When thousands of doors slammed shut during lockdown, digital gateways opened up instead. Gym classes, fresh pints, and haircuts were all temporarily banned whilst the country sheltered from a global pandemic, meaning that health, hospitality, and headwear all moved online instead.
Online exercise memberships and craft beer box subscriptions skyrocketed in 2020, whilst dozens of other new brands popped up to fill the void in retail – providing hats and caps to help people hide their dodgy lockdown dos.
One of them was HEX MCR.
But once the barbers and hairdressers did finally reopen, a funny thing happened. Nobody wanted to take their HEX hats off.
Luke Powell and Andy Gibson launched HEX as a way to stay busy when their own work in the construction industry dried up. But they actually ended up creating something that’s stood the test of time.
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HEX has now become one of Manchester’s most familiar and fastest-growing fashion labels – with the headwear and clothing being paraded by footballers and reality TV stars, including the likes of Aaron Wan Bissaka, Danny Simpson, Georgia Steel, Charlie Frederick and Jordan Defay.
Next year, company sales are tipped to top £1 million.
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Luke Powell and Andy Gibson launched HEX as a “pandemic project”
Whilst caps and heats remain the brand’s ‘bread and butter’, the company has continued to expand into a diverse unisex range of premium streetwear – all of which blends style with a casual feel.
Co-founder Luke thinks that coming from such a different background may be part of the reason why the fashion line has proven such a success.
“Our vision is different, we’re not from the style industry,” he explains.
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“Because our background is construction, we’re looking in with a different set of eyes. We’re not trying to re-engineer how the industry works or anything. We’re just in a different lane – taking a refreshing approach.
“We’ve been taking business skills from another industry and transferring them across.”
HEX started out with a line of hats and caps designed to hide dodgy lockdown dos – and is now one of the most exciting, stylish brands in Manchester
From the get-go, HEX has also strived to stay clear of fast fashion – ensuring all of the products are crafted ethically to quality standards. This careful philosophy seems to be stitched into the brand’s makeup, with the company committed to scaling slowly and making sure it takes the right steps at the right times.
“We’re not in profit mode – we’re not trying to rush anything,” Luke emphasises.
“We want to do it properly – running out a full campaign and getting models that suit our style.”
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Despite its unwavering commitment to standards, HEX has shown a fluidity since launching in November 2020 – tweaking its product offering whenever it feels suitable to do so.
A special product range was launched for the Euros, for example, and new items are introduced according to demand.
Now, the next step is determining where HEX sits in terms of wider culture. And Luke thinks he knows where that place is.
Plans are already underway to turn HEX into the clothing line of Manchester’s underground music scene – including collaborations with up-and-coming local artists.
The brand already has that urban feel to it, and after seeing a number of celebrities donning HEX gear, Luke says the brand is now working on striking agreements with those in the creative industry.
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“Manchester has got this historic music scene, and we’ve been having some exciting conversations with some big people in that world,” he explains.
HEX offers a range of items that blend premium with casual
In time, Luke says he wants the brand to go worldwide in a similar way to Madchester – pushing the HEX logo across continents.
But one thing about the brand that will remain intact is the focus on providing premium products.
Everything about HEX screams quality – from the design and fabrics used to the packaging in which the clothing arrives.
“We’ve always wanted to create this great user experience,” Luke says.
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“It’s not just about the product, but the packaging you get when you open the parcel.
“I think part of the power is in the reveal as well as the product. We get a lot of people sending our stuff out as presents because of that – it just looks good.
“There are no shipping costs for our customers, either. We want the user experience to be premium as well as the clothes.
“That will stay. We don’t want to sacrifice the user experience.”
The founders of HEX are hoping to take the brand worldwide in future
What started out as a “pandemic project” now has projected seven-figure sales in 2022.
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From absolutely nowhere, HEX is all set to become a seriously big player in the fashion market over the next few months.
The name is already splashed across the media and press pages. But as Luke testifies, this is only the beginning.
“Going worldwide is definitely our aim,” he clarifies.
“That’s where we want to take it. There’s lots of exciting things coming.”
View the full range of HEX MCR clothing on the brand’s official website.
Style
Manchester City release new ‘The Decade Collection’ celebrating 10 years of Pep Guardiola
Danny Jones
Manchester City and PUMA have just released a new clothing line celebrating 10 seasons of Pep Guardiolaat the club.
Simply entitled ‘The Decade Collection’, the new PUMA range revolves entirely around Pep as he marks his 10th anniversary in charge of the Blues, focusing on minimalistic style.
Guardiola has always been a trendy bloke, often being highlighted for his fashion choices on the touchline – even some of the questionable ones…
But with a much plainer approach this time around, the Pep clothing collab
Debuting the lifestyle drop on Wednesday, 15 April, Man City wrote on social media, “Ten seasons on the touchline. Ten seasons of setting the standard.
