After watching the Greater Manchester club gradually climb the ranks of English football, as well as playing a key role in the 2014 takeover and day-to-day operations ever since, Salford City Chair Karen Baird is leaving the club after more than a decade of service.
For 10 years Baird has played an integral role in bringing stability to the club, securing four consecutive promotions and getting them back into the EFL in 2019, all whilst running her own business which she is now set to leave Salford for to focus on solely.
Writing in a heartfelt statement, the club said: “It is with great sadness but huge gratitude that we see Karen stepping down as Chairman of Salford City Football Club at the end of the season.
“Karen has worked tirelessly for over 10 years whilst also running her own business, Champion. She has been incredible and her passion, dedication, loyalty and love for Salford City could be seen in everything she did; it was never just a job.
It is with sadness and huge gratitude that we announce Karen Baird is to step down as Chairman.
Karen’s commitment, passion and love for the Club has been integral in our history over the last decade, and we cannot thank her enough for her incredible service 🦁
Salford are yet to announce who will be taking over as Chair.
They also went on to acknowledge that “her role became increasingly demanding but her ability to adapt swiftly to the changes was outstanding”, adding that they “cannot thank Karen enough for all her hard work, and wish her the very best in the future.”
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They described her time at the club as nothing short of over “a decade of progress and commitment”. Speaking in an equally emotional goodbye of her own, Karen said that “after an amazing 10 years… it feels the right time for me to step down.
“Since 2013, when I took the reins as Chairman, we have had an unbelievable journey starting with the takeover in 2014 by the Class of ’92, when we were in tier four of non-league, to the quick succession of three promotions in four years with Bernard and Jonno at the helm. The dream of an FA Cup run in 2015-16 was so exciting, and is probably still my favourite memory!…
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“I would like to thank all the fans, committee, owners, football and non-football staff, managers, and all the players who have helped our journey over the last 10 years, and my biggest thanks goes to Gary [Neville] who believed in me to undertake this journey with him.”
As for the Class of ’92 themselves — Paul Scholes, Ryan Giggs, David Beckham, Phil Neville and recently installed CEO, Nicky Butt, who replaced Gary Neville after he stepped down back in November — they were full of gratitude and recognition for their long-term partner.
“Karen has been an inspiring figure at the Club for many years and an outstanding leader both on the football and business side, and we really could not have done it without her.
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“She worked committedly for the Club and in the early years, much of that was voluntary, highlighting just how much the Club meant to her. We would all like to thank her for her dedication and wish her all the best in everything she chooses to do.”
Salford might have just missed out on promotion into League One following their tense playoff defeat to Stockport County last weekend, but they are still miles ahead of where they were 10 years ago and have all the tools needed to keep building — none of which would have been possible without Karen Baird.
Erling Haaland has named his four favourite films… and fans have a lot to say on it
Emily Sergeant
Erling Haaland has answered the all-important question.
The question heard around the world, the question on everyone’s lips, a question that has absolutely nothing to do with football whatsoever… that’s right, he’s answered Letterboxd’s famous question of ‘what are your four favourite films?’.
If you’re unaware of what Letterboxd is, it describes itself as being an ‘online diary platform and app for film lovers’ and it gives users the chance to display their four favourite films at the top of their profile for all to see (and judge).
An extension of this has then been Letterboxd asking celebrities in press junket interviews and on red carpets what their ‘four faves’ are – and it’s gone on to become something of a phenomenon in the film world.
Everyone from massive A-list movie stars, to indie darlings and up-and-coming names have answered this question before, and now (it appears) to be Erling Haaland’s turn.
He’s not the first footballer to be tasked with question though, as the entire Spurs team was ambushed with it by former player – and famously massive cinephile – Alfie Whiteman last year, but it’s fair to say that after the summer he’s had with Norway at the World Cup, achieving international fame in the process, that Haaland is one of the most high-profile to answer it in a long while.
So, what’s on Erling’s list then?
Well, to self-confessed ‘film bros’ out there, you’re not going to find any deep cuts in this selection unfortunately, and you’re probably not going to get any recommendations for movies you haven’t seen before either, but come on, he is only a footballer after all.
Erling Haaland has named his four favourite films… and fans have a lot to say on it / Credit: Letterboxd
First up for the Manchester City striker is a pretty common pick by straight white men, it’s The Wolf of Wall Street, and he doesn’t give much of a reason for it, other than just suggesting: “I think you understand why”.
He then follows that up with Ridley Scott’s classic Gladiator, calling it ‘amazing’, before naming 2004’s epic Troy, and then rounding it out with a Christmas favourite for many, Home Alone, adding that he ‘watched it a lot as a kid, and then again now’.
As for fan reaction to Haaland’s four favourites, let’s just say it’s been mixed.
Among the 1,000+ comments on the Instagram video, you’ll find just as many people called him ‘king’ and saying he has ‘goated’ taste, as you will comments like this: “He has the most male gazed top four in history of Letterboxd.”
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Danny Jones -
24th May 2023 
