One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
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Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
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Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
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An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
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It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
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Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
Swinton women’s Lionesses rebrand is officially off the ground
Danny Jones
Following an initial announcement late last year, local rugby club Swinton Lions’ women’s team has finally and fully rebranded as Manchester Swinton Lionesses.
The Salford-founded rugby league club, whose men’s team competes in the RFL Championship, has a long and rich competitive history, as well as a fervent male and female following in the area.
As one of the most important and well-established outfits in women’s rugby, Swinton Lions have not only officially relaunched as the Lionesses from 2026 onwards, but are looking to re-establish themselves as their own entity and a competitive powerhouse capable of competing at the top level.
In case you hadn’t heard about the rebrand up until now, you can get a closer look at changes not only to the name but the club crest and more.
As you can see, not only is the shift towards Manchester rather than just strictly Swinton a concerted effort to broaden the supporter base across all 10 boroughs, but there are some key tweaks to the new Lionesses badge.
Changing the design of the lion logo itself – as well as citing 2020 as a key date in this rebirth (i.e. the short-lived push to be renamed the ‘Manchester Lions’), which is more than half a decade in the making – they’re heading into the new year with both a new name and a slightly new look.
Just as reported by the likes of sports journalist Johnny Davidson back in November, however, the title and insignia have been a long time coming.
As per a press release by the club at the time, besides new kits and some key admin, “This evolution is about more than a new name or logo; it’s about creating a platform for women and girls across Greater Manchester to be inspired, to belong, and to believe they can achieve greatness in our sport.”
They insist that the aim is to be a “progressive club that’s proud of its history but unafraid to innovate”, also looking to attract new investors and commercial partners – such as Superfly Sports Flags, which will now appear on the likes of players’ shorts and boot bags, as well as around Heywood Road.
'The Swinton Lionesses today proudly announced the launch of their new identity – the Manchester Swinton Lionesses – marking an exciting new chapter not only for women’s rugby league but for the evolution and ambition of one of the sport’s most historic clubs.
Women’s captain Sammi Simpson went on to state: “We’re so proud of what this team has achieved in such a short time, and this next step feels like a natural evolution.
“Wearing ‘Manchester Swinton Lionesses’ on our shirts will remind us of where we’ve come from — and how far we can go together. We want to inspire the next generation of players, supporters, and families to be part of something special.”
Even Mayor Andy Burnham has expressed his excitement, adding: “Manchester is a city built on sport, strength, and community — and the Manchester Swinton Lionesses embody all of that.
“This new identity is a powerful statement about where women’s rugby league is heading and the role Greater Manchester will play in shaping that future.”
As any rugby fan will know, this isn’t the only rebirth of a local sporting institution currently taking place over in Salford.
Manchester City reach ‘agreement in principle’ to sign winger Antoine Semenyo
Danny Jones
Yes, if the latest reports are to be believed, Man City are further bolstering their offensive options with a deal for another wide forward in Bournemouth star, Antoine Semenyo, now virtually done.
Having emerged as one of the Premier League’s hottest properties over the past couple of years, Antoine Semenyo has gone from not only being an extremely prolific winger, but beyond a flavour of the month, with multiple teams expressing their interest in recent months.
That being said, despite being linked with local rivals Manchester United, current champions Liverpool and an already heavily staffed Chelsea side, it looks as though City have now won the race to sign Semenyo – one they seem to have been leading since the start.
According to sports journalists Ben Jacobs and Alex Crook, the Blues have now reached an ‘agreement in principle’ for the Ghanaian international, meaning it is merely just a case of crossing Ts and dotting Is.
🚨 BREAKING: Antoine Semenyo's move to Manchester City from Bournemouth is now agreed in principle. Clubs in process of drafting paperwork.
Clarity on Semenyo's move date expected in the next 24 hours.
As per the update on New Year’s Day (and the opening 24 hours of the 2026 January transfer window), the talkSPORT correspondents claim that while final personal terms are still to be fully confirmed, the deal is effectively done.
Semenyo’s release clause was set at £65 million, which is approximately the same figure they sold former striker Dominic Solanke to Spurs for, but inevitable add-ons and bonuses are likely to set a club record fee in terms of player sales.
Writing on social media, Crook said: “Semenyo move from #AFCB to #MCFC pretty much done now. Deal agreed in principle, and contracts being drafted by the two clubs.”
Moreover, Semenyo joining City could also set a few other dominoes in motion once officially over the line and fully announced…
However, it is also thought that manager Andoni Iraola’s insistence that the draw against Chelsea was “definitely not” his last game suggests that City fans will still have to wait some more before they see him in the sky blue strip.
The Cherries’ boss has been clear that he wants his attacking talisman to feature in their upcoming game against Arsenal this weekend.
As a result, this will most likely see completion of the albeit all but done transfer delayed even further, hence why Pep Guardiola and co. will have to wait to try him in the starting XI.
It’s also worth noting that although the 25-year-old made it clear he doesn’t just want somewhere he can win trophies, but has already named the Etihad Stadium as his desired destination, many have suggested that he could end up losing momentum amid the wealth of attackers being rotated.
Happy with the business, Blues? And as for you neutrals, do you think it’s the right next step for him?
Danny Jones -
12th October 2022 