“Introducing the Puma Football Decade Collection with the Pep Team – celebrating Pep’s ten seasons as our manager and inspired by memorable moments from his tenure at the Club.”
While it’s unclear how much (if any) of these new clothes the Catalan coach has helped design or had influence on, but given its exclusive nature, you can expect it to sell out pretty quickly.
They go on to add: “Created to honour a defining chapter that reshaped the club’s modern identity, this exclusive collection is available in limited quantities.
Starting at £30 for the cheapest item – a ‘P’ logo baseball cap – the most expensive part of the collection clocks in at £110: his special anniversary edition ‘Majesty Low Decade’ PUMA trainers.
You can see some more examples of what we’ve already seen him wearing, and what we’ll no doubt see him in pitchside very soon, down below.
Obviously, City has plenty of other brand partnerships when it comes to both official sports apparel and more casual clothing, many of which we’ve already seen the 55-year-old football manager wear, but you can almost guarantee he’ll be donning them for the coming fixtures.
You can see Man City x PUMA x Pep Guardiola ‘Decade Collection’ in full HERE.
Speaking of which, up next for Pep and co is what could prove to be THE big twist in this year’s Premier League campaign, with his squad of serial winners taking on league leaders Arsenal at home.
Not only did the Gunners’ surprise loss to Bournemouth last weekend help City close the gap on the top spot, but with them refinding their form ahead of hosting the title hopefuls at the Etihad Stadium, it all looks to be shifting back in their favour at the moment.
With seven games left, and one in hand compared to Arsenal, do you see them beating Mikel Arteta’s side to another trophy?
Featured Images — Manchester City Football Club (publicity pictures)
Style
The Speak In Code team ‘Double Down’ on their cocktail making craft with new basement bar
Danny Jones
Just over on Jackson’s Row, an often overlooked side street in Manchester city centre, cult favourite late-night drinking spot and cocktail connoisseurs, Speak In Code, have just launched a new basement bar called Double Down, and it’s already living up to its title.
Taking that moniker seriously, not just in name but by nature, Double Down is an entirely new concept that is centred around just a few core but simple pillars: really good drinks, great service, and strictly “no gimmicks”; they save all that for behind the curtain.
Oh, and hip-hop – they love great, old school hip-hop, and it really does add to the overall levels of chill.
There’s a lot of focus and decades of expertise that go into this place, but fortunately, they’ve done all the work for you, and far ahead of time, meaning you don’t have to think; you can just drink.
If you’ve been to SiC, it’ll feel familiar, but they’re taking things a step further (Credit: The Manc Group)
In here, cocktails aren’t just treated like part of the menu or even ‘an art’, as so many places claim these days: this is pure science and craftsmanship approached with the utmost calm and precision, and it shows in the whole experience.
From freezing and carefully cutting their own ice with a rather large state-of-the-art machine and batching their own mixes served on tap – you heard us right – to perfecting aromatics and distillates with chemistry set-ups that Heisenberg would be proud of, we were blown away by the attention to detail.
They’re even training up an ex-alum from another award-winning bar in Manchester to specifically become their ice expert, with each different type of cube, ball, oblong, crush, etc. adding its own effect.
Seriously, it’s the real deal in here…
For instance, all of their various and equally delicious mixes are kept at different pressures and temperatures on separate taps. It takes 28 hours in the full cycle, but just six seconds to pour, saving everyone time so they can crack on with the good times.
We’ve seen the ‘pornstar martini on draught’-type approach before, but nothing quite like this.
There’s a whole workshop with chemistry flasks and beakers behind creating these. (Credit: The Manc)
As well as monitoring the gauges on a regular cycle like clockwork and preparing literal gallons’ worth of the stuff in advance, they’ve also got single lines for everything (yes, even the Guinness), so not a drop is anything less than perfection.
They still, of course, have very gifted bartenders making things in front of you for those who love watching magicians at work, but these batched drinks are designed not only to maximise flavour but also the amount of time you spend with your people, sipping your bevs and enjoying the truly charming room.
It’s also more than capable of turning the party levels up when called upon; the hope is that the capacity will soon jump up above 140, plus they’re already gearing up to replace some of the tables and chairs with extra comfy booths, bank seating and other 1970s-influenced flourishes.
Best of all, although this is a super stylish and laid-back, mid-century modern space, with low-lit vibes – not to mention the utmost lo-fi soundtrack you’ll find in town – you’re invited to take as much interest in the full process as you like.
They don’t just love this stuff; they live for it, and to repeat a phrase that the team themselves have taken to using, your job is simple: “Don’t think, just drink.”
You’ll have to visit for yourself and walk over ‘The Well’. (Credit: The Manc)
The Manc -
30th July 2021 
