You’ll be able to trade in your clothes for a free beer at the Trafford Centre this week, as a collaboration between one of the country’s best-known breweries and a clothes waste charity.
The Camden Chilly Traid-Off will invite shoppers down to swap their old clothes for a cold one.
The scheme has already travelled to Leeds and is now heading to London, before arriving in Manchester on Wednesday 17 November.
It all comes from Camden Town Brewery – who are launching a new Chilly Cold IPA – and Traid, who want to encourage people to shop more sustainably this chilly season.
The brewery’s new Cold IPA is actually named after the new hybrid brewing style, rather than its serving temperature.
Camden Town Brewery and Traid are coming to the Trafford Centre. Credit: Supplied
The tour of the UK will allow people to take in their pre-loved clothing to the Traid van, from too-long trousers to too-big dresses, and swap them for a can or two of Chilly.
Traid says that more than 300,000 tonnes of clothing ends up in landfill every year in the UK, 40% of which is estimated to be in a reusable condition.
The charity also found that there are 1.6 billion pieces of unworn clothing in British wardrobes, so say it’s ‘time to give those garms to people who will love ‘em in return for fresh beer’.
Jose Baladron, TRAID’s Recycling Development Manager, said: “We’re delighted to be partnering with Camden Town Brewery to keep clothes in use for longer.
“Our wardrobes are full of clothes we no longer wear or need and extending the life of the clothes we already have is one of the most environmentally beneficial things we can do to reduce our waste, water and carbon footprints.”
Fred Nesbitt, head of marketing at Camden Town Brewery, said: “We are so excited to be working with TRAID again for the Camden Chilly TRAID Off.
“There’s nothing we love more than good beer for a good cause, and we are encouraging Brits to dig deep into the back of their wardrobe this winter, to come down and donate any unwanted coats or jackets in exchange for our freshest new IPA.
“We usually have the pleasure of visiting Manchester and Leeds in summer for our Tank Party Tour, so we are really looking forward to heading on tour this Chilly season instead!”
The Camden Chilly Traid-Off will be at the Trafford Centre with free beers between 12pm and 4pm on Wednesday 17 November.
Featured image: Supplied
Shopping
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes
Emily Sergeant
Is it a boy or a girl? No it’s a limited-edition Cuthbert.
That’s right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes / Credit: Aldi
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to [email protected].
The competition will open until 11:59pm on 14September, and the lucky winners will be notified of their win via email by 28 September.
You can find further competition details, along with terms and conditions here.
Featured Image – Aldi
Shopping
Urban Outfitters is FINALLY opening at The Trafford Centre
Daisy Jackson
Shoppers’ prayers have been answered – The Trafford Centre is finally getting an Urban Outfitters.
Despite being a staple retailer on the high street, there’s never been an Urban Outfitters at the iconic shopping centre before.
Instead, fans have had to rely on the huge three-storey store on Market Street in the city centre.
The American brand is famed for its trend-led fashion pieces, vintage and retro items, and its homeware and lifestyle pieces.
Urban Outfitters typically have thrift-shop-inspired interiors too, with industrial fixtures and custom-made display units.
And now, all that looks set to open in The Trafford Centre soon, with huge hoardings now up for a unit on the first floor, right next to John Lewis.
It follows a busy summer of openings at the major shopping centre, which have included a supersized Zara concept store and neighbouring new openings for Pull & Bear and Bershka.
Viral toy retailer Pop Mart, home of the Labubus, has also recently opened its doors there.
There’s also a new-look section of the food court, home to a Hello Oriental, Chit n Chaat, Blanchflower and more.
And across the way at Trafford Palazzo is that massive new Primark Home, the first in Great Britain.
Shoppers have been begging for an Urban Outfitters to open at The Trafford Centre for more than a decade.
Tweets going back as far as 2010 say things like: “Do I need to start a petition for Urban Outfitters to open at the Trafford centre?”
Another person wrote: “trafford centre just needs to grow up and put an urban outfitters in it”
And someone else said: “Where in Trafford centre is urban fking outfitters?!”
An opening date hasn’t yet been announced, but watch this space.
Daisy Jackson -
15th November 2022 
