After the turbulent year of 2020, we don’t blame you if you’re ready to reinvent your style and feel happier within yourself for the year ahead.
But doing so can be a challenge in itself, especially with the shops being closed yet again due to the country’s third national lockdown.
But on the plus side, there are some hidden gems within Manchester’s fashion scene that are offering the hottest new styles to take on 2021.
It’s more important now than ever to support our local businesses, and these up-and-coming clothing boutiques are definitely ones to keep on your radar this year.
We’ll definitely be seeing more slow fashion and eco-conscious alternatives make their way to the forefront in 2021, and one of the brands pioneering this in Manchester is The Norah Store.
The team at The Norah Store moved into a new studio space between Christmas and New Year, promising lots of exciting launches including a new collection that we can expect to see in March.
From whimsical patterned socks to elegant dresses, this boutique is Manchester’s one-stop-shop for all of the latest styles that will be lifelong treasures in your wardrobe.
With many retail venues closed, finding outfits to fit your rapidly growing toddlers and children can be harder than ever.
But Be Diddy is a Manchester-based brand transforming the idea of old, tired hand-me-downs by curating an adorable collection of vintage garments for babies. You’d never be able to guess that these clothes are pre-loved!
All of their items are incredibly cute and cosy, leaving your toddler on top of the trends in a pair of Carhartt dungarees or a vintage jacket.
They also offer a buy-back scheme which is a great way to return garments that your children have outgrown and try out some of their latest pieces and styles.
Their first clothing drop of 2021 is on January 15, so make sure you stay tuned on their Instagram page for a chance to bag some of these adorable creations.
While their boisterous and quirky clothing was a massive hit in Manchester, this year will see Hoyden get a complete makeover.
After deciding to leave their Afflecks store in favour of a home studio and discontinuing the previous product range, it’s clear that the brand will be completely reinvented in 2021.
Olivia Denny, the creator of Hoyden, is promising bigger and better things for this funky feminist boutique, but we will have to keep an eye out during 2021 as her vision is still completely under wraps.
If you want to inject some simplicity and serenity into your home and wardrobe this year, look no further than Nordic Muse.
The brand has recently closed their doors and are moving into a new space on Tib Street in the heart of Manchester’s Northern Quarter – when the pandemic permits, that is.
This change in location is just one of many exciting things to come for Nordic Muse in 2021, so if you are in the market for some Scandi-inspired homeware or elegant jewellery, this is one to remember.
A splash of colour and brightness is definitely something we could use in our lives and wardrobes right now.
Jeneral Store is home to a decadent selection of vintage finds and handcrafted accessories in a cheerful colour palette that is perfect for the transition into spring (maybe it’s a bit early, but we’re certainly ready for some sunshine).
After the difficult decision to close down their Depop and Asos Marketplace platforms due to their overwhelming popularity, Jen is now dedicated fully to growing the Jeneral Store website and creating some gorgeous items for our wardrobes.
If you’re like us and not ready to part with the scrunchies trend, this is an absolute must-see!
Style
What people are wearing at Parklife 2025 – ruffles, leopard print, and not much else at all…
Daisy Jackson
Parklife is back, which means festival fashion is back, and Manchester has absolutely delivered on its outfit trends once again.
Every year in the fields of Heaton Park, tens of thousands of music-lovers flock to the biggest party of the year.
And Manchester loves an excuse to get dressed up, whether it’s donning a pair of hot pants, the latest trainers, or something as tiny as a bikini.
Gone are the days where people would just wear jeans to a festival – especially Parklife, which has always delivered a more rave-inspired outfit.
Of course, the inevitable plastic poncho has featured pretty heavily in this year’s Parklife wardrobes.
And we did spot one guy wearing an ankle tag as an accessory…
But here are five other outfits trends we spotted around Parklife this year.
Leopard print
Outfit trends at Parklife 2025 – leopard print
Whoever said leopard print is a neutral is my kinda person, and this is one outfit trend you cannot get away from at Parklife.
We spotted the same pair of sequinned leopard micro-shorts about 300 times on day one of the festival, as well as some other variations on the legendary animal print.
