After the turbulent year of 2020, we don’t blame you if you’re ready to reinvent your style and feel happier within yourself for the year ahead.
But doing so can be a challenge in itself, especially with the shops being closed yet again due to the country’s third national lockdown.
But on the plus side, there are some hidden gems within Manchester’s fashion scene that are offering the hottest new styles to take on 2021.
It’s more important now than ever to support our local businesses, and these up-and-coming clothing boutiques are definitely ones to keep on your radar this year.
We’ll definitely be seeing more slow fashion and eco-conscious alternatives make their way to the forefront in 2021, and one of the brands pioneering this in Manchester is The Norah Store.
The team at The Norah Store moved into a new studio space between Christmas and New Year, promising lots of exciting launches including a new collection that we can expect to see in March.
From whimsical patterned socks to elegant dresses, this boutique is Manchester’s one-stop-shop for all of the latest styles that will be lifelong treasures in your wardrobe.
With many retail venues closed, finding outfits to fit your rapidly growing toddlers and children can be harder than ever.
But Be Diddy is a Manchester-based brand transforming the idea of old, tired hand-me-downs by curating an adorable collection of vintage garments for babies. You’d never be able to guess that these clothes are pre-loved!
All of their items are incredibly cute and cosy, leaving your toddler on top of the trends in a pair of Carhartt dungarees or a vintage jacket.
They also offer a buy-back scheme which is a great way to return garments that your children have outgrown and try out some of their latest pieces and styles.
Their first clothing drop of 2021 is on January 15, so make sure you stay tuned on their Instagram page for a chance to bag some of these adorable creations.
While their boisterous and quirky clothing was a massive hit in Manchester, this year will see Hoyden get a complete makeover.
After deciding to leave their Afflecks store in favour of a home studio and discontinuing the previous product range, it’s clear that the brand will be completely reinvented in 2021.
Olivia Denny, the creator of Hoyden, is promising bigger and better things for this funky feminist boutique, but we will have to keep an eye out during 2021 as her vision is still completely under wraps.
If you want to inject some simplicity and serenity into your home and wardrobe this year, look no further than Nordic Muse.
The brand has recently closed their doors and are moving into a new space on Tib Street in the heart of Manchester’s Northern Quarter – when the pandemic permits, that is.
This change in location is just one of many exciting things to come for Nordic Muse in 2021, so if you are in the market for some Scandi-inspired homeware or elegant jewellery, this is one to remember.
A splash of colour and brightness is definitely something we could use in our lives and wardrobes right now.
Jeneral Store is home to a decadent selection of vintage finds and handcrafted accessories in a cheerful colour palette that is perfect for the transition into spring (maybe it’s a bit early, but we’re certainly ready for some sunshine).
After the difficult decision to close down their Depop and Asos Marketplace platforms due to their overwhelming popularity, Jen is now dedicated fully to growing the Jeneral Store website and creating some gorgeous items for our wardrobes.
If you’re like us and not ready to part with the scrunchies trend, this is an absolute must-see!
Style
Drama Call drop latest limited edition Manchester United collection
Danny Jones
Viral Manchester streetwear brand Drama Call has finally revealed its latest limited edition Man United collection, and it’s gone down an instant hit with fashionistas and football fans alike.
Better yet, they’re hosting a special pop-up store right outside Old Trafford, so expect massive queues.
Led by a special white jersey inspired by United‘s 1991 anniversary away shirt, the extremely anticipated release is the third they’ve done in tandem with the club, with the Manc company’s reputation having grown significantly over the years.
Now worn by stars such as Aitch, who models as the cover star of the campaign, these drops see hundreds, if not thousands, flock to get their hands on the casualwear – and this newest batch is set to be no different.
As you can see, while the new Drama Call x Man United collection would no doubt sell out online, the local label sticks to keeping the buzz with in-person pop-ups and often surprise locations in and around Greater Manchester.
In this instance, the usual crowds that surround the Drama Call van will be gathering right outside the official Manchester United Megastore for one day only this week.
Oh, and in case you didn’t already guess, it’s first-come, first-served and yes, you have to be very quick.
Besides the twist on the classic and already highly collectable kit design, the collection features a retro ’90s style track jacket, black pullover hoody, and two Drama Call stamped MUFC t-shirts – one black, one white and both with the iconic striped Adidas sleeves.
This isn’t the only big crossover they’ve unveiled in 2025, either, having teamed up with Adidas earlier this year for a very cool sneaker drop.
Big queues of 'sneakerheads' are expected in Manchester city centre tomorrow as a local fashion brand has teamed up with @adidasoriginals for a big collab. 👟
Once again, the Drama Call x Man United pop-up shop will be opening from 7pm this Thursday only and trust us, the stock won’t last for long.
There may be an opportunity to cop some clobber at a future date, but for now, this is your only opportunity for early access if you’re a big fan of their stuff or just a dyed-in-the-wool Red who fills their wardrobe with pretty much anything Man United.
We expect there’ll be a few going for that kit.
Limited edition footy shirts are all the rage at the moment, especially in the music world, but there’s also a rugby jersey that’s caught our eye recently.
Featured Images — Manchester United/Drama Call (press shots)
Style
Sale Sharks drop Haçienda-inspired away kit for the 2025/26 season
Danny Jones
Local rugby side Sale Sharks have just released their new away kit for the 2025/26 season, taking inspiration from Manchester’s legendary nightclub, The Haçienda.
The Greater Manchester club have a great run with Macron as their suppliers, with the Italian sportswear manufacturer coming on board in 2021, but this might be one of their best shirts yet.
After teasing the latest jersey with a ‘This is OUR NORTH’ trailer on Wednesday, 20 August, ahead of the Premiership Rugby season getting underway next month, supporters were excited to see what the pair had come up with for their latest design.
Turns out, they had every reason to be, as the 25/26 Sale Sharks kit has gone down as an instant hit, with the rich, almost wine coloured number integrating that iconic Haçienda pattern.
With Sharks men’s and women’s stars Carmen Castellucci, recent signing Nathan Jibulu, Nikita Prothero, Sam Dugdale, and Ernst van Rhyn all getting involved for the kit reveal, the new away shirt went on sale this Thursday morning (10 Aug).
Aside from the recognisable chevron pattern, which nods to the famous Mancunian music venue and the city’s storied clubbing scene, the launch video was filmed within a special exhibition in honour of the man behind The Haçienda and co-founder of Factory Records, the one and only Tony Wilson.
Plenty of tourists have visited the city to see the Tony Wilson Exhibition at the Smolensky Gallery – the showcase having just ended this past July – but this short shoot looks to help extend the celebrations of his legacy.
As for the kit itself, Sale Sharks and Macron have gone for another very Mancunian colour scheme, it would seem, choosing magenta and Bordeaux hues as a tribute to another one of our most famous creations: Vimto.
You’ve just got to love a kit with multiple hometown references.
It might not be full-on black and yellow (Man City already did that a couple of years ago), but it’s still an eye-catching pattern and colour combo.
Other little touches that will no doubt please fans include the embossed print depicting a shark fin at the bottom of the shirt and the date 1861 – the year the rugby union team was founded.
While plant-based ‘super food’ sponsor BOL takes pride of place in the front of the female jerseys, the men’s team remain with Toshiba, and the shirts themselves are made from Eco Fabric: 100% polyester derived from post-consumer recycled plastic.
So, what do you make of the new and very Manc away shirt, Sale Sharks fans? All we know is it’s been a great summer for kits all-round.
Daisy Bradbury -
8th January 2021 
