Shoppers will soon be able to pick up designer items on a rental basis from Cheshire Oaks Designer Outlet.
The luxury retail destination will be hosting a pop-up shop from By Rotation, an app that allows people to rent, lend and buy fashion items for a fraction of the retail price.
It will be the brand’s first pop-up outside London and is set to land here in the north west next week.
It’s also the first such standalone rental space for McArthurGlen Designer Outlet Cheshire Oaks.
Visitors will be able to browse and try on items from the likes of The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa and Rixo, before booking them through the app for special occasions like a birthday dinner, a wedding, or just a night out.
Shoppers can then complete their looks with accessories from the permanent shops at Cheshire Oaks Designer Outlet, such as Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.
By Rotation has more than 300,000 users, which it says includes students, professors, lawyers, A-listers, celebrities and even royals.
It allows shoppers to wear special designer items at a fraction of the retail price, and allows those who own luxury items to monetise their own wardrobes.
The pop-up will have a collection of more than 150 items selected by the app’s top ‘rotators’.
By Rotation founder and CEO Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally.
“Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”
Kenny Murray, general manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us.
“This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers.
“We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”
By Rotation’s pop-up space will open at Cheshire Oaks Designer Outlet on Friday 22 July, and shoppers can browse and try on items available to rent in the app until 31 July.
Featured image: Supplied
Sainsbury’s and Tesco become latest retailers to stop selling disposable barbecues
Sainsbury’s and Tesco have become the two latest retailers to halt the selling of disposable barbecues amid wildfire risks.
The UK is currently in the midst of the second heatwave of the year, with temperatures soaring and a heat-health warning issued by the UKHSA, and now, following a rise in the number of wildfires reported in relation to the warm weather, Sainsbury’s and Tesco have made the decision to stop selling disposable barbecues at all stores.
These two supermarket giants have notably followed in the footsteps of M&S, which confirmed earlier this month that it had taken the “precautionary step” of removing disposable barbecues from sale across the UK.
Waitrose, Aldi, and other retailers had previously also announced they would no longer stock disposable barbecues due to their “detrimental impact” on the environment and wildlife.
Morrisons, and the Co-op say they do not sell disposable barbecues close to UK national parks.
Confirming the halting of disposable barbecue sales until further notice, also as a “precautionary measure”, a spokesperson for Sainsbury’s said: “Safety is our highest priority and we have made this decision due to the hot and dry weather that we are currently experiencing across the country.
“We will continue to closely monitor the situation and listen to customer feedback.”
Tesco has also confirmed that its decision to stop selling disposable barbecues is a temporary one, and says it will continue to sell small metal portable barbecues instead – with disposables set to be made available again once weather conditions allow.
The move by retailers comes as fire services nationwide warning of “tinderbox conditions”.
They have asked people not to use barbecues in the countryside, public greenspaces, and high-risk places – such as balconies and on dry grass – after an increase in the number of call-outs.
Featured Image – Instant BBQ
PrettyLittleThing advert banned for ‘sexualising’ teen TikTok star Alabama Barker
A PrettyLittleThing advert that starred musician Travis Barker’s daughter Alabama has been banned for ‘sexualising’ the 16-year-old.
The content creator, who has almost three million followers on TikTok and is a budding musician in her own right, was named as an ambassador of the fashion brand back in April.
But a campaign that featured the young star has now been banned by the Advertising Standards Agency, who found that the advert ‘depicted a person who was under 18 in a sexual way’.
The ASA said the Alabama Barker campaign was ‘irresponsible’ and ‘highlighted Ms Barker’s young age’ through its promotion of its Y2K collection.
The images used in the PrettyLittleThing campaign include her ‘lying on a bed and licking her lips in a sexually suggestive manner’, crouching down in a way that ‘her buttocks were almost visible’, and ‘spraying a water hose which was positioned between her legs’.
The ruling also noted images where Alabama was sucking a lollipop and clutching her chest.
PrettyLittleThing has now been ordered not to use the advert in its current form, and to ensure ‘future ads did not include images that portrayed or represented anyone who was, or seemed to be, under 18 in a sexual manner’.
They also defended the hosepipe image, saying that ‘cooling down on the lawn on a hot day fitted the intended Y2K aesthetic’, and that open-mouthed poses are ‘currently popular with young people on social media’.