Viral fitness brand Gymshark continues to go from strength to strength as they are now set to open a brand-new shop at The Trafford Centre next year.
One of the most well-known gym-wear brands on the planet right now, the company started by a student in the confines of his garage and bedroom back in 2012 is now opening just their third-ever brick-and-mortar location in the ever-busy shopping mall as their ‘IRL’ presence grows.
While it began as an online-only brand and will remain one of the most popular digital retailers for athletic apparel, with more than 10 million customers and a following of nearly double that amount on social media, it’s a pretty safe bet this store will be a welcome addition to The Trafford Centre.
Scheduled for a summer 2025 opening, this will be Gymshark‘s first location in the North so, naturally, they simply had to pick Manchester.
Gymshark Women is its own sub-brand.A glimpse at one of their two existing London locations.(Credit: Supplied)
Set to open a 7,500-square-foot unit on Upper Peel Avenue, the new Gymshark site will become home to all of their high-quality activewear, featuring a vast range of sizes, colours and styles to suit all.
There is also set to be a number of exclusives available only at the Gymshark Trafford Centre.
Building on an already strong and long-standing relationship with the city – with Manchester hosting one of the first-ever community meet-ups in the city during their early days and greeting thousands of gymgoers to Manchester Central in 2023 at its first post-Covid event, Lift MCR – it’s a natural marriage.
Having also recently opened a small space in Selfridges in Trafford Centre to great acclaim, General Manager of Wholesale and Retail, Hannah Mercer, says: “We’re a Brummie brand, but we look to Manchester as something of a big brother with its heritage for graft, discipline and authenticity.
She goes on to add: “It’s why we’ve had so many wonderful moments in the city […] whenever we’ve landed here, it’s been incredible. We’ve also done so much in Manchester because we know how passionate the community here is about the gym and fitness […] In short, we love Manchester and can’t wait to open our doors to our Northern community next year.”
When taking into account their ever-growing workforce and group of influencers and/or sponsored athletes, not to mention they now reach a total of 230 countries, it’s fair to say this will be a very popular arrival to the nearby shopping complex.
Simon Layton, Centre Director at Trafford Centre, said of the announcement:“Gymshark is an impressive British success story with a global following, so we’re excited to welcome their first Northern, standalone store right here at Trafford Centre.
“With the activewear and athleisure market continuing to thrive, we’re confident that Gymshark will prove to be extremely popular with our visitors.”
As founder Ben Francis reiterates with every evolution of the company, “Gymshark isn’t a sports brand or an athleisure brand, it’s a gym brand. [It] prides itself on being the brand for creating the tools to help everyone achieve their very best in the gym, not just from the clothing it sells, but from the community it has built around it.”
Featured Images — Gymshark press images (supplied)
Shopping
Sale Sharks drop Haçienda-inspired away kit for the 2025/26 season
Danny Jones
Local rugby side Sale Sharks have just released their new away kit for the 2025/26 season, taking inspiration from Manchester’s legendary nightclub, The Haçienda.
The Greater Manchester club have a great run with Macron as their suppliers, with the Italian sportswear manufacturer coming on board in 2021, but this might be one of their best shirts yet.
After teasing the latest jersey with a ‘This is OUR NORTH’ trailer on Wednesday, 20 August, ahead of the Premiership Rugby season getting underway next month, supporters were excited to see what the pair had come up with for their latest design.
Turns out, they had every reason to be, as the 25/26 Sale Sharks kit has gone down as an instant hit, with the rich, almost wine coloured number integrating that iconic Haçienda pattern.
With Sharks men’s and women’s stars Carmen Castellucci, recent signing Nathan Jibulu, Nikita Prothero, Sam Dugdale, and Ernst van Rhyn all getting involved for the kit reveal, the new away shirt went on sale this Thursday morning (10 Aug).
Aside from the recognisable chevron pattern, which nods to the famous Mancunian music venue and the city’s storied clubbing scene, the launch video was filmed within a special exhibition in honour of the man behind The Haçienda and co-founder of Factory Records, the one and only Tony Wilson.
Plenty of tourists have visited the city to see the Tony Wilson Exhibition at the Smolensky Gallery – the showcase having just ended this past July – but this short shoot looks to help extend the celebrations of his legacy.
As for the kit itself, Sale Sharks and Macron have gone for another very Mancunian colour scheme, it would seem, choosing magenta and Bordeaux hues as a tribute to another one of our most famous creations: Vimto.
You’ve just got to love a kit with multiple hometown references.
It might not be full-on black and yellow (Man City already did that a couple of years ago), but it’s still an eye-catching pattern and colour combo.
Other little touches that will no doubt please fans include the embossed print depicting a shark fin at the bottom of the shirt and the date 1861 – the year the rugby union team was founded.
While plant-based ‘super food’ sponsor BOL takes pride of place in the front of the female jerseys, the men’s team remain with Toshiba, and the shirts themselves are made from Eco Fabric: 100% polyester derived from post-consumer recycled plastic.
So, what do you make of the new and very Manc away shirt, Sale Sharks fans? All we know is it’s been a great summer for kits all-round.
Featured Images — Sale Sharks (supplied)/Loco Steve (via Flickr)
Shopping
Manchester chosen for first-ever Pro:Direct Soccer ‘FC’ concept store
Danny Jones
Manchester city centre has been chosen for the first-ever Pro:Direct Soccer concept store, which is set to be unveiled very soon.
While a specific opening date is yet to be announced, we now have a confirmed venue, which will be none other than the Arndale.
The world-famous online retailer first began experimenting with brick-and-mortar stores over a decade ago, with their LDN19 shop in the capital opening back in 2014, but now they’ve signed a new 10-year lease in the busy Manc shopping centre.
Set to open early in 2026, the flagship ‘PD:FC’ site promises to be “more than a store” and is purpose-built to celebrate all things football culture.
The hoardings are already up. (Credit: Supplied)
Due to take over a 9,180 sq ft unit spanning two floors, the new ‘Football Performance and Culture store’ is tipped as the first of its kind anywhere in the world.
Choosing Manchester due to its rich music, fashion, sporting and football heritage, most specifically, our home was seen as a natural destination for the new concept.
The debut PD:FC store is not only looking to offer a unique retail experience to our footy-obsessed city, but also deliver a site for innovation and cultural crossover.
As per an official press release, the brand says PD:FC “ensures every player finds the right fit, feel, and edge to allow them to ‘Play Better’”, adding that it will “curates the evolving world of football culture, harnessing the energy of the streets, the glory of stadiums, and the influences within game and beyond.”
‘PRO:DIRECT Sport PD:FC’ will be come just the latest in a recent trend of high-profile openings in the Arndale and neighbouring New Cathedral Street, with the likes of Sephora and Represent attracting huge opening day queues, not to mention fellow sport and activity brands, Arc’teryx, Alo Yoga and Trailberg.
Speaking on the announcement, PRO:DIRECT Sport‘s Chief of Brand, Sam Baldock, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide.
“Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture.
“A place where players and fans can connect with the very best the sport has to offer. This is our home for the football-inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”
Danny Jones -
30th September 2024 
