Clothing trends are constantly reinventing past looks, and the North West is no exception – harbouring a vintage obsession and adoration for bucket hats.
But the latest trend to hit the city is noughties nostalgia – as people take inspiration from pop culture icons and films such as Mean Girls and Clueless for a ‘Y2K look’.
While many clothing retailers are embracing this funky attire, some local brands are taking it one step further by putting a classic Mancunian twist on the Y2K style.
Here’s a few examples…
Borderline Tacky
Borderline Tacky is a trendy boutique is transporting people back to the early noughties with their selection of Y2K outfits.
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Velour two-pieces are an unmissable trend from this era, and Borderline Tacky has high-waisted fit and flashy bralette up for grabs – as well as unique diamante t-shirts, double denim and tie-front cardigans.
Tie-front cardigans are another staple of Y2K fashion that have made a comeback this season.
Whilst these days we’re a lot more comfortable in high-waisted skinny jeans and plenty of layers, the exposed midriffs and low-rise bottoms are much more reminiscent of the early 00s.
Dirty Disco has taken Manchester’s favourite vintage pieces and turned them into Y2K must-haves by styling cardigans with a singular button done up.
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This is the perfect stepping stone to starting a Y2K wardrobe while still playing it safe, plus those cardigans will definitely come in handy when Manchester’s wintry weather inevitably hits!
One of the biggest hallmarks of Y2K fashion is nostalgia – with brands rapidly reproducing the accessories of our childhoods; such as butterfly hair clips and jelly shoes.
July Child is the perfect case in point; creating lots of funky jewellery items that our younger selves would be equally obsessed with.
From alien heads to peace signs and everything in between, they have perfectly tapped into nostalgic jewellery tastes – and get bonus points for the level of bling.
Juicy Couture was renowned for velour matching tracksuits that caused a storm in the early noughties, and with lockdown still upon us we definitely share their appreciation for loungewear.
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In collaboration with House of Sunny, Norah Store has put a retro twist on this classic look.
The brand’s showstopping co-ords are complete with fur cuffs and a vivid lime green colour palette – everything you need to make a statement.
The claw clip is a classic 90s hair accessory that might give off major librarian vibes these days, but they’re actually back in style with the rise of Y2K fashion.
Rock on Ruby has expanded its selection of quirky printed t-shirts to include these highly desired hair accessories, so you can now effortlessly scrape back your hair and still fit the Y2K style.
The brand is offering a variety of different colours and styles, meaning you can boast this trend with any outfit.
Style
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Drama Call opening first-ever flagship shop in Manchester
Danny Jones
Streetwear superstars Drama Call are opening their new flagship store and first-ever permanent site in Manchester city centre this weekend.
Expect massive queues and lots turning up wearing the increasingly recognisable starry logo.
Already a much-loved brand not just here in 0161 but across the nation at large, the native independent business turned street-style favourites and UK fashion phenomenon are no strangers to HUGE pop-ups in their hometown.
However, they’ve never had a mainstay location anywhere in the country, let alone Greater Manchester – well, until now, that is…
Credit: Press shots (supplied)
Debuting in the Northern Quarter this Sunday, the venue located on Tib Street will effectively serve as Drama Call‘s new HQ.
The local label has done everything from popping up vans with Manc rapper Aitch to collaborating with Man United for multiple limited edition collections, so it only felt like a matter of time before they’d make a big brick-and-mortar splash in our fair city.
Most notably, they’re also taking over the same unit as the Sheep Shop, a former skate shop and legendary urban clothing tastemaker of the 90s; they were one of the first places in Britain to stock famous names like Stüssy, Supreme, Carhartt, The North Face and many more.
With that in mind, it feels only fitting that they carry on the trendsetting tradition from the same premises, and just spitting distance from the likes of Note, as well.
And that’s not all, either: before the full launch, they’ll also be holding an exclusive cash-only shirt swap event, where a limited number of certain collector’s items will be sold for as little as £10.
Other things to note are the additions of signed vinyls by homegrown artists such as the aforementioned Aitch and even The Smiths.
In fact, the store will also feature strictly Mancunian exclusives, too.
Everything from polo shirts and tees to branded mugs, matchboxes and other accessories will be available in-store only.
NQ is bound to be buzzing across launch weekend, with doors officially opening to the public on Sunday, and we wouldn’t be surprised if you see people camping outside the front well ahead of time.
What a moment the Manc shopping scene is having right now.
Daisy Bradbury -
2nd April 2021 
