Shopping

You’ll soon be able to RENT dresses from Cheshire Oaks Designer Outlet

Daisy Jackson Daisy Jackson - 13th July 2022

Shoppers will soon be able to pick up designer items on a rental basis from Cheshire Oaks Designer Outlet. 

The luxury retail destination will be hosting a pop-up shop from By Rotation, an app that allows people to rent, lend and buy fashion items for a fraction of the retail price. 

It will be the brand’s first pop-up outside London and is set to land here in the north west next week.

It’s also the first such standalone rental space for McArthurGlen Designer Outlet Cheshire Oaks.

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Credit: Cheshire Oaks Designer Outlet

Visitors will be able to browse and try on items from the likes of The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa and Rixo, before booking them through the app for special occasions like a birthday dinner, a wedding, or just a night out. 

Shoppers can then complete their looks with accessories from the permanent shops at Cheshire Oaks Designer Outlet, such as Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.

By Rotation has more than 300,000 users, which it says includes students, professors, lawyers, A-listers, celebrities and even royals. 

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It allows shoppers to wear special designer items at a fraction of the retail price, and allows those who own luxury items to monetise their own wardrobes. 

By Rotation is opening a pop-up shop at Cheshire Oaks Designer Outlet. Credit: Supplied

The pop-up will have a collection of more than 150 items selected by the app’s top ‘rotators’. 

By Rotation founder and CEO Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally. 

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“Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”

Kenny Murray, general manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us. 

Read more: Boohoo has started charging shoppers £1.99 to return items

“This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers. 

“We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”

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By Rotation’s pop-up space will open at Cheshire Oaks Designer Outlet on Friday 22 July, and shoppers can browse and try on items available to rent in the app until 31 July. 

Featured image: Supplied