There were leopard print bikini tops, leopard print jeans, leopard print two-pieces and plenty more in between, and they all looked amazing.
Ruffle skirts and frilly shorts
Outfit trends at Parklife 2025 – ruffle skirts
Manchester got the memo – tiny ruffle skirts and frilly shorts are the ultimate festival outfit essential this year, if Parklife is anything to go by.
These have been absolutely everywhere, whether it’s lace-trimmed hot pants or pretty white tennis skirts.
Ideally paired with a little chain belt, we’ll be seeing a lot more ruffles and frills today I reckon.
Cowboy boots
Outfit trends at Parklife 2025 – cowboy boots
Mixed feeling about cowboy boots at a festival – on the one hand, they look absolutely 10/10 gorgeous stunning amazing chic cool.
But on the other hand THINK OF THE BLISTERS. What happened to a sensible wellington boot?!
We saw a lot of people walking around barefoot with their cowboy boots in hand by the end of night one, but at least they looked cute before then.
Sports shirts
Outfit trends at Parklife 2025 – football shirts
It looked like a day out at an American football game out there are Parklife – the trend for colourful, Varsity football shirts was all over the place.
The girls were out in bold red, green, pink and all sorts of other colours, matching their sports shirts with tiny shorts and boots.
Big fan of this one.
Crochet
A festival style as old as time, little crochet shrugs have been making a healthy comeback in the fields of Parklife in 2025.
As well as crochet cardigans we’ve spotted a lot of mini dresses and bikini tops too.
It’s taken over from the trend from a few years ago where everyone squeezed into a full-body fishnet suit and is a much more bohemian twist.
A local indie fashion brand is cleaning tired old trainers while handing out free shoes and ice cream
Danny Jones
A Manchester-based fashion brand is looking to give back to the community with a wholesome new initiative that will see a charitable trainer cleaning service swapped for a brand-new pair of shoes and free ice cream.
Nope, this is not a scam or some kind of prank, just a local indie label doing some lovely for the community and an important a crucial UK non-profit.
In case you’ve not come across the name before, we’re talking about rising sneaker makers KayKrepz, who are behind the increasingly popular model known as the ‘Kezy’, available in a select few colours.
Sneaker heads may have already spotted a select few pairs out on the streets of Manchester, where the designer’s story begins, but we have a very strong feeling you won’t get many other opportunities to get your hands on a pair of these for free.
The ‘Kezy’ in Earth GreenAnd in CreamA very fresh pair of creps, it has to be said – and who could say no to free shoes designed right here in Manchester? (Credit: Supplied)
Speaking to The Manc, creator Kezi told us that building a bit of a community and supporting the local area is just as important as growing the brand itself.
“I really wanted to have a shoe brand that people can afford to buy that are also still comfortable as well as look and feel nice, plus it’s a good way to gather unwanted items to give to Centrepoint.” We couldn’t agree more.
For anyone unfamiliar with Centrepoint, who have a big base here in Greater Manchester, they are a nationwide charity that combats rough sleeping and specialises in youth homelessness, in particular.
It goes without saying that collecting free articles of clothing is an integral part of their work.
So, with that in mind, Kezi and co will be holding ‘The Sweet Swap’, where those who attend can exchange their unwanted, old shoes for a free pair of KayKrepzAND a scoop of premium ice cream.
This is all in return for a free shoe cleaning service which will see those same trainers traded in, given some much-needed TLC, before being donated directly to Centrepoint. Love it.
We’ll back pretty much any small business trying to make it in our region, but it’s fair to say getting behind causes like these is especially easy.
Including the new ‘Butterscotch’ model, the Kezy shoe is usually priced at £69.99, making it arguably one of the most affordable high-end, top-quality trainers on the market at the moment.
Naturally, there will only be a limited number of pairs available and shoes handed in must be of a good enough quality to be passed on via the charity; KayKrepz’s Street Swap scheme will be operating on a strictly first-come, first-served basis.
Taking place on Sunday, 1 June at All Saints Park (M15 6BW). You can reserve your limited free tickets right now from the event page HERE.
Just make sure to leave your name and shoe size when signing up.
Daisy Bradbury -
8th January 2021 
