One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
A giant ‘carnival on bikes’ championing Black culture is coming to Manchester
Danny Jones
One of the biggest bike ride events in the country, dubbed a ‘carnival on wheels’, is coming to Manchester this year.
The Black Unity Bike Ride (BUBR) was set up in London following the murder of George Floyd, which took place on 25 May 2020 and set shockwaves around the world.
Now, as the event is looking to reach across the UK, the event celebrating Black culture, joy, empowerment and unity is coming to our city region and its surrounding areas for the first time ever.
It’s set to be a truly brilliant and inspiring event.
Teaming up with London Marathon Events (LME) once again, the mass participation veterans have been lending expertise since 2021, and now they’ve reached a new five-year agreement to help continue strengthening BUBR and, hopefully, create a national movement by setting up in two new cities.
Manchester marks the first stage of the Black Unity Bike Ride expansion, which will see thousands take to cycling from Alexandra Park in Moss Side on a 12-mile route through the city and back to the beautiful outdoor space.
Aiming to mirror the success of the flagship BUBR event down in the capital, Manc participants and supporters can expect a vibrant, ‘festival feel’ with pumping music throughout.
Back at Alexandra Park, there’ll be even a huge pop-up home base for the event, bringing together Greater Manchester’s Black community with a big food and vendor village, more music and an uplifting atmosphere all day long.
The inaugural Manchester event will come just a fortnight after the sixth annual edition of the founding Black Unity Bike Ride in London, which sees waves of cyclists take on 17 miles, starting at Leyton Sports Ground and finishing in Dulwich Park.
Credit: Black Unity Bike Ride Manchester (supplied)
Promising route leaders, cheer zones and pitstops on the route, plenty of music, not to mention various indie food and drink traders pulling from a wide range of different ethnicities and cuisines, it’s this kind of full-on festival energy that BUBR Manchester is striving to capture.
Once again, it’s a ‘carnival on wheels’.
BUBR MCR 2025 will take place on Sunday, 17 August, the birthday of Marcus Mosiah Garvey, a key political activist – the forefather of the ‘Garveyism ideology – as well as publisher, journalist and orator who has his own national day named after him in his home country of Jamaica.
He advocated for the empowerment and rights of African descendants and founded the Universal Negro Improvement Association and African Communities League (UNIA), in addition to organising America’s first-ever Black nationalist movement.
You can see the event documentary film, which chronicles last year’s Black Unity Bike Ride in full down below. It really is a moving watch – pardon the pun.
It’s also worth noting that the Black Unity Bike Ride Fest is completely FREE, as the goal is to get as many people as possible. You can sign up
BUBR founder, Tokunbo Ajasa-Oluwa, said of the upcoming event: “What began as a bold idea on London’s streets has grown into a national movement. We are very excited to bring the event to Manchester, it has been an aspiration for a few years so we can’t wait until Sunday, 17 August.”
“BUBR has valued London Marathon Events’ support since 2021, and we are very proud to extend this relationship with a new five-year commitment. The partnership is a true statement of intent when it comes to community, inclusion and inspiring active lives.”
BUBR has been to Rwanda, South Africa, Ghana and more; Manchester is up next and there’ll be another new home in 2026.
Bryan Mbuemo transfer saga looks to finally be over as Manchester United agree deal with Brentford
Danny Jones
In one of the biggest transfer sagas of the 2025 summer transfer window, it looks like Manchester United have got their man, as an agreement with Brentford FC is in place and a move for Bryan Mbuemo looks to be a done deal.
Following weeks and weeks of speculation, minor nudges back and forth in the market, it has now been reported that French-born Mbuemo is heading to Man United, having made it apparent that Old Trafford was his desired destination for some time.
Having initially entered a bid of around £45 million before bonuses last month, the west London club stuck to their guns and appear to have got their overall asking price for the player.
According to Ornstein, a trusted transfer source and ever-reliable journalist, United are expected to pay Brentford an estimated £65m for Mbeumo’s signature.
However, with add-ons of approximately £6m, the attacking midfielder’s total price comes out at more than £70m, making his a fee a sales record for a now established Premier League side who have become known as a ‘feeder/selling club’ with excellent recruitment.
It is also said that MUFC and INEOS have arranged for a payment structure that will see the transfer funded over the course of four-year instalments, with a contract valid until 2030 and the option to extend by a further 12 months.
Well-known for using the so-called ‘Moneyball‘ model to their success in recent years, Mbuemo was signed by the Bees back in 2019, when they were still in the Championship, and he cost just £5.8m from ES Troyes AC – also a club record signing at the time.
Fast forward just a few seasons, not to mention 121 goal contributions in all competitions (28 of those coming last season alone), and he’s been deemed worth about 12 times that amount.
Here are just a few reasons why they’ve been after him.
"He's a player who likes to attack space!" 🔥
With Bryan Mbuemo Manchester United-bound, what can we expect from the winger? 👀 pic.twitter.com/ebmG8scUBy
Still just 25 years old, it’s fair to say he fits the balance of age and experience that the club are looking to recruit, as well as boasting a profile that suits the system Ruben Amorim is looking to deploy with his ever-shifting squad.
At least on paper, anyway.
Meanwhile, outgoing deals are still expected to be completed before the end of the summer window, with key first-team players like homegrown Marcus Rashford, Alejandro Garnacho, and loanee Antony all still expected to depart.