific benefit, but also capture the hearts of future ornithologists and conservationists.”
A History of the Birds of Europe will be officially unveiled at a private view on Friday 27 June, before being displayed to the public for the first time in Manchester Museum’s ‘Living Worlds’ gallery from Saturday 28 June 2025 right through until Sunday 25 January 2026.
Daisy Jackson -
1st October 2023 
