Dozens of companies in the UK are to today begin taking part in the world’s biggest four-day work week trial.
With over 70 companies and 3,300 workers from firms spanning a variety of industries – including banking, hospitality, care, IT, software training, and even animation studios – the new trial will see staff given 100% of their pay for 80% of their time on the understanding that they maintain maximum productivity over the four days.
The six-month trial is organised by 4 Day Week Global, which is working in partnership with think tank Autonomy, the 4 Day Week UK Campaign, and a number of university researchers from Oxford, Cambridge, and Boston College.
Researchers will measure the impact on productivity and the wellbeing of staff, and also look at how a four-day working week affects the environment and gender equality.
Speaking on the start of the trial today, Joe O’Connor – CEO of 4 Day Week Global – said: “As we emerge from the pandemic, more and more companies are recognising that the new frontier for competition is quality of life, and that reduced-hour, output-focused working is the vehicle to give them a competitive edge.
“The impact of the ‘great resignation’ is now proving that workers from a diverse range of industries can produce better outcomes while working shorter and smarter.”
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Dozens of companies in the UK are to today begin taking part in the world’s biggest four-day work week trial / Credit: Jose Losada (via Unsplash)
Juliet Schor, professor of sociology at Boston College, and lead researcher on the pilot, also said that the four-day week is generally considered to be a “triple dividend policy” as it helps employees, companies, and the climate.
One of the companies taking part in the trial is Charity Bank, with its Chief Executive Ed Siegel saying the move to a four-day week “seems a natural next step” following the COVID-19 pandemic.
He explained: “We have long been a champion of flexible working, but the pandemic really moved the goalposts in this regard.
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“For Charity Bank, the move to a four-day week seems a natural next step.
The 4-day week pilot starts tomorrow! 🥳
For the next 6 months more than 3000 UK workers will enjoy the equivalent of a standard bank holiday every single week.
And the best thing about it? This could be the future of work for everyone.
“The 20th-century concept of a five-day working week is no longer the best fit for 21st-century business. We firmly believe that a four-day week with no change to salary or benefits will create a happier workforce and will have an equally positive impact on business productivity, customer experience and our social mission.”
Manchester Airport announces direct flights to Las Vegas from 2024
Emily Sergeant
Manchester Airport has announced that passengers will once again be able to catch a direct flight to Las Vegas from next year.
The bright lights of the fabulous Las Vegas are calling.
When it comes to non-stop flights, those jetting off on holiday from Manchester Airport currently have over 169 exciting destinations in 50 countries to choose from – but now, you can add the party capital of the US to that list, as Virgin Atlantic has confirmed that its latest direct route from the Northern hub is Las Vegas.
The Nevada hotspot has always been a popular travel destination, not only because of its legendary nightlife scene, but also thanks to the fact it provides a gateway to the wide range of attractions in America’s West.
The stunning scenery of the Grand Canyon and Yosemite National Park, the Pacific Highway, and the major cities of San Francisco, San Diego, and Los Angeles, are all within reaching distance from the desert city – which is presumably why Virgin Atlantic has chosen it as its next direct route from Manchester.
🚨✈️ Flights from Manchester to Las Vegas are returning with @VirginAtlantic 🎉
Operating on their newest Airbus A350-1000 aircraft, passengers will be able to choose from 3 flights a week from June 2024, with tickets going on sale from July 2023.
Starting from 2 June 2024, three flights a week will depart from Manchester Airport Las Vegas.
Flights to Las Vegas will operate on Virgin Atlantic’s newest Airbus A350-1000 aircraft, and will be added to the US routes already available through the airline from Manchester Airport to Orlando, New York, and Atlanta
The new Las Vegas route makes Manchester the only airport in the UK outside London to fly directly to America’s West Coast.
“It’s hugely exciting to see the return of Virgin Atlantic’s direct service to Las Vegas, which has always been one of our most popular long-haul routes,” Manchester Airport’s Managing Director, Chris Woodroofe, said of the new flight destination.
Manchester Airport announces direct flights to Las Vegas from 2024 / Credit: WallpaperFlare
“As the UK’s global gateway in the North, it’s great to work with airline partners like Virgin Atlantic to connect the region directly to as many destinations around the globe as possible.
“I am sure this service will be really popular with passengers and we look forward to continuing our work with Virgin Atlantic to further grow its route network from its Northern home in Manchester in the years to come.”
Manchester City named the most valuable football club brand in the world
Danny Jones
Manchester City have been named the most valuable football club brand in the world, topping the Brand Finance Football 50 Report for the first time in their history.
Following yet another successful season punctuated with a fifth Premier League title in six years, another FA Cup following their historic Manchester derby victory and potentially a first-ever Champions League trophy in just a few days’ time, the club has arguably never been in a stronger position.
In monetary terms, it is a simple fact: according to this year’s Brand Finance Football 50 report, Man City’s brand value has grown 34% since the COVID-19 pandemic, rising to more than £1.3 billion and overtaking European giants Real Madrid to become the most valuable club in world football.
Despite Man United being named the most valuable club in the Premier League according to Forbes’ latest rankings at the start of this month, this report suggests that Man City took in the most revenue on a global scale, reaching their all-time high notwithstanding the pandemic recovery period.
Further backing up the numbers, City also topped Deloitte’s Money League for the second year running after announcing a record revenue of £613 million and profits of £41.7 million, the latter being more than double the previous Club record — and that was before the two most recent major honours. Crikey.
Elsewhere in the report, United did jump back above Liverpool into fourth overall, with Arsenal seeing the most growth over the last year following an impressive runner-up season. As for around Europe, PSG leapfrogged German giants Bayern Munich, and AC Milan are said to be the fastest-growing Italian club.
The City Football Group’s Chief Operating Officer, Roel de Vries, said the following after the announcement: “Being recognised as the world’s most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years.
“This achievement recognises the evolution of not just the brand, but the Club as a whole. The Club has been performing consistently and has broken records on and off the pitch this season…
“As we look to the future, we want to keep investing in the right things – our football talent, the city of Manchester and our local community, infrastructure and fan experience. We have a proven track record of innovation and are excited for the next chapter in this Club’s great history.”
Pep Guardiola and his squad are now just one game away from winning the treble, an achievement which would not only see them join an exclusive club of just seven teams to do so, such as United’s famous 1999 team, but would no doubt see their value skyrocket even further. Can they do it?
Emily Sergeant -
6th June 2022 
