Shoppers will soon be able to pick up designer items on a rental basis from Cheshire Oaks Designer Outlet.
The luxury retail destination will be hosting a pop-up shop from By Rotation, an app that allows people to rent, lend and buy fashion items for a fraction of the retail price.
It will be the brand’s first pop-up outside London and is set to land here in the north west next week.
It’s also the first such standalone rental space for McArthurGlen Designer Outlet Cheshire Oaks.
Credit: Cheshire Oaks Designer Outlet
Visitors will be able to browse and try on items from the likes of The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa and Rixo, before booking them through the app for special occasions like a birthday dinner, a wedding, or just a night out.
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Shoppers can then complete their looks with accessories from the permanent shops at Cheshire Oaks Designer Outlet, such as Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.
By Rotation has more than 300,000 users, which it says includes students, professors, lawyers, A-listers, celebrities and even royals.
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It allows shoppers to wear special designer items at a fraction of the retail price, and allows those who own luxury items to monetise their own wardrobes.
By Rotation is opening a pop-up shop at Cheshire Oaks Designer Outlet. Credit: Supplied
The pop-up will have a collection of more than 150 items selected by the app’s top ‘rotators’.
By Rotation founder and CEO Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally.
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“Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”
Kenny Murray, general manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us.
“This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers.
“We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”
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By Rotation’s pop-up space will open at Cheshire Oaks Designer Outlet on Friday 22 July, and shoppers can browse and try on items available to rent in the app until 31 July.
Featured image: Supplied
Shopping
Luke Littler is holding a meet-and-greet this weekend – but not exactly where you’d expect
Danny Jones
Young darts sensation Luke Littler has about as big a 12 months as a professional could hope for and many of those who don’t even watch ‘The Arrows’ now know his name, so much so that he’s already holding a meet-and-greet that is selling quicker than you say ‘180!’
Warrington locals are set to welcome Luke ‘The Nuke’ back to his hometown but it’s fair to say the event is taking place exactly where you would have expected.
The 2024 World Series, Premier League of Darts and Players Championship winner’s fame and reputation have continued to skyrocket ever since his debut, so he’d easily have fans lining up pretty much anywhere, especially in the WA postcode.
Nevertheless, hordes of kids looking to follow in his footsteps and bolster a new generation of youth darts players can attend Luke Littler’s meet and greet at none other than… a Smyths Toys Superstore.
Credit: Smyths Toys
As you do.
Located on the JunctionNINE Retail Park, Warrington Symths Toys will see the 17-year-old taking photos with fans, chatting to budding darts hopefuls and, as it turns out, show off his new personal collection.
Yes, while there will be plenty of wholesome selfies and wide-eyed little kids looking to meet their local hero, Littler and his team chose this particular location as Smyths Toys will be stocking his new range of Target Darts.
Once again, his meteoric rise has seen a huge uptake in young people wanting to try their hands at the sport, with the official Luke Littler Cabinet Set even being named as the Judge’s Pick for ‘Best Gift for Teens’ at the 2024 Christmas Wishlist Awards.
Beyond that, the shop also has the highly sought-after Luke Littler Magnetic Dartboard set for the little one, as well as the Luke Littler Steel-Tip Brass Darts, designed in celebration of the 17-year-old’s tremendous performance at the 2024 PDC World Darts Championship.
Speaking ahead of the event, Littler said: “I’m really excited to meet everyone at Smyths Toys in Warrington this Saturday! It’s been an incredible year for me, and I can’t wait to connect with fans in my hometown and inspire the next generation.”
Adam Thompson, Head of Marketing at Target Darts added: “We’re thrilled to host this fantastic meet-and-greet event with Luke Littler. Luke has had an extraordinary year and we’re proud to celebrate his success with this special opportunity for fans to engage with him…
“It’s a great way to inspire young players and bring the darts community together and we can’t wait to see everyone in Warrington!”
The meet and greet will kick off from 1pm on Saturday, 5 October but you’ll have to be quick if you want to secure a spot. However, the store will still be open between the regular hours (9am-8pm), so you can still try your luck to try and catch a glimpse of ‘The Nuke’ and pick up a darts set or two.
Aldi is looking to give someone free shopping for a year with its new ‘superfan card’
Emily Sergeant
Aldi has launched its first ever ‘superfan card’, and is looking to give one lucky person free shopping for a full year.
Did you know that, according to the Office for National Statistics (ONS), the average UK household now spends, on average, £4,124 on groceries annually? For many families, that figure could be even higher too unfortunately – but for one lucky Aldi shopper, they soon won’t have to part ways with a single penny for 12 whole months.
That’s because the budget supermarket retailer has just launched a new ‘superfan card’ for the first time ever, and wants to celebrate its most loyal customer by offering them a year’s-worth of groceries for free.
Only one shopper will be able to claim the exclusive new card.
Aldi has launched its first ever ‘superfan card’ / Credit: Simon Hadley (via Aldi UK)
While Aldi is the UK’s cheapest supermarket, which tends to mean customers spend less groceries overall, the wide selection of seasonal Specialbuys on offer in the fan-favourite ‘middle aisle’ can often mean they end up spending more, which is why Aldi’s Superfan Card will be worth £5,000 so the winner can bag the exciting extras as well as the essentials.
Richard Thornton, who is the Communications Director at Aldi, is calling this a “once in a lifetime opportunity”, adding: “We know how passionate our customers are about Aldi, and we wanted to find a way to give something truly special back to Aldi’s biggest fan.
“We can’t wait to see the creativity and enthusiasm in the entries.”
The new card will give one lucky person free shopping for a full year / Credit: Aldi UK
All bargain-lovers need to do to be in with the chance of winning the new card is explain to Aldi judges – who will carefully review all submissions – in no more than 250 words they are the company‘s biggest fan and deserve to win a year’s worth of free shopping.
You just need to be over 18, and to email your name, age, hometown, and your entry to [email protected], before the deadline on Halloween (31 October) at 11:59pm.
Daisy Jackson -
13th July 2022 
