Manchester has always been a popular place for shoppers seeking top brands. But the city isalso home to small independent creatives making different choices in their clothing.
Sustainable fashion has gained popularity over recent years – with a trend known as ‘slow fashion’ emerging.
Like the name suggests, slow fashion is based on quality and durability, rather than rapidly producing on-trend garments that aren’t necessarily made to last.
Slow fashion brands aim to create clothing that will last for a lifetime in your wardrobe, but they are also kinder to the environment and factory workers in the process.
If you still consider Manchester as something of a fast fashion capital, it’s worth checking out these brands doing amazing work for sustainability in the city.
Phloem was established in 2019, after founders spent a summer travelling through Norway and Sweden while being immersed in nature.
The owners brought this newfound interest in the environment back to Manchester, establishing a fashion brand that is actively campaigning for change and remains dedicated to creating organic, sustainable and ethical garments.
“It’s become increasingly urgent that something is done to try and tackle the environmental impact that our fashion industry currently has,” says Phloem.
“We have done everything we can to ensure that the production of our garments limits their impact on the environment, and each piece of clothing last for years to come.”
There’s a common misconception that slow fashion pieces are only to be worn on special occasions or important events, but Nemcee is combatting this with everyday clothing options.
Nemcee is a slow, unisex brand that makes a variety of clothes to ‘go out and live your life in’, opting for timeless pieces that you will love regardless of the season.
Everything is made to order right here in Manchester, too – which limits waste.
Nemcee also strived to support the frontline during the pandemic, launching the ‘Do Good Project’ to assist with the shortage of scrubs available for NHS workers.
The Bee Thrive was created in response to what founders believe is a broken fashion industry – creating high quality garments made to last, without style being compromised.
The brand is radically transparent and determined to use the platform to enact change within the industry.
“We are unapologetically political,” says the brand
“And [we] use our brand voice to support women’s rights, garment workers’ rights, environmental sustainability and climate restoration.”
Bee Thrive garments are tailored to the exact needs of the UK’s women, whether that is in the workplace or whilst working from home.
Style
Drama Call drop latest limited edition Manchester United collection
Danny Jones
Viral Manchester streetwear brand Drama Call has finally revealed its latest limited edition Man United collection, and it’s gone down an instant hit with fashionistas and football fans alike.
Better yet, they’re hosting a special pop-up store right outside Old Trafford, so expect massive queues.
Led by a special white jersey inspired by United‘s 1991 anniversary away shirt, the extremely anticipated release is the third they’ve done in tandem with the club, with the Manc company’s reputation having grown significantly over the years.
Now worn by stars such as Aitch, who models as the cover star of the campaign, these drops see hundreds, if not thousands, flock to get their hands on the casualwear – and this newest batch is set to be no different.
As you can see, while the new Drama Call x Man United collection would no doubt sell out online, the local label sticks to keeping the buzz with in-person pop-ups and often surprise locations in and around Greater Manchester.
In this instance, the usual crowds that surround the Drama Call van will be gathering right outside the official Manchester United Megastore for one day only this week.
Oh, and in case you didn’t already guess, it’s first-come, first-served and yes, you have to be very quick.
Besides the twist on the classic and already highly collectable kit design, the collection features a retro ’90s style track jacket, black pullover hoody, and two Drama Call stamped MUFC t-shirts – one black, one white and both with the iconic striped Adidas sleeves.
This isn’t the only big crossover they’ve unveiled in 2025, either, having teamed up with Adidas earlier this year for a very cool sneaker drop.
Big queues of 'sneakerheads' are expected in Manchester city centre tomorrow as a local fashion brand has teamed up with @adidasoriginals for a big collab. 👟
Once again, the Drama Call x Man United pop-up shop will be opening from 7pm this Thursday only and trust us, the stock won’t last for long.
There may be an opportunity to cop some clobber at a future date, but for now, this is your only opportunity for early access if you’re a big fan of their stuff or just a dyed-in-the-wool Red who fills their wardrobe with pretty much anything Man United.
We expect there’ll be a few going for that kit.
Limited edition footy shirts are all the rage at the moment, especially in the music world, but there’s also a rugby jersey that’s caught our eye recently.
Featured Images — Manchester United/Drama Call (press shots)
Style
Sale Sharks drop Haçienda-inspired away kit for the 2025/26 season
Danny Jones
Local rugby side Sale Sharks have just released their new away kit for the 2025/26 season, taking inspiration from Manchester’s legendary nightclub, The Haçienda.
The Greater Manchester club have a great run with Macron as their suppliers, with the Italian sportswear manufacturer coming on board in 2021, but this might be one of their best shirts yet.
After teasing the latest jersey with a ‘This is OUR NORTH’ trailer on Wednesday, 20 August, ahead of the Premiership Rugby season getting underway next month, supporters were excited to see what the pair had come up with for their latest design.
Turns out, they had every reason to be, as the 25/26 Sale Sharks kit has gone down as an instant hit, with the rich, almost wine coloured number integrating that iconic Haçienda pattern.
With Sharks men’s and women’s stars Carmen Castellucci, recent signing Nathan Jibulu, Nikita Prothero, Sam Dugdale, and Ernst van Rhyn all getting involved for the kit reveal, the new away shirt went on sale this Thursday morning (10 Aug).
Aside from the recognisable chevron pattern, which nods to the famous Mancunian music venue and the city’s storied clubbing scene, the launch video was filmed within a special exhibition in honour of the man behind The Haçienda and co-founder of Factory Records, the one and only Tony Wilson.
Plenty of tourists have visited the city to see the Tony Wilson Exhibition at the Smolensky Gallery – the showcase having just ended this past July – but this short shoot looks to help extend the celebrations of his legacy.
As for the kit itself, Sale Sharks and Macron have gone for another very Mancunian colour scheme, it would seem, choosing magenta and Bordeaux hues as a tribute to another one of our most famous creations: Vimto.
You’ve just got to love a kit with multiple hometown references.
It might not be full-on black and yellow (Man City already did that a couple of years ago), but it’s still an eye-catching pattern and colour combo.
Other little touches that will no doubt please fans include the embossed print depicting a shark fin at the bottom of the shirt and the date 1861 – the year the rugby union team was founded.
While plant-based ‘super food’ sponsor BOL takes pride of place in the front of the female jerseys, the men’s team remain with Toshiba, and the shirts themselves are made from Eco Fabric: 100% polyester derived from post-consumer recycled plastic.
So, what do you make of the new and very Manc away shirt, Sale Sharks fans? All we know is it’s been a great summer for kits all-round.
Daisy Bradbury -
29th January 2021 